Community
Younger generations more ‘self concious’
NEW RESEARCH conducted by Weight Watchers has revealed that modern Welsh women are considerably less confident than their mothers were at the same age.
As part of the survey, Weight Watchers questioned over 2,000 women across the UK and in Wales.
Weight Watchers state that today’s young Welsh women are ‘losing out in the self-confidence generation game’, as their survey results have exposed the fact that over two thirds of Welsh women aged between 18 and 30 do not currently consider themselves to be confident.
Whilst 62% of Welsh women, more than the national average of 58%, feel their body is the area they are least confident about, research also revealed that the older generations of women are twice as positive about themselves as the younger generation, with less than 7% of Welsh 18 to 30 year-olds feeling confident in their bodies at all.
Weight Watchers say that although young women today enjoy considerably more freedom and equality both in their careers and relationships than previous generations, they are more lacking in confidence and self-esteem compared to older women when they were the same age.
In a cross generational study conducted by Weight Watchers, it was revealed that the younger women asked had 50% less positive thoughts about themselves a day compared to their mothers’ generation, alongside a third more negative thoughts per day.
For Welsh women, there was a strong correlation between body confidence and the women’s overall happiness. 20% of women aged between 50 and 65 reported having body confidence in their thirties, with 74% of these women agreeing that they currently felt happy in themselves.
Sadly, less than 10% of today’s 30-year-olds felt that they were happy in their appearance, with only 66% feeling happy in themselves overall.
This evidence was further supported by the result that young women place more than four times more emphasis on physical improvement by working on their health and fitness (59%), but only 5% of these women answered that they were happy about their body.
Nearly half of the women surveyed stated that their body was the area of their life they currently felt most unhappy about.
Commenting on the findings of the Weight Watchers research, Dr Katy Tapper, Senior Lecturer in Psychology at City University London, said: “It is unsurprising that these findings indicate young women today are feeling far less confident in their bodies than the older generation did at the same age.
“The UK is seeing rising rates of obesity in young women which can contribute to decreased body confidence and lead to lower mood levels.”
However, it was reported that young women had higher degrees of confidence in their relationships and professional capabilities than their mother’s generation did at their age. 58% of the older women survey agreed that today’s young women are much more empowered than they were at the same age.
However, 55% of the older generation concurred that the pressure to look good is more prevalent today, which could potentially be a consequence of the rise of the selfie. They said that this is likely due to the perceived confidence that results from the current social media climate of confidence building through curated photographic representations of the self.
The older generations were more likely to be pleased with how they look in the mirror (38%), be proud of something they had accomplished during the day (21%) or walk down the street feeling good about themselves when they were the same age (75%).
Zoe Griffiths, Head of Public Health and Programme at Weight Watchers, remarked on the survey results, saying: “It is clear that women today are far harder on themselves in all aspects of life than their mothers’ generation was. From careers and relationships to the way they look, women today are pushing themselves to exceed in every way.
“This is a trend can have a huge impact on young women’s confidence which is why at Weight Watchers, we believe it is incredibly important for women to build a strong and positive relationship with body and mind.
“We want to empower women to focus on building greater self-belief to achieve positive change.”
This researched has been conducted by Weight Watchers as a part of #WomanKind, a nationwide campaign that explores why modern women are unkind to themselves and how they can counter this cultural habit, to make healthier choices by focusing on building greater selfbelief to build better relationships with themselves.
Community
Be wary of gulls as breeding season approaches
AS families across Wales head to the seaside for the bank holiday weekend, a national trade body is urging people to be wary of gulls as their egg-laying season gets underway.
During the breeding season, gulls have been known to launch attacks on people, says British Pest Control Association (BPCA).
After mating and nest-building in February and March, many gulls will be protecting nests and eggs towards the end of April and into May.
However, BPCA is also reminding people that avoiding gulls wherever possible is always the best course of action as interfering with wild birds, their eggs or nests could lead to prosecution.
The Wildlife and Countryside Act 1981 states that all wild birds and their eggs are protected, but people with the appropriate knowledge on licences, such as BPCA members, can take steps if the birds are causing a public health and safety concern.
Natalie Bungay, Technical Manager at BPCA, said: “We love British birds. All wild birds and their eggs are rightfully protected by law in the UK, so it is absolutely vital that holidaymakers, householders or business owners don’t interfere with them.
“However, gulls can pose a serious safety concern. They have been known to attack people unexpectedly, which can be a frightening experience, especially if they draw blood, which can occasionally happen.
“We often think of gulls as a coastal problem – which they can be in seaside towns where people have fed them regularly. But for some time now they have also been an increasing problem in towns and cities away from the coast too.”
Gulls can live for 25 to 30 years and many weigh around 1kg, with wingspans of around one metre.
Seaside visitors can try to avoid attracting gulls by ensuring picnic foods or chippy take-aways are kept covered or eaten out of sight of gulls where possible.
Nesting gulls can cause problems for homes and businesses both on the coast and inland, as well as at supermarkets and hospitals, as these buildings can offer ideal nesting sites which are difficult to access and proof.
Nests can clog gutters or chimneys, which may cause water overflows, or potential issues with carbon monoxide, as well as bringing a risk of secondary infestation from bird mites, ticks, fleas and beetles.
Properties are also at risk from bird droppings, which can carry some harmful bacteria and diseases, as well as even cause slips, trips and falls where they build up.
Natalie added: “Gulls are also protected by the law, so it really is important to seek professional help.
“BPCA members are trained in bird control and will be able to offer a management plan that will alleviate the issue.
“There are a variety of bird-proofing measures available, all of which will deter birds without causing them harm, and as gulls are large and heavy, any proofing measures need to be suitable for the job, very heavy duty and correctly installed by a professional.
“Bird prevention, proofing and control is a highly specialised area requiring specific equipment and techniques. Pest professionals are required to try all reasonably practicable non-lethal bird control methods before they consider lethal control.
“Always consult a BPCA member before considering any form of bird management. You could be prosecuted if you illegally interfere with a bird, its nest or eggs.”
BPCA members are trained, experienced professionals with access to a range of specialist products not available to the public, as well as being regularly assessed to the British Standard in Pest Management BS EN 16636.
BPCA members are also endorsed by the Government via the TrustMark quality scheme.
To find a professional pest controller visit bpca.org.uk/find
Community
Social housing plans for Cleddau Bridge Hotel site backed
A SCHEME to build 38 affordable and social housing units on the site of a fire-ravaged former Pembrokeshire hotel has been backed by senior Pembrokeshire councillors.
Pembrokeshire County Council’s Cabinet, meeting on April 22, supported a contract with developer Castell Group Ltd for the mix of affordable homes and social housing units at the Cleddau Bridge Hotel site, Pembroke Dock.
Members, in a report presented by Cabinet Member for Planning & Housing Delivery Cllr Jon Harvey, heard Castell had approached the council’s housing service to determine whether there is an interest in working with them to bring forward the development as a social/affordable housing site.
Castell Construction Ltd specialises in the construction of affordable / social housing, typically for registered social landlords across south Wales, and hopes to build 12 one-bedroom flats, 15 two-bed houses, five three-bed, two four-bed, and four two-bed bungalows.
The development package would be part-funded from the housing revenue account, the remainder from the Social Housing Grant and/or second homes premium for affordable housing if it becomes available for the Housing Service to use in this manner.
Cllr Harvey – who moved approval – said the scheme was expected to provide £230,000 a year in rentals income, describing it as “an excellent opportunity to work with a proven developer for extra social housing in an area of proven need.”
Deputy Leader Cllr Paul Miller said he was supportive of the scheme, as was local member Cllr Joshua Beynon, saying: “It’s a bit of an eyesore at the moment, if we can bring this site back into meaningful use, and in an area where there is a need, I’m all in support of this.”
Members backed senior officers be delegated powers to enter into the works contract, and to have powers to proceed with the land acquisition.
If a subsequent planning permission is secured for the site, the homes could be built by autumn 2026.
In a prime location at one of the entrances to Pembroke Dock, the former Cleddau Bridge Hotel has been derelict since a fire in March 2019, which brought emergency services from as far afield as Ammanford, Aberystwyth and Swansea.
Community
County Hall to offer space for community banking
A CALL for Pembrokeshire County Council to potentially change its banking arrangement with Barclays, after it closed its Haverfordwest branch has been turned down, but County Hall is to offer space for community banking.
Barclays Bank, on the town’s High Street, is to close on May 10.
The council has had a banking services contract with Barclays since 2013.
Councillor Huw Murphy, in a notice of motion heard by Pembrokeshire County Council’s Cabinet meeting of April 22, asked the council to review its banking arrangements with Barclays following the announced closure.
e said the loss of a branch “not only impacts upon town centres and businesses but also disproportionately impacts the elderly who are less likely to embrace on-line banking options”.
A report for Cabinet members said, in terms of the impact on Pembrokeshire residents, Barclays has said that it is “not leaving Haverfordwest and [will] continue to provide face-to-face support for those who need it” via community locations.
Two options were presented to Cabinet: to retender the banking services contract, and, the favoured, to work with Barclays to ensure a community location is set up in Haverfordwest.
Members heard the costs associated with moving to a new banking service provider could be in excess of £50,000.
For the second, favoured option, members heard Barclays was in discussions with the council about a location for potential community banking.
Cabinet Member for Corporate Finance Cllr Alec Cormack, after outlining the risks in the report for members, and moving the notice be not adopted, said he had “considerable sympathy” with Cllr Murphy’s notice.
He told councillors there was a glimmer of light for banking arrangements in the county, with an agreement now signed for two ground floor rooms at County Hall, Haverfordwest, to be used for community banking.
From April 25, the rooms will be available on Wednesdays, Thursdays, and Fridays, members heard.
Cabinet Member for Planning & Housing Delivery Cllr Jon Harvey also said he had “a lot of sympathy” for the motion, adding: “It’s excellent news a deal has been struck to occupy the ground floor rooms three days a week; hopefully this will mitigate, to a certain amount, the closure.
“If we can work with the respective banks to get a community-type approach let’s move forward.”
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