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Farming

AM hosts celebration of rural business

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amREBECCA EVANS, Assembly Member for Mid and West Wales welcomed the Country Landowners Association (CLA) Cymru and many of its member businesses to the Senedd this week, to showcase their goods and services and to discuss the challenges and opportunities facing rural Wales. 

At the well-attended event sponsored by Mrs Evans, CLA members from across Wales were praised for the contribution that the rural economy makes to Welsh life. Rebecca Evans AM said: “It was a pleasure to host the CLA summer reception at the Senedd to celebrate rural business, and to offer a showcase for some of our most successful and exciting enterprises. “The event provided an opportunity to understand more about the barriers to rural business and to hear ideas as to how those barriers can be broken down. I took the opportunity to ask business people from across rural Wales about the secrets to the success of their businesses, and explore how we can support that success and replicate that success across rural Wales.” The Minister for Natural Resources and Food, Alun Davies, in his keynote speech talked about how the Welsh Government is working to deliver the long term success of rural economy – a future which is modern and competitive, one which delivers jobs and growth for people living in rural Wales, and which enhances the social and cultural cohesion of rural Wales. Speaking at the event, Mrs Evans said: “We cannot overstate the contribution that the rural economy makes to Welsh life and the prosperity of Wales. I am delighted to celebrate that in the Senedd today.” CLA Cymru chairman Ant Griffith thanked Rebecca Evans AM for hosting the reception along with all the guests and the diverse range of CLA members who were at the event representing their businesses. He commented: “This is a wonderful opportunity to bring our members closer to the decision makers so that suitable conditions are created on which we can thrive. Forging closer relationships can never be over-stated. We welcome the opportunity to share our thought and concerns here tonight. “Unlike our English counterparts rural businesses in Wales are a significant contributor to Welsh GDP and we boast some of the most innovative young entrepreneurs who are the cornerstone of private enterprise in our beautiful countryside.” “Our members are at the forefront of rural diversification. They create sustainable resilient exporting businesses fit for the future. Whether this is at the Rhug putting Welsh organic beef in the best restaurants in Hong Kong, or a thriving timber business like Coed Dinefwr, or web designers like Agri-Wales, this IS rural Wales competing on a national and international stage, all growing out of traditional farming businesses.” The Country Landowners Association Cymru provides a voice for businesses in rural Wales. It has more than 3,500 members, representing over 260 different types of rural business.

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Farming

Government won’t be able to blame Brussels

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BREXIT could have British farmers reap the benefits of international trade thanks to a leading British product, National Farmers Union vice-president Stuart Roberts suggested.

Brexit could help British farmers take on a leading role on the world stage thanks to great dairy and meat products created in the country, according to Mr Roberts. Asked whether leaving the EU could benefit the farming industry, the National Farming Union (NFU) vice-president insisted Brexit will offer the UK more freedom to trade with the rest of the world.

Speaking to talkRADIO, Mr Roberts said: “There are several benefits. If we talk about trade, there are certain parts of the world where I think we can have some real positive trade deals.

“Our dairy products, for example, are ones that we can lead the world on, we can add value to.
“When you look at our sustainable meat production in this country, people are crying out for this around the world. I think there are some opportunities in trade.”

The NFU vice-president also suggested leaving the European Union will grant the UK to have full control over farming regulations in the future.

Mr Roberts also said Brexit will force British politicians to be more “accountable” for the decisions they will take in the coming years.

He continued: “There are also opportunities in terms of the regulatory environment.
“We are now, at least, in a position where the politicians in this country will make the decisions and be responsible for it.

“They can’t blame someone else, they can’t pass the buck. In every aspect of society, probably for all of us, it was convenient to blame Brussels for things.

“Going forward people are going to have to be more accountable.”

The UK will no longer abide by the Common Agricultural Policy (CAP) at the end of the transition period scheduled to conclude on December 31, 2020.

in December 2019, former Chancellor Sajid Javid announced farmers could enter the new year with confidence that they will be able to “thrive” after Brexit after he confirmed just under £3 billion of funding for 2020.
The cash – to be spread over two years – will be used to support farmers once all Brexit phases have concluded and the CAP direct payments scheme ends next year.

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Farming

Young hill farmer stars in £250,000 campaign

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AN ACCOMPLISHED young farmer from the Ceiriog valley is starring in a nation-wide campaign promoting PGI Welsh Lamb and Welsh Beef.

Caryl Hughes, who farms in partnership with her family near Llanarmon Dyffryn Ceiriog, features in Hybu Cig Cymru – Meat Promotion Wales (HCC)’s latest campaign.

The £250,000 campaign was announced in November 2019 by HCC Chair Kevin Roberts at the annual HCC Conference and will focus on Welsh red meat’s sustainable qualities. The campaign will include radio and tv advertising, on-demand tv advertising, print advertising and media partnerships. It will also feature core messages around Wales’ sustainable red meat production focusing on elements such as – landscape, climate and water usage.

The television advert sees Caryl at home on her farm in Ceiriog valley and displays the dramatic landscapes and natural surroundings where Caryl rears her own flock.

Caryl is a familiar face within Welsh agriculture; having previously held the role of National Sheep Association Young Ambassador and Montgomery YFC Chair.

Caryl has a degree in Agriculture from Aberystwyth University and, notably, was the first person to undertake the Llyndy Isaf Scholarship with the National Trust – where she managed a Snowdonia hill farm for a year combining sustainable farming practices with managing the outstanding natural environment.

Having also competed on S4C’s Fferm Factor, Caryl is also someone comfortable both on film and in the field.
Commenting on the campaign, Caryl said ‘Like most Welsh sheep and beef farmers, I am very proud of our industry, the food we produce and how we produce it. I’m very pleased to be involved in this campaign promoting exactly that.’

HCC’s Market Development Manager Rhys Llywelyn commented ‘We wanted the real, authentic voices of Welsh farming to star in this campaign to show the real picture of Welsh red meat production.’

‘Caryl’s knowledge, passion and experience are undeniable and she is a very credible ambassador for our industry and produce. We’re sure viewers and consumers at home will find Caryl very relatable and engaging in this advert’
HCC’s new campaign launched on Thursday, February 13, and can be seen and heard on on-demand television platforms and radio stations throughout England and Wales.

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Farming

FUW reminds members about SAF

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IT’s that time of year again when we start thinking about Single Application Forms (SAF).

The application window opens on Monday, March 2, and the Farmers’ Union of Wales is reminding its members that county staff are here to help and ready to take the stress of filling the form away from you.

The FUW provides this service exclusively to all paid-up members as part of their membership package, which has proved invaluable for thousands of members over the years – saving them time and a paperwork-headache.

FUW Membership and Operations Manager Caryl Roberts said: “The SAF completion process is probably the single most important form completion exercise being carried out by Welsh farmers since 2004, and the financial repercussions of errors on the forms are severe.

“Our staff are not only well trained but very well practised in dealing with the complex application process.”
Since the Welsh Government mandated that all applications should be done online, the FUW is focused on providing the best possible service to its members.

“I encourage our members and first-time form fillers to contact their local office as soon as possible to book an appointment if they need help in filling out the form,” added Caryl Roberts.

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