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Call to continue funding Visit Pembrokeshire until 2029

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National Park to weigh continued support amid uncertainty over tourism levy

A DECISION on whether to continue funding the county’s main tourism marketing body, Visit Pembrokeshire, will be made at a meeting of the Pembrokeshire Coast National Park Authority on Tuesday (July 30).

The Authority is being asked to consider financial support for the organisation covering the period 2026 to 2029, as questions remain over whether a visitor levy will be introduced in future.

Background to funding deal

A report prepared for members recalls that in February 2020, the Authority agreed to support the formation of Visit Pembrokeshire as a standalone, trade-led Destination Marketing Organisation (DMO). The DMO was tasked with leading the county’s Destination Management Plan and promoting Pembrokeshire as a visitor destination.

Its work includes destination marketing campaigns, industry liaison, research, branding, events, and providing business support.

Visit Pembrokeshire was formally established in November 2020. In September 2021, the Authority amended its original offer of in-kind support to a £25,000 annual cash contribution, to help the organisation secure grant match funding. That arrangement remains in place but ends this year.

County council backs long-term funding

On July 7, Pembrokeshire County Council’s Cabinet agreed to provide Visit Pembrokeshire with a flat-rate grant of £152,000 per year from April 2026 to March 2029.

The National Park Authority is now being asked to decide whether it will also continue its own support for the same period.

Uncertainty over visitor levy

The report notes a “key change on the horizon”—the potential introduction of a visitor levy in Wales. Pembrokeshire County Council has said it will not introduce a levy before 2027, leaving any future decision in the hands of a new administration.

If introduced, some of the revenue from the levy could be used to fund Visit Pembrokeshire and improve local visitor infrastructure, such as public toilets. Without a levy, the report warns, the organisation may need to rely entirely on membership fees and lose public sector backing.

Funding options on the table

The report outlines four options for the Authority:

  • End funding completely, saving £25,000 but reducing influence on tourism planning
  • Maintain funding at £25,000 per year
  • Reduce the contribution by 10% to £22,500
  • Introduce a phased reduction, starting at £25,000 and falling to £20,000 by 2028-29

The report concludes that, despite a significant financial deficit, “there are strong strategic reasons why the Authority should support Visit Pembrokeshire until 2029.”

 

News

Motorcyclist injured in Johnston crash after overtaking lorry

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Rider treated by paramedics following collision with van pulling out from junction

A MOTORCYCLIST was treated by paramedics after a collision with a van in Johnston on Monday morning (Mar 16).

The crash happened shortly after 9.15am as the rider was overtaking a lorry through slow-moving traffic on the main road. It is understood the lorry blocked the rider’s view of a van pulling out from a junction near KO Carpets.

Police units attended promptly to assist at the scene.

The motorcyclist is not believed to have been seriously injured.

The van suffered slight damage, including a broken wing mirror.

The road was not closed, police said.

 

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Health

Plaid Cymru to hold public meeting over Withybush hospital surgery cuts

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Candidates say residents must be heard after emergency services decision

PLAID CYMRU candidates for the Ceredigion Penfro constituency will host a public meeting in Pembrokeshire to discuss concerns over the future of services at Withybush Hospital.

The event will take place at 6:30pm on Monday (Mar 31) at Letterston Village Hall, giving residents the opportunity to share their experiences and concerns following Hywel Dda University Health Board’s decision last month to remove emergency general surgery from the hospital.

Campaigners say the move will force many patients requiring urgent treatment to travel further for care, raising fears about the potential impact on patient safety in rural west Wales.

Elin Jones, Plaid Cymru lead candidate for Ceredigion Penfro, said: “Withybush is such an important hospital for the community and residents of Pembrokeshire. The decision to remove its emergency general surgery will severely weaken the life-saving capacity of this hospital.

“Plaid Cymru has long championed small rural hospitals such as Bronglais and Withybush. We need to ensure these hospitals remain strong local services within our communities. Withybush should have the basic life-saving and everyday treatment services it needs to function as a full general hospital.”

Kerry Ferguson, Plaid Cymru candidate for Pembrokeshire within the Ceredigion Penfro constituency, said the recent success of a public petition had demonstrated the strength of local feeling.

“It’s great to see that the online petition calling for Welsh Government intervention to restore emergency surgery and essential services at Withybush has reached its target, meaning it will now be debated in the Senedd,” she said.

“We are extremely disappointed by the Health Board’s decision to remove emergency general surgery at Withybush. Increased journey times for anyone in need of urgent medical treatment will put lives at risk. We need government intervention now to overturn this decision.”

Residents across Pembrokeshire have continued to raise concerns about the future of services at the hospital, which has long been a focal point in debates about healthcare provision in rural west Wales.

 

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Climate

Research vessel begins mission to study seabed carbon in Irish Sea

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Bangor University scientists join £2.1m project investigating the impact of bottom trawling on carbon stored beneath the seabed

A STATE OF THE ART research vessel has set sail from Liverpool to investigate how bottom trawling may affect carbon stored in the seabed of the Irish Sea.

The scientific expedition is part of a £2.1 million research project funded by the Natural Environment Research Council and led by Professor Jan Geert Hiddink of Bangor University.

A team of eighteen scientists has embarked on the RRS Discovery, one of the world’s most advanced research vessels, for a three-and-a-half-week voyage studying the impact of fishing activity on carbon held in seabed sediments.

Before the ship departed, a number of local dignitaries were invited aboard for a tour of the vessel, including Liverpool City Region Mayor Steve Rotheram and National Oceanography Centre Operations Director Natalie Campbell.

Professor Jan Geert Hiddink, from Bangor University’s School of Ocean Sciences, said bottom-trawl fishing is both vital to global food supply and a major disturbance to seabed environments.

“Bottom-trawl fishing provides around a quarter of global seafood but is also the most extensive physical disturbance caused by human activities to stocks of carbon locked in seabed sediments,” he said.

“This is important because recent evidence suggests that disturbing the seabed could lead to the release of significant amounts of greenhouse gases from the seabed into the atmosphere.

“There are still major uncertainties about how this disturbance affects carbon stored beneath the seabed. As a result, the impact of these disturbances is largely unquantified and currently unregulated.

“The aim of this project is to gain a much clearer understanding of what is happening so that scientists, policymakers and regulators can make informed decisions in the future.”

Seven research organisations are collaborating on the project: Bangor University, the Centre for Environment, Fisheries and Aquaculture Science (CEFAS), Heriot-Watt University, the University of Leeds, Plymouth Marine Laboratory, the University of St Andrews, and Imperial College London.

Caption: Scientists prepare to begin their research aboard the RRS Discovery, one of the world’s most advanced research vessels.

 

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