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Solva: Farm’s new ice cream enterprise is a family affair

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WITH views over the stunning Pembrokeshire coastline, Pointz Castle Ice Cream’s new on-farm parlour is the perfect place for a refreshing treat on a hot summer’s day.

Pointz Castle Ice Cream is a family collaboration spanning four generations, located on the Lawrence family’s farm located between the fishing village of Solva and the expansive sandy beach of Newgale, on the Pembrokeshire Coast National Park.

Richard and Gill Lawrence and their son William, daughter Rachael, daughter-in-law Lydia, and son-in-law Thomas all bring a range of skills which enabled them to establish and run the new business.

While the critical job of tasting the final product is down to the youngest – and oldest – members of the family: grandchildren Charlie, Freddie, Rhodri, Rebecca and Beatrice (who range in age from one to seven-years-old), and Gill’s father Leslie.

Rachael with Beatrice, Lydia with Rebecca, and William. (Pic Coleman Communications)

The step into making ice cream is a new chapter for the family, explains William, who with his sister Rachael makes the ice cream.

“Against a backdrop of continuing volatility in the dairy sector, coupled with the uncertainty created around Brexit, we decided to fulfil a long-term ambition for adding value to the milk we produce. Based on our coastal setting and growing tourism industry, ice cream was the natural fit.

“Located on the Pembrokeshire Coast National Park, this corner of Wales possesses both a fantastic climate for producing grass for the milk required for our ice cream and in an area of spectacular scenery and coastal walks for our visitors to relax and enjoy.”

Visitors to the ice cream parlour can enjoy a complete cow to cone experience, enjoying the creamy, smooth texture ice cream and sorbets in some of the 70 different flavours.

Says William, “We use locally sourced ingredients such as cream, and Halen Dewi- St Davids Sea Salt to create some of the flavours which include Blueberry Pannacotta, Strawberry Cheesecake and Lemon & Mascarpone as well as the firm favourites Vanilla, Raspberry Ripple and Chocolate. The flavours on display in the cabinet alternate regularly and may well include a seasonal special such as Welsh Cake, Pumpkin or Mince Pie flavour.”

As well as ice cream, coffee and cake can be enjoyed in the traditional stone built converted cow shed with wooden beams and whitewashed walls or just sit and relax outside in the sun trapped courtyard watching the cows coming in for milking.

As the café is set within a working farm, this provides an opportunity to explain to visitors what farming entails.

Says William, “We calve in the spring and autumn, and that has been a real attraction for people who have different levels of knowledge about farming. It sparks all sorts of questions and helps people connect to where their food comes from. They come away knowing that the grass the cows were grazing today will produce tomorrows ice cream.”

As well as the on-farm cafe, the business takes their ice cream on the road with a converted vintage trailer available for all occasions from weddings to festivals.

The family has had help with its new venture from the Food Centre Wales at Horeb, and from Cywain – a Menter a Busnes delivered project that supports the development of growth orientated businesses in the food and drink sector in Wales.

“Setting up a new business has had its challenges,” says William, “but Cywain has been great. They have excellent contacts and have been able to put us in touch with people who have helped us to launch the business.’. They have kept us going and signposted us to any assistance and training we’ve needed.”

Steeped in history, the dairy, beef and arable farm is on the site of a Norman castle, with the raised mound of the original motte-and-bailey castle still visible while a public footpath links the farm to Porthmynawyd, a small cove west of Newgale Sands.

But it is not only the ice cream and café side of the business that has attracted visitors in their droves. Should the weather prove to be less than perfect Pointz Castle has got it covered – literally!

The area is popular with holidaymakers, many of whom are families drawn by Pembrokeshire’s magnificent beaches and lush countryside. Therefore, with the enjoyment of children – and parents – in mind, the Lawrence family recently created indoor play facilities at Pointz Castle.

There children can enjoy farm-themed activities including riding on toy tractors and diggers, as well as view the young dairy calves.
Continuing the educational theme, customers are also able to try milking a life-sized model cow for themselves in the play barn.

Says William, “In Pembrokeshire, we’re not guaranteed good weather, so we created the play area in the barn to give families another entertainment option. Our children have been very much involved in building it, and it is proving very popular!”
Said Lowri Davies of Cywain, “We are delighted to be part of the Pointz Castle story. By diversifying into producing ice cream the family is helping to showcase the flavours of Pembrokeshire, and at the same time opening a window for visitors on dairy farming in Wales.”

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Business

Old barracks promised new lease of life

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THE COMPANY which has purchased the iconic defensible barracks in Pembroke Dock have promised to breathe new life into the historic building.

The grade II fort was built in the Victorian era to provide a military defence to the Royal Dockyard. It was recently sold for an undisclosed sum to VR1844 Ltd. The company directors are listed as Jonathan McDermott, Emma Jane Morby, Lai Hang Seto, and Iain Trevor Walker.

VR1844Ltd office manager Tanya McDermott said: “VR1844 believe people never truly own a building but are the buildings guardians for a period of time.

“Taking the view that it is only the right development for the right building at the right time it is our privilege to bring the building back into life, repair, nurture and give back to the local community, not to shut the main doors and lock the building away from people who are interested in it and its history.

“VR1844 Ltd who have brought this very under-loved and not looked after building, want to bring the buildings back into life with a mix of community uses, together with a number of dwellings that will breathe life back into the buildings.
“To do this VR1844 are already working hard with CADW, Pembrokeshire County Council and local councillors to bring forward a scheme that all parties can support, and the community can once again be proud of.”

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Business

Air Link Wales now flying from Haverfordwest

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AVIATION company Flitestar Private Air have launched their new Air Link Wales Programme connecting Haverfordwest, Caernarfon and Cardiff with other regional airports in the UK and Europe.

The company has opened an office in Menai Bridge on Anglesey – managed by James Blackler – and said it is particularly committed to improving air connectivity from North Wales.

The Air Link Wales network currently offers flight charter services from Caernarfon Airport to destinations such as Isle of Man, Glasgow, Edinburgh, Southampton as well as London for connections to and from Gatwick and Heathrow.

They believe Southampton will be particularly popular for passengers connecting to cruises who wish to avoid the long road or rail trip down south.A flight to the south coast for two passengers from Caernarfon would cost £1,820 per person on a Piper PA34 Seneca plane.

Neil Baines, CEO of the Chester based company, said: “As a resident of Wales myself, I’ve often been frustrated by the lack of air connectivity and we are pleased to start to address this through our new Air Link Wales Charter programme which is ideally suited to both leisure and corporate customers.“Flying private can save hours of travel time which is of particular value to Wales-based organisations.”

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Business

Tesco grant boost for Milford Haven children

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AN ORGANISATION working with children in Milford Haven has received a £3,425 grant from a special costal voting round of Tesco’s Bags of Help scheme.
The grant for Clybiau Plant Cymru will go towards delivering workshops and out-of-school childcare clubs that encourage children to play outdoors and connect with nature in coastal areas.

Alex Fudge, the Regional Manager for Clybiau Plant Cymru said the funding will help combat issues of childhood obesity in Wales, giving children the opportunity to play freely and get active away from distractions such as social media.

“We’re truly grateful to Tesco for its support and funding through the Bags of Help scheme,” she said. “We aim to promote health, wellbeing and environmental awareness through fun, outdoor activities, so every donation has a huge impact on kids’ lives.

“The clubs provide valuable play and learning opportunities outside of the school day, enabling parents to work and train, which in turn drives economic growth, tackles poverty and reduces inequalities.”

“Through the funding we are delivering 20 workshops within clubs in the Milford Haven area to children and our staff,” she added. “It will engage up to 340 individuals, as well as providing skills and knowledge which staff can apply on an ongoing basis to provide quality childcare for years to come.”
Tesco shoppers in Milford Haven cast their votes using blue tokens handed out at checkouts as part of the special voting round supporting groups in 42 coastal communities across the UK. More than 100 projects working to improve Britain’s coastline shared the combined funding pot worth £300,000.
Bags of Help, run in partnership with the charity Groundwork, sees funding awarded to thousands of local community projects every year. To date £80m has been awarded through the scheme, with more than £5m awarded to projects in Wales.

Claire de Silva, Tesco’s Head of Community, said: “Bags of Help has been a huge success since we introduced the scheme and we are glad to be able to support great projects, including this coastal scheme in Milford Haven.

“We saw a fantastic mix of projects shortlisted and I’d like to thank customers for casting their votes and supporting these important initiatives in their community.”

The scheme is ran in partnership with community charity Groundwork. Groundwork’s National Chief Executive, Graham Duxbury, said: “Bags of Help continues to enable local communities up and down Britain to improve their local spaces and the places that matter to them. We’re pleased to be able to be a part of the journey and provide support and encouragement to groups enjoying, protecting and improving Britain’s coastlines.”

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