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Farming

Welsh butchers top of the chops in industry awards

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Dave Malloy from Edwards of Conwy: Receiving the award from HCC’s Kirstie Jones at the Butchers’ Shop of the Year awards in London.

ARTISAN butchers from different parts of Wales went head to head this month for the title of Welsh Butcher Shop of the Year, at a UK-wide award ceremony hosted by Meat Trades Journal and sponsored by Hybu Cig Cymru – Meat Promotion Wales (HCC).

At a glitzy ceremony at London’s County Hall, N.S. James of Raglan, Edwards of Conwy and Eynon’s of St. Clears eagerly anticipated the result. And it was the ‘gogs’ that came out on top, with Ieuan Edwards’s famous Traditional Butchers’ Shop being crowned the best in Wales.

HCC’s Market Development Officer Kirstie Jones said: “HCC supports independent butchers all year round through point-of-sale material and other promotions through our Welsh Lamb and Welsh Beef butchers’ club.

“There is so much innovation and high-quality produce at Wales’s artisan butchers, and we were very proud to partner with Meat Trades Journal to support the Butcher Shop of the Year awards again this year,” she added.

“Welsh butchers have had great success in recent times, with HCC scholar Peter Rushforth being crowned UK Young Butcher of the Year in 2016,” said Kirstie. “Many congratulations to Eynon’s, N.S. James and of course Edwards of Conwy on their accolades.”

Ieuan Edwards, owner of Edwards of Conwy said: “Winning this latest accolade has generated a real ‘buzz’ within the business, our loyal customers are also delighted! As strong supporters of PGI Welsh Lamb and Beef it’s a huge honour to be crowned Best Welsh Butcher 2017.”

Farming

Access to EU Single Market and Customs Union critical for rural Wales

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Brian Thomas: ​​FUW Deputy President

N​EWS that Northern Ireland could be granted access to the European Single Market and Customs Union shows that it is possible to achieve what the Farmers’ Union of Wales has been calling for since the EU referendum.

Speaking from his farm in Pembrokeshire, ​​FUW Deputy President Brian Thomas said: “Different parts of the UK can’t be treated differently and we therefore call on the UK government to ensure that Wales, given its heavy reliance on red meat exports to the EU, is given the same treatment. Should this deal be offered and come to fruition we fully expect to have the same offered to us.

“In the farming community there is a real sense of worry, alarm and anger about the state of Brexit negotiations, and how the current state of play compares to what was promised by many before the referendum.

“And whilst we recognise that the Irish border situation presents some unique challenges that need to be overcome, rural Wales has challenges of its own, such the economic challenges we have long highlighted. We need to recognise the impact that failure to secure such access and reach agreement for Wales could have. Denying Wales access to the Single Market and Customs Union would have catastrophic consequences, as recently highlighted in scenarios from the FAPRI and Horizon reports.”

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Farming

Farmers from Wales and Oz join forces to showcase ‘lightning lamb’

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Jamie Heinrich and Richard Roderick: At the HCC lightning lamb cookoff

A ‘LIGHTNING LAMB’ cooking challenge featuring award-winning sheep farmers from both sides of the globe was one of the highlights of the recent Royal Welsh Winter Fair in Builth Wells.

Surveys show that families in Britain have only 32 minutes on average to prepare an evening meal nowadays, as opposed to an hour in 1980. Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking steps to emphasise lamb’s quick-cook credentials, so enlisted the help of Australian farmer Jamie Heinrich and Breconshire’s own Richard Roderick in a ‘cookoff’ to prove it!

Jamie Heinrich hails from Kangaroo Island near Adelaide in South Australia, and operates a 2000-acre holding farming Poll Merino and White Suffolk sheep. His visit to Wales is part of a Nuffield Australia scholarship to study how to encourage young entrants to the industry.

Richard Roderick lives at Newton Farm near Talybont-on-Usk in the Brecon Beacons. He is a past HCC Scholar, and has won several farming accolades including the Silver Lapwing Award in 2016 for his environmental management. Earlier this year he featured on the BBC series ‘Nadiya’s British Food Adventure’.

With the help of HCC cook Elwen Roberts, Jamie rustled up a rapid Welsh Lamb stir-fry with oriental flavours, while Richard’s creation was a pan-fried leg steak with red wine sauce. After tasting and judging by members of the audience, the two delicious dishes could not be separated, so the Wales vs Australia match ended in an honourable draw.

“When I came over to Wales I certainly didn’t anticipate getting involved in a cookoff to promote lamb!” said Nuffield Australia Scholar Jamie Heinrich. “Many of the challenges for the industry – recruiting younger farmers and making sure that lamb is appealing to young consumers who are pushed for time – are the same the world over. I’m very much looking forward to the rest of my trip to Wales and Europe.”

HCC’s Elwen Roberts commented: “It was great fun to challenge two farmers to come up with a quick and tasty lamb recipe. They both did extremely well, and the Winter Fair audience loved seeing and tasting the food.”

“It’s important to emphasise that lamb can be an excellent choice for a quick evening meal,” she added. “HCC has recently launched a mobile-phone-friendly recipe selector on the eatwelshlamb.com website, to help give consumers inspiration for lamb dishes while on the move.”

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Farming

Food Centre Wales at the Farm Business Innovation show

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Arwyn Davies, Business Development Manager: With Angela Sawyer, Senior Food Technologist, Food Centre Wales

THE FOOD CENTRE WALES team were at the Farm Business Innovation show 2017 offering advice and support to businesses in the food and drinks industry.

The event held on November​ 8-9​ in Birmingham highlighted the continued interest in adding value to farm produce, particularly in Wales.

Arwyn Davies, Business Development Manager at Food Centre Wales, said​:​ “As this was the first time we had exhibited at the Farm Business Innovation show. We went in with an open mind, but we are pleased to report that it was a very successful two days. We spoke to many farm owners during the two days, many of whom were from Wales.”

Arwyn Davies’ talk on ‘Farm Diversification into Food Processing – Exploring Opportunities & Avoiding Pitfalls’ was very popular with every seat taken.

Councillor Gareth Lloyd, Cabinet Member with responsibility for Economic and Community Development said​:​ “The Team at Food Centre Wales were interested to hear all the ideas and plans people had for diversifying their farm businesses. The Centre’s food technologists were on hand to offer advice on how farmers could add value to their food produce and what could be done do to help them along the process. If you didn’t get a change to call in at the stand, the Team are more than happy to help at the Centre.”

Food Centre Wales will be following up with inquiries received at the show, with the aim to help many develop their food products and reach new markets.
If you would like to know more about how Food Centre Wales can help you, get in touch by phone 01559 362230 or email gen@foodcentrewales.org.uk.

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