News
Early potatoes get European protection
THE famous Pembrokeshire Early Potato has joined the ranks of Champagne, Parma Ham and Melton Mowbray Pork Pies by being awarded protected food name status by the European Commission.
From this week the Pembrokeshire Earlies/ Pembrokeshire Early Potatoes names are protected by the European Protected Geographical Indication (PGI) status, which is one of three special European Protected Food Name (PFN) designations. Under the EU’s protected food name scheme certain food and drink products receive Europe-wide legal protection against imitation and misuse.
The application for PGI status was made to the European Commission by DEFRA on behalf of Haverfordwest based majority farmer-owned company Puffin Produce Ltd. Achieving PGI status is a long and complicated procedure, and Puffin has been helped through the process by the Welsh Government.
Through its ‘Blas Y Tir’ (Taste of the Land) brand, the company has been spearheading the campaign to re-invigorate the place of the Pembrokeshire Early Potato on the plates of Wales and further afield. Earlier this year as part of the campaign the Pembrokeshire Earlies ‘starred’ in a television advertisement – the first television advert for a Welsh vegetable brand.
Pembrokeshire Earlies have been grown in the county’s fertile red sandstone soil since the mid-1700s and it is one of the county’s most treasured products.
“Preparing the seed and soil then planting, nurturing and harvesting these special potatoes is both a science and an art,” said Puffin’s field manager, Stephen Mathias.
“The growers have an innate knowledge of the local growing conditions and many skills have been passed down from one generation to the next.
“The potatoes are often handpicked especially earlier in the harvest season. Maris Peer and Lady Christl varieties – among others – are ideal for the Pembrokeshire soil, climate and production methods. The result is a tiny (15-70mm diameter) bright white potato, creamy in texture and so fine-skinned that the first crop harvested in May in its purest earth covered form, to keep its delicate skin intact.”
These first of the season Pembrokeshire Earlies have a distinctive nutty flavour and aroma.
“The Pembrokeshire Early potato is one of the best products in Wales,” said Puffin’s managing director, Huw Thomas.
“Achieving PGI status has been a long and rigorous process, but we’re absolutely delighted with the outcome and we can’t wait until next year’s Pembrokeshire Earlies to celebrate in style.”
“Consumers can now be absolutely sure that when they buy Pembrokeshire Early Potatoes they are getting a product which has been grown, picked, and packed in Pembrokeshire.
“This is tremendous news for Wales, Pembrokeshire and our growers who put their heart and soul into producing the best potatoes and vegetables you’ll find anywhere in the world.”
The PGI designation puts Pembrokeshire Early Potatoes on a par with Welsh Lamb and Welsh Beef, which also received protection under European law. Added Huw Thomas,
“You could say we are now three quarters of the way to having a full PGI dinner from Wales!”
Alun Davies, Minister for Natural Resources and Food, congratulated Puffin Produce saying:
“Gaining protected food name status is a fantastic achievement and is the recognition our delicious Pembrokeshire Earlies deserve.
“This excellent news yet again demonstrates some of the world class food Wales has to offer.”
Pembrokeshire Earlies grower, Walter Simon welcomed the PGI news saying it “recognises the quality of the product and the hard work and dedication of growers in Pembrokeshire and it is great that horticulture in West Wales is being recognised in this way.”
He added, “The discerning publicwill recognise the PGI logo from other great products around Europe which have a special connection to their locality – such as Welsh Lamb which has a reputation world-wide.”
Pembrokeshire County Council Food Development Manager, Kate Morgan said,
“Pembrokeshire Earlies have a proud history in this part of Wales and we are delighted that ‘one of our own’ food products has been recognised by Europe in this way.”
Said Caroline Evans of the Potato Council, “Shoppers continue to be interested in provenance and it presents opportunities to build interest and excitement in the potato category. It is good to see Pembrokeshire growers investing in their identity and being recognised with PGI status.”
Entertainment
Blodwen Rocks the Boat sets sail for Torch Theatre
One-woman musical comedy from Newport performer Emily Davis heads to Milford Haven after Fringe success
FOLLOWING a successful run at the Edinburgh Fringe, Newport performer Emily Davis is setting sail on a UK tour with her uplifting one-woman musical comedy, Blodwen Rocks the Boat.
Blending sharp satire, original songs and heartfelt storytelling, the show takes an affectionate look at modern ideas of work, ambition and success — and what happens when we dare to question the path we’re on.
Blodwen believes she’s finally got it all figured out. The job, the city lifestyle, the reassuring sense that she’s “made it.” But when a corporate away day takes her unexpectedly out to sea, something begins to shift. As the tide turns, so too does Blodwen’s understanding of what success really means.
Directed by Paulus the Cabaret Geek and accompanied by musician and composer Andy Campbell Smith, Blodwen Rocks the Boat is a witty and life-affirming reminder that success isn’t always about climbing higher — sometimes it’s about choosing your own direction.
Emily Davis is a Welsh cabaret performer, singer and writer who has built a loyal following for her character-led solo shows. Previous Blodwen productions have enjoyed acclaimed runs at the Edinburgh Fringe and venues including the Wales Millennium Centre. This latest show marks her most ambitious project yet — a fully original musical developed through Fringe performances, previews and professional collaboration.
Emily said: “My Blodwen has blossomed! This is my biggest show yet and I can’t wait to see how audiences respond. I invite you to spend an evening with me — a Welsh woman who can sing and doesn’t mind making a fool of herself on stage! I promise you’ll also leave feeling very excited about stationery!”
The London Theatre Review described the show as “stunning”, adding: “Emily’s striking and powerful singing contrasts beautifully with the Welsh-accented simplicity of Blodwen’s stories. What an engaging performer.” Cabaret Scenes praised her vocal talent, calling it “her secret weapon.”
Blodwen Rocks the Boat tours the UK this spring and comes to the Torch Theatre on Tuesday, March 17 at 7:30pm.
Tickets are £15 and the show is suitable for ages twelve and over.
For more information visit www.torchtheatre.co.uk or contact the Box Office on (01646) 695267.
Entertainment
Let the cat out of the bag with the Torch Theatre
IT MAY feel like Christmas is a long way off, but tickets for the Torch Theatre’s 2026 school pantomime are already selling fast.
This year’s production promises hiss-terical humour, plenty of local references and a whisker of Western adventure as Puss in Boots rides into town. With over 2,000 tickets already booked and some performances sold out, schools are being urged to secure their seats now.
For a limited time, tickets are available at a special early bird price, and schools pay nothing until December. Booking early not only guarantees the best seats in the house but locks in this year’s prices too.

Last year’s Rapunzel welcomed more than 3,000 schoolchildren from across Pembrokeshire. Six schools also received financial support through the Arts Council of Wales ‘Go and See Fund’ to attend. The theatre is hoping to build on that success in 2026.
Tim Howe, Senior Manager for Youth and Community at the Torch, said: “For many young people, pantomime is their first experience of live theatre — that first spark of theatrical magic. Our commitment goes beyond the curtain call, with every school receiving a dedicated resource pack to bring the themes of the show into the classroom.
“Regardless of where they live, young people need the arts. We’re proud to support our community’s wellbeing through live performance. Studies suggest that the social connection found at the theatre can even reduce GP visits and hospital stays. Our panto isn’t just a show — it’s part of building a healthier Pembrokeshire. And they do say laughter is the best medicine.”
The Torch is preparing to welcome audiences this December as Puss helps our heroes chase fame and fur-tune in Wild West Wales. Pull on your cowboy boots and join the meow-sical extravaganza — it promises to be the cat’s pyjamas.
A Relaxed Environment performance will take place on Saturday 19 December at 2:00pm, and a BSL-interpreted performance on Tuesday 22 December at 6:00pm.
For more information visit www.torchtheatre.co.uk or call the Box Office on 01646 695267.
Education
Pembrokeshire respiratory project praised at the Senedd
AN INNOVATIVE Pembrokeshire scheme improving asthma care for primary school children has been recognised at an event held at the Senedd on Monday (Jan 27).
The Pembrokeshire Schools Respiratory Project, which has been running since 2023 across North and South Pembrokeshire school clusters, delivers in-school respiratory reviews and education sessions for pupils, parents and teaching staff. It is believed to be the first programme of its kind in Wales.
Samuel Kurtz met with project lead, Narberth-based pharmacist Dave Edwards, along with representatives from Asthma + Lung UK to mark the project’s success.
Mr Edwards said respiratory conditions place a significant burden on children and their families, as well as on the wider healthcare system.
“Our aim is to confirm diagnoses, educate pupils and parents about their condition, emphasise adherence and inhaler technique, and ensure every child has a personalised treatment plan that gives them good control,” he said. “This project demonstrates how local health initiatives can make a real difference.”
As part of the scheme, Year 5 and Year 6 pupils received sessions on the dangers of smoking and vaping, highlighting the impact of these habits on respiratory health. Parents and school staff were offered training aligned with the National Review of Asthma Deaths recommendations and delivered through the ‘Asthma Fit’ programme.
The sessions covered common childhood respiratory illnesses, recognising asthma symptoms, correct inhaler technique, the features of good asthma control, and the importance of having clear action plans for worsening symptoms.
Schools participating in the ‘Asthma Fit’ programme have introduced strengthened asthma policies, including appointing a designated asthma lead, maintaining an up-to-date inhaler register, implementing individual asthma action plans, and ensuring staff are trained to respond quickly and appropriately to attacks.
The project also aligns with national guidance, including the RCP’s National Review of Asthma Deaths report, NHS England’s National Bundle of Care for Children and Young People with Asthma, and the All Wales Paediatric Asthma Guidelines.
To date, 583 children have been reviewed, with more than 65% showing improved asthma control scores. Treatment has been optimised for 65% of pupils, contributing to fewer hospital and out-of-hours visits. The project has also delivered environmental benefits, with carbon savings estimated to be equivalent to more than 70,000 car miles.
In the Autumn Term 2025 alone, 75 pupils received reviews, personalised action plans and inhaler education.
Mr Kurtz said: “I am delighted to celebrate the success of this Pembrokeshire project in the Senedd. It has helped children, parents and schools manage asthma better, easing the burden on GPs and emergency care. Behind every statistic is a real child seeing real improvement.
“I am extremely proud that a Pembrokeshire-based project is leading the way in asthma management and acting as a flagship for other areas across the UK. I am also pleased to hear that plans are already in place to expand the initiative to more schools over the next two years — it thoroughly deserves continued support.”
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