Community
Plaid Cymru’s Cefin Campbell says rural Wales ‘in trouble’
A PLAID CYMRU MS called for a rural poverty strategy, raising an economist’s warning that rural Wales is probably in more trouble than at any point in living memory.
Cefin Campbell, who lives in the Tywi Valley, described rural Wales as a picture of decline, with banks, schools, post offices and pubs all closing.
The Plaid Cymru politician told the Senedd young people are leaving to seek work, affordable housing, a better life or leisure facilities.
Mr Campbell said an external view of relative wealth can hide poverty under the surface, warning significant poverty is hiding in the shadows in rural Wales.
He raised the example of Ceredigion, which has among the highest house prices in Wales, yet 30% of children living in poverty – the second highest rate in the country.
Mr Campbell, who represents Mid and West Wales, said rural areas face the triple pressures of high costs, low incomes and poor access to public services.
He quoted Calvin Jones, a professor of economics at Cardiff University, as warning rural Wales is in trouble – “probably more trouble than in living memory”.
“Economic dysfunction is old hat here of course,” said Prof Jones.
“The social problems consequent on poor wages, low value added, and a lack of economic opportunity and market income are many and longstanding.
“These include poverty, the hollowing out of towns, poor service provision for rural areas, and the out-migration of the young.”
Mr Campbell advocated following the example of Northern Ireland’s Rural Needs Act which places a legal duty on public bodies to carry out a rural-proofing test
The former lecturer urged the Welsh Government to adopt a specific strategy, arguing urban and rural poverty must be addressed differently.
He told the chamber he has commissioned research and developed a strategy, which will be published shortly, due to the lack of response from the Welsh Government.
His Plaid Cymru colleague Mabon ap Gwynfor said: “There’s one thing that’s certain, which is that there is less investment in our rural areas, in the infrastructure.”
The Dwyfor Meirionnydd MS called for fair funding from Westminster, saying Crown Estate and HS2 money could transform rural Wales.
Siân Gwenllian highlighted a Bevan Foundation report on poverty in her Arfon constituency, warning of a cost-of-living premium in rural areas.
She raised concerns about food deserts in communities such as Dyffryn Nantlle and Deiniole where there is no supermarket and public transport infrastructure is poor.
Samuel Kurtz, who chairs the cross-party group on rural growth, raised a report on rural productivity which made 19 recommendations following an inquiry.
The Conservative said: “There are genuine opportunities within this report that do not require big money bags being spent to improve productivity in rural Wales.
“These are some small changes that can be implemented that can deliver real change in rural Wales, that would benefit people that we represent across Wales.”
Responding to the short debate on May 15, Huw Irranca-Davies agreed it is a crucial issue, with 80% of Wales classified as rural and one in three people living in rural areas.
The new rural affairs secretary told the chamber the Welsh Government’s goal is to ensure equal access to support whether you live in a rural or urban area, or between the two.
Mr Irranca-Davies said ministers firmly believe a strategic all-Wales approach is the best way forward while recognising the challenges in different communities, including rural areas.
“I’m not convinced that a rural poverty strategy on its own is the right approach,” said the former MP, who was environment minister in Gordon Brown’s UK Government.
He battled away calls for legislation, saying rural proofing should form part of existing impact assessments and he will hammer this point home with cabinet colleagues.
Community
Flood Alert issued for Pembrokeshire coast as weather conditions worsen
Natural Resources Wales (NRW) has issued a Flood Alert for the Pembrokeshire coastfollowing rising water levels. The alert, which affects areas between St Dogmaels, Cardigan and Amroth, warns that flooding is possible in the region due to adverse weather conditions and high tides.
The alert was issued at 12:53 PM today (Apr 4), urging local residents to be prepared for potential flooding in the coming hours.
Key Advice for Residents
As the flood risk increases, NRW has shared crucial advice to help people stay safe:
- Prepare a flood plan: If you have one, now is the time to follow it.
- Protect valuables: Residents should move important items, such as documents and sentimental belongings, to higher ground or safer locations.
- Stay alert and pack an emergency kit: Ensure your phone is charged, and pack essential items like medications, chargers, insurance documents, and warm clothing in case you need to evacuate quickly.
- Check on vulnerable individuals: Ensure that children, elderly relatives, and pets are safe, with a plan for their evacuation if necessary.
Avoid Floodwater at All Costs
NRW is also stressing the importance of avoiding floodwater, as even shallow levels of water can be extremely dangerous. As little as 30 cm (1 foot) of floodwater can sweep away a car, and 15 cm (6 inches) can knock you off your feet.
Authorities are urging everyone to never walk or drive through flooded areas.
How to Stay Updated
Residents are advised to stay informed through NRW’s website, where they can track water levels and access real-time updates. The agency also recommends checking its social media accounts for the latest information.
For more detailed information or if you need assistance, call Floodline at 0345 988 1188 (quick dial number: 503013).
For More Information:
- Flood Warning Details: Flood Warning Page
- Check River and Rainfall Levels: River Levels
- Floodline: 0345 988 1188
Follow NRW on Twitter: @NatResWales
Image: Herald file photo
Business
Harbwr Brewery plans for Saundersfoot Old Chemist pub
A FORMER Pembrokeshire county councillor who owns many hostelries in the county has submitted plans to the national park to rejuvenate a “tired” seaside pub.
In an application to Pembrokeshire Coast National Park, Mike Evans of Harbwr Brewery, a former county councillor and national park authority member, seeks a partly retrospective permission for works at the Old Chemist Inn, The Strand, Saundersfoot.
The works include proposed internal alterations to the basement and ground floor, a new rear balcony area to replace the existing one, improvements to front façade, a change of use of shop space to food/drink, and installation of seating booths in the rear garden.
It says the changes proposed will increase the number of staff employed to 15 full time and 10 part-time.
No objections to the proposal were raised by local community council Saundersfoot.
A supporting statement through agent David J P Morgan RIBA Architect, says the 19th Century pub “has endured many alterations during its lifetime and at present it needs improvements to echo the recent upgrading of the village, both in the general tourism support facilities, as well as the new innovative harbour development,” with the appearance and interior facilities “tired” and needing “works both inside and outside to enable the inn to achieve and provide the high levels of cuisine and facilities now expected”.
It says: “The Inn has been purchased by a local company who have a number of establishments within Saundersfoot and Tenby. The company is owned by local people, they use local produce, they employ local labour and work actively with local communities to achieve the high standards expected.
“The proposals include internal alterations to the internal layout of basement and ground floor which will improve bar, kitchen and food facilities and allow a much more varied menu including lots of local produce and locally caught seafood dishes. New toilet facilities will be provided on both levels to cater for the increase in visitors to the Inn.”
It adds: “The applicant has recently purchased the small retail unit on the ground floor. This was a single room, situated in between the two entrances into the Inn and with its own entrance door from the street.
“The current proposals include integrating this unit into the public house bar area and consequently the application includes a change of use from retail to the serving of food and drink.”
It goes on to say: “The rear ‘beer garden’ will be improved to allow more space and comfortable seating areas.
“The applicant is well known for the extensive use of external plotted plants in open areas at their establishments and the garden area will give the opportunity of using such to soften the garden area whilst giving greater habitat opportunities for birds and insects.”
There were initial objections from the Park’s buildings conservation officer to some of the parts of the design, a 2025 application being withdrawn early that year; amended plans being later submitted.
The application will be considered by park planners at a later date.
Business
Calls for award-winning Pembrokeshire sauna to be permanent
CALLS to allow the permanent siting of an award-winning Pembrokeshire seaside village outdoor sauna, which has been featured in the national press, have been submitted to the national park.
Back in June 2024, a temporary two-year permission for a mobile wood-fired sauna at Saundersfoot harbour was granted by Pembrokeshire Coast National Park’s development management committee.
Since then, a further application by Kerry Evans of Hwyl Outdoor Sauna to make the siting permanent has been submitted to national park planners.
A supporting statement says, since its introduction the sauna has “become a popular and valued amenity for both residents and visitors, offering a space focussed on health, wellbeing and community connection”.
It went on to say: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot,” adding: “Hwyl Outdoor Sauna has received positive attention in regional and national press helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.
“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.
“Hwyl Outdoor Sauna has been featured in two books on the best saunas in the UK.
“The business has also been recognised through tourism and hospitality awards, further demonstrating the quality of the experience provided and the positive contribution it makes to the local visitor offer.”

Back in February, the business, set up by former superyacht worker and mum-of-two Kerry won Sauna of the Year 2026/27 at the Wales Prestige Awards.
At the time Kerry said: “I could not be more proud of what I have achieved with Hwyl. I am so grateful to my wonderful team, who have made this journey not only possible but genuinely so much fun.”
Kerry ploughed a legacy from her beloved late father into the venture of a Pembrokeshire seafront sauna.
The application for allowing the sauna to be permanent added: “Through the Welsh Government I have been able to secure the funds to install a cold-water shower on Saundersfoot Harbour, which will be open year-round. This will be achieved via Hywel Outdoor Sauna and a weather proofing fund, from the Welsh Government. This facility has also a GoFundMe to raise the remaining costs.”
It concludes: “Hwyl Outdoor Sauna has established itself as a valued wellbeing facility that benefits both residents and visitors. It enhances the amenities available in Saundersfoot, supports the local economy by encouraging additional visitor activity, and contributes positively to the community through charitable support and engagement.
“The permanent siting of the sauna would allow this successful local small business to continue operating and provide these benefits to the village in a stable and sustainable way.”
The application for a permanent facility will be considered by park planners at a later date.
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