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City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Business

Trains resume between Carmarthen and Pembroke Dock as works end

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TRAIN services resumed this morning (Thursday 28 March) after ten days of essential round-the-clock work to upgrade track and drainage between Carmarthen and Pembroke Dock.

The railway was closed from Monday 18 March to Wednesday 27 March to allow Network Rail teams to replace more than 200 metres of track and 300 tonnes of ballast (track stones) between Pembroke station and Pembroke Dock.

Work to improve the drainage between Narbeth and Kilgetty stations was also completed at the same time.

Nick Millington, Network Rail Wales and Borders route director, said: “This essential work in Pembrokeshire demonstrates our commitment to improving the reliability of the service we provide to passengers along our route.

“We know that replacing the track can be disruptive and very noisy, so I would like to thank the residents of Pembroke for their patience while our team carried out this crucial work.”

Colin Lea, Planning and Performance Director at Transport for Wales said: “We’re pleased that our colleagues in Network Rail have completed this essential work and that Transport for Wales rail services resumed today.

“We’d like to thank passengers for their patience while this work has progressed and look forward to welcoming passengers back in time for the Easter weekend.”

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Welsh Water has increased sewage discharges into waterways ‘by 40%’

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NEW figures released by the Environment Agency have shown that Dwr Cymru discharged sewage into waterways for a staggering 23,354 hours last year, a 40% increase on 2022. 

The Welsh Liberal Democrats are now calling for tougher action against sewage dumping in Welsh waterways.

The party has also called for a halt on bonuses for water company bosses whose firms have dumped sewage into waterways.

Conservative MPs have consistently voted against measures which would have helped to tackle the crisis.

The Leader of the Welsh Liberal Democrats Jane Dodds MS said: “It is a complete scandal that filthy sewage is being pumped into our nation’s rivers and waterways without consequence.

“It’s beggars’ belief that both the UK Conservative Government and the Welsh Labour government are allowing water firms to get away with this environmental vandalism.

“We as a party are calling for tougher action to stop sewage being dumped in local waterways. We have also called for a halt on bonuses for water company fat cats whose firms have pumped filth into our waterways.”

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New bus services announced by Pembrokeshire County Council

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A NUMBER of changes to local bus services will be introduced in the coming weeks as a result of a shake up to bus funding. 

From April 2024, the funding which has been provided directly to bus operators by the Welsh Government to keep services going in the wake of the Covid pandemic will cease. 

Additional funding will instead be provided to Local Authorities to support their local bus network.

In total, Pembrokeshire County Council and the Welsh Government will provide over £3million in support for bus services in Pembrokeshire during the coming year.

As part of this process, all Pembrokeshire’s local bus services have been re-tendered. 

A public consultation, receiving over 300 responses, helped to inform decisions about which services should be prioritised. 

Councillor Rhys Sinnett, Pembrokeshire County Council Cabinet Member for Residents’ Services said: “I am delighted to be able to report that we are able to maintain the whole of Pembrokeshire’s current local bus network in the coming year.

“We have also secured key improvements such as reinstating an hourly service on the 349 route between Haverfordwest and Tenby via Pembroke Dock, and the popular Strumble Shuttle and Puffin Shuttle coastal bus services during the summer.”

The changes will also see two key services, the 302 Haverfordwest to Milford Haven and 349 Haverfordwest to Tenby via Pembroke Dock, brought under Council oversight for the first time. 

This will give the Council greater oversight of service operations and fares.  Pembrokeshire residents will also benefit from a new fare structure on all First Cymru services, due to be introduced from 1 April 2024. 

This will use Tap On Tap Off to allow passengers to pay the cheapest fare depending on the number of journeys they make or distance travelled, and will cap the maximum adult fare at £3 single and £5.40 return. 

More information about these fares can be found on the First Cymru website

A number of additional service changes and improvements are being considered for introduction during the course of the coming year in response to feedback received from the public consultation.  

The following bus service changes have been confirmed:

From 23 March 2024:

  • The Celtic Coaster (403) on the St Davids peninsular will restart for the 2024 season on Saturday 23 March and will run until Sunday 29 September. This is an hourly service, increasing to half-hourly during the whitsun half term and school summer holidays. There will be no service departing Caerfai Road at 13.00 and 13.30.
  • The 351 (Tenby to Pendine via Amroth) will return to its summer timetable.

From 1 April 2024

  • An hourly service will return on the 349 (Haverfordwest to Tenby via Pembroke Dock) service (April to September only).
  • The 356 (Milford Haven to Monkton) service will no longer call at Waterston and Hazelbeach due to operational issues caused by the narrow lanes in this area. The Fflecsi service will still be available.
  • A Saturday service, between 07:30 and 18:30, will be reintroduced in the Fflecsi Mid Pembrokeshire zone (formerly known as Bwcabus). This zone covers the area between Letterston, Crymych, Clunderwen and Wiston.  Passengers can also travel from this zone to Fishguard and Haverfordwest. 
  • The 302 (Haverfordwest to Milford Haven) and 349 (Haverfordwest to Tenby via Pembroke Dock) services operated by First Cymru will come under Pembrokeshire County Council control, giving the Council greater oversight of service operations and fares.
  • The 322 (Haverfordwest to Carmarthen) and 381 (Haverfordwest to Tenby via Narberth) services will be run by First Cymru. The 322 timetable will remain the same. The 381 timetable will remain the same from Haverfordwest to Tenby but journeys from Tenby to Haverfordwest will depart slightly earlier (37 past the hour instead of 45).
  • The X22 and X61 services which provided journeys at the start and end of the day between Pembroke Dock and Kilgetty, and Pembroke Dock and Haverfordwest will be withdrawn.
  • The 410 (Fishguard Town) and T11 (Haverfordwest to Fishguard via St Davids) services will be operated on a commercial (T11 part commercial) basis by Richards Bros. An improved connection with the ferry at Fishguard Harbour will be provided at 12.30.

From 19 May 2024

  • The Tenby Coaster service between Tenby and Saundersfoot will return for the summer season.

From 25 May 2024

  • The 400 Puffin Shuttle and 404 Strumble Shuttle services will return to the coast between Marloes and St Davids, and St Davids and Fishguard. These services will operate 7 days a week until 29 September 2024.  The Fflecsi service is also available in this area throughout the year.
  • The 387/388 Coastal Cruiser service around the Angle Peninsula will also return to its summer timetable, operating 7 days a week until 29th September 2024.

Further information about all Pembrokeshire bus services can be found on the Council’s website.

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