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Pembrokeshire chocolatier wins three Great Taste awards

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Haverfordwest business recognised for chocolate bars featuring Welsh seaweed and Anglesey sea salt

A PEMBROKESHIRE chocolate producer has secured three Great Taste awards little more than a year after launching.

The Pembrokeshire Chocolate Co, based in Haverfordwest, received one-star awards for its Seaweed, Dark Salted Caramel and Sea Salt chocolate bars in the Great Taste 2026 competition.

More than 15,000 food and drink products were entered into this year’s awards and assessed through a blind judging process organised by the Guild of Fine Food.

A one-star award is presented to products judged to be “simply delicious”.

Each of the company’s winning bars uses ingredients connected to the Welsh coastline.

Its Seaweed bar combines 55 per cent dark chocolate with dulse hand-harvested by Câr-y-Môr, a community-owned regenerative ocean farm near St Davids.

Judges described the bar as an “innovative product” which delivered “a long and lingering mouthful”.

The company’s Dark Salted Caramel bar, which contains a rich liquid caramel filling, was also praised for the skill involved in its production.

Judges said: “We hugely admire the level of skill displayed here.”

Completing the award-winning trio is the Sea Salt bar, made using 34 per cent milk chocolate.

All three bars are finished with protected designation of origin sea salt produced by Halen Môn on Anglesey.

The awards follow a period of rapid growth for The Pembrokeshire Chocolate Co, which was established in July 2025.

The business has expanded from a standing start to a range of seven flavours, with its products now stocked in more than 60 shops across Wales.

The team also recently attended the Royal Welsh Show, where it showcased its products to visitors from across Wales and further afield.

Further expansion is planned later this year, when the company is expected to move into a larger production facility in Fishguard.

The investment will allow the business to increase production, develop a wider range of products and create new jobs in the local area.

Collaborations with other established Welsh producers and brands are also being planned.

Founder Ieuan Griffiths said: “We’re delighted. We only launched just over a year ago, so for three of our bars to be recognised by the Great Taste judges is a real vote of confidence in what we’re doing.

“It’s been a busy summer. We’ve just come back from a great week at the Royal Welsh, and with the move to a bigger site in Fishguard at the end of the year, we’re looking forward to creating new jobs locally and putting even more back into Pembrokeshire.”

The award-winning bars are available from local retailers including Four Seasons Farm Shop, Wisebuys and Vincent Davies.

A full list of stockists is available through The Pembrokeshire Chocolate Co’s website.

Great Taste has been running for 33 years and is regarded as one of the world’s largest food and drink accreditation schemes.

Products are assessed without packaging or branding by panels of industry experts, including chefs, buyers, retailers, food writers and producers.

This year’s judging took place over 105 days, involving more than 800 judges and products submitted from 116 countries.

Great Taste awards remain valid for three years.

 

Business

Resilience is becoming one of the UK’s greatest competitive advantages

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Phil Jones, founder of Defence Security Resilience Cymru, says Welsh businesses of every size could have a role to play in strengthening the UK’s defence and security capabilities

THE CONVERSATION around defence has changed.

For many years, defence was viewed largely through the lens of military capability. It was considered primarily a matter for government, the armed forces and a relatively small group of specialist suppliers.

That view no longer reflects the challenges facing the UK.

Cyber attacks, geopolitical instability, disrupted supply chains, energy security, disinformation and climate-related emergencies are increasingly interconnected. Each demonstrates how national resilience depends not only on military strength, but also on the strength, adaptability and security of the wider economy.

The organisations helping to build that resilience are no longer confined to what might traditionally be described as the defence sector.

Across Wales and the wider UK, manufacturers are developing advanced engineering solutions, cyber security businesses are protecting critical infrastructure and technology companies are applying artificial intelligence to complex operational challenges.

Universities are producing world-leading research, while small and medium-sized businesses are developing specialist products and services capable of responding rapidly to new threats and requirements.

These organisations are increasingly becoming part of the UK’s national resilience story.

The UK Government’s direction of travel places growing emphasis on innovation, sovereign capability and secure supply chains alongside conventional military assets. The focus is shifting from simply purchasing equipment towards strengthening the wider industrial network that supports national defence and security.

That presents a significant opportunity, not only for established defence contractors, but also for businesses that may never previously have considered themselves part of the sector.

One of the greatest misconceptions is that defence opportunities are relevant only to companies manufacturing military equipment.

Modern defence and national resilience rely on expertise across software, engineering, data, communications, logistics, energy, construction, professional services and advanced manufacturing.

For many SMEs, the question is no longer whether they can contribute, but how they can navigate what may appear to be a highly complex landscape.

That concern is understandable.

Procurement routes may be unfamiliar, supply chains can be complicated and businesses often struggle to identify where their expertise fits or which organisations they need to approach.

The answer is rarely found by organisations working in isolation.

Businesses that succeed are often those that collaborate, build relationships across industry, academia and government, understand future capability requirements and invest in skills and innovation before opportunities develop into contracts.

National resilience follows the same principle.

No single organisation can build it alone. It depends on partnerships, trusted relationships and a willingness to share knowledge across sectors that have not always worked closely together.

For Wales, this represents an opportunity as well as a challenge.

The country has recognised strengths in advanced manufacturing, cyber security, compound semiconductors, engineering, digital technology and innovation. The task now is to connect that capability with opportunities in the defence, security and resilience sectors.

Welsh businesses must be given opportunities to meet, collaborate and learn from one another if they are to play a greater role in strengthening the UK’s resilience.

The future will belong to organisations that are prepared to build partnerships as readily as they build products.

That conversation is already under way, and businesses of every size should have the opportunity to take part.

Writing for The Herald, Phil Jones is the founder of Defence Security Resilience Cymru and chief executive of Business in Focus. Defence Security Resilience Cymru will take place at ICC Wales, Newport, on September 3 and 4, bringing together representatives from business, government, academia and industry.

 

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Business

Apprenticeships must be central to tackling Wales’s youth employment challenge

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By Lisa Mytton, Strategic Director of the National Training Federation for Wales

WALES cannot tackle skills shortages and the growing number of young people outside education, employment or training as separate problems.

They are closely connected, and apprenticeships must be placed at the heart of the solution.

The new Deputy Minister for Skills and Tertiary Education, Cefin Campbell, has outlined plans for a business-led review of Wales’s skills system, with a greater focus on data, employer demand and the needs of the future economy.

That approach is both welcome and urgently needed.

Latest Welsh Government figures show that 11.6% of people aged between 16 and 24 in Wales were not in education, employment or training, known as NEET, in the year ending December 2024.

At the same time, employers across Wales continue to report difficulties finding people with the right skills.

These challenges are two sides of the same coin.

If Wales is serious about growing its economy, improving productivity and creating meaningful opportunities for young people, it must develop a skills system that responds directly to the needs of both employers and communities.

Businesses should have a strong voice in shaping that system.

Employers are on the frontline of economic change. They understand where shortages already exist and where new opportunities are likely to emerge.

The forthcoming Skills Audit and Future Skills Summit provide an important opportunity to ensure that training provision reflects the realities of the labour market.

Apprenticeships are one of the most effective ways of turning that employer knowledge into genuine employment opportunities.

They allow people to earn while they learn, gain recognised qualifications and develop practical skills in a real working environment.

For young people who may not see university or further academic study as the right route, an apprenticeship can offer a clear and accessible pathway into a worthwhile career.

That is particularly important for those who have become disconnected from education or employment.

The long-term effects of the Covid pandemic on young people’s confidence, resilience and mental wellbeing should not be underestimated.

Re-engaging those young people will require more than simply offering another course.

They need clear pathways, supportive workplaces and opportunities that are visibly linked to stable and rewarding careers.

Apprenticeships can provide that structure.

They offer workplace mentoring, practical experience and the chance to build confidence through meaningful employment. They also help young people develop the behaviours, communication skills and experience needed to succeed at work.

Apprenticeships will also be essential if Welsh communities are to benefit from investment in the industries expected to drive future economic growth.

The Deputy Minister has identified green energy, advanced manufacturing, health and social care and the nuclear sector among the areas likely to create future jobs.

Wales must begin building the workforce needed to support those industries now.

That means developing apprenticeship routes aligned with emerging opportunities and ensuring that young people across the country can access them.

Apprenticeships should not, however, be seen solely as a route for school leavers.

They also have an important role in helping existing employees develop new skills, progress in their careers and respond to technological and economic change.

For businesses, they can support innovation, productivity and long-term workforce planning.

The Skills Audit represents an opportunity to take a fresh look at how Wales prepares its workforce for the future.

To succeed, it must keep employers at the centre of decision-making and recognise apprenticeships as a key way of delivering the skills the economy needs.

Wales has an opportunity to address youth disengagement and employer skills shortages at the same time.

By strengthening employer-led apprenticeship programmes and aligning them with future growth sectors, we can create clearer routes into employment, support Welsh businesses and unlock the potential of thousands of young people.

Apprenticeships are not simply training programmes.

They are an investment in people, businesses and the future prosperity of Wales.

Lisa Mytton, Strategic Director of the National Training Federation for Wales, says apprenticeships must play a central role in tackling skills shortages and youth unemployment.

 

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Business

Former Tenby coffee shop conversion to healthcare clinic approved

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PLANS to convert a vacant former coffee shop next to a Pembrokeshire seaside town’s Sainsbury’s supermarket to healthcare clinic have been approved.

In an application before Pembrokeshire Coast National Park, Tenby Health Ltd, sought permission for a change of use of the former The Grind coffee shop, Supermarket Complex, Unit 3, Upper Park Road, Tenby to a private musculoskeletal healthcare clinic.

Tenby Town council recommended approval, saying: “Whilst councillors are disappointed in loss of retail, retail businesses have failed in the past. It will be good to have the space utilised and diversification may last longer,” adding it did not want empty units in the town.

Tenby Civic Society said: “Members of the executive committee felt these units have had a chequered history in retail use, and note that much needed renovation and re-marketing of the units has produced some new users whose lower footfall seems appropriate, though the issue of loss of retail use is disappointing.”

It did raise concern about the potential use of privacy film to the windows and prominent signage, which could affect the appearance of the courtyard, requesting that details of any such treatments be secured.

A supporting statement accompanying the application said: “The applicant is Tenby Health Ltd, a private musculoskeletal (MSK) healthcare clinic incorporated in Wales and operated by directors Hannah and Ben Horne. Ben is the sole practising clinician. The clinic provides the following services: chiropractic care, diagnostic musculoskeletal ultrasound imaging, shockwave therapy, rehabilitation, and exercise-based programmes.

“Tenby Health serves both the resident population of Tenby and the surrounding area, as well as visitors to the national park.”

It added: “The clinic will operate on an appointment-only basis during regular working hours. Patient numbers at any one time will be limited to those attending individual appointments.

“The low-intensity, appointment-based nature of the clinic means there will be no material increase in noise, disturbance, or activity at the site compared to the previous use. Opening hours will be limited to typical daytime business hours.”

An officer report, recommending approval, said the concerns raised by Tenby Civic Society were acknowledged, but the current application sought permission solely for the change of use of the premises and associated internal alteration, with no changes mentioned by the society forming part of the application.

Of the scheme itself, it said: “The site forms part of an established commercial complex adjacent to Sainsbury’s supermarket and Tenby’s multi-storey public car park, where commercial activity is an established characteristic of the area.

“Given the nature of the proposed use, together with its location within an existing commercial environment, the development is not considered likely to give rise to unacceptable impacts in respect of noise, disturbance, overlooking, loss of privacy, odour or visual intrusion.”

The application was conditionally approved.

 

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