Connect with us


Double celebration for produce company



puffinWELSH PRODUCE COMPANY Puffin Produce Ltd is celebrating – not once but twice – after hitting a landmark sales target and reaching the finals of the ‘Oscars’ of the UK fresh produce industry. 

This week the Havefordwestbased business has seen the sales of its ‘Blas Y Tir’ brand break through the 10 million unit sales barrier and be named finalists in the Fresh Awards 2014 for best Marketing campaign of the year. “We launched our ‘Blas Y Tir’ brand in 2011 in response to demand from Welsh shoppers and retailers, and to have surpassed 10 million unit sales in such a relatively short space of time is tremendous news,” said Puffin Produce’s managing director, Huw Thomas. While its work to promote and protect the Pembrokeshire Early Potato and gain European-wide legal protection for the iconic potato by attaining Protected Geographical Indication (PGI) status has seen Puffin propelled into the Fresh Awards final, which took place in London yesterday (June 5). Puffin’s successful campaign has been rewarded with a nomination for the ‘Prophet Marketing Campaign of the Year Award’ alongside multinational companies such as Aldi and Waitrose. The Fresh Produce Consortium run awards will be held at London’s Intercontinental Hotel on Park Lane and hosted by broadcaster and comedian Patrick Kielty. Said Huw Thomas, “Blas Y Tir means ‘Taste of the Land’ in the Welsh language. By making the finals of the Fresh Awards, we feel we’ve succeeded in conveying a ‘Taste of the Brand’ too. “A brand is only as good as the products, services and values it stands for, and so making the finals is something for every one of our growers and staff members to celebrate!” Now available in most multiple retailers in Wales the brand encompasses a range of vegetables including the True Taste Awardwinning Estima baking and aptly named Rudolph potatoes, the flagship Pembrokeshire Earlies, leeks, cabbage, cauliflowers, swede, spring onions, and also daffodils. Explained Huw: “We have found that loyal Welsh consumers want to buy locally grown produce. While retailers in Wales want to demonstrate sustainable values. “Pembrokeshire is renowned for its unspoilled and natural beauty, and it is a region reliant on a healthy ecosystem for the provenance of highquality foods. The ‘Blas Y Tir’ brand was designed to embody all these values.” Targeted marketing has seen the brand achieve a retail sales value in excess of £10 million in the space of two years and continues to grow at over 200 per cent year on year. Caroline Hanna of Authentic Marketing heads Puffin’s specialist marketing team with creative input by Steve Braham of Elevator Design, PR support from Sheila Coleman of Coleman Communications, and Chad James from media agency Morvah Ltd. As part of the promotion of the brand Puffin commissioned a television advertisement for its Pembrokeshire Early Potatoes – the first television campaign for a Welsh vegetable brand. While a television advertisement for the Blas Y Tir brand as a whole was aired in the run-up to Christmas, and another advert for Pembrokeshire Earlies will air later this month. The company has experienced rapid growth in both market share and facilities. In the past year alone, Blas Y Tir potatoes have become the best-selling Welsh branded potatoes in Tesco stores throughout the region. With Welsh Government and European Union support some £8.4 million in capital expenditure has been invested in the company, and Puffin has increased its volume sales by 50% and the workforce has expanded from 55 to its current 114 members. “The investment has enabled us to increase capacity and efficiency which means that we are now able to supply most of the major retailers in Wales,” said Huw. “We aim to expand the business even further and we are keen to build links with farmers looking to add value to Welsh produce and provide our fantastically loyal consumers with as much quality fresh Welsh produce as we can.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.


Freeport status ‘key’ to unlocking potential



FREEPORT status for Pembroke Port could unlock a multitude of employment and economic opportunities for the local area.

That’s the belief of Carmarthen West and South Pembrokeshire Senedd candidate Samuel Kurtz.

While freeports are a Westminster policy, the Welsh Government are involved in the process but they have been far from enthusiastic over its potential benefits. 

Commenting, Cllr Samuel Kurtz said: “Freeport status for Pembroke Port would turbo charge the recovery of the local economy, helping to boost employment opportunities for people in Pembroke, Pembroke Dock and the local area.
“That fact that the Labour government in Cardiff have sat on their hands over freeports, while England has already announced its freeport locations, shows the party has little regard for helping the economy recover and grow. 
“This is a key policy that shouldn’t be overlooked simply because of party politics. Recovering from the effects of the pandemic needs collaborative work between Cardiff, London and local authorities.”  

Continue Reading


Port of Milford Haven confirms compliance with National Marine Safety Code



THE PORT OF MILFORD HAVEN has confirmed its compliance with the Maritime & Coastguard Agency’s Port Marine Safety Code (PMSC).

The confirmation comes following an audit by leading maritime consultants ABPmer.

The Port Marine Safety Code is a national standard that applies to all harbour authorities. The Code and its accompanying guidance provide an essential toolbox to ensure the control of risk and the maintenance of safety in ports and in the marine environment.

Port of Milford Haven’s Harbourmaster and Marine Director Mike Ryan is proud of the Port’s continued compliance with the Code.

“This is further endorsement and confirmation of everyone’s commitment here at the Port of Milford Haven to providing a safe operation for all port users,” said Mike.

Monty Smedley, ABPmer’s Lead PMSC Auditor, who conducted the audit, said: “I am very pleased to confirm to the Port of Milford Haven’s Board that their harbour operations demonstrated compliance with the requirements of the Code, with many examples that we considered to be industry best practice.”

The MCA’s Ports and VTS Policy Manager, James Hannon, who leads PMSC compliance for the UK government said: “The Code is recognised across the industry and has been developed in partnership by the UK government and industry over the last two decades. The resources set out how ports can assess risks, design safety management systems, and also install governance processes to ensure that a Designated Person is able to evaluate controls and report directly to port duty holders and boards.”

The Port of Milford Haven’s Board formally declares its compliance with the Port Marine Safety Code to the MCA every three years.

Continue Reading


Pembrokeshire business encourages others to take advantage of free courses



IN LIGHT of the recent Welsh Government announcement on the re-opening of the Welsh tourism sector, Wales. A Food Destination is running a number of masterclass sessions tailored for the hospitality sector.

Wales. A Food Destination is a project which specialises in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink through cafes, restaurants, shops, farmers markets, food festivals, B&B’s and tourist attractions.

Throughout April virtual workshop sessions will take place, covering a variety of areas such as local food and drink pairing, breakfast menu inspiration, how to offer the best customer experience possible, through to creating an authentic local eating experience, with a particular focus on sourcing local ingredients.

According to Laura Alexander, co-coordinator for Wales. A Food Destination, the aim is to give a helping hand to those in the sector looking to source, serve and sell Welsh food in a post Covid world,

“It is great that we are able to offer such a diverse range of training opportunities to hospitality businesses in Wales as the sector prepares to re-open. We know that a lot of businesses have been closed for a long time now, and are looking forward to re-opening and refreshing what they have to offer. We are keen to support them with opportunities for learning.

“The masterclass sessions will hopefully assist businesses in recognising how our first rate produce can make their offer even more attractive and help in boosting the sector at such a crucial time.”

One business who have benefitted from attending one of the recent workshops is Melin Tregwynt, based in Haverfordwest.

“It was great to take the time to look at what we can do to prepare for whatever re-opening throws our way this year. Also to be able to access such a brilliant resource of recipes, information and ideas. Thank you to all involved in delivering these courses.”

The good news is that all courses are delivered virtually and are fully funded for any business who sources, serves and sells Welsh food.

For a full list of courses available, please visit

Wales. A Food Destination project offers fully funded one-to-one consultations, so if you are a retail and hospitality business and are looking for support or advice then please contact Laura Alexander at

Wales. A Food Destination is a project funded by the Welsh Rural Communities – Rural Development Programme 2014-2020. Its aim is to support businesses source, serve and sell Welsh Food & Drink.

Continue Reading
News18 hours ago

Marloes pensioner in child abuse images case

A PENSIONER has been bailed to attend Swansea Crown Court by magistrates sitting in Haverfordwest Law Courts this week. Derek...

News2 days ago

Primary school teacher described as ‘touchy-feely’ on day two of trial

A HAVERFORDWEST primary school teacher, accused of sexually assaulting his pupils was “very touchy-feely”, Swansea Crown Court heard on the...

Entertainment2 days ago

BAFTA winner Sir Anthony Hopkins visits St. Davids

CELEBRATING his BAFTA win, Sir Anthony Hopkins has been vaccinated and returned to his native country of Wales where he...

News2 days ago

Trial of Haverfordwest primary school teacher starts at Swansea Crown Court

A HAVERFORDWEST primary school teacher who is accused of sexually abusing eleven children thinks he is a victim of a...

News3 days ago

Kill the Bill protest to take place in Haverfordwest on Saturday

INDIVIDUALS and activists from local groups, including Extinction Rebellion Pembrokeshire, Stand Up to Racism West Wales, Pembrokeshire People’s Assembly and...

News3 days ago

Everything you need to know about the current coronavirus restrictions in Wales

THE GOVERNMENT guidelines in Wales are changing today (Apr 12). There are major changes coming into force today across the...

Health3 days ago

New Covid vaccine arrives first in West Wales

THE FIRST person in the UK to receive the Moderna vaccine against Covid-19 got their jab at 8:30 in the...

News3 days ago

Ten years in prison for Milford Haven taxi driver who raped passenger

ANTHONY MARCUS JONES, 43, a taxi driver from Hawthorn Path, Mount Estate, Milford Haven has been sentenced to ten years...

News5 days ago

Police: RNLI ‘most likely saved man’s life’ following tombstoning incident

POLICE have issued an urgent warning following a tombstoning incident Tenby on Saturday evening (Apr 10). A multi-agency operation was...

News5 days ago

Police plan to deter badly behaved youths from gathering in Tenby

POLICE in Tenby responded to community concerns over antisocial behaviour and groups of between 15-20 youths gathering and clashing over...

Popular This Week