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Mid and West Wales Fire Service wins Project of the Year at national awards

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On-Call Improvement Programme recognised for reversing long-term decline across Rural Wales

MID and West Wales Fire and Rescue Service (MAWWFRS) has been honoured with the Project of the Year Award at the Excellence in Fire and Emergency Awards 2025, recognising the transformative impact of its On-Call Improvement Programme (OCIP).

The awards ceremony, held at the Institution of Civil Engineers at Parliament Square in London, brought together leaders and frontline personnel from across the UK to celebrate innovation and outstanding achievement within Fire and Emergency Services.

Turning around a long-term challenge

MAWWFRS’s OCIP was established in 2023 to address a sustained decline in On-Call firefighter availability — an issue of particular importance in rural areas such as Pembrokeshire, where many communities rely entirely on On-Call stations. Around 75% of MAWWFRS fire stations are staffed exclusively by On-Call crews.

Before the OCIP was launched, availability had dropped from 95% to 83% over seven years. Nationally, the number of On-Call firefighters has fallen by 25% since 2004.

The programme introduced targeted recruitment and retention strategies, improved training opportunities, and invested in evidence-led systems to strengthen resilience across the service.

As a result, MAWWFRS has already recorded a 3% increase in On-Call availability, beating the projected downward trend and standing out as one of the few services in the UK showing improvement.

Group Manager Phil Morris, who has led the programme since its creation, said: “I’m absolutely thrilled that the OCIP has been named Project of the Year. This award reflects the hard work and commitment of everyone involved. We set out to make a difference for our On-Call Firefighters and the communities they serve — and we have gone some way to achieving this. It is further proof that the On-Call duty system remains valid, provided it is properly supported.”

National recognition

In the National Fire Chiefs Council’s (NFCC) National On-Call Research Study published in September 2025, MAWWFRS was the only UK service to be featured twice as a case study, highlighting the scale of the improvements made.

Assistant Chief Fire Officer Craig Flannery, Senior Responsible Officer for the programme, said the award reflected the service’s determination to solve a long-standing problem:

“This recognises our efforts to address the perennial challenge of On-Call availability and resilience. Using contemporary research to drive improvements has shown a real return. One size does not fit all, and I’m proud of the creativity and innovation shown across our area.”

A key innovation has been the introduction of new software enabling officers to identify skills and availability gaps, shaping recruitment and training decisions to help keep engines “on the run”.

Deputy Chief Fire Officer of Lancashire Fire and Rescue Service and Chair of the NFCC’s Strategic On-Call Forum, Steve Healey KFSM, praised MAWWFRS for bucking a national trend:

“Fire and rescue services across the UK are facing increasing challenges in recruiting and retaining On-Call Firefighters. The progress MAWWFRS has made through its OCIP is promising and will help inform national work to strengthen and future-proof the On-Call system.”

Call for new recruits

The service is using the award as an opportunity to encourage more people across Mid and West Wales to consider joining as On-Call Firefighters.

On-Call crews respond to a wide range of emergencies including fires, road traffic collisions, flooding, chemical incidents and animal rescues. They also deliver vital community safety work such as Safe and Well checks in local homes.

MAWWFRS says the role is “exciting, fulfilling and unpredictable” — and offers a unique chance to make a real difference in one’s own community.

If you’d like this adapted further with Pembrokeshire-specific references (Haverfordwest, Tenby, Pembroke Dock crews etc.), just tell me.

Community

Excellent ratings for respite centre supporting children with disabilities

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A PEMBROKESHIRE respite centre supporting children and young people with disabilities has been rated ‘excellent’ in all areas by Care Inspectorate Wales (CIW).

Following a recent inspection, Holly House in Haverfordwest achieved the top rating for wellbeing, care and support, environment, and leadership and management.

The result marks a significant turnaround for the service, which had previously been classed as a service of concern. CIW said the move to an excellent rating reflected sustained improvement driven by highly effective leadership focused on children’s safety and wellbeing.

In its report, CIW noted: “The Responsible Individual (RI) provides excellent strategic direction and demonstrates a clear commitment to continuous improvement, while the manager is skilled and proactive in maintaining high standards. Oversight of the service is robust and has driven significant improvements, resulting in positive outcomes for children’s wellbeing.”

Inspectors highlighted the choice, independence and opportunities offered to children who attend the centre, saying they are supported to feel safe, valued, and involved in decisions about their care. The report also praised strong relationships with families, with plans in place to build on this work and expand activities and community trips.

Feedback from families was described as highly positive, with all survey respondents rating care and support as excellent.

Pembrokeshire County Council’s Head of Children’s Services, Chris Frey-Davies said: “The Council is delighted to hear the outcome of the recent CIW inspection of Holly House. Achieving excellent ratings across all four themes is an incredible accomplishment and a true testament to the dedication and leadership within Holly House.

“As highlighted by CIW inspectors, to move from a position of significant concern to sustained excellence speaks volumes about the commitment to children’s safety and wellbeing at every level.”

Cabinet Member for Young People, Communities and the Well-being and Future Generations, Cllr Marc Tierney, congratulated the team and said the report underlined the importance of the service to local families.

“It is clear to see that the young people who attend Holly House really do benefit from the quality of care provided by our hardworking, dedicated team,” he said.

“I want to thank them for their role in supporting our young people, which also provides essential respite for local families from their caring responsibilities. This external report puts on record the high quality of this provision and underlines that our young people are at the heart of this vital service.”

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Community

Water rescue training held at Llys-y-frân Lake

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Crews from three Pembrokeshire and Carmarthenshire stations take part in large-scale exercise

MID and West Wales Fire and Rescue Service crews carried out a large-scale water rescue training exercise at Llys-y-frân Lake on Monday (Jan 19).

The lake, set in the foothills of the Preseli Mountains and covering more than 200 acres, was used for a scenario designed to test swift water rescue skills in challenging conditions.

Specialist teams from Carmarthen, Haverfordwest and Milford Haven Fire Stations took part, each attending with swift water rescue capability.

The exercise simulated a serious incident involving a collision between two boats, with multiple casualties spread across the lake and along the shoreline.

To make the scenario as realistic as possible, mannequins of different sizes and weights were positioned at various points around the site, including floating on the surface, submerged, and placed along the water’s edge.

Boat crews carried out searches on the water and recovered casualties, while wading teams were deployed to areas that could not be reached by boat, including sections of shoreline and shallow water.

Throughout the session, firefighters practised coordinated search techniques, casualty handling and communication between crews and the Incident Commander.

The training ran from the afternoon into the evening, allowing both wholetime and on-call firefighters to take part and put their skills into practice.

The fire service is currently recruiting on-call firefighters, and says the role offers training, teamwork, leadership and problem-solving opportunities, with pay including retainer fees and call-out payments.

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Community

Family pays tribute to ‘gentle giant’ Alfie Copeland, 22

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Police appeal for witnesses and dashcam after fatal A487 crash near Cardigan

THE FAMILY of a 22-year-old man who died in a road traffic collision on the A487 near Cardigan have paid tribute to him, describing him as “bright, happy, hilarious, adventurous, ambitious, kind and a gentle giant”.

Alfie Copeland died following the collision on the A487 northbound, close to the junction with Caemorgan Road, at around 1.05pm on Saturday (Jan 17).

In a statement released through Dyfed-Powys Police, his family said Alfie “had a bright future and so many plans”.

They added: “We will never stop missing him, always in our hearts.”

Officers investigating the circumstances of the collision are continuing to appeal for anyone who may have witnessed what happened to come forward.

Police are particularly keen to hear from drivers who were in the area at the time and may have dashcam footage which could support the investigation.

Anyone with information is asked to contact Dyfed-Powys Police online, email [email protected], or call 101, quoting reference DP-20260117-139.

Photo caption: Much-loved: Alfie Copeland has been described by his family as “kind and a gentle giant” (Pic: family).

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