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Solva: Farm’s new ice cream enterprise is a family affair

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WITH views over the stunning Pembrokeshire coastline, Pointz Castle Ice Cream’s new on-farm parlour is the perfect place for a refreshing treat on a hot summer’s day.

Pointz Castle Ice Cream is a family collaboration spanning four generations, located on the Lawrence family’s farm located between the fishing village of Solva and the expansive sandy beach of Newgale, on the Pembrokeshire Coast National Park.

Richard and Gill Lawrence and their son William, daughter Rachael, daughter-in-law Lydia, and son-in-law Thomas all bring a range of skills which enabled them to establish and run the new business.

While the critical job of tasting the final product is down to the youngest – and oldest – members of the family: grandchildren Charlie, Freddie, Rhodri, Rebecca and Beatrice (who range in age from one to seven-years-old), and Gill’s father Leslie.

Rachael with Beatrice, Lydia with Rebecca, and William. (Pic Coleman Communications)

The step into making ice cream is a new chapter for the family, explains William, who with his sister Rachael makes the ice cream.

“Against a backdrop of continuing volatility in the dairy sector, coupled with the uncertainty created around Brexit, we decided to fulfil a long-term ambition for adding value to the milk we produce. Based on our coastal setting and growing tourism industry, ice cream was the natural fit.

“Located on the Pembrokeshire Coast National Park, this corner of Wales possesses both a fantastic climate for producing grass for the milk required for our ice cream and in an area of spectacular scenery and coastal walks for our visitors to relax and enjoy.”

Visitors to the ice cream parlour can enjoy a complete cow to cone experience, enjoying the creamy, smooth texture ice cream and sorbets in some of the 70 different flavours.

Says William, “We use locally sourced ingredients such as cream, and Halen Dewi- St Davids Sea Salt to create some of the flavours which include Blueberry Pannacotta, Strawberry Cheesecake and Lemon & Mascarpone as well as the firm favourites Vanilla, Raspberry Ripple and Chocolate. The flavours on display in the cabinet alternate regularly and may well include a seasonal special such as Welsh Cake, Pumpkin or Mince Pie flavour.”

As well as ice cream, coffee and cake can be enjoyed in the traditional stone built converted cow shed with wooden beams and whitewashed walls or just sit and relax outside in the sun trapped courtyard watching the cows coming in for milking.

As the café is set within a working farm, this provides an opportunity to explain to visitors what farming entails.

Says William, “We calve in the spring and autumn, and that has been a real attraction for people who have different levels of knowledge about farming. It sparks all sorts of questions and helps people connect to where their food comes from. They come away knowing that the grass the cows were grazing today will produce tomorrows ice cream.”

As well as the on-farm cafe, the business takes their ice cream on the road with a converted vintage trailer available for all occasions from weddings to festivals.

The family has had help with its new venture from the Food Centre Wales at Horeb, and from Cywain – a Menter a Busnes delivered project that supports the development of growth orientated businesses in the food and drink sector in Wales.

“Setting up a new business has had its challenges,” says William, “but Cywain has been great. They have excellent contacts and have been able to put us in touch with people who have helped us to launch the business.’. They have kept us going and signposted us to any assistance and training we’ve needed.”

Steeped in history, the dairy, beef and arable farm is on the site of a Norman castle, with the raised mound of the original motte-and-bailey castle still visible while a public footpath links the farm to Porthmynawyd, a small cove west of Newgale Sands.

But it is not only the ice cream and café side of the business that has attracted visitors in their droves. Should the weather prove to be less than perfect Pointz Castle has got it covered – literally!

The area is popular with holidaymakers, many of whom are families drawn by Pembrokeshire’s magnificent beaches and lush countryside. Therefore, with the enjoyment of children – and parents – in mind, the Lawrence family recently created indoor play facilities at Pointz Castle.

There children can enjoy farm-themed activities including riding on toy tractors and diggers, as well as view the young dairy calves.
Continuing the educational theme, customers are also able to try milking a life-sized model cow for themselves in the play barn.

Says William, “In Pembrokeshire, we’re not guaranteed good weather, so we created the play area in the barn to give families another entertainment option. Our children have been very much involved in building it, and it is proving very popular!”
Said Lowri Davies of Cywain, “We are delighted to be part of the Pointz Castle story. By diversifying into producing ice cream the family is helping to showcase the flavours of Pembrokeshire, and at the same time opening a window for visitors on dairy farming in Wales.”

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Business

Welsh Government releases additional £100M business support

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The latest phase of the Welsh Government’s Economic Resilience Fund has benefited from the release of a further £100million from ministers within 72 hours of launch, due to a massive demand.

More than 6,000 grant applications from small and medium sized businesses and social enterprises were received within 24 hours of the launch on Friday – an unprecedented response, revealing the scale of the challenges facing Welsh businesses.

The Fund aims to complement and fill the gaps left by UK Government schemes such as the Job Retention Scheme, with grants of up to £10,000 for micro-enterprises and up to £100,000 for SMEs and a light touch appraisal system designed to get money to businesses with the minimum of delay – as well as a new loan fund administered by the Development Bank of Wales.

Less than three weeks since the First Minister announced the intention to create the Fund, the Welsh Government has released a further £100 million, taking the grant fund to £300 million. This will supplement this latest phase of support, providing non-repayable grants to microbusinesses, SMEs and those large businesses of critical, social or economic importance to Wales.

The Fund has been warmly received by trade union and business organisations, with the Institute of Directors calling it ‘very welcome news for business owners and managers who are desperate for all the help they can get at this difficult time’. The South and Mid Wales Chambers of Commerce has called ‘the rapid response to date’ of the Welsh Government in supporting the economy of Wales ‘impressive’. The Wales TUC welcomed ‘additional funding to address the gaps’.

Minister for Economy, Transport and North Wales Ken Skates said:  “We knew that even with the help offered by initiative such as the Job Retention Scheme, there was a massive need for quick access to grant funding if Welsh businesses were to survive this unprecedented economic shock. Whilst in order to make the scheme quick and simple we needed to take tough decisions over eligibility – like requiring businesses to be registered for VAT as a way of having to check on their trading history – it is clear from the level of response received that the Economic Resilience Fund is plugging a gap in UK Government support and providing much needed financial reassurance to many businesses at this challenging time. We will continue to review support and consider how we can develop it over the coming days.

“The rate of applications has been massive and unprecedented. This is the second time in a matter of weeks that access to Welsh Government funds aimed at easing cash flow pressures for Welsh business have quickly reached capacity, and we have responded with pace to release a further £100m into this phase of the fund.

“In these difficult and demanding economic times we have worked hard to free up resources to create such a large Fund despite the huge demands on our budget, and to strike a balance between supporting as many enterprises as possible and making a meaningful contribution to each one’s survival, as well as asking each recipient to sign up to the principles of the economic contract.

“Though we applaud much of what the UK Government has done, there is an urgent need to see more of the promised lending guaranteed by the UK Government getting to the front line. The UK Government must continue to support and press the high street banks to be much more responsive to the needs of our businesses at this difficult time.”

Finance Minister Rebecca Evans said: “The Economic Resilience Fund is part of more than £2bn of support that we have made available to help businesses and charities during these incredibly difficult times.

“We know that support for business is crucially important but whilst we are doing everything we can in Wales to plug any gaps and provide the best possible financial support to businesses, it is clear there are further steps that the UK Government needs to urgently take.”

The Economic Resilience offers financial support to help businesses, charities and social enterprises deal with the coronavirus crisis and will be vital in helping organisations manage cash flow pressures. It is a unique additional funding stream for Wales and was designed to address gaps not currently met by schemes already announced by the UK Government, Welsh Government and Development Bank of Wales.

The first stage of the Fund saw the £100 million Development Bank of Wales’ loan scheme fully subscribed in little more than a week. Applications are currently being processed and some businesses have already received funding. It is anticipated that the Development Bank will have processed all applications received within the month.

To ensure that money reaches businesses as quickly as possible more than 120 additional Welsh Government and Business Wales staff have been diverted onto processing applications and supporting businesses and organisations in this latest stage of the Fund.

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Business

Smarter working for a smarter workforce

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THE WAY an organisation responds to challenges is testament to its values, its planning and its employees.

Covid-19 has gathered pace which has been unprecedented – and is a situation that the majority of us could never have anticipated.

Facing this pandemic and being prepared has been a challenge for all tiers of Government – but Pembrokeshire County Council’s capability to reposition its workforce is thanks to embracing the Smarter Working approach.

Our investment in technology has enabled the organisation to have more than 750 staff working flexibly to keep vital services running.

Introduced in the summer of 2018, the Smarter Working project is about harnessing the potential of flexible working in a strategic way, to deliver benefits both for employees and the business.

It is well-recognised that the principles of Smarter Working acknowledge that technology and flexible working patterns are changing the way we work for the better.

Councillor Neil Prior, the Council’s Cabinet Member for Transformation and IT said: “The Council’s employees understand that we are in a fast-changing communication and technology world.

“Culture and behaviour change has enabled us as an organisation to benefit from the advances in IT and an improved flexible use of our estate.

“I’d like to thank the IT team who have been working incredibly hard to support our Business Continuity planning. The investment we have made in technology over the last couple of years has meant that we’ve been able to see a greater number of staff work from home, which is exactly in line with the Government’s advice to ‘work from home where possible’.

“I would also like to thank staff who have adjusted their working patterns and are going over and above in their efforts to prepare our County to respond in the best possible way to the current situation.”

The world of work is changing, and people no longer need be tied to a desk. Pembrokeshire County Council can now work smarter, in a way that saves money, time and improves productivity.

As part of the Council’s approach to smarter working and refining the estate – two key changes were implemented.

The conversion of Haverfordia House – which previously accommodated staff – into a reablement centre also enabled the Council to list the Cherry Grove building in Haverfordwest as surplus to requirements, ensuring cost avoidance over the next 10 years stretching into millions of pounds.

Regarding the response specifically to Covid-19 – the stats are impressive. They include:

  • 95 per-cent of IT department working remotely
  • Skype – average unique users logged in: 1,200
  • almost 14,000 one-to-one skype sessions – this equates to more than 1,200 conferences and in excess of 60,000 audio and video minutes used
  • figures showcase the Council’s ability to enable its staff to work flexibly and keep vital services running
  • Community Hub has received more than 700 calls
  • the Council’s Cabinet is continuing to meet via videoconferencing.

Councillor Prior added: “We take pride in the relationships that we are building with our communities – and I am extremely proud of the work that has gone into the planning and the commitment shown by the Council’s staff.

“Pembrokeshire County Council has a history of positive relationships with our colleagues within health, third sector agencies and emergency services – and we are all working together to support each other through this challenging time.”

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Business

Covid 19 grants for small businesses

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COUNCILLOR PAUL MILLER, the Authority’s Cabinet Member for Economy, Tourism, Leisure and Culture, has announced that applications for business support grants can be made from today (March 27, 2020).

Access to the online application form can be found on the Council’s Business webpage via the following link:
https://www.pembrokeshire.gov.uk/business-advice-and-support

You can email other business enquiries about the impacts of Covid 19 via the following email address: covid19businesssupport@pembrokeshire.gov.uk
Councillor Miller said: “The team have been working flat out to get this scheme up and running as we know just how important this support is to business right now.
“Government has promised the cash will be with us by the 1st April and the second it is, we’ll be distributing that support to our businesses.”

The following grants are available to small businesses to support the costs associated with the impact of Covid 19 on their businesses as follows:
• small business grant funding of £10,000 for all business in receipt of small business rate relief or rural rate relief
• grant funding of £25,000 for retail, hospitality and leisure businesses with property with a rateable value between £15,000 and £51,000
Councillor Miller added: “I know our local businesses are doing all they can to sustain jobs and livelihoods. Our job is to get assistance to them as quickly and efficiently as possible.
“While our application form wasn’t the first to go live – we were hoping not to need an application at all – we have developed an automated system which will allow us to begin making payments, into businesses bank accounts, the minute funds arrive from Government.”

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