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Soil Association reveals growth in organic sales

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organic salesTHE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.

Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.

And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.

Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.

The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.

Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.

Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.

“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”

Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.

Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”

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Library reservations service expanded

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PEMBROKESHIRE’S Library Service has extended its reservation service.

Customers can place up to two reservations for books and audiobooks, which are available and in stock at libraries in Fishguard, Haverfordwest, Milford Haven, Narberth, Newport, Neyland, Pembroke, Pembroke Dock, Saundersfoot and Tenby.

Items are also available to reserve from the service’s Stack (store).

Library members can place reservations free of charge, in person or via the online catalogue.

To access the online catalogue, log on to https://www.pembrokeshire.gov.uk/libraries-and-culture and select ‘Find Library Books’.

Customers can also place a request for an item not currently in stock, to be purchased as one of their two reservations.

The Library Service is not offering an Interlibrary Loan service at the present time.

For details on the library services currently offered in Pembrokeshire, please view https://www.pembrokeshire.gov.uk/libraries-and-culture

 

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Extra police patrols at Tenby skate park after ‘men approached young girls’

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CONCERNED locals in Tenby have taken to social media to write about concerns of inappropriate behaviour – between males they think may have been asylum seekers currently housed at Penally Army Camp – and young girls in Tenby.

The police have said they are investigating the matter.

Witnesses have said that young girls have been approached by males while at the skate park in Tenby.

The Home Office has said that the camp will be used to house up to 250 male asylum seekers whilst their claims are processed due to a shortage of alternative accommodation, caused by the coronavirus pandemic.

Reports circulating on Facebook have claimed to have direct knowledge that male residents of the camp have been talking and exchanging contact information with local school girls, some suggesting that they were in school uniform when talking with the men.

However, the police have not confirmed that that is the case – it remains an unproved allegation.

One local claimed on Facebook: “So tonight a few of us concerned local parents decided to go to Tenby skate park.

“As we got there two young girls where sat on a bench waiting for someone.

“Some kids told us they were the ones talking to the men yesterday exchanging Snap Chat details and stuff.

“Then the men from the day before turned up… saw us and scurried off down the beach.

“The two girls then quickly wandered off.

“These girls were about 14.”

One resident had stated that they had reported the incidents he had seen and heard to the local police station, he claimed that an officer told him they were in talks with Greenhill School about the incidents.

Pembrokeshire County Council said that they are unable to comment on the alleged incidents, however a spokesman told The Herald in a statement: “All I would say is that our schools regularly advise pupils not to engage with strangers.”

Dyfed-Powys Police confirmed they are investigating two alleged incidents at the skate park, and have been in contact with the local schools.

A police spokesperson told The Pembrokeshire Herald: “We have received two reports of alleged inappropriate behaviour at the skate park in Tenby and are looking to speak to the people who contacted us.

“In the meantime the skate park is now part of our patrol plans and we have linked in with local schools to reinforce the School Beat Stay SMART online messaging.”

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Off-duty lifesavers were lost but ready to react

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A PEMBROKESHIRE man whose life was saved by multiple twists of fate has praised those who stepped in during his hour of need.

Keen amateur triathlete Steven Landrey, 51, of Saundersfoot, Pembrokeshire, was out on a post-lockdown bike ride when he suffered a cardiac arrest that was to set off the incredible chain of events.

Steven said: “We were about 40km into an 80km ride when it happened.

“It was strange and lucky as only two weeks earlier I was running alone in Paris, and the night before I swam 2km alone in the sea, and during lockdown had done lots of exercise on my own.

“But that day, I had met my brother-in-law, Chris, and some friends.

“I dread to think what would have happened if I would have been alone.”

Meanwhile, just a mile or so away was off-duty Welsh Ambulance Service Community First Responder Angharad Hodgson, from Martletwy, and her firefighter partner Steve Bradfield, from Narbeth.

Steven Landrey, 51, of Saundersfoot, Pembrokeshire

“We were heading to meet friends at Barfundle Beach. We hadn’t been there for a few years so were following the sat-nav in the car,” said Angharad.

“We were running late and had taken a wrong turn as the sat-nav must have frozen or lost signal.

“We decided to turn back on ourselves, and that’s when we saw Steven on the floor being worked on by Chris.”

Always travelling with their defibrillator and kit, Angharad and Steve, who is also a trained medical responder, were able to pull over swiftly and step in with their life-saving defibrillator.

Angharad, 23, said: “We put the pad on his chest and after about 30 manual chest compressions, Steven had stopped breathing and the defibrillator told us we could shock him twice.

“We did it and he came back to us, but his breathing was very sticky so we continued CPR until the air and land ambulances arrived to take over.”

Steven was taken by road to Swansea’s Morriston Hospital where he underwent emergency surgery to fit a stent into a lower left artery of his heart, which had flooded with blood and caused the cardiac arrest.

Steven is making a good recovery at home and is taking the first steps back to work in his role as a European Managing Director for Babcock Aviation, an aerial emergency services business.

He said: “I’m working with the National Cardiac Referral Scheme and also a personal trainer and am feeling well and getting strength back every day.

“With my work, I have seen emergency care provision across Europe and Canada and the care I received at every step of the way here in Wales has been world-class.

“I can’t thank Chris, Angharad, Steve, the air ambulance crew and the paramedics enough, along with the doctors and surgeons at Morriston, they were all amazing.

“I realise everything went my way that day, and for those few hours I was the luckiest man alive, but having these trained people in our communities to support emergency medical services is absolutely vital.

“Community First Responders like Angharad, CPR training and Public Access Defibrillators really do save lives and are to be respected.”

Glyn Thomas, the Welsh Ambulance Service’s Community First Responder Officer in Mid and West Wales, said: “The prompt actions of Angharad and Steve were no doubt a major factor in the patient’s survival.

“Even off-duty as they were, they demonstrated control and organisation – they are both a credit to their communities and organisations.

“We wish Steven a smooth recovery and all the best for the future.”

Today is Restart a Heart Day, a national initiative run by the Resuscitation Council UK, British Heart Foundation, St John Ambulance and the ambulance services across the UK to promote education around Cardio Pulmonary Resuscitation (CPR).

In the absence of physical events due to the Covid-19 pandemic, the Welsh Ambulance Service is encouraging people to watch a video by Resuscitation Council UK and keep an eye on social media from partners like Save a Life Cymru who are promoting key messages such as early recognition of cardiac arrest, early CPR and early defibrillation.

Restart a Heart Day runs parallel to the Trust’s month-long Shoctober campaign which aims to educate primary school children on the benefits of getting confident with CPR – even making this brilliant animated video.

Angharad, who also works for the local authority’s social services team in Pembrokeshire, has been a Community First Responder since April 2019 and was inspired to make that brave step by another incident back in 2018.

She said: “I was driving home from shopping along the A40 in Carmarthen when I came across a terrible car accident on the opposite carriageway.

“I pulled my car over and crossed the road to try and assist without any thought process really.

“Seeing the work of the paramedics on scene really spurred me on to become a Community First Responder.

“I’d like to thank Tony Wall who is my CFR Co-ordinator for being so supportive and giving so much of his time to fundraise for life saving equipment such as defibrillators in local communities.”

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