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Pembroke Dock Travelodge stars in TV advert

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travellodgeTHE HOTEL TEAM at Pembroke Dock Travelodge is celebrating the completion of a refurbishment programme at their 51-room property. 

The revamp, which took just one week, has totally transformed the hotel and customers can now benefit from a new Travelodge style which offers a fresh and modern experience. The revamped premises will feature in a new TV advertising campaign promoting the company. The work conducted at Pembroke Dock Travelodge, which opened on Pier Road in 2005, is part of a company nationwide investment of £57 million into refitting its hotels. By autumn this year over 80% of Travelodge hotels will incorporate the new modern style as seen at Pembroke Dock Travelodge. The new look Travelodge style has been developed over a 12 month period by the company’s business and leisure customers. The biggest change is the new look room which features in the company’s new £25 million advertising campaign to inspire Britain to get up and go. The room has been designed in a modern contemporary style and offers customers everything they need for a comfortable stay. The biggest investment in the room is the Travelodge Dreamer bed, which has been designed exclusively for Travelodge by royal warrant holders Sleepeezee. This type of bed is predominately found across the world in four / five star hotels. The Travelodge Dreamer boasts a 952 individual pocket sprung mattress. Each individual spring is designed to follow the natural contour of an individual’s body in order to provide the correct amount of support and comfort to ensure they receive a good quality night’s sleep. For further comfort, the Travelodge Dreamer is dressed with a quilted mattress topper and bounce back duvet & pillows. A new addition to the bedding is a stylish swoosh stripes runner to help create a gift wrap feel to the bed. The Travelodge Dreamer also features a unique benefit of housing two space saving comfy truckle beds within its base. When the beds are in use the base can be used for storing luggage, providing extra space in the room. The truckle beds have been designed to replace the traditional sofa bed, and provide an enhanced service for families staying in the room. The room also features a sleep inducing colour palette in a tranquil blue and relaxing cream, as well as stylish swoosh stripes on the curtains. Other additions in the new look Travelodge room include a larger desk, new carpet, artwork above the bed and a stylish white contemporary en-suite bathroom. The rebrand programme also includes a complete revamp of public areas around the hotel. Julie Revill, Hotel Manager at Pembroke Dock Travelodge said: “We are delighted that our hotel has benefitted from this investment. It has totally transformed the hotel, and feedback from our customers has been outstanding. Business and leisure customers love the new modern look of the hotel and the contemporary rooms. There is no doubt that the hero of the room is the Travelodge Dreamer bed. “The demand for good quality branded budget accommodation within the area is growing at great pace, and now that we have a new modern look Travelodge hotel, we are confident that we will become the favourite hotel for value.”

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Business

Biffy’s Bar and Restaurant set to open in February with dog-friendly welcome

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New owners promise fresh menu, familiar standards and a warm reception for ‘furry friends’

A NEW bar and restaurant is preparing to open its doors on Milford Waterfront next month after the team behind it quietly took over the venue formerly known as Salt.

Dayne and Victoria, who took over the business in October, said they have spent the past few months working behind the scenes and are now ready to relaunch the venue under a new name — Biffy’s Bar and Restaurant.

The official opening date has been set for Friday, February 6.

In a message to customers, the owners said anyone who has visited since October will already have experienced the standard of food and service they plan to build on, adding that a new menu is on the way.

They said: “Over the past few months, we’ve been quietly working behind the scenes and we’re finally ready to start putting our own stamp on the place — which will soon be Biffy’s.

“If you’ve visited us since October, then you’ve already experienced the standard of food and service you can expect going forward — because that’s exactly what we’re building on. We’re excited to say we’ve got a delicious new menu coming your way too.”

Dog-friendly

The announcement has drawn plenty of supportive messages online — including one customer asking whether the new venue will welcome dogs.

Replying to Dympna Pettit, the business confirmed it will be dog friendly, saying: “Of course, we can’t wait to meet your furry friend.”

Others wished the owners well, with some saying they were looking forward to trying the new menu and seeing the venue return to top form.

Helen Court said she used to visit regularly before COVID, adding that she was looking forward to giving the new venture a try.

Customers who want to book a table for opening day are being asked to message the business via its social media page or book through the Tableo link.

The owners also introduced Daisy and Dexter as part of the team — describing them as the venue’s “Head of Security” and “Chief Morale Officer.”

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Business

Popular bar chain Loungers could be opening new restaurant in Tenby

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UK-WIDE hospitality company Loungers could soon have one of their café bars based at a recently closed Tenby seafront bar and restaurant.

Loungers, founded in 2002, runs family-friendly Lounge café bars across the UK – including the Cofio Lounge at the Guildhall, Carmarthen, and the Waldo Lounge at Haverfordwest’s Riverside.

In an application submitted to Pembrokeshire Coast National Park, Bristol-based Loungers UK Limited, through agent Richard Pedlar Architects, seeks permission for the installation of new fascia signage and a new totem sign including a menu board at Salty’s Beach Bar and Restaurant, Battery Road, Tenby.

Illustrations for the signage application show the Loungers signage, bearing the name ‘Lansio Lounge’ in the Loungers font, Lansio translating from Welsh to ‘launch’.

Salty’s Beach Bar and Restaurant, a family-run venue based in Tenby, announced its closure on social media, confirming that Sunday, January 4 was its final day of trading.

The Loungers application is only for the signage, any Lounge restaurant scheme unlikely to need approval as the existing location was a similar business, avoiding any need for a change of use application.

Tenby Town Council is recommending approval for the signage, but the park’s buildings conservation officer Rob Scourfield is recommending refusal for the proposals, in the town’s conservation area.

“Section 160 of the Historic Environment (Wales) Act requires that when considering planning applications, special attention must be paid to the desirability of preserving or enhancing the character or appearance of the area.

“As a rule of thumb, we have no allowed internally illuminated signage within the CA, despite pressure to do so. The employment of discrete externally-lit signage would be preferable – as submitted however, the proposal will have an adverse impact on the character and appearance of the conservation area.”

Loungers has been contacted about the proposals and its future plans.

The application will be considered at a later date.

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Business

St Davids HSBC building to be transformed into ‘welcoming social space’ café

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A CALL to convert vacant office space, which was once an HSBC bank, to a ‘welcoming social space’ café in the centre of Pembrokeshire’s only city has been approved.

In an application to Pembrokeshire Coast National Park, Rhiannon Barwick sought permission for a change of use of Old Bank House, 18a Cross Square, St Davids to a café, including the installation of a new side accessible access door and ramp, and creation of outdoor seating area to the rear of the building.

The office space in St Davids’ conservation area has been vacant since the 2022; a 2013 application change for a change of use from the former bank approved previously, the last use of the building as a holiday cottage agency.

A supporting statement accompanying the application said: “The premises has remained vacant and is located within the defined Retail Centre of St Davids. As local people ourselves, we’re passionate about supporting the St Davids community in every way we can — not just by offering a welcoming social space, but by getting involved and hosting activities like a run club.

“We understand what St Davids’ needs to thrive, and we’re committed to being an active, positive part of that.  We’d like to open from 7.30am, as there are currently no other cafés open at that time, and it offers a great opportunity to support early commuters.

“We plan to serve homemade pastries, offering a treat that no other café in St Davids currently provides. We plan to stay open until around 3pm, with additional evening events to host and support local clubs and community activities.”

It added: “In the central area of St Davids, there are currently only two active sit-in cafés, with all others operating on a takeaway-only basis — highlighting a clear need for a welcoming, community-focused space like ours.

“While most other cafes in St Davids are focused on the tourism trade, we would like to focus on both the tourism trade and the growing St Davids Community, by staying open all year round.”

The application was supported by St Davids City Council.

An officer report recommending approval said: “There are no concerns in relation to the impact upon the special qualities of the Park, nor in relation to the character or appearance of the conservation area, or nearby listed buildings. The recommendation is to grant permission subject to suitably worded conditions.”

The application was conditionally approved.

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