Connect with us
Advertisement
Advertisement

Farming

Can Labour reconnect with the countryside?

Published

on

Labour needs new rural stategy: Thinktank report claims

LABOUR must reconnect with the politics and culture of the countryside to be confident of winning the next general election, according to a new Fabian Society report published today. To secure a working majority the party will need to capitalise on the demise of Ukip and the decline of the Liberal Democrats and gain seats in both rural and semi-rural constituencies.

Labour Country, a new report from the Fabian Society, supported by the Countryside Alliance, shows Labour still has a way to go to win over rural voters. The report argues that to gain countryside seats Labour needs to be seen as ‘a natural party of the countryside’.

To win a UK majority, the party does not need to beat the Conservatives across all rural areas, but it does need to be competitive. Of Labour’s target seats ahead of the next general election, 16 are rural and a further 28 have at least 3,000 rural inhabitants. A YouGov/Fabian Society poll shows that as things stand:

The Conservatives lead Labour by 54% to 31% in rural England and Wales (23 points)

Even amongst working class rural voters the Conservatives beat Labour by 49% to 35% (14 points)

But in better news for Labour, the party is ahead of the Conservatives in rural England and Wales among people aged under 50 (48 per cent to 36 per cent) and among those who voted remain in the EU referendum (45 per cent to 34 per cent). There are large numbers of both groups across rural England and Wales, despite the countryside being older and more Eurosceptic than the nation as a whole.

The report identifies the policy areas that are key to Labour rebuilding its connection with rural voters – including transport, housing and farming. But focus groups conducted for the report also show the party needs a shift in how it campaigns and organises to ‘rural-proof’ everything it does.

The report concludes that Labour’s next manifesto should set out an economic strategy that delivers for rural areas. It makes recommendations in four key policy areas:

A place-based industrial strategy:

  • support for small-scale enterprise and manufacturing
  • place-based investment
  • support for technical education

Better rural transport:

  • the restoration of the rural bus routes lost since 2010 and the municipalisation of bus services
  • reviewing the effects of the Beeching cuts to rural train services

Local, affordable housing:

  • democratic local involvement in planning
  • affordable and social housing to meet local need
  • small-scale development on disused plots of land
  • architectural form that fits the environment

A post-Brexit agricultural settlement:

  • a new support system that values the labour that sustains the countryside, rebalanced towards small-scale and marginal farms as well as the provision of public goods

Shadow secretary of state for environment, food and rural affairs Sue Hayman MP said: “The Conservatives take rural communities for granted, imagining that they have their votes sewn up. But it is all too clear that they have nothing of substance to say on the real challenges facing rural communities.

“As the member of parliament for a rural constituency in West Cumbria, I know only too well how creaking Victorian infrastructure, rural poverty and a lack of employment opportunities for young people are leading to a growing disconnect between city and countryside. At the same time, austerity is leading to the steady erosion of the pubs and post offices, bank branches and local businesses that serve as the heart of so many of our small towns, villages and hamlets.

“This new report outlines positive recommendations for how to take on the Conservatives in their rural heartlands and deliver for rural communities across England and Wales.”

Andrew Harrop, general secretary at the Fabian Society said: “To win the next election Labour must gain seats with lots of rural voters and that will take a big shift in the way the party campaigns and organises. But there is room for optimism, with Labour now leading the Conservatives among rural voters under the age of 50.

“As a former Labour candidate in a rural seat, I know myself that the party is often dismissed as an ‘urban’ intruder that does not understand country life. Labour must prove to countryside voters that it is on their side with rural-friendly policies for saving banks, bus routes and countryside businesses.”

Baroness Ann Mallalieu, Labour peer and president of the Countryside Alliance said: “There is no doubt that there can be no future Labour government without improved support in the countryside, but this can only be achieved if the party gets serious about making a credible policy offer to the countryside. For too long Labour have conflated rural issues with animal issues, to the detriment of Labour’s vote in the countryside. This report lays out how Labour can correct this trend and challenge the Conservative party’s rural dominance, by speaking to the genuine concerns of people in the countryside.”

Farming

Areas of growth, opportunity, and inspiration: OECD report claims

Published

on

Food exports: Market messages need to be tailored

BRITISH food exporters need to gain an understanding of consumer needs in different countries if the UK’s farmers are to fully reap the rewards of overseas trade, according to AHDB.

In its latest edition of the Horizon Brexit series, AHDB argues that a ‘one-size-fits-all’ approach to unlocking export opportunities should be avoided and that we cannot rely on ‘Brand Britain’ alone to boost sales.

The report, focuses on international buying behaviours and looks at exporting from a consumer perspective. It highlights the need for industry to monitor and adapt to the needs of each marketplace to create more opportunities.

The study included responses from more than 4,500 consumers in nine countries – from key UK export markets in North America, Europe, Gulf States and Asia – around what motivates and drives them to choose the food they buy.

Among the key findings was that, while seven out of the nine countries surveyed said ‘quality’ was the most important factor, both China and Japan stated ‘food safety’ as critical in their food choices.

Christine Watts, AHDB chief communication and market development officer, said: “Concerns and priorities vary by market and many could benefit from tailored messaging to appeal to these different interests.

“For instance, in China and Japan food safety is critical. Communication to these markets needs to be tailored to meet the desires of consumers so they know more about the safety of the food they eat.”

The report also closely considers the impact of ‘British’ branding overseas and looks at some of the opportunities and challenges this holds in a post-Brexit world.

Steven Evans, AHDB consumer insight manager and author of the report, said: “The research looked to capture the reaction to ‘Brand Britain’ and understand objectively how other countries see us. We found that many consumers have not had direct exposure to British food products and, therefore, have not had the opportunity to build a firm view of their qualities.

“This highlights that exposure to products and clear branding is necessary to drive awareness and build brand reputation.”

Other key aspects from the report include how different sectors also have different drivers in buying behaviour. For example, while quality was important for both meat and dairy, price featured second in the list for meat while freshness was the second highest purchase motivator in the dairy industry.

Also, promoting the same meat cuts across all countries would not be beneficial for British exporters as lifestyles, tastes and food choices differ around the world.

AHDB International Market Development Director Dr Phil Hadley said: “Often, what we as a British consumer perceive as a good product message will not be relevant for all export markets.

“For example, the Chinese Sunday roast is not commonplace but Dong Po Rou (braised pork belly) is. Both hold a similar association as they both use larger joints but each fit very different meal occasions.

“We also know that a Chinese consumer is comfortable to view the whole journey from farm to fork. But it would be dangerous to assume that the same approach across all export markets will result in the same sales performance.

“A one-size-fits-all approach doesn’t allow for customisation and adapting to meet specific domestic demands. It is critical that British food producers don’t make assumptions that their product has the same relevance across all markets.”

Continue Reading

Farming

Rural areas vital for economies

Published

on

Areas of growth, opportunity, and inspiration: OECD report claims

RURAL areas are vital to national economies and addressing global challenges, according to the policy statement released at the 11th OECD Rural Development Conference held in Edinburgh.

The policy statement, which provides guidance to governments to support rural economic development, also declared that innovation will be critical to the future competitiveness and sustainability of rural economies. It also outlines the case for focusing on rural areas as engines of national prosperity and how policies should leverage this opportunity.

Jose Enrique Garcilazo, Head of OECD’s Regional and Rural Policy Unit, said: “Rural regions are not synonymous with decline or agricultural specialisation, but places of growth, opportunity and inspiration, yet rural is still not central to government policy. Rural areas have a key part to play in some of our major global challenges. They are best placed to develop new energy sources, to help sustain our natural environment and to ensure food security.

“In an increasingly interconnected world, opportunities are emerging to promote rural prosperity. Digitalisation will propel rural economies forward, and the conference has highlighted that supporting innovation in rural areas will be key to the future prosperity and wellbeing of rural regions.”

The policy statement identifies 10 key drivers of change predicted to influence the future of rural economies and communities and their potential to prosper, including additive manufacturing (for example 3D printing); decentralised energy systems; digital connectivity; the future of health; shifting values and preferences; drones; and driverless cars.

The statement also recommends that, in addition to prioritising rural innovation, a robust rural policy should place social, environmental and economic wellbeing at the forefront of policy decisions and take an integrated view across policy sectors to avoid one policy detracting from another.

The 2018 Conference, Enhancing Rural Innovation, was hosted by the Scottish Government and co-hosted by the European Commission and the UK, to provide a forum for key policy officials and academics from OECD member countries to engage and share ideas and experiences on rural policy.

It is the eleventh in the OECD Rural Conference Series, which has been held all over the world since its inception in 2002.

Prior to the main conference, a series of interactive sessions, led by the European Network for Rural Development, showcased exemplary projects and approaches already launched by rural communities to embrace 21st century challenges and opportunities.

Continue Reading

Farming

Rural Wales in ‘the 4G Wilderness’

Published

on

#4GforAll: CLA Wales highlights digital divide

NEW DATA gathered by the CLA has shown what rural communities have suspected for a long time; that the mobile industry is willing to abandon rural areas to the digital wilderness.

Director Rebecca Williams says: “Our information has revealed that too few planning applications have been made for mobile phone masts in our rural counties to bridge the digital divide between the urban and rural community.

“Latest research has shown that a county such as Powys – which has appallingly poor mobile connectivity at less than 3 per cent – has seen just 13 mast sites applied for in the past 12 months, yet urban counties such as Cardiff have seen as many as 62 applications. Even a rural county, such as Monmouthshire, close to the urban centres of Bristol, Newport and Cardiff, has seen just two mast applications.

“With 5G on the horizon in 2022, progress needs to be better – and Wales must not be left in the boondocks. The rural community must not be excluded. Farms and rural businesses lack the digital service they need to be competitive. We must remember that this is not about resident population numbers, since mobile communication should be available to everyone everywhere.”

In February, the CLA asked Ofcom to force reluctant mobile network operators to improve coverage in rural areas by imposing a legally binding coverage target on their operating licenses. It called for EE, O2, Vodafone and Three to be required to deliver 4G coverage to at least 95% of the UK geographic landmass on all networks by 2022.

Rebecca Williams continues: “Three years ago, we were told that coverage would be delivered in the countryside and yet rural communities are still waiting. In the same period the mobile industry has extracted concession after concession from UK Government Ministers. They have got the new legal powers they wanted, on the basis that they are a utility service.

“Now they must be forced to deliver the universal service that a utility operator provides. We expect government and the regulator to take a tough line on this, and if Ofcom won’t then Ministers must step in.”

The CLA has highlighted Ofcom’s failure to push mobile network operators to achieve universal coverage for consumers. It is calling on the UK Department for Digital, Culture, Media and Sport to review Ofcom’s statutory remit and confirm that the body should prioritise working towards universal, quality mobile coverage for consumers.

“The mobile operators have no market incentive to improve coverage in these rural areas. It is absolutely clear that the only way they will deliver the coverage the countryside needs is if they are forced to do so. However rather than pushing them to achieve universal coverage for consumers, Ofcom is setting soft targets for rural coverage. As a result rural consumers face inadequate service and lack of network choice for years to come.”

Further information can be found at www.cla.org.uk/4gForAll and Ofcom’s 700Mhz spectrum auction proposal.

Continue Reading
News16 hours ago

Pembroke Dock man caught up in Windrush problem

A MEMBER of the Windrush generation who spent twelve years in Pembroke Dock has been told he is living in...

News19 hours ago

AM to ‘think about’ leadership bid following calls for female candidate

ELUNED MORGAN AM has told the BBC she will ‘think about’ running for the Welsh Labour leadership role, following the...

News22 hours ago

Neyland: Man jailed for possessing and distributing child pornography

A NEYLAND man has been jailed for more than two years for possessing and distributing indecent images of children. David...

News1 day ago

Haverfordwest: Young mother’s warning about man’s threatening behaviour

A YOUNG mother has posted a warning on Facebook after she was approached by a stranger near Morrisons in Haverfordwest...

News2 days ago

Neyland: Arrest following large-scale manhunt ends in denials

A MAN has been arrested this afternoon (Apr 25) on suspicion of possession of drugs with intent to supply following...

News2 days ago

Body of 35-year-old man discovered by police

THE BODY of a 35-year-old man was discovered by police this morning (Apr 25) in Lower Freystrop, Haverfordwest. Police say...

News2 days ago

Animal cruelty cases at four-year high in Wales

A PEMBROKESHIRE man has been found to have failed to provide proper care for five equines, as animal cruelty prosecutions...

News3 days ago

Withybush petition surpasses 10,000 signatures

THE PETITION opposing the ‘drastic changes’ to Withybush hospital has already received over 10,500 signatures. It was revealed in last...

News4 days ago

Sir Thomas Picton out of special measures

SIR THOMAS PICTON SCHOOL in Haverfordwest has been removed from Special Measures by Estyn today (Apr 23). The school was...

News4 days ago

CCTV appeal after £900 of goods stolen from Boots

DYFED-POWYS POLICE is investigating the theft of electronic items worth more than £900 from Boots in Withybush Retail Park, Haverfordwest....

Popular This Week