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New film promoting Pembrokeshire goes viral

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A scene from the new promotional film

A scene from the new promotional film

A NEW film promoting Pembrokeshire has proved a big hit on social media.

Made by Mother Goose Films for Visit Pembrokeshire – the County Councils tourism department – the short video uses real Pembrokeshire people acting as ambassadors to promote the county.

It features horse riders, dog walkers, fishermen, lifeboat crews and families living and working in – and enjoying – Pembrokeshire’s spectacular coastal scenery.

Since it was released across social media outlets last Friday, the two minute film has been viewed by almost 100,000 people and shared over 1,000 times.

“We’re really pleased with the enthusiastic response we’ve had so far,” said Councillor Keith Lewis, Deputy Leader and Cabinet Member for Economy and Tourism.

“Social media and the internet play a vital role in spreading the word about Pembrokeshire as a visitor destination. We would encourage people in Pembrokeshire to share it with friends and family wherever they might live.”

8 Comments

8 Comments

  1. Flashbang

    October 14, 2015 at 2:52 am

    Genius, it’s out there just in time for………….Winter!

  2. Ant

    October 15, 2015 at 11:00 am

    Sadly this film was shot by a company that seems to have been flying without the necessary Civil Aviation Authority permissions. It always saddens me to see elected officials spending public money in commissioning illegal acts – it would be a shame if that’s what happened in this case, especially when there are so many excellent, safe, insured and legal operators available.

  3. Flashbang

    October 15, 2015 at 12:49 pm

    @ Ant:
    How could you possibly know that? Would you have a vested interest , your own drone filming company maybe?

  4. Eric

    October 15, 2015 at 5:45 pm

    Stunning video, if I wasn’t already here this would definitely make me want to visit, but what a bitter and twisted reaction from @ Ant A severe case of self interest no doubt.

    3 words spring to mind Ant, GET A LIFE!

  5. charlie mason

    October 21, 2015 at 4:36 pm

    Typical rose tinted video… understandable EXCEPT that countryside is under serious threat from; rising pollution in the Haven (90% caused by agriculture according to a Government study), diminishing river water quality, diminishing biodiversity, the threat of a high C02 emitting biomass power station in the Haven , and the real prospect of Nitrate Vulnerable Zone designation for much of the County by 2017 due to excessive slurry spreading. Then of course there is the small matter of sea level rise and seasonal coastal flooding .

    If the County Council (and the Welsh Government) were committed to tourism as. Key economic ‘driver’ then it would take environmental issues and threats and its duty under the Wellbeing for Future Generations Act 2015 more seriously…. . I fear for the countryside.

  6. tom

    October 23, 2015 at 6:02 pm

    Does the video mention BPJ, Jamie adams, the grants scandals, the illegl salary increases, the Porsches, closing public loos, sacking whistle blowers who report a paedophile working with kids within the council , the court cases, the IPiGs etc etc ?

    Maybe when they do Pembs2 ?

  7. Dilly

    November 24, 2015 at 9:24 am

    sea level rise ???? Check the actual figures and if there is a rise it is so small you’d never realise it in a lifetime
    Living by the coast all my life I have never seen a problem with increasing sea levels..
    You my friend are talking out of your backside

  8. Dilly

    November 24, 2015 at 9:28 am

    This film is great and the fact you go on about aviation bla bla bla indicates you have too much time on your hands and you use that time to whinge like a old cynical man .. @ Ant:

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Community

Sunshine, sparkle and spirit at Neyland Carnival 2025

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Crowds pack the streets for a colourful celebration of community and creativity

NEYLAND was transformed into a vibrant sea of colour and celebration today (Saturday, July 12) as the town’s annual carnival returned in spectacular style — and under glorious blue skies.

Starting at 1:00pm, the carnival procession wound its way through packed streets, with floats and walkers bursting with imagination, humour and local pride. Themed entries included everything from 1940s nostalgia and reggae celebrations to cartoon characters, The Thunderbirds car and even a military-style jeep escorting Winston Churchill himself (or at least a very convincing impersonator).

Youngsters aboard the Neyland Sports float cheered and waved to onlookers, while others handed out sweets, high-fived the crowd, and danced to booming music.

There were fancy dress costumes galore — from tiny tots in prams disguised as pirate ships to a full marching troupe of blue-suited cartoon postmen. Spectators were treated to a joyous mix of confetti, retro tunes and community cheer as each entry passed by.

After the parade, the fun continued on the Athletic Club field, with fairground rides, food stalls and live entertainment carrying the spirit of the carnival into the late afternoon.

One local resident said: “It’s the best carnival we’ve had in years. The effort people have put in is amazing — and the weather’s just made it perfect.”

Organisers were quick to thank all volunteers, stewards, sponsors, and parade participants for making the day such a roaring success.

The Herald will be sharing a full photo gallery online — so keep an eye out and tag your friends!

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News

Third robbery in two months at Milford Haven shop

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Two women arrested after latest armed raid at Pill Corner Store

POLICE are investigating a third robbery in just two months at Pill Corner Store in Milford Haven, following an armed incident on Friday evening (July 11).

At around 5:50pm, two women wearing face coverings and reportedly armed with a knife entered the convenience store and demanded cash from staff. They then fled the scene on foot, heading in the direction of Great North Road.

A 43-year-old male shop worker was present during the incident but was not physically injured.

Two women from the Pembrokeshire area, aged 30 and 25, have been arrested on suspicion of robbery and remain in police custody.

Previous incidents

This latest robbery follows two previous incidents at the same premises:

On May 17, a masked man wielding a Stanley knife entered the store at around 10:00am and demanded money from the till before fleeing with around £50. The suspect has not been identified.

On June 21, a 29-year-old man was arrested after using force to steal a bottle of vodka from the shop. He was detained by police shortly after the incident and remains under investigation.

The string of incidents has prompted concern among local residents and business owners, with calls for increased police presence and better protection for retail staff.

A spokesperson for Dyfed-Powys Police said: “We would like to thank the local community who have supported officers with their investigations so far.”

Anyone with information about the latest robbery or the earlier incidents is urged to contact police:

🔹 Online: https://www.dyfed-powys.police.uk/contact/af/contact-us-beta/contact-us/
🔹 Email: [email protected]
🔹 Phone: 101

Quote reference: robbery at Pill Corner Store, Milford Haven – July 11.

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Business

Bristol Airport takes legal action over Welsh Government’s £205m Cardiff Airport subsidy

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Cross-border row intensifies as Bristol claims unfair advantage

BRISTOL Airport has filed a legal challenge against the Welsh Government over what it calls “unprecedented” public funding for Cardiff Airport, escalating a long-standing dispute over state support and regional air travel.

The legal action, submitted to the UK’s Competition Appeal Tribunal, relates to a £205.2 million subsidy package announced earlier this year to support Cardiff Airport over the next decade. This sum is in addition to nearly £200 million already invested by the Welsh Government since it bought the airport for £52 million in 2013.

Bristol Airport argues that the funding gives Cardiff Airport an unfair competitive advantage, distorting the regional aviation market and potentially shifting passengers and airline services across the Severn without generating net economic growth. It also claims the Welsh Government failed to properly consult or consider alternative views before confirming the funding arrangement.

A spokesperson for Bristol Airport said: “We fully support competition between airports, but it must be fair. This extraordinary level of subsidy risks undermining that.”

Welsh Government defends investment

Rebecca Evans MS, Cabinet Secretary for Economy, confirmed that legal notice had been received and defended the subsidy, describing Cardiff Airport as “a strategic asset” for Wales.

She said: “Cardiff Airport is of vital importance to the South Wales economy, supporting thousands of jobs directly and indirectly. This investment will help the airport grow sustainably and contribute to wider regional prosperity.”

The Welsh Government has repeatedly emphasised its long-term commitment to seeing Cardiff Airport thrive under public ownership, citing the impact of the COVID-19 pandemic on the aviation sector and the importance of maintaining a national airport.

Political fallout

The Welsh Conservatives have criticised the latest subsidy, calling it poor value for taxpayers and demanding the airport be returned to private hands. In the Senedd, opposition members have questioned why so much public money is being spent on an airport that has struggled to break even.

Cardiff Airport, meanwhile, continues to operate as normal. The management has welcomed the support and said the funding will help maintain services, attract new routes, and improve passenger facilities.

Background

Cardiff Airport has long trailed behind Bristol in terms of passenger numbers, with the English airport handling around 9 million travellers a year compared to Cardiff’s 1.5 million. Bristol has expanded rapidly in recent years, attracting major low-cost carriers, while Cardiff has faced repeated challenges retaining key routes and airlines.

The outcome of the legal challenge could have wide-ranging implications for how devolved governments can support transport infrastructure without breaching UK competition rules. The case is expected to be heard later this year.

Legal experts sceptical about Bristol’s chances

Despite the strong language in Bristol’s complaint, legal observers believe the case is likely to fail. Cardiff Airport is a publicly owned asset, and governments have broad powers to invest in infrastructure they own—especially when it serves a recognised public purpose, such as economic development or regional connectivity.

Under the UK’s post-Brexit Subsidy Control Act 2022, devolved administrations have greater flexibility to provide targeted support, so long as it meets criteria such as necessity and proportionality. Moreover, with Cardiff Airport handling a fraction of Bristol’s passenger volume, it may be difficult to prove that the subsidy causes real distortion in the market.

Unless Bristol can demonstrate direct commercial harm and show that the Welsh Government broke procedural rules, the case is likely to be dismissed.

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