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A new future for tourism in Pembrokeshire revealed

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OVER the last 12 months the Destination Pembrokeshire Partnership (DPP) – comprising Pembrokeshire Tourism, Pembrokeshire County Council, PLANED and the Pembrokeshire Coast National Park Authority (PCNPA) – have been working closely together to produce two key pieces of work to drive tourism growth in the County.

The first is a new five-year Tourism Strategy known as a Destination Management Plan (DMP).
Feedback from the trade and other partners through online questionnaires, face-to-face consultations and workshops have helped form the new DMP.

The new plan will run from 2020 to 2025 and will cover the priorities and aspirations for Pembrokeshire as a tourism destination.

The second is an exercise looking at whether some tourism services could be managed more effectively by operating in a different way, with the aim of supporting the multi-million-pound tourism industry.

Currently, a wide range of services are delivered by the Destination Pembrokeshire Partnership with each of the partners focusing on different areas of activity.

On Wednesday, 5th February, and Monday, 10th February, Pembrokeshire Coast National Park Authority and Pembrokeshire County Council respectively approved both the DMP strategy and the proposal for a new Destination Marketing Organisation (DMO).

The resources and staff from the County Council’s Tourism (Destination Marketing) department will be transferred to Pembrokeshire Tourism, the county’s tourism trade organisation, with support and resources also coming from PCNPA and PLANED.

The new Pembrokeshire Tourism organisation will be led by the trade and will be able to deliver a wider range of activities including: destination marketing activity; campaign and project delivery; industry liaison and support; research and intelligence; advocacy, and other activities such as supporting and potentially delivering some events.

Jane Rees-Baynes, chair of Pembrokeshire Tourism said: “We at Pembrokeshire Tourism are delighted that the proposals have been approved by all DPP partners. We believe this is an exciting new start for tourism in Pembrokeshire.

“We will be working hard over the next few months to establish this new trade led organisation as one of the leading DMOs in the UK.
“Our members will continue to receive the same great benefits through the transition and can look forward to an enhanced offering once the new organisation is in full operation.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, said: “Far better than numerous, disparate entities working to support tourism in isolation, we will now have a single, joint plan together with a strong, well resourced, trade led organisation driving the Pembrokeshire ‘destination’.
“It’s an exciting opportunity for the County to further develop our incredible tourism offer and to ensure Pembrokeshire is discovered by even more visitors from right across the globe.”

Iwan Thomas, Chief Executive, PLANED, said: “The delivery of this new strategy clearly demonstrates the commitment to partnership working here by these key organisations within Pembrokeshire.
“PLANED’s role has been to support the voice particularly of communities within the county, and the importance of the tourism and hospitality sector to those communities.
“With this new and exciting approach, we will continue to support our partners and the industry, to promote the alignment of communities to this key economic driver for Pembrokeshire, and the further opportunities this now presents.”

The Chairman of the Pembrokeshire Coast National Park Authority, Councillor Paul Harries said: “We are very pleased to support the creation of the new organisation aimed at improving the county’s tourism offering to enhance our reputation as a leading accessible and sustainable tourism destination.
“We look forward to working with partner bodies and the tourism trade to further develop work in this area.”

The new DMP will be formally launched at the Pembrokeshire Tourism Summit at Rhosygilwen on the 26th February. Contact the Pembrokeshire Tourism office on 01646 622228 to book tickets.

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First coronavirus (COVID-19) case confirmed in Wales

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THE FIRST coronavirus case confirmed in Wales, in a patient who had returned from Italy – taking total UK cases to 17.

The Chief Medical Officer, Dr Frank Atherton, has confirmed that a patient in Wales has tested positive for Coronavirus (COVID-19).

Dr Atherton said: “I can confirm that one patient in Wales has tested positive for coronavirus (COVID-19).

“All appropriate measures to provide care for the individual and to reduce the risk of transmission to others are being taken.

“I can also confirm that the patient had travelled back to Wales from Northern Italy, where the virus was contracted.

“I’d like to take this opportunity to assure the public that Wales and the whole of the UK is well prepared for these types of incidents. Working with our partners in Wales and the UK, we have implemented our planned response, with robust infection control measures in place to protect the health of the public.”

No further information is being released at this time to protect patient confidentiality.

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Monkton: Large fine for trader found illegally carrying scrap metal

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A PEMBROKESHIRE man pleaded guilty to illegally carrying scrap metal.

Edmund Thomas Paul Boswell, of Castle Quarry Road, Monkton, has been fined a total of £2,250 by Haverfordwest Magistrates’ Courts.

Boswell’s lorry was stopped in the Llawhaden area during a joint operation between Dyfed-Powys Police and Natural Resources Wales (NRW) on 21 June 2019.

The lorry was full of scrap metal loaded in a dangerous manner.

NRW officers carried out checks and found that Boswell was not a registered waste carrier.

He was given advice on how to register officially as a waste carrier with NRW and as a scrap metal dealer with Pembrokeshire County Council, but failed to do so and was summonsed to court.

He was fined £1,000 and ordered to pay NRW and legal costs bringing the total to £2,250.

Gavin Bown, South West Operations Manager, of NRW, said: “Mr Boswell refused to cooperate and become a registered waste carrier.

“We’re taking a tough stance against waste crime and illegal operators. Waste crime puts people and the environment at risk and undermines legitimate businesses and the investment and economic growth that go with it.
“Waste regulation is necessary to make sure every effort is made to eliminate or reduce waste, prevent pollution and protect people, nature and the environment from hazards.”

Anyone who transports waste as part of their business needs to be registered as a waste carrier.

Those who arrange for waste from other businesses or organisations to be transported, disposed of, or recovered, need to be registered as a waste broker.

Anyone who buys or sells waste, or uses an agent to do so, needs to be registered as a waste dealer.

Gavin Bown added: “I would encourage people to report any concerns they may have about illegal waste carriers operating in their area to NRW on 0300 065 3000. All reports are confidential and the incident line is open 24 hours a day.”

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Haverfordwest High School ski trip updated statement

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Haverfordwest High VC School is closed for a pre-arranged Inset day today (Wednesday, 26th February) for staff training.

The school is intending to re-open tomorrow (Thursday) in line with guidance from Public Health Wales.

The family of two pupils who went on a family trip to Northern Italy over half-term have also sought advice from Public Health Wales. Although the family visited the region of Veneto, they did not visit the quarantined town of Vo. The advice for them is the same as for other people who have visited Northern Italy – that they do not need to self-isolate unless they have symptoms of coughing, shortness of breath or fever. Neither of the pupils have presented any symptoms.

To view the statement released by the school yesterday (Tuesday), please visit https://www.pembrokeshire.gov.uk/newsroom/haverfordwest-high-school-ski-trip-statement

* For the latest advice on coronavirus, please visit the Public Health Wales website at https://phw.nhs.wales/news/public-health-wales-statement-on-novel-coronavirus-outbreak-in-china/

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