Welsh food and drink sector takes centre stage at Royal Welsh Show

MORE than 300 Welsh businesses, 2,500 products and over 100 new product launches are being showcased as producers seek new buyers and markets.

Wales’ food and drink industry is taking centre stage at this year’s Royal Welsh Show, with hundreds of businesses using the event to secure new customers, launch products and explore opportunities for growth.

More than 60 companies are exhibiting in the show’s Food Hall, while the Food & Drink Wales Trade Business Lounge is representing over 300 Welsh businesses and around 2,500 products.

Organisers say more than 100 new products are being launched during the week, making the show one of the largest showcases of Welsh food and drink in the UK.

The programme brings together producers, retailers, wholesalers, hospitality businesses, public sector buyers and industry experts.

Last year, activity within the Business Lounge generated more than £3 million in confirmed sales. More than 300 trade buyers have registered to attend this year, including representatives from major retailers, foodservice operators and independent businesses.

Llyr Gruffydd MS, Cabinet Minister for Rural Resilience and Sustainability, said the show provided an opportunity to celebrate the quality and diversity of Welsh produce while helping businesses build valuable commercial relationships.

He said: “The Royal Welsh Show provides a unique opportunity to celebrate the exceptional quality, innovation and diversity of Welsh food and drink.

“Bringing together producers, buyers, industry experts and support organisations, it showcases the strength of a sector that makes a significant contribution to communities and economies across Wales and supports thousands of jobs throughout the food supply chain.”

The minister said activity at the Food Hall, Business Lounge and International Pavilion demonstrated the Welsh Government’s commitment to supporting an ambitious and growing industry.

He added: “The activity also reflects our ambitions for Wales’ National Food Strategy, which will help strengthen local production, local processing and local procurement, creating a more resilient and sustainable food system for future generations.”

Businesses exhibiting in the Food Hall represent sectors ranging from dairy, meat and bakery products to alcoholic drinks, soft drinks and preserves.

Among them is Welsh Lady Preserves, whose managing director Carol Jones said the event allowed producers to meet customers and buyers while promoting Welsh products to a wider audience.

She said: “The Royal Welsh Show is a fantastic platform for Welsh food and drink businesses.

“It gives us an opportunity to showcase our products, meet customers and connect with buyers, while championing the very best of Welsh food and drink.”

This year’s displays also highlight companies working on carbon-reduction plans, achieving B Corp certification and taking part in Blas Cymru, also known as Taste Wales.

New attractions include a Fresh and Welsh food-to-go display, a Design Your Own Canapé tasting experience and an exhibition highlighting Welsh products with protected Geographical Indication status.

The International Pavilion is hosting meetings, launches and industry events throughout the week.

These include the launch of the Dairy Sheep Wales Cluster, presentations for local authority caterers and NHS procurement officers, and activities aimed at encouraging young people to pursue careers in the food and drink industry.

Welsh Government support programmes are also being promoted at the show, covering innovation, technical development, exports, sustainability, skills and business collaboration.

Figures from the latest annual report for the government-backed HELIX programme show that it generated an estimated economic impact of more than £103 million during 2025–26.

The programme supported 159 companies and helped businesses develop more than 300 new food and drink products during the year.

With thousands of products on display and buyers attending from across the UK and overseas, industry leaders hope the Royal Welsh Show will provide a platform for further investment, sales and expansion across the Welsh food and drink sector.

This could also take a stronger business headline, such as: “Royal Welsh Show puts 2,500 Welsh food and drink products before buyers”.

Communities across north Pembrokeshire are preparing to welcome thousands of visitors for eight days of Welsh language, music, literature and culture

THERE are now just ten days to go until Eisteddfod y Garreg Las opens its gates for an eight-day celebration of the Welsh language, creativity and culture.

The National Eisteddfod will be held at Llantwd, in north Pembrokeshire, from Saturday, August 1, until Saturday, August 8.

Excitement is already building throughout the area, with communities decorating villages, roadsides and public spaces ahead of the festival’s arrival. Construction of the Maes, the main Eisteddfod site, is also gathering pace as organisers prepare the stages, pavilions, exhibition areas and other facilities needed for one of Wales’ largest cultural events.

Although the festival is being staged in Pembrokeshire, the official catchment area stretches beyond the county boundary and includes communities in south Ceredigion and west Carmarthenshire.

Months of community events, concerts, sponsored activities and fundraising drives have helped build momentum ahead of the Eisteddfod.

Local committees have raised more than £528,000, believed to be the largest amount ever collected by a local fund for a National Eisteddfod.

John Davies, chairman of the Garreg Las National Eisteddfod Executive Committee, described the fundraising campaign as historic.

He said: “More than £528,000 has been raised so far, the largest amount ever raised by a local fund for a National Eisteddfod.”

Volunteers who have supported the fundraising effort will be recognised during a special Celebrating Our Champions ceremony at 10:00am on the festival’s opening day. Representatives from local committees will be invited onto the stage to receive public recognition for their work.

Pembrokeshire on display

Pembrokeshire County Council and its partners will have their own dedicated area on the Maes, known as Pentre’r Garreg Las.

The area will celebrate the people, culture, communities and organisations of Pembrokeshire and the wider Eisteddfod region.

A full programme of discussions, performances, demonstrations and community activities will be held in Pabell Pawb throughout the week.

The programme is expected to feature local performers, community organisations, schools, businesses and projects, giving visitors an opportunity to discover more about the area and the people who live and work here.

Organisers hope the Eisteddfod will not only provide a major economic and cultural boost during festival week, but will also leave a lasting legacy by encouraging greater use of the Welsh language and strengthening links between communities.

Full programme available through festival app

The National Eisteddfod’s official app is now live and includes details of events taking place across the Maes each day.

Visitors can use the app to explore the full festival programme, check competition times and create their own schedules before travelling.

It also contains the programme for Pentre’r Garreg Las, helping visitors plan which talks, performances and demonstrations they would like to attend.

With activities taking place simultaneously in venues across the Maes, organisers are encouraging visitors to download the app in advance so they do not miss their preferred competitions, concerts or appearances.

Extra buses serving the Maes

Additional public transport services are being provided during Eisteddfod week to help visitors reach the site.

The TrawsCymru T5 service will travel directly to the Maes from Haverfordwest, Fishguard and Cardigan, with more frequent journeys and late-evening services operating between Fishguard and Cardigan.

The 430 service, which connects Narberth, Crymych and Cardigan, will operate every day during the festival. An additional late bus will leave the Maes at 11:15pm.

Visitors travelling through Cardigan will also be able to use Bws yr Arglwydd Rhys, a free shuttle service running from Finch Square to the Maes every hour between 7:00am and midnight.

Travel will remain free for holders of an All Wales Concessionary Bus Pass, while eligible passengers aged 21 and under can travel for £1 per journey, subject to a maximum daily fare of £3.

Celebrating 850 years of Eisteddfod tradition

This year’s festival carries particular historical significance, marking 850 years since the gathering widely regarded as the first recorded Eisteddfod.

That event was held by Lord Rhys at Cardigan Castle in 1176, only a few miles from the site of this year’s festival.

According to historical accounts, poets and musicians were invited to Cardigan to compete for prizes, establishing a tradition of artistic competition that has continued in different forms for centuries.

The modern National Eisteddfod remains one of the most important events in the Welsh cultural calendar. It brings together poets, musicians, writers, artists, choirs, dancers, actors and competitors from across Wales and beyond.

Alongside the traditional competitions and ceremonies, visitors can expect concerts, exhibitions, discussions, food, family activities and opportunities to learn and use Welsh.

The Eisteddfod is open to Welsh speakers, learners and people with no previous knowledge of the language, with organisers presenting it as an opportunity for everyone to experience Welsh culture.

As the final preparations continue, communities across north Pembrokeshire, south Ceredigion and west Carmarthenshire are preparing to welcome visitors for what is expected to be one of the most significant cultural events held in the region for many years.

Stephen Kinnock enters Cabinet promising to champion Wales as pressure grows for further devolution

FORMER Labour leader Lord Neil Kinnock has spoken of his pride after his son, Stephen Kinnock, was appointed Secretary of State for Wales.

The Aberafan Maesteg MP was promoted to the Cabinet by new Prime Minister Andy Burnham on Monday (July 20), replacing Cardiff East MP Jo Stevens.

It is Mr Kinnock’s first Cabinet position, having previously served as a health minister in the UK Government.

Lord Kinnock, who led Labour between 1983 and 1992, said his son was “thrilled to bits” when they spoke late on Monday night.

He told BBC Radio Wales Breakfast: “We had our midnight conversation, not the first in our lives it has to be said, and usually that was because he came home late.

“It was a delight.”

Lord Kinnock, 84, said his son had earned the appointment through “a lifetime of action and service” and would now be able to influence UK Government decisions affecting Wales directly.

Stephen Kinnock described becoming Welsh Secretary as “the privilege of my life” and promised to provide a strong voice for Wales around the Cabinet table.

He said he would work with the Welsh Government, councils and institutions across the country to secure better outcomes for Welsh communities.

Mr Kinnock added: “Wales succeeds when we all pull in the same direction.

“As Welsh Secretary, I will ensure that the Wales Office continues to champion Wales within the UK Government and that the needs of the Welsh people are prioritised.”

He said his ambition was to help build “a strong Wales within a strong United Kingdom”, with economic growth reaching communities across the country.

The appointment comes at a politically important time for Labour following the party’s heavy defeat in the Senedd election in May.

Plaid Cymru now leads the Welsh Government under First Minister Rhun ap Iorwerth, while Welsh Labour is attempting to rebuild under its new leader, Ken Skates.

Gower MP Tonia Antoniazzi described the Cabinet reshuffle as a “brutal 24 hours” for some Labour colleagues.

She said Mr Burnham and Mr Kinnock faced the task of winning back voters who had switched from Labour to Plaid Cymru or Reform UK.

The new Welsh Secretary is also likely to face immediate pressure over further devolution.

During his first conversation with Mr Burnham as Prime Minister, Mr ap Iorwerth called for powers over policing, justice, rail infrastructure and the Crown Estate to be transferred to Wales.

The First Minister said the change of leadership at Westminster presented an opportunity to redefine relations between the UK and Welsh governments.

He urged Mr Burnham to turn his support for devolution into action by strengthening the Senedd rather than bypassing it.

Downing Street said the Prime Minister wanted a “collaborative, practical and pragmatic” relationship with the devolved administrations.

Plaid Cymru’s Westminster leader, Liz Saville Roberts, congratulated Mr Kinnock but repeated her party’s view that the position of Welsh Secretary had become an “anachronism” following devolution.

She said Plaid would nevertheless seek a constructive working relationship with him and press the UK Government over rail funding, the Crown Estate, justice and policing.

Ms Saville Roberts said Plaid’s Senedd election victory had given it a clear mandate which Westminster should respect.

Jo Stevens held the Welsh Secretary post from July 2024 until Mr Burnham’s reshuffle.

She said serving in the role had been “a privilege and an honour” and pointed to what she described as major achievements during her time in office.

These included a record devolution-era funding settlement for Welsh public services, support for the steel industry, investment in a proposed new nuclear development at Wylfa and a £14bn commitment for Welsh railways.

Ms Stevens wished both the new Prime Minister and her successor well, saying she believed they would work with Ken Skates to deliver for Wales.

Who is Stephen Kinnock?

Stephen Kinnock was born in Tredegar in 1970 and is the son of Neil Kinnock and the late Glenys Kinnock, who served as an MEP, government minister and member of the House of Lords.

He is married to former Danish prime minister Helle Thorning-Schmidt, with whom he has two children.

Before entering Parliament, he worked for the British Council and held senior roles in international business and public affairs.

He was first elected as MP for Aberavon in 2015 and continued to represent the area when the constituency became Aberafan Maesteg following boundary changes.

Mr Kinnock served as a junior health minister after Labour returned to power at Westminster in 2024.

He now takes charge of the Wales Office and becomes Wales’ principal representative within the new Prime Minister’s Cabinet.