Community
The Britpop legend and the cheese maker

Tech savvy: O2 helps businesses work smarter with Alex.
O2 BUSINESS is launching a significant new offering of bespoke products and free expertise from O2 Gurus for small business owners, under a £20m investment to help British businesses go digital. To mark the launch, O2 has shown one of the country’s best known small businesses – the cheese business of Blur bassist Alex James – ways to help take the hassle out of technology.
The launch follows new research from O2 Business which reveals that while over three quarters (81%) of small business owners in Wales appreciate ‘techpertise’ can make their business more efficient and successful, the majority feel they lack the time, money and understanding to make the most of technology. With 78% stating that tech solutions are often too expensive and present a barrier to business growth, almost half (43%) admitted to searching online for help. To show how free help is at your fingertips, O2 Business sent an O2 Guru to Alex James’ farm to help him and his team work smarter from both the office and the top of a cherry picker: “My parents thought I was mad to join a band and Blur thought I was mad to start a cheese business.
If you have a passion – go for it. Unfortunately, that passion can mean, like me, you’re not that good with spreadsheets or mastering remote working. My one greatest piece of advice is – don’t be afraid to ask for help,” said Alex James. Like many SoHo (Small Office, Home Office) business owners, Alex James faces day-to-day challenges in keeping a small business running. Working with a small team who are based across the country, including his Oxfordshire farm, Alex has found keeping everyone continuously updated problematic.
The O2 Guru helped him solve the issue with one of its newly launched products, Office 365, which allows employees to create and edit documents from any device, even when they are away from the office. As a result, Alex is now able to keep an eye on the balance sheet whether he’s at his farm or on a tour bus on the other side of the world. Alex said: “Cheese making is a really traditional business, but I know that technology should have its place in all businesses nowadays, including my own. One of the problems is that new business owners like myself are often confused about what’s available and the difference it will make, but tech shouldn’t be ignored. I would encourage any business owner to seek advice, trust in the tech and see the positive impact on their business.”
Recognising that the availability of technology is only half the issue when it comes to small businesses benefitting from the digital world, O2 Business has introduced specificallytrained over 200 O2 Gurus and advisors to provide free, impartial tech advice. They are on hand from today in O2 stores across the country, online through web chat and on the phone. O2’s £20m investment over two years is the culmination of the global development of the digital platform – which allows customers to choose pick and mix the devices, airtime plans and apps they want, all on one bill – as well as the recruitment and training of O2 Gurus and a marketing campaign to promote the launch.
Ben Dowd, O2’s Business Director added: “At O2 we know that no two small businesses are the same, and the technology which will help each business fulfil their full potential varies widely. We want to treat each small business as an individual, which is why we offer a ‘Pick and Mix’ approach to our entire new range of products and services. We want to help more small businesses to grow and thrive in an increasingly digital Britain, and we believe a key step is to take the hassle out of technology. We see first-hand how the right tech can help any company work smarter, faster and more efficiently, and we are proud to be making such a significant investment in the cause.” O2’s offering is unique in that it allows small business customers to pick and choose from a range of products and services, to create a bespoke package that is most beneficial for them.
Launching within the range is: Box – an app allowing small businesses to access their content on any device and from any location McAfee Multi Access – helping protect small businesses against a range of threats such as malware, data loss, identity theft and other fraudulent activity across multiple devices Microsoft Office 365 – giving small businesses access to the familiar Office desktop apps on any device, all based in the cloud Just Call Me – a conference calling product, which turns a mobile number into an audio conference bridge (coming soon) TuGo for Business – allowing for wifi calls over smartphones, tablets and desktops (coming soon)
Community
Comedy in the Pavilion: Elis James at Eisteddfod y Garreg Las
COMEDIAN Elis James will take to the Pavilion stage at the National Eisteddfod for the first time this year, performing on Wednesday, August 5 as part of the festival programme. Entry to the gig is included in the Maes day ticket, and with strong roots in the area, his return promises an evening of laughter and a warm homecoming atmosphere.
Famous for making quick connections with people from across Wales on his podcast ‘Elis & John’ on BBC Sounds, Elis will no doubt receive a warm welcome at the National Eisteddfod, arguably one of the best places in the world to connect with fellow Welsh people. With his observational comedy, often inspired by his upbringing in west Wales, this is expected to be an evening full of humour, marking the halfway point of the Eisteddfod week.
Elis said: “I’m very excited. I’ve never done stand-up in the Pavilion before. Mam will be there, I’m sure other members of the family will be there too, but don’t worry, I’m one of those people who is funny under pressure!”
Betsan Moses, the Eisteddfod’s Chief Executive, added: “It’s a pleasure to welcome Elis back home to the Garreg Las area.
“As a Welsh comedy giant, we’re looking forward to a night of humour in his company, reflecting the true spirit of the Eisteddfod.”
Elis was born in Haverfordwest and raised in Carmarthen. He’s a comedian, podcast presenter, actor and broadcaster. Since 2014, he’s presented a radio show with his friend and fellow comedian, John Robins, originally on Radio X before moving to BBC 5 Live in 2019.
Among the UK’s most popular comedians, Elis toured Wales with his show Derwydd in 2024, recording a performance at Carmarthen’s Lyric Theatre. He has since returned to English‑language stand‑up after a ten‑year break.
Day Maes tickets, which include admission to the gig, are available on the Eisteddfod website.
Eisteddfod Genedlaethol y Garreg Las will be held in Llantwd, north Pembrokeshire between August 1 and August 8.
Community
Letterston nursery cemetery container storage plans refused
A CALL for a storage container for a “well-established and valued” Pembrokeshire children’s nursery in a nearby cemetery has been refused by county planners.
In an application to Pembrokeshire County Council, Diane Evans of Meithrinfa Do Re Mi Nursery sought permission for the installation of a storage container, partially in retrospect, at Horeb Cemetery, Station Road, Letterston.
A supporting statement said: “The container is required to provide essential ancillary storage to support the lawful and established nursery use within the [nearby] chapel building.
“The site forms part of an active cemetery, owned and managed by a group of trustees. The applicant is one of the trustees and has obtained formal permission from the trustees for the container to be sited on this land.”
It added: “The container will be used solely for storage of nursery equipment and materials, including outdoor learning resources, maintenance equipment, and items required to manage both the nursery grounds and the cemetery land. No additional operational activity will take place within or around the container.”
It said the nursery, which provides childcare for approximately 83 children from the local community, “operates with a strong community focus and promotes sustainability and environmental awareness,” with plans to soften the container appearance through the planting of trees, shrubs and flowers.
An officer report recommending refusal said: “Whilst the container itself is modest in size and of a simple rectangular form, the proposal does introduce a rudimentary and visually incongruous structure. Its appearance is out of scale with its surroundings and detracts from the polite architectural character of Horeb Chapel.
“Consideration has been made with regards to alternative locations within the site, however, due to site constraints, the applicant has stated that there is no other feasible position for the container. Given the restrictive nature of the site, combined with its use as a cemetery, raises concerns as to whether a shipping container by its form and design can be considered an appropriate or complementary addition.
“Although the applicant has provided justification regarding the operational need for the additional storage, and while the local planning authority recognises and supports the functional requirements of the nursery, consideration must also be given to more sympathetic design solution.”
One letter of objection raised concerns including the container design, scale, inappropriate siting, visual impact and concerns about its deterioration, along with a potential impact on property values.
The application was refused on the grounds it would be “an overbearing and visually intrusive feature,” having “a detrimental impact on the character and appearance of the site and surrounding area,” and it “fails to identify the green infrastructure baseline of the site and follow a stepwise approach to provide sufficient and accurate mitigation and compensation measures”.
Business
BPCA calls for stronger action to protect Welsh homes from pests
AHEAD of the Senedd elections in May, British Pest Control Association (BPCA) is calling on the next Welsh Government to do more to protect people in Wales from preventable pest problems in their homes.
In its new manifesto for public health pest management in Wales, the national trade body says no one should have to live with rats, cockroaches, flies or other pests because of poor housing conditions, slow repairs or inadequate waste management.
Housing, public health and environmental regulation are devolved to the Senedd.
BPCA is urging Welsh policymakers to make sure protections against pest problems apply to all renters, not just those in social housing.
The Association warned that pests in homes are not just a nuisance and can pose a risk to health.
Rodents can spread diseases, including leptospirosis, salmonella and listeria, while also causing damage by gnawing pipes and wiring. Cockroaches, flies, and other insects can spread pathogens, contaminate food and damage belongings.
Rosina Robson, Chief Exec of the British Pest Control Association (BPCA), said: “Too many people are still being left to deal with pest problems that could and should have been prevented.
“Where there are building defects, poor waste management or delays to repairs, infestations can quickly take hold. That has a real impact on people’s health, well-being, and quality of life.
“It should not matter whether someone lives in social housing, private rented housing or temporary accommodation. The risks posed by pests are the same, and the protections should be too.
“We want the next Welsh Government to recognise the danger pests pose in people’s homes and make sure everyone in Wales has the right to live in a decent home that is protected from avoidable infestations.”
BPCA’s manifesto calls on the next Welsh Government to:
- Recognise the danger that pests pose to the health and well-being of tenants
- Ensure protections for all renters, including people living in social rented, private rented and temporary accommodation
- Back a stronger public health approach to pest management in Wales.
The manifesto also highlights the wider role of professional pest management in protecting public health, food supply chains and the built environment across Wales.
BPCA says tackling pests properly means more than responding once an infestation has taken hold. Landlords and property managers also need to act on the advice of pest professionals, including improving communal waste disposal, repairing defects in buildings and addressing the conditions that allow pests to thrive.
Niall Gallagher, BPCA’s Technical Manager, added: “We wouldn’t accept pest activity in places such as factories or restaurants where food is prepared, and people should not be expected to put up with the same risks in their own homes.
“This is about prevention, public health and basic standards. Wales has an opportunity to lead the way and make sure fewer people are left living in misery because of pests.”
BPCA’s full manifesto, A manifesto for public health pest management in Wales, is available from the Association’s website.
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