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Contentious £7.5m Pembrokeshire Heritage Park scheme refused

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RESUBMITTED plans for a £7.5m Pembrokeshire holiday park extension after a high court judgement overturned a previous council approval have been refused.

In late 2023 councillors approved a contentious application by Heritage Leisure Development (Wales) Ltd for works including the installation of 48 bases for holiday lodges, a spa facility at a former pub, holiday apartments, a café and cycle hire, equestrian stables, a manège and an associated office at Heritage Park, Pleasant Valley/Stepaside.

It was said the scheme, next to the historic remains of the 19th century Stepaside ironworks and colliery, would create 44 jobs.

The final decision was made at full council after members of the planning committee had twice supported the scheme against officer recommendations of refusal, based on the Local Development Plan, included the site being outside a settlement area.

Since that approval, a successful legal challenge was launched by Stepaside & Pleasant Valley Residents’ Group (SPVRG Ltd), who had objected to the original application.

A March High Court hearing presided by Judge Jarman KC recently ruled against the council decision, quashing that approval, and saying “the reason given by the council did not deal adequately with the important principal issues of development in the countryside, sustainability and precedent”.

After that an application was resubmitted by Heritage Leisure Development (Wales) Ltd, through agent Lichfields, aimed at addressing issues raised in the recent judgement; the application before the October 7 meeting of Pembrokeshire County Council’s planning committee, again recommended for refusal.

Amroth Community Council has once again objected to the scheme and officers recommended refusal on similar grounds to previously, with a warning that “attaching significant weight to the limited benefits of this scheme would set an undesirable precedent and would make it difficult for the council to resist similar proposals”.

Speaking at the October meeting, agent Helen Ashby-Rigway said the scheme was a “bespoke proposal that will not be replicated or set a precedent,” adding by quoting some of the objections: “The objectors have preconceived ideas of this being tacky and visitors being ‘low-spend fish and chip people’.

“The client has invested millions [in the site currently] and wants to invest millions more. There’s no reason why the planning committee should come to a different decision this time round.”

Speaking on behalf of the Stepaside & Pleasant Valley Residents’ Group, Dr Trish Cormack said the majority of local residents objected; grounds including the impact on the rural character of the area, traffic generation, and visual amenity.

She warned going against planning policy should be reserved for “extreme reasons,” such as the delivery of new schools rather than holiday park extensions, adding the area had one of the highest densities of caravan sites already, with 428 pitches on the mile-long route to the beach, and another 252 in a one-mile radius.

Local member Cllr Alistair Cameron moved the scheme be refused, saying: “The court judgement is a major threat. Do the net economic benefits justify departure from the local development plan? The officer recommendation is supported  by two community councils and the Campaign for the Protection of Rural Wales (CPRW) and many objectors. We need to listen to the strong local objection against this.”

Members refused the scheme by nine votes to two.

 

Business

Haverfordwest Halifax bank nail bar scheme refused

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A CALL to convert a Pembrokeshire town centre former bank to a nail bar has been refused by county planners.

Huw Tuyen Nguyen, through agent Hayston Developments & Planning Ltd, sought permission for a change of use of the former Halifax bank at Grade-II-listed 10 Victoria Place, in Haverfordwest’s conservation area, to a nail bar, along with a related listed building consent.

Halifax closed its Haverfordwest branch back in 2024, leaving it with no more branches in the county.

A supporting statement accompanying the nail bar application at the three-storey building said: “The previous use of the building, a bank operated by the Halifax, ceased a few years ago and remains vacant making no contribution to the vitality or viability of the town centre.

“This application seeks to put the ground floor to an alternative commercial/retail use and which together with some internal and external alterations, also seeks to convert the upper two floors into a single high-quality flat. The upper floors have largely been under-utilised in the past. As such, the proposal would make a positive contribution to the town centre.”

It went on to say of the change of use to a nail bar: “This part of the application would allow the relocation and expansion of a professional service facility to serve Haverfordwest and the surrounding areas. This forms the basis of aspirations to grow the business, both in the immediate short term, and in the future as the business continues to grow.

“The applicant has explained that the current business is a nail salon which has been trading for some 15 years but under a different management. The applicant has had the business since January 2022.

“The business hours would be 9 am to 6 pm Monday to Saturday but closed on Sundays and which would employ 2/3 people.”

The application was refused on the grounds “the proposed external alterations, by virtue of the chosen materials, finish and detailing, represent poor design that fails to respect the historic character of the listed building and the wider terrace”.

The refusal went on to say: “The works do not respond appropriately to the building’s significance and would result in a harmful intervention that undermines its special architectural and historic interest.

“Furthermore, the proposal fails to satisfy the statutory duty to preserve or enhance the character and appearance of the Haverfordwest Conservation Area, and to pay special regard to the desirability of preserving the listed building and its features of architectural and historic interest.”

 

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£1m loan for Haverfordwest Wilko redevelopment backed

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A CALL for Pembrokeshire’s council to pursue a £1m loan to help fund the redevelopment of the ‘blight’ derelict former Wilko store in Haverfordwest as part of wider redevelopment of the county town has been backed.

A report for members of the March 16 meeting of Pembrokeshire County Council’s Cabinet, recommended for approval by Leader Cllr Jon Harvey, said: “The proposed project seeks to repurpose and redevelop the former Wilko building located on [2-6] Old Bridge, Haverfordwest, a large and prominently positioned commercial unit.

“The project will enable the revitalisation of one of Haverfordwest’s most strategically positioned commercial units located immediately adjacent to the new Haverfordwest Public Transport Interchange, on the main pedestrian route from the Interchange to the town centre.

“Pembrokeshire County Council, under Cabinet decision November 30, 2020, agreed the acquisition of Riverside Shopping Centre in Haverfordwest which includes the 2–6 Old Bridge and the Perrots Road Car Park.

“At the time of acquisition, the building was leased by Wilko, with this occupation ceasing when Wilko went into administration and the Haverfordwest store closed in September 2023.”

It added: “The building was in poor repair when returned from the outgoing tenant with limited ability to seek dilapidation costs as the tenant had gone into administration. The deteriorating roof and outdated internal configuration render it unsuitable for modern retail, commercial, or community use without significant investment.”

It went on to say: “The building’s current dereliction contributes to a blight at a key town access point. Funding would directly address these structural issues, unlocking the property’s potential and generating broader regeneration benefits for the town. High street anchor tenants attract significant footfall, with evidence showing that the majority of visitors subsequently engage with other shops.

“The preferred strategy is to secure such a tenant, creating a strong draw to the town centre and complementing surrounding uses. Even if a high street anchor is not achievable, there is credible interest in alternative commercial or community uses.”

It said an initial scoping stage “has identified a budget of circa £1.6m to undertake the required redevelopment works,” adding that the empty unit is currently costing the authority £125,000 a year annum in Business Rates, insurance and maintenance, along with a lost rental income of £150,000.

It said the council’s approved capital programme currently has £656,000 for the Riverside Phase 1/Eastern Quayside, and it was proposed that these funds are utilised, alongside an additional £1m funding source for 2-6 Old Bridge.

Cabinet Member for Young Persons, Community, Wellbeing and Future Generations Cllr Marc Tierney said: “The regeneration case on this particular property is really strong; if we don’t do anything the risk is we’re just holding on to another vacant property in Haverfordwest.”

Cabinet Member for Housing Cllr Michelle Bateman said the proposal was part of “a bigger picture” of regeneration in the town, with Cabinet member for finance Cllr Alistair Cameron pointing out the loan, if approved, would be “interest-free” to the council.

Council Leader Cllr Jon Harvey (Image: Pembropkeshire County Council webcast)

Cllr Harvey said: “I think we just have to do this, if we don’t we won’t get a major retailer in; this will really increase the retail offer in Haverfordwest , we’re spending a lot of money in Haverfordwest – grant-aided – and the town centre is in quite a reasonable situation.

“It’s really positive; in two-to-three-to-five years Haverfordwest will be a more vibrant place than it is today.”

Members backed a recommendation to submit a call for £1m from Town Centre Loan funding for the works, adding that to the current capital programme allocation, totalling £1.656m.

If the funding call is not successful, a future Cabinet meeting will hear alternative recommendations.

 

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Business

Oil firm praised for putting customers first during price surge

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A PEMBROKESHIRE heating oil supplier has been praised by a local customer after choosing to honour its original prices despite a sharp rise in fuel costs.

Sarah Maling contacted The Herald after receiving a delivery from J E Lawrence & Son Ltd, saying the company had prioritised fairness to customers during a period of intense demand.

The customer had ordered around 800 litres of heating oil on March 2 after her tank began running low. However, due to extremely high demand, the company was unable to deliver until Friday (Mar 13). Despite heating oil prices increasing rapidly since the order was placed, the firm honoured the original quoted price and delivered 500 litres instead, ensuring more households could receive some oil.

Sarah said the delivery driver arrived at her home at around 11:30am after already completing 27 deliveries that day.

She said: “Prices have gone insane since I ordered yet they stuck with the quoted price and delivered 500 litres and explained why in the letter.

“This is putting the customer before profit and making sure everyone who needs oil will hopefully get oil at a more affordable price.

“I just wanted it acknowledged that not all delivery companies are out to make a profit but care about their customers – the people of Pembrokeshire.”

The letter included with the delivery explained that distributors across the sector had cancelled existing orders as prices surged last week.

However, the company said it had chosen not to cancel earlier orders and instead decided to limit deliveries so that more customers would receive some fuel.

The letter stated: “We have experienced huge volumes of orders and deliveries are now taking two to three weeks.

“Most distributors cancelled existing orders when prices increased rapidly last week, and those customers had to go to the back of a very long queue with another supplier.

“We have chosen not to do that and your original price has been honoured.”

The company added that limiting deliveries was the only way to ensure all customers could receive oil during the current supply pressures.

It apologised for the inconvenience caused but said the situation was being driven by “a very uncertain climate which is outside our control”.

 

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