Connect with us
Advertisement
Advertisement

Farming

EU retails bring balance to market

Published

on

European retailers help bring balance to Welsh Lamb industry.JPG - Essential: Tariff free access and PGI designation

A DELEGATION of importers and supermarket buyers from Spain visited Wales this month, to see for themselves how PGI Welsh Lamb is produced and highlight the vital role exports play in supporting the profitability of the industry.

The group enjoyed a range of activities, including a visit to Dai Charles Evans’s Tanygraig farm in Silian, near Lampeter, as well as a Welsh Lamb cookery demonstration by Hybu Cig Cymru – Meat Promotion Wales (HCC).

The delegation included representatives of a major retailer as well as suppliers to the foodservice and catering sector.

According to HCC’s Export Development Executive Deanna Jones, who met up with the Spanish buyers during their visit to Wales, the varying customer preferences in different countries where Welsh Lamb is sold is a major plus for the industry.

“Traditionally, the UK market places a premium on lamb legs for roast dinners” said Deanna. “So the key for our industry is finding premium markets for other parts of the animal – ‘carcase balance’ as it’s called.”

“Consumers in other countries have different culinary traditions and use lamb for slow cooking and barbecuing rather than as a centrepiece of a Sunday roast,” she explained. “Spanish buyers mainly look for shoulders and loins, and by taking advantage of these different preferences exports can become important in gaining a good price for processors in Wales, and ultimately for farmers.”

While the trend of lamb consumption in Spain, in common with many parts of Western Europe, is slightly downward, one retailer which stocks branded Welsh Lamb reported a significant increase in sales in 2017.

“Hand in hand with the quality and consistency that they’ve come to expect from Welsh Lamb, Spanish consumers value its European PGI status – a sought-after mark which it has in common with many premium brands such as Champagne and Parma Ham,” added Deanna.

“Naturally, the industry is keen to ensure tariff-free access to our strong European markets, and retention of PGI status after Brexit,” she said.

Farming

Government won’t be able to blame Brussels

Published

on

BREXIT could have British farmers reap the benefits of international trade thanks to a leading British product, National Farmers Union vice-president Stuart Roberts suggested.

Brexit could help British farmers take on a leading role on the world stage thanks to great dairy and meat products created in the country, according to Mr Roberts. Asked whether leaving the EU could benefit the farming industry, the National Farming Union (NFU) vice-president insisted Brexit will offer the UK more freedom to trade with the rest of the world.

Speaking to talkRADIO, Mr Roberts said: “There are several benefits. If we talk about trade, there are certain parts of the world where I think we can have some real positive trade deals.

“Our dairy products, for example, are ones that we can lead the world on, we can add value to.
“When you look at our sustainable meat production in this country, people are crying out for this around the world. I think there are some opportunities in trade.”

The NFU vice-president also suggested leaving the European Union will grant the UK to have full control over farming regulations in the future.

Mr Roberts also said Brexit will force British politicians to be more “accountable” for the decisions they will take in the coming years.

He continued: “There are also opportunities in terms of the regulatory environment.
“We are now, at least, in a position where the politicians in this country will make the decisions and be responsible for it.

“They can’t blame someone else, they can’t pass the buck. In every aspect of society, probably for all of us, it was convenient to blame Brussels for things.

“Going forward people are going to have to be more accountable.”

The UK will no longer abide by the Common Agricultural Policy (CAP) at the end of the transition period scheduled to conclude on December 31, 2020.

in December 2019, former Chancellor Sajid Javid announced farmers could enter the new year with confidence that they will be able to “thrive” after Brexit after he confirmed just under £3 billion of funding for 2020.
The cash – to be spread over two years – will be used to support farmers once all Brexit phases have concluded and the CAP direct payments scheme ends next year.

Continue Reading

Farming

Young hill farmer stars in £250,000 campaign

Published

on

AN ACCOMPLISHED young farmer from the Ceiriog valley is starring in a nation-wide campaign promoting PGI Welsh Lamb and Welsh Beef.

Caryl Hughes, who farms in partnership with her family near Llanarmon Dyffryn Ceiriog, features in Hybu Cig Cymru – Meat Promotion Wales (HCC)’s latest campaign.

The £250,000 campaign was announced in November 2019 by HCC Chair Kevin Roberts at the annual HCC Conference and will focus on Welsh red meat’s sustainable qualities. The campaign will include radio and tv advertising, on-demand tv advertising, print advertising and media partnerships. It will also feature core messages around Wales’ sustainable red meat production focusing on elements such as – landscape, climate and water usage.

The television advert sees Caryl at home on her farm in Ceiriog valley and displays the dramatic landscapes and natural surroundings where Caryl rears her own flock.

Caryl is a familiar face within Welsh agriculture; having previously held the role of National Sheep Association Young Ambassador and Montgomery YFC Chair.

Caryl has a degree in Agriculture from Aberystwyth University and, notably, was the first person to undertake the Llyndy Isaf Scholarship with the National Trust – where she managed a Snowdonia hill farm for a year combining sustainable farming practices with managing the outstanding natural environment.

Having also competed on S4C’s Fferm Factor, Caryl is also someone comfortable both on film and in the field.
Commenting on the campaign, Caryl said ‘Like most Welsh sheep and beef farmers, I am very proud of our industry, the food we produce and how we produce it. I’m very pleased to be involved in this campaign promoting exactly that.’

HCC’s Market Development Manager Rhys Llywelyn commented ‘We wanted the real, authentic voices of Welsh farming to star in this campaign to show the real picture of Welsh red meat production.’

‘Caryl’s knowledge, passion and experience are undeniable and she is a very credible ambassador for our industry and produce. We’re sure viewers and consumers at home will find Caryl very relatable and engaging in this advert’
HCC’s new campaign launched on Thursday, February 13, and can be seen and heard on on-demand television platforms and radio stations throughout England and Wales.

Continue Reading

Farming

FUW reminds members about SAF

Published

on

IT’s that time of year again when we start thinking about Single Application Forms (SAF).

The application window opens on Monday, March 2, and the Farmers’ Union of Wales is reminding its members that county staff are here to help and ready to take the stress of filling the form away from you.

The FUW provides this service exclusively to all paid-up members as part of their membership package, which has proved invaluable for thousands of members over the years – saving them time and a paperwork-headache.

FUW Membership and Operations Manager Caryl Roberts said: “The SAF completion process is probably the single most important form completion exercise being carried out by Welsh farmers since 2004, and the financial repercussions of errors on the forms are severe.

“Our staff are not only well trained but very well practised in dealing with the complex application process.”
Since the Welsh Government mandated that all applications should be done online, the FUW is focused on providing the best possible service to its members.

“I encourage our members and first-time form fillers to contact their local office as soon as possible to book an appointment if they need help in filling out the form,” added Caryl Roberts.

Continue Reading
News12 hours ago

Pembrokeshire County Council housing services update

FOLLOWING the most recent Government guidance, Pembrokeshire County Council’s housing department has had to cut back on all face-to-face meetings...

News4 days ago

Police turn away caravans and campervans heading for Pembrokeshire

PEMBROKESHIRE is currently closed to visitors’ is the message from Dyfed-Powys Police as officers work to prevent the spread of...

News4 days ago

Be a considerate neighbour during the coronavirus lockdown

DURING the current lockdown, Pembrokeshire County Council has seen an increased number of complaints from members of the public who...

News5 days ago

Pembroke Dock: PC Garland arrests wanted man after recognising his distinctive tattoo

A PEMBROKESHIRE police officer identified and arrested a man suspected to be part of a criminal group after recognising his...

News6 days ago

Valero oil refinery worker tests positive for coronavirus

EMPLOYEES at Valero Oil Refinery have been sent emails confirming a member of staff has tested positive for coronavirus. It...

News6 days ago

Hand sanitiser donation helps keep Welsh RNLI volunteers safe

RNLI volunteers at St Davids and Aberystwyth have received a donation of alcohol-based hand rub based on the formula from...

News6 days ago

Pembrokeshire business advice – Covid-19

PEMBROKESHIRE COUNTY COUNCIL has issued a range of information and advice for local businesses in light of the coronavirus pandemic....

News6 days ago

Antelopes escape from Borth Wild Animal Kingdom

CEREDIGION COUNCIL says it has received information that three Letchwe antelopes have escaped from Borth Wild Animal Kingdom this morning,...

News7 days ago

Police raid in Milford Haven was ‘firearm incident’

POLICE in Milford Haven have arrested a male after raiding a property in Victoria Road on Wednesday morning (Mar 25)....

News1 week ago

Council closing coastal car parks and play areas

IN LIGHT of the Government’s latest restrictions and in the interests of public safety, Pembrokeshire County Council from today (Tuesday,...

Popular This Week