Community
Success of People PWR pilot supporting families celebrated
PEMBROKESHIRE COUNTY COUNCIL and Citizens Advice Pembrokeshire (CAP) are celebrating the success of their welfare rights focused project People PWR (Pembrokeshire Welfare Rights).
People PWR launched in 2023 and is a pilot project that takes a holistic approach to supporting families affected by or at risk of poverty and the associated effects.
Inspired by the success of Maximise! in Scotland, the People PWR team focus on engaging with families who have school age children, with a clear aim of creating greater financial stability for households, addressing inequalities and improving financial capability.
Whilst families can self-refer into the project, schools are the main referral route, and the close working links developed between CAP and Pembrokeshire Schools has been key to the success of this project.
Once a referral is accepted they conduct in essence a financial MOT, focusing on welfare rights and income maximisation, ensuring that clients are claiming all that they are entitled to whilst at the same time helping families to identify and address the underlying issues contributing to hardship.
In 2023, 259 families benefitted from the support of People PWR and the team have realised financial gains for local families of £118, 347 in unclaimed benefits. The average amount gained for each family was £2,878.
However, it’s about more than just the money, there is also a lasting legacy for families whereby they have a better understanding, improved confidence and often a feeling of empowerment that can help them achieve a more positive financial future.
James White, Head of Engagement and Communities, said: “I am very pleased with what People PWR has already achieved in its first year.
“More and more clients are being helped as word about the service has spread, and almost £120,000 has been put into the pockets of Pembrokeshire residents, most of which will be spent locally.
“For some clients this service has been life-changing. I look forward to seeing the project continue to grow and further expand its reach in the year ahead.”
Geraldine Murphy, CEO of Citizens Advice Pembrokeshire, said: “In this first year of the project, our team of three advisers are going from strength to strength.
“They’re enthusiastic about helping parents to find solutions to their financial problems. They have forged strong links with schools and community organisations and headteachers and engagement officers tell us they have already seen the benefit of our service to their parents and children. Together we are building an effective and joined-up approach to helping families.”
If you are a family with a school age child in Pembrokeshire and think that you could benefit from connecting with the People PWR team, please visit the Pembrokeshire CAB website for more project information or email [email protected] to contact the team directly to request support.
Community
Narbelles WI support Food Bank with festive donation
Group marks December meeting with charity collection and Christmas celebrations
NARBELLES WI rounded off the year with a festive December meeting featuring a bring-and-share buffet, party games and a Secret Santa gift exchange.
Members also used the occasion to support families in need across the county, collecting food items and presenting a £120 cheque to Ann Watling from Pembrokeshire Food Bank. The donation represents the proceeds of the group’s bucket collection during Narberth Civic Week 2024.
A spokesperson for the WI said the group was delighted to finish the year “with fun, friendship and a chance to give something back to the community.”
(Photo: Narbelles WI members presenting the cheque to Ann Watling, Pembrokeshire Food Bank.)
Community
Annual charity carol service raises funds for good causes
MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.
The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.
This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.
A total of £597 was raised on the night, which will be shared equally between the two charities.
The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Community
3 Amigos toy bike run under way across Pembrokeshire
Castle Inn fun runners back festive charity event
THE ANNUAL 3 Amigos Christmas toy bike run is under way this afternoon (Saturday), with hundreds of motorcyclists setting off from Pembroke to raise funds for children’s services.
Riders gathered at The Commons car park in Pembroke from around midday before departing shortly after 1:00pm. The festive convoy is travelling along its traditional route, taking in Pembroke Dock and continuing through parts of the county including Neyland, Milford Haven and Haverfordwest.












The event is organised by the 3 Amigos and Dollies Motorcycle Group and has become a much-anticipated Christmas tradition in west Wales, with toys and donations collected for children receiving care within the Hywel Dda University Health Board area.
Also supporting the event are fun runners from the Castle Inn in Pembroke, who have been fundraising in aid of the 3 Amigos. The group are pictured alongside participants from today’s run.
The 3 Amigos have been raising funds for children’s wards and health charities for more than twenty-five years, with their Easter and Christmas events continuing to make a positive difference to young patients and their families.
Organisers have thanked the public for their support and asked road users to be mindful of the large convoy as it passes through towns and villages this afternoon.
Photo caption:
Festive fundraising: Fun runners from the Castle Inn, Pembroke, pictured supporting the 3 Amigos Christmas toy bike run (Pic: Martin Cavaney/Herald)
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