News
FBM Holidays reports big rise in bookings
FBM HOLIDAYS is reporting that it has seen a dramatic rise in bookings year-on-year.
According to results posted for Q4 of the companies financial year which runs from November-October, the company has posted an increase of 11.1% in bookings in 2017/2018 over the same period in 2016/2017.
The property portfolio also grew by over 80 properties in the latest period, which has seen a tremendous phase of growth in general.
This comes on top of what was also a very successful previous year, where bookings grew by over 7%, with the latest figures being attributed to new and diverse marketing of both properties and the west Wales region as a whole, and also an influx of holiday home owners joining the firm to take advantage of increased rental throughout the entire booking calendar.
Marketing Executive, Thom James said: “The results we posted for the entire year have been phenomenal and it’s really pleasing to see that they way we have marketed both the company’s portfolio and the assets of the region has paid off, especially in the early half of the year, which is typically the quieter months, where we have seen huge booking numbers.”

Thom James and Tim Brace: At Vacation Rental World Summit in Como, Italy
“2 years ago we changed our approach to marketing and brought forward campaigns that have allowed us to actively reach higher levels of bookings and larger audiences, whilst being able to manage this process from our Tenby headquarters.”
“What is perhaps more pleasing is that we have managed to buck the trend set by owners using larger OTAs like Airbnb and Booking.com solely, as their knowledge just isn’t good enough.”
FBM say that whilst larger online travel agencies will continue to increase their own efforts, they are not focusing well enough on experiences or local knowledge.
“It’s purely a numbers game to the larger conglomerates.” continues James.
“They may have more volume, but what they don’t have is local knowledge or information, especially in Wales, which is a huge oversight.
“That’s why we have seen such good numbers this year, and will expect this to continue next year, as we compete very well in regards to audience levels, promoting our owners and their properties to a huge market, but we also have the staff on the ground who have a combined 58 years of local knowledge between them, so going that extra mile for customers is part of the daily routine for FBM, which has meant a huge surge in bookings for us.”
Charity
Bassetts Motor Group donates electric van to support lifesaving charity
BASSETTS Motor Group has donated an electric van to support the vital work of Wales Air Ambulance, providing a major boost to the charity’s day-to-day fundraising operations.
The South West Wales-based company has gifted a Citroën e-Berlingo for use until the end of the year — marking the first time the business has made a significant gift in kind to the charity.
Staff from Bassetts recently visited the charity’s headquarters in Dafen to hand over the vehicle, where they met with a medic and were given an insight into the critical care delivered by the service, including a tour of a rapid response car.
Ashley White, of Bassetts Motor Group, said: “Being a South West Wales-based business, we’ve seen first-hand the incredible work that Wales Air Ambulance does.
“We knew the charity relies heavily on fundraising and donations, so when we were looking for a cause to support, it felt like a natural choice.”
The van has been branded with the charity’s logo and information on how the public can support its lifesaving lottery.
Explaining the choice of vehicle, Ashley added: “We’re strong advocates of electric vehicles. Getting people behind the wheel often changes perceptions and helps overcome misconceptions about going electric.
“Citroën offered us a deal that made it possible for us to provide the van in this way, and we felt it would be perfectly suited to the charity’s fundraising needs.”
The Wales Air Ambulance delivers consultant-led emergency care across the country, bringing hospital-level treatment directly to patients and, where necessary, transferring them swiftly to the most appropriate specialist centres. This approach can save critical time and significantly improve survival and recovery outcomes.
The service operates through a unique partnership between the charity and the NHS, with the Emergency Medical Retrieval and Transfer Service providing highly skilled consultants and critical care practitioners who work onboard its aircraft and rapid response vehicles.
As a pan-Wales service, its crews cover the entire country, delivering emergency care wherever it is needed.
Nina Rice, Head of Fundraising High Value Partnerships at Wales Air Ambulance, said: “We are incredibly grateful to Bassetts Motor Group for this generous gift in kind.
“The use of the electric vehicle will make a real difference to our fundraising efforts, helping us reach more communities and raise vital funds.
“As a local company, Bassetts understands just how important our service is to people across Wales. This support will directly help us continue our lifesaving work.”
The charity must raise £13 million every year to keep its helicopters in the air and its rapid response vehicles on the road.
For more information, visit the Bassetts Motor Group website.
Community
Residents return home after major Carmarthenshire fire as probe continues
RESIDENTS forced to evacuate their homes following a major fire in Kidwelly have now been allowed to return, as emergency services confirm the scene has been stood down.
The blaze broke out at a property on Lady Street in the early hours of Tuesday (March 24), with emergency services called at around 4:20am. Several neighbouring homes were evacuated as a precaution while firefighters tackled the incident and assessed the safety of surrounding buildings.
In the latest update, Dyfed-Powys Police confirmed that officers have now left the scene and displaced residents were able to return to their properties on Thursday evening (March 26), following work to make the affected building safe.

The incident caused significant disruption in the town, with Lady Street remaining closed while further work is carried out to ensure the safety of the highway and surrounding structures.
Emergency services, including Mid and West Wales Fire and Rescue Service, were on the scene for several hours during the initial response. Crews were understood to have dealt with a serious property fire, prompting a large-scale emergency operation in the centre of the town.
While the immediate danger has now passed, authorities have confirmed that investigations into the cause of the fire are ongoing. Police are continuing to appeal for witnesses or anyone with relevant information to come forward.
Officers are particularly keen to hear from anyone who may have CCTV, doorbell, or dashcam footage from the area between 11:00pm on Monday (March 23) and 4:00am on Tuesday (March 24).
Anyone with information is urged to contact police quoting reference 027 of 24/3, either via 101, online, or anonymously through Crimestoppers.
Authorities thanked residents and the wider community for their patience during the incident, which saw homes evacuated and roads closed while emergency services carried out their work.
Further updates are expected as the investigation progresses.

Community
West Wales fire crews sharpen skills in major training exercise
FIREFIGHTERS from across west Wales took part in a large-scale training exercise designed to sharpen operational skills and strengthen teamwork.
Crews from the Western Division of Mid and West Wales Fire and Rescue Service attended the development day at Earlswood Training Centre on Sunday (March 22).
Personnel travelled from stations including Carmarthen, Tumble, Newcastle Emlyn, Milford Haven, Narberth and Pontyates to take part in the exercise.

Realistic scenarios
Firefighters were put through a series of realistic scenarios designed to reflect incidents they may face on duty.
These included house fires with people reported inside, kitchen fires, and multi-vehicle road traffic collisions. Crews also carried out specialist line rescue exercises as part of the day.
Support staff played the roles of casualties and members of the public, adding to the realism and allowing firefighters to test their responses in lifelike conditions.
Large-scale finale
The training culminated in a complex car fire scenario involving a vehicle inside a garage attached to a property, with reports of people trapped.
Teams worked together as they would at a real incident, tackling the fire while carrying out rescues within the building.

Building capability
The exercise was described as a success, helping to build operational confidence and improve coordination between different stations.
It also provided an opportunity for crews to share knowledge and specialist skills, strengthening the overall capability of the service.
The training forms part of ongoing efforts to ensure firefighters remain prepared to respond to a wide range of emergencies across the region.
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