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Video firm supports local businesses

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A PEMBROKESHIRE based video production company is developing its facilities to help local businesses in new ways.

Oddsox Productions is a unique, professional video production service. They work with local businesses to provide a unique and cost effective way to advertise to new customers worldwide via video advertising on website and social media.

Creative director Nikki Ross, of Pembroke, says: “It’s so difficult to set up a successful, sustainable business in this part of Wales. Lack of money in the local economy means most small businesses are struggling to survive. We work with clients in the oil and gas industry and local smaller businesses to help grow the local economy.”

Nikki gained a degree in Film, Television and drama studies at Aberystwyth University and went on to do work experience with Prospect pictures in London, helping out at the Good Food live show. Returning to Pembrokeshire she spent time working as a runner and production assistant with Curlyman productions before setting out on her own venture.

“I set up Oddsox productions in 2008 in the middle of the recession” she says. “It was tough as everything I had at the beginning was through my own finances. I bought a small hand-held camera and used it for as long as I could.”

A few years later, Nikki received a grant from the LIF (Local Investment Fund) which helped her to source new, much needed equipment.

“I used it to update my camera and buy a new tripod. It was the next step to enable better quality production. In this business you have to keep updating the equipment to keep up with technology and other competitors.”

Nikki feels that the key to a successful business is the balance between communicating with clients in a friendly and approachable manner and understanding their vision in order to get what they want out of the partnership.

She says, “Some people have a clear idea of what they want. Others need more guidance, it’s about being adaptable to people’s needs.”

This is partly behind the unusual name for the business.

“I chose the name Oddsox because every client is different. No two productions we do are the same. We are all about working to create a unique vision for each individual business.”

Nikki says it’s been good to see the business grow but she would still like to expand further, perhaps taking on a few regular staff. She currently works alone, hiring freelancers or relying on the help of friends and family if she needs an extra pair of hands. The demand for business fluctuates but each day is different. She is currently working on a new area of Oddsox.

“I’ve had so many enquiries regarding understanding how to use camera equipment and importing images and film onto social media. I decided to offer video and multimedia training and consultancy to local people and businesses to try and help them move into the 21st century, using video to help with Google ratings, encourage new innovative ideas and help get more people using social media for marketing.”

Nikki is also currently undertaking her BNUC-S qualification, in order to be able to fly a UAS, unmanned aircraft system. This, she says, will add an enhancement to the business and be more cost effective for clients who otherwise may have to pay to hire a crane or Jib to get the film shots they want. She is excited too, that Oddsox will be one of just two businesses in Pembrokeshire to be able to offer such a range of film techniques.

“The aerial system with camera attached can be used for all sorts of projects, from marine conservation filming, getting into intricate places that would otherwise not be possible; to shots of music events, rallies or boating events. The possibilities are endless!”

Nikki is a member of WIRE, Women in Rural Enterprise, a support and networking group for women in business in rural areas. “I’m currently the only member from South Pembrokeshire, as a group leader offering my multimedia knowledge and support to help promote the group and push new ideas forward.”

The ultimate aim, for Oddsox, she says is to help local businesses who don’t always have a lot of money to promote themselves and to learn the skills they need to continue to market and grow.

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Business

Plans for house in Dinas Cross pub car park in Pembrokeshire refused

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AN APPLICATION to build a three-bedroom house on the site of a north Pembrokeshire pub car park has been refused by national park planners.

Julian and Alison Parkes, of The Ship Aground public house, Dinas Cross, sought permission to build the house on nearby land used as a car park for the pub, creating seven new parking spaces nearby to replace the site.

A report by Pembrokeshire Coast National Park planning officers, recommending refusal, said: “The principle of residential development is normally acceptable within centre boundaries, subject to detailed design considerations and compliance with other policies in the local development plan.

“Following consultation, objections have been received from statutory consultees including the Welsh Government Truck Road Agency who have concerns regarding the proposed parking that will serve the Public House. They have directed that planning permission is not granted on the basis of insufficient information.  Concerns have also arisen from third-party letters.”

The report said the design “incorporates a traditional form with modern features and design detailing and will ensure the privacy of neighbours is protected along with the special qualities of the National Park when viewed from the immediate and wider landscape” but added: “Key information relating to the loss of parking to the Public House has not been addressed and how the loss of parking could have an economic impact, also considering that the proposed parking does not meet parking safety standards and further amendments would be required.”

The application was refused on the basis of Trunk Road Agency concerns including a lack of information to demonstrate the number of parking spaces offered would comply with current car parking standards, layout designs for the proposed replacement spaces, and also that insufficient evidence submitted to support the granting of permission for the car park spaces to serve the public house.

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Scheme to upgrade Dinas Cross holiday park withdrawn

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PLANS to create a ‘five-star resort’ in one of Wales’s most popular holiday locations have been withdrawn.

In an application submitted to Pembrokeshire Coast National Park, Chester-based Boutique Resorts Ltd sought permission to relinquish 50 mixed touring pitches (caravans and tents) at Fishguard Bay Resort, Dinas Cross, replacing them with “36 high quality timber-effect holiday lodges”.

The application, recommended for refusal at the April 24 meeting of the national park’s development management committee, also included an increase in the site area of the approved park, a new entrance, a new reception lodge, staff and visitor parking area, with extensive environmental improvements.

The site, established in the 1950s, currently has planning permission for 50 static caravans and 50 mixed touring units, and it is intended 23 of the proposed lodges to be sited at the entrance, with a further 13 throughout the site.

Despite the proposals seeking a reduction in outright numbers, the applicants say the scheme would see an increase in the number of full and part-time jobs associated with the resort, from 29 to 62 jobs.

A previous application was refused in 2019, mainly on visual impact, ecological impact and highway impact, and the applicant has sought to address the issues raised by that refusal, a supporting statement says.

It adds: “The applicant purchased the site in 2014 with the intention to upgrade the site into a five-star luxury resort. This is very much still the applicant’s intention and whilst he has replaced some existing static caravans with luxury lodges, he also seeks to replace the touring caravans and tents with luxury lodges too.

“The resort is now considered one of the most desirable holiday parks on the Pembrokeshire Coast which is evident on the number of holidaymakers who return to the resort year on year. Such is demand for luxury lodges on the site, the applicant requires additional units.

“The applicant now wishes to move the resort further by replacing the mixed touring pitches with luxury lodges but also provide a much-needed new entrance into the resort.”

Objections to the scheme were received from the National Trust, the national park’s strategic policy and ecologist, and the South Wales Trunk Road Agency, and 12 members of the public, along with one letter of support.

The application was recommended for refusal for reasons including it was “likely to have a significant detrimental impact on the special qualities of the National Park by intensifying the visual impact and intrusion of a large static caravan site within the extensive coastal views of this section of the National Park,” it would represent an intensification of the site, and was likely to “have an unacceptable impact on neighbouring residential amenity through increased noise and traffic movements”.

The application, listed for consideration by park planners next week, has since been withdrawn.

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Business

Bluestone National Park Resort payments expected to end 

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A CALL to end a legal agreement for financial contributions associated with the creation of Pembrokeshire’s Bluestone National Park Resort is expected to be backed next week.

In a submitted application to Pembrokeshire Coast National Park on behalf of Bluestone Resorts Ltd, legal firm Red Kite Ltd asks for a cessation of a 2004 Section 106 legal agreement used to pay towards various projects including enhancements to footpaths and bridges.

In a supporting statement says most agreements of this type are time limited, and “today such an arrangement without a timeframe would likely not be considered acceptable by either side.

“However, no such end date was placed on this one. More recently, it was agreed between the parties that the payments would cease in 2025, also known as a ‘statement of common ground’. This is why a formal agreement now has to be made by each of the parties involved.”

The statement says that, since the agreement was made, Bluestone has paid nearly £280,000 through the agreement, adding: “As part of the Statement of Common Ground, it was agreed by Pembrokeshire County Council, Pembrokeshire Coast National Park Authority and Bluestone that a final fee of £113,000 would be paid, spread over 2023, 2024, and 2025 in annual payments of £38,000.”

A report by national park officers, ahead of the Pembrokeshire Coast National Park Development Management Committee meeting of April 24, where it is recommended for approval, says: “The applicant has applied to discharge the Section 106 Legal agreement but the supporting text notes that they applicant is agreeable to making two final payments.

“Having considered the information submitted, officers consider that provided the two final payments are received the legal agreement has served its purpose and can be discharged.

“In order to ensure the two final payments are made, a modification to the Section 106 legal agreement is supported.  This decision is supported by Pembrokeshire County Council, who have received a concurrent application which is also recommended by officers for modification.”

The report says the £280,000 figure presented by Bluestone actually amounted to £318,703.87, taking into account a 2023 payment of £38,891.73, with Pembrokeshire County Council’s S106 monitoring officer confirming the contributions have been spent on a range of public rights of way improvements, primarily in nearby Canaston Woods.

Recommending approval, the report adds: “The authority is satisfied that subject to two further payments of £38,000 to be made in August 2024 and August 2025, the obligation no longer serves a planning purpose and can be discharged and as such the obligation should be modified accordingly.”

The 500-acre Bluestone resort near Narberth has, since its opening, contributed to “more than £100 million to local suppliers, £7 million annually into the local supply chain, £13 million annually into the Pembrokeshire economy through its payroll, and more than £1.5 million spent annually on marketing Bluestone and Pembrokeshire.”

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