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Pembrokeshire’s Puffin Produce a winner at British Potato Awards 2025

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PEMBROKEHIRE-BASED Puffin Produce, Wales’ leading supplier of fresh root vegetables, has been named winner of the Best Environmental/Sustainability Initiative at the prestigious British Potato Awards 2025.

The judges recognised the company’s whole-system approach that combines ambitious long-term targets with practical, measurable action across its grower network and operations.

A sector-leading grower scheme Launched in winter 2024, the ‘Sustainable Spuds’ programme is already regarded as one of the most progressive grower incentive frameworks in UK agriculture. It rewards farmers with premium payments for verifiable improvements in nutrient efficiency, energy use, soil health, biodiversity and emissions reduction. Covering the entire crop cycle, the scheme is designed to drive rapid on-farm change while remaining commercially viable.

ROOT ZERO – the UK’s first carbon-neutral certified potato Since its 2021 launch, the ROOT ZERO brand has targeted a 51% reduction in carbon intensity per kilo by 2030. Progress is ahead of schedule. The potatoes are packed in 100% plastic-free, compostable and recyclable packaging, while 0.5p from every pack sold is donated to the Bumblebee Conservation Trust. Consumer-facing campaigns also promote low-energy cooking and food-waste reduction.

Verified science-based targets and rapid decarbonisation

Through the Science Based Targets initiative (SBTi), Puffin Produce has committed to cutting Scope 1 & 2 emissions by 46% by 2030 and achieving at least a 90% reduction across all scopes by 2040. Since baseline measurements in 2019:

  • Operational emissions are already down 30%
  • 2 MW of rooftop solar panels (covering 6,000 m²) now generate 100% of summer electricity demand, saving 2.4 tonnes of CO₂e daily
  • Winter power is purchased from guaranteed zero-carbon sources
  • Transition away from fossil fuels continues at pace

Zero waste ambition delivered early

Puffin signed the Courtauld 2030 pledge in 2015 to halve food waste by 2030. The company exceeded that target five years early, achieving a 57% reduction despite growing production volumes. Rigorous crop utilisation and technology investments ensure almost every potato grown reaches a plate.

As a Leading Food Partner for FareShare Cymru, Puffin has now helped provide the equivalent of two million meals through its ‘Surplus with Purpose’ programme.

Landscape-scale collaboration In 2025 Puffin co-founded the Wales Landscape Enterprise Network (LENs) – a farmer-led, business-backed model for stacking private and public funding to deliver nature-based solutions. Early results from the first LENs projects in potato-growing catchments are striking:

  • 150+ acres of habitat and soil-health enhancements
  • 25% average increase in five key wildlife indicator species
  • 17% lower carbon emissions per tonne of potatoes
  • 40 kg less nitrogen fertiliser per hectare – with no yield penalty

Emma Adams, Head of Sustainability at Puffin Produce, commented: “This award belongs to everyone in our supply chain – growers, team members and partners – who have turned ambition into action. Agriculture is complex, but it is also one of the most powerful tools we have to tackle the climate and nature crises. By working collaboratively and investing boldly, we’re proving that rapid, measurable progress is possible.”

Rooted in Pembrokeshire and sourcing ~80% of its produce from within 50 miles, Puffin Produce remains the only BRC AA+ accredited vegetable packing facility in Wales. It is the proud home of two Protected Geographical Indication (PGI) products – Pembrokeshire Early Potatoes and Welsh Leeks – and supplies major UK retailers and wholesalers all year round.

A standout example of Welsh food production leading the way to net zero and nature recovery.

Photo:

Emma Adams head of sustainability at Puffin Produce receiving the BP Award presented by Adrian Cunnington (L) and Jamie-Sutherland

 

Business

Bosherston bistro alcohol license antisocial behaviour fears

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A CALL to allow the selling of alcohol as late as 10pm at a rural beauty spot former village tearoom will “create an absolute nightmare” exacerbating an already growing issue with antisocial behaviour, objectors have said.

At Pembrokeshire County Council’s licensing sub-committee meeting of February 19 members will consider an application by Sarah Jane Partridge and Robert John Secrett for a new premises licence at Bosherton Bistro, Old World Cottage, Bosherton.

A report for members says it is proposed the premises, formerly a tearoom called ‘Ye Olde Worlde Café’ would open 8am-10pm, selling alcohol from 9am on and off site, seven days a week in the village near the famed lily ponds.

Since the proposal for the site, close to the village pub The St Govan’s Inn was publicised, 13 objections were received, including Stackpole and Castlemartin Community Council.

In its submissions, the community council said it “will cause a significant public nuisance in the residential area”.

“Bosherston village is a remote village and currently has four well-established camp sites which already frequently cause late night disruption, littering and anti-social behaviour caused predominantly by intoxicated individuals.

“Residing next to the Stackpole Estate, an area of outstanding natural beauty (many areas covered by SSSI), noise generated by outdoor activities, such as the consumption of alcoholic beverages and indoor music and dancing, will generate unacceptable noise levels for residents and have an impact on local wildlife.”

It went on to say: “The provision of alcohol for such extended hours increases the risk likelihood of individuals engaging in criminal activities. Late-night alcohol sales are often associated with increased incidents of drunkenness, vandalism, and other public disorder offences. Instances of aggressive behaviour and trespass are already prevalent within the village by visitors under the influence of alcohol.

“The selling of alcoholic off-sales from such extended hours will likely pose an increased risk to public safety, exasperated by the influx of people late at night leading to confrontations, accidents, and a likely strain on local emergency services.”

Concerns raised by members of the public included “the application as currently written allows for a pub-style operation with morning drinking, off-sales, and dancing,” and “greater access to alcohol for unlimited campers cannot possibly result in anything but an increased problem with drunkenness, drink driving and antisocial behaviour,” and a call imploring “no to a licence, under any circumstances” says the alcohol licence “will not only make life for the residents in the immediate area an absolute nightmare, it will also have a hugely detrimental effect on the village as a whole and could threaten the peace and beauty of the surrounding ponds, beach and coastline.”

Another said: “One unintended consequence of this application has been increased discussions among neighbours regarding the prevalence of antisocial behaviour in the area. There is genuine concern that increased availability of alcohol may contribute to a rise in such behaviour, potentially placing significant strain on the already stretched emergency services.”

The application will be considered at the licensing committee.

 

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Business

MS’s host business advice surgery following demand from Business Rates Online Forum

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PAUL DAVIES and Samuel Kurtz, Conservative Members of the Senedd have hosted a business advice surgery in response to mounting concerns about recent rateable value changes introduced by the Welsh Government.

The event followed an online forum on business rates, where local businesses raised serious worries about sharp increases in their rateable values and the impact this is having on already stretched budgets.

Over 140 entrepreneurs and business owners registered for the online forum held last month which also brought together industry representatives and the Valuation Office Agency.

Held in Narberth, on Tuesday 17th February, the surgery provided an opportunity for businesses to raise concerns directly with Paul Davies, Member of the Senedd for Preseli Pembrokeshire and Samuel Kurtz MS, Member of the Senedd for Carmarthen West and South Pembrokeshire. Both standing for the new Ceredigion Penfro seat in May’s Senedd election.

The session focused on the challenges businesses face regarding business rates, financial pressures, and navigating support schemes. Attendees were able to share their experiences, ask questions, and make their voices heard by speaking direct to those who can challenge decisions taken by Welsh Government.

“Small businesses are the backbone of our local economy,”said Samuel Kurtz, “After hosting the online forum on business rates, it was clear that many businesses wanted a chance to discuss their concerns in person. This surgery allowed us to listen, provide advice, and explore how we can support them effectively.”

Paul Davies MS commented, “Businesses across Pembrokeshire are deeply concerned about the Welsh Government’s changes to rateable values. Many feel the new assessments simply do not reflect the current trading conditions. We are determined to make sure their voices are heard loud and clear.”

Local business owners welcomed the initiative, praising it as a practical and accessible way to voice their concerns on managing business rates and other financial challenges.

The surgery is part of an ongoing commitment to support local businesses, amplify their concerns, and ensure businesses voices are heard in policy discussions.

Davies and Kurtz have committed to continuing to press the Welsh Government for a fairer approach to business rates and have already written to Labour’s Financial Cabinet Secretary, Mark Drakeford, sharing the experience and impact of local businesses facing rising rate bills.

Business owners wishing to share their experiences or seek advice are encouraged to contact their constituency offices.

 

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Business

More people come forward after Computer Solutions Wales investigation

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Tribunal wage ruling and holiday home dispute add to concerns surrounding business

MORE individuals have contacted The Pembrokeshire Herald following last week’s investigation into complaints linked to Computer Solutions Wales, including a former employee awarded nearly £14,000 by a tribunal and a holiday home owner who says he lost £1,000 over an unfinished job.

The Herald previously reported concerns raised by customers across Pembrokeshire and south Wales alleging missing devices, unpaid refunds and prolonged delays connected to the business.

Since publication, additional readers have come forward with similar accounts.

Computer Solutions Wales shop in June 2024 (Image: Facebook)

Tribunal ruling over unpaid wages

Matthew Allen told The Herald he worked for the business between February and July 2023 but did not receive wages.

Employment Tribunal documents seen by this newspaper show his claim against Computer Solutions Pembs Ltd was found to be well founded, with the company ordered to pay £13,952.49 in unpaid wages, notice pay, pension contributions and holiday pay.

The judgment was issued in January 2024.

Mr Allen said he has yet to recover the money and believes the total owed has increased due to interest accruing since the ruling.

Holiday home Wi-Fi dispute

Retired builder David Norman Barrett, who runs holiday accommodation, visited The Herald offices last week and described a separate dispute relating to Wi-Fi installation work.

Mr Barrett said he paid Steven Grant £1,000 to install new equipment at one of his rental properties but the work was not completed.

He said repeated attempts to arrange follow-up visits were met with explanations that Grant was unwell or dealing with other urgent matters.

“One time he said he had collapsed and was in hospital so couldn’t attend. I did not believe him,” Mr Barrett said.

He said Grant later requested additional payments despite the original amount being paid upfront.

Mr Barrett said he eventually instructed another company to complete the work.

“They were excellent and finished everything properly for £600,” he said.

“I was ripped off, and then he blocked me so I couldn’t contact him.”

Mr Barrett’s grandson, Tom, confirmed his account to the newspaper.

Dispute over payment

A Herald reporter contacted Steven Grant by telephone regarding Mr Barrett’s complaint.

Grant confirmed he had received money from Mr Barrett and said he was aware a second company later completed the work, but disputed the amount involved.

“Mr Barrett had given me money, but not £1,000,” he said.

Grant also alleged that Mr Barrett had taken his tools, which he said was the reason he did not return to complete the job.

Mr Barrett denied this allegation, saying: “It’s just another lie on top of all the other lies.”

Grant said he had blocked Mr Barrett because he considered his contact to be harassment. He declined to provide any further comment to The Herald.

Ongoing investigation

The complaints follow The Herald’s earlier report detailing multiple customer concerns relating to repairs and replacement equipment, as well as civil court action taken by some customers.

Companies House records show Computer Solutions Pembs Ltd, previously associated with the business, was dissolved in July 2025 following compulsory strike-off proceedings.

Dyfed-Powys Police previously confirmed that complaints brought to their attention were considered civil matters rather than criminal investigations.

Further individuals have contacted The Herald since publication of the original article. The newspaper is currently speaking to additional witnesses and reviewing documentation to establish which complaints can be placed on the record.

 

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