AN APPEAL against national park refusal of a shepherd hut holiday let in a Pembrokeshire village, which gained public support after it was turned down, has been lodged.

In an application refused by Pembrokeshire Coast National Park last year, Alex Mazaheri of Melrose, Whitehill, near Cresselly sought retrospective permission for a shepherd hut holiday let, and car parking space in the property grounds.

Work started in February 2025.

An officer report recommending refusal said: “National and local planning policies strictly control new development in such locations, permitting only certain forms where the need for a countryside location is essential.

“It is not considered that the applicant has demonstrated this essential need.  Furthermore, the siting of the hut and associated access works, including the removal of a section of boundary hedge, has resulted in a significant visual impact when viewed from the public highway. “

It said a number of concerns had been raised by members of the public including the work already having been carried out, the hut sited in close proximity to the highway at one of the narrowest points of the road, removal of hedgerow and creation of a new access without permission, and a lack of adequate visibility to the road for vehicles emerging.

The application was refused on the grounds including it represented “unjustified new development in the countryside,” it would “appear visually intrusive and discordant within the street scene and surrounding rural landscape,” and “insufficient information was provided to demonstrate that the proposal would achieve nutrient neutrality within the Pembrokeshire Marine Special Area of Conservation (SAC) catchment”.

An appeal lodged with Planning and Environment Decisions Wales (PEDW), says: “The appellant contends that the refusal was disproportionate and failed to properly reflect the modest scale of the proposal, relevant consultee responses, and the ability to address matters through reasonable planning conditions.”

It added: “Neighbours and passers‑by have commented positively on the hut, noting its modest and sympathetic appearance. Following refusal, local press coverage generated a number of public comments, the majority of which were supportive of the proposal.

“While these are not formal consultation responses, they indicate that the local community did not view the shepherd’s hut as harmful.”

It disputed the ‘retrospective’ description as misleading, saying: “The shepherd’s hut was placed within the domestic curtilage in the belief that this was permissible, as ancillary domestic structures are generally allowed under permitted development rights,” adding the hut works are not yet fully complete.

It added Mr Mazaheri had “not sought to evade planning control but has instead acted in good faith, investing in landscaping and improvements for the immediate area while applying for planning in an open and transparent manner”.

It said he was willing to accept conditions including holiday occupancy-only, retention of an off-street parking space, obstruction-free visibility splays, and biodiversity enhancements.

It concluded: “The proposal is proportionate, reversible, and consistent with both local precedent and national guidance. It will support a young local family, provide modest but meaningful income diversification, and deliver biodiversity enhancements without causing harm to landscape character, ecology, highways, or amenity.”

A decision on the appeal is expected later in the year.

Narberth favourite retains title after overwhelming public support

THE IVY BUSH Inn has been crowned Best Local Pub 2026, retaining its title after receiving an overwhelming show of support from the community.

The popular Narberth venue dominated this year’s competition, attracting more than 150 nominations—far surpassing all other entrants and cementing its place at the heart of local life.

The annual competition, organised by Conservative Senedd Member Samuel Kurtz MS and supported by Templeton Beer Wine and Spirit Co, celebrates the vital role pubs play across Pembrokeshire. Now in its second year, the initiative highlights how pubs continue to bring communities together.

More than 1,000 nominations were submitted by the public this year, with over 70 pubs across the county taking part.

In second place was the Highgate Inn in Hundleton, followed by the Watermans Arms in Pembroke, both praised for their strong community focus and welcoming atmosphere.

Other highly commended venues included The Bunker, The Cross Saws and The Cresselly Arms, showcasing the strength and diversity of Pembrokeshire’s pub scene.

The Ivy Bush Inn was presented with a free keg of beer and a winner’s certificate on Tuesday (Mar 31).

Voters were quick to praise the Narberth pub for its atmosphere and inclusivity.

“It’s the heart of Narberth—always something going on and everyone is welcome,” said one.

Another added: “From the moment you walk in, you feel like family,” while others described it as having a “brilliant atmosphere, great staff and the best nights out around.”

The strength of feeling extended across the competition, with many highlighting the wider role pubs play in their communities.

“Not just a pub—it’s the hub of the village,” one voter said of the Highgate Inn, while the Watermans Arms was described as “a place where everyone feels welcome and supported.”

The Cresselly Arms also received praise, with one nomination stating: “Always a warm welcome from Steve and his staff in this unspoilt, special pub.”

Samuel Kurtz MS said: “This competition has once again shown just how important our local pubs are to communities across Pembrokeshire. The response has been incredible.

“The Ivy Bush Inn’s level of support was exceptional and a testament to the role it plays in Narberth. But every single pub nominated should be proud. They are the backbone of our communities, and the comments about each establishment have been a joy to read.”

Jason Vaughan, owner of The Ivy Bush Inn, added: “We’re absolutely thrilled to win again. This means so much because it comes directly from our customers and community. Thank you to everyone who voted—we’re incredibly grateful for your support.”

Lyndon Belt of Templeton Beer Wine and Spirit Co said: “It’s fantastic to see so many people getting behind their local pubs. They are such an important part of our communities and deserve to be recognised.”

WELSH food and drink has been promoted to thousands of international buyers in Japan — but producers in Pembrokeshire appear to have been left out of the spotlight.

A Welsh Government-backed delegation travelled to Foodex Japan 2026 in Tokyo, one of the largest food and drink exhibitions in Asia, attracting more than 70,000 industry professionals.

The event is designed to open doors to lucrative export markets, with Welsh Lamb, craft spirits and speciality foods presented as premium products for overseas buyers.

But despite Pembrokeshire’s strong agricultural base, seafood industry and growing reputation for artisan produce, no businesses from the county were among those showcased.

Global push — local absence

The delegation included Hybu Cig Cymru and Golden Road Gin, alongside a number of established Welsh brands and Japanese importers already working with Welsh suppliers.

While PGI Welsh Lamb — much of it produced in West Wales — was a central feature, the absence of Pembrokeshire-based producers raises questions about who is actually benefiting from the push into global markets.

For many local farmers, export growth is often presented as essential to the future of the industry. Yet access to those opportunities remains uneven, with smaller producers frequently lacking the scale or support to break into international supply chains.

Big talk, familiar questions

Deputy First Minister Huw Irranca-Davies MS praised the showcase, saying Wales had an “exceptional food and drink story to tell” and highlighting the importance of building international partnerships.

But on the ground in Pembrokeshire, producers continue to face mounting pressures — from rising costs and labour shortages to ongoing uncertainty around agricultural policy.

The Herald understands that while export events generate headlines, many small and medium-sized businesses struggle to translate that exposure into actual contracts.

Missed opportunity for West Wales?

The Japanese market is known for its demand for high-quality, traceable food — exactly the kind of produce Pembrokeshire is well placed to supply.

From lamb and dairy to seafood landed at Milford Haven, the county has the raw ingredients to compete on the global stage.

However, without stronger support to help local businesses access export networks, there is a growing risk that the benefits of international promotion will remain concentrated among a relatively small group of producers.

The real test

Events like Foodex Japan may boost Wales’ profile overseas — but the real measure of success will be whether that translates into meaningful opportunities for communities at home.

For Pembrokeshire’s farmers and food producers, the question is no longer whether Welsh food can succeed globally.

It is whether they will be given a seat at the table.