Business
New Pembrokeshire adventure tourism centre gets green light

A SCHEME for a new adventure tourism hub in north Pembrokeshire has been given the go-ahead despite concerns raised about the potential impact on wildlife and local objections to the building to be used.
In an application before the October meeting of Pembrokeshire Coast National Park’s development management committee, Adventure Beyond Ltd sought permission for an outdoor adventure centre, and associated works at The Old Bus Depot, Moylegrove.
The application has been before multiple meetings of Pembrokeshire Coast National Park’s development management committee; the plot originally used as a bus depot by the founder of the Richards Bros bus company.
Concerns have been raised about the scheme, including local community council Nevern, and opponents fear that increased business for adventure firms will worsen the plight of birds and animals including seals.
A number of letters of support have also been received saying it would provide support for the local tourist economy, protect local jobs, and redevelop a brownfield site.
The application was previously deferred at both the June and July meetings, the former for a site visit, and was latterly subject to a Welsh Government Holding Direction before it was decided it would not be ‘called-in’ for Welsh Government determination.
A report for Park members ahead of the October meeting said: “Through the application process a revised design has been submitted as an amendment which is considered to better respect the local vernacular of an edge of settlement development, and re-consultation has taken place.”
It added: “The amended design is considered to be appropriate as a response to the specific location and not to result in a development form which is visually intrusive. The siting of the buildings is considered appropriate and not to result in a significant adverse impact on any neighbouring properties.
“Whilst the use of the adventure centre will result in a greater level of trip generation than the existing vacant use of the land, it is recognised that national planning policy supports the appropriate redevelopment of previously developed land.
“The building has been described as overbearing due to its two-storey nature. The original building was single storey, built to be able to service buses, but did not have a first floor. This proposal originally comprised a much more industrial looking building with a low shallow pitched roof and a full first floor.
“The application was revised, with the request that the building be made a more traditional rural shape with the pitch of the first floor being more towards the eastern end of the site in order to minimise impacts on the adjacent residential properties.”
Recommending the scheme is supported the report said: “Overall, the proposal is considered to comply with relevant national and local planning policies and can be supported subject to the imposition of appropriate planning conditions.”
Nevern Communiuty Council, in its concerns has said: “We reflect the community’s concern about disturbance of Ceibwr Bay regarding nesting auks and seals. The building is still far too high, the original building being 6.3 m, the proposed building 8.5 m, and due to the fact there is to be no art studio or commercial use of the upper storey, this could now be lowered to a reasonable height.
“Car parking has changed several times in a couple of months and not one of the plans reflects the fact that there is need for parking for vehicles with towing trailers. Electric bikes are of a concern on the narrow lanes, up to 20 bikes on Ceibwr lane is dangerous.
“The traffic analysis was not done in the height of summer especially on warm days, which would reflect a more genuine result. Nevern Community Councillors have great concerns about this venture.”
One of those raising concerns at the meeting was local community councillor Richard George who said the scheme had regularly been before the committee, with “over 60 documents on this controversial development” submitted, adding the Ceibwr Bay beach area, which he felt “should have eco-tourism at its heart,” rather than “leisure tourism”.
Scheme project manager Peter Ainsworth said the proposal had been “developed with meticulous care,” with Jet Moore of Adventure Beyond Ltd having operated in the area for 30 years “harmonious with the seals and local wildlife”.
He said the majority of access to Ceibwr would be by pedal cycle rather than electric, stressing Adventure Beyond was not the only user of coastal facilities, the area used by other businesses as well as members of the public.
Cllr Clare George felt the scheme could be a way of regulating some of the bay usage, saying: “Are we holding this one company responsible for the impact of unregulated activity by others on this site? It does give use the ability to regulate this company.”
Despite a call by local member Cllr Mike James the scheme was approved by national park planners.
Speaking after the meeting, Peter Ainsworth said: “We are delighted to have received planning permission for the development at the Moylegrove Old Bus Depot. Our vision has always been to enhance the community by providing improved facilities that support outdoor activities while respecting and preserving the natural beauty and wildlife of the area.
“This project reflects our commitment to environmental stewardship and to fostering opportunities for people of all backgrounds to engage with nature.
“We look forward to working closely with the local community and stakeholders as we move forward, ensuring that the development brings positive benefits for both residents and visitors.
“We are excited about the positive impact this will have on local tourism, education, and the wellbeing of those who experience the wonderful environment of Ceibwr Bay.”
Business
Dinosaur park in Tenby up for sale for £4.5m

A FAMILY-RUN dinosaur theme park in Tenby is up for sale for the first time, with a guide price of £4.5 million.
Specialist leisure property adviser Christie & Co has been instructed to handle the sale of the Dinosaur Park, which was built by its current owners in 1994.
The Pembrokeshire attraction features 36 rides and activities, more than 90 animatronic dinosaurs, a woodland trail, play areas, a VR experience, food and drink outlets, and a gift shop.
Located 2.5 miles from Tenby, the park attracts more than 60,000 visitors annually, with 650 families holding season tickets.
The sale includes the theme park, with an option to purchase an additional 120 acres of surrounding land and a three-bedroom bungalow under separate negotiation.
Gabriela Williams, business agent for Christie & Co, said: “The Dinosaur Park is an outstanding visitor attraction, and this is a unique opportunity to own a very profitable, turn-key leisure business.”
She added: “Over the past 30 years, the owners have built, grown and developed the park to the successful attraction it is today, and there is still further scope and potential for expansion.”
The Herald understands that the new owner could either run the park directly or appoint a general manager to oversee operations.
In other news, the Wales Millennium Centre in Cardiff Bay has announced plans for a new performance venue dedicated to digital and immersive arts.
Business
Shoplifting crisis: National attention on Pembrokeshire’s favourite seaside town

THE PICTURESQUE seaside town of Tenby, known for its golden beaches and bustling tourism industry, is now making headlines for an alarming rise in shoplifting. Once considered a safe haven for holidaymakers and retirees, the town has been grappling with a crime wave that has left local businesses reeling.
Surge in Retail Theft

Tenby business owners have reported a dramatic increase in thefts, with some estimating annual losses of up to £26,000 due to shoplifting. Fiona Malone, co-owner of Tenby Stores and Post Office, noted that the problem has escalated since the COVID-19 pandemic. “When we first moved here, crime was almost non-existent. Now, we’re facing theft on a daily basis, from teenagers to elderly individuals,” she said.
The town’s small independent retailers are among the hardest hit, as they lack the corporate security infrastructure of larger chains. Items such as alcohol, pet food, and high-value goods are frequently targeted. Business owners have been forced to lock away premium stock or remove certain products from shelves altogether to combat the issue.


National crisis reflected locally
According to data from the Office for National Statistics (ONS), shoplifting offences in England and Wales surged by 23% in the year leading up to September 2024, with over 492,000 cases recorded. Tenby has not been spared from this trend, with Dyfed-Powys Police reporting a 12% rise in shoplifting incidents, the highest figure in the region’s recorded history.
The issue has gained national media attention, with coverage from The Express, Wales Online, and The Times highlighting Tenby as a microcosm of a broader crisis gripping UK retailers. The British Retail Consortium recently declared that retail crime has reached “epidemic levels,” warning of the impact on small businesses struggling with theft-related losses.
Business owners fight back
In response, Tenby traders have launched a community-led initiative known as ‘Shop Watch,’ where local businesses share intelligence, photos of offenders, and security advice. Many retailers have also invested in AI-driven surveillance technology, such as x-hopper headsets and security cameras, which automatically detect potential theft and alert staff in real-time.
However, the situation has escalated beyond theft, with reports of shop workers being threatened and even assaulted when confronting criminals. “Vince challenged a thief, and he was punched in the face. The thief actually asked, ‘Why are you stopping me?’ as if it was his right to steal,” Fiona Malone recalled. “Many people think independent shops can absorb the losses like Tesco or Sainsbury’s, but that’s simply not true.”
Calls for stronger policing

Despite increased store security, business owners believe law enforcement needs to take stronger action. While Dyfed-Powys Police have stepped up patrols, retailers argue that shoplifting is not taken seriously enough by the justice system. The Welsh Retail Consortium has called for harsher penalties and a more proactive policing approach, pointing out that Welsh retailers alone lose an estimated £100 million a year to theft.
Sara Jones, head of the consortium, stressed the severity of the issue: “The latest figures show the shocking reality of retail crime and its impact on our communities. The recent UK Government funding of £3 million to tackle retail crime is a start, but much more needs to be done to protect both shop workers and customers.”
Future of retail in Tenby
As the town enters another busy tourist season, business owners remain hopeful but cautious. “We love Tenby. It’s our home, and we want it to be a welcoming place,” said Fiona Malone. “But we also need to protect our livelihoods. Without proper intervention, small businesses will continue to suffer.”
The shoplifting crisis in Tenby reflects a nationwide issue that is forcing independent traders to adapt, invest in security, and call for more robust law enforcement. Whether these efforts will be enough to curb the rising tide of retail crime remains to be seen.
Business
Oyster comeback: Milford Haven project aims to restore native species

THE RUDDER’S BOATYARD pontoon in Milford haven is the site for a native oyster hotel – which aims to reverse the decline in native oyster population
Native British oyster populations have declined dramatically over the decades, as a result of habitat loss, pollution, over-harvesting and disease.
During a recent visit to Pembrokeshire, the Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, saw the oyster hotel, which is part of a project to help restore their population and strengthen the marine ecosystem in Pembrokeshire.
Underneath the pontoon at Rudders Boatyard the Deputy First Minister saw the oyster cages – where oysters are kept as broodstock to release larvae into the Haven to boost the existing population.
The work is part of the ambitious 4-year Natur am Byth nature recovery partnership co-ordinated by Natural Resource Wales (NRW), to save Wales’ most threatened species. The native oyster restoration project is led by the Marine Conservation Society within the partnership. The project aims to restore native oyster broodstock and, eventually, oyster beds within Milford Haven waterway. It includes an oyster citizen science programme and promotion of sustainable management.
The project works in close collaboration with Bangor University, who’s native oyster rearing research will see 200,000 baby oysters deployed to boost the restoration activities in February 2025. This work is being carried out in partnership with Bangor University, the Pembrokeshire Marine SAC Officer and Tethys Oysters in Angle Bay, and forms part of the Welsh Government funded Sustainable Landscapes, Sustainable Places – Blue Carbon Strand of the Pembrokeshire Coast National Park Authority’s Wild Coast Programme.
The Deputy First Minister, said “This is a fantastic example of how environmental organisations, local volunteers and local businesses can help to protect and restore rare species and also connect our communities to nature.
“This project also goes to show how restoring nature provides green jobs, and supports local economies and sustainable growth in local areas for local people.
“It is inspiring to see the success that the team have achieved at this site and I look forward to hearing more about future developments.”
Sue Burton, Natur am Byth Pembrokeshire Regional Coordinator for the Marine Conservation Society, said “This native oyster work is an important step for the recovery of our marine environment. The Cleddau estuary in Pembrokeshire was once home to a thriving community of native oysters, a species that can build natural reef structures when in high numbers and improve water quality by filtering hundreds of litres of water a day. By bolstering the native oyster population, we hope to kick start the recovery of this natural ecosystem builder”.
John Clark, the Natur am Byth programme manager, said “Our species recovery partnership is driven by collaboration to save animals, plants and fungi on the brink of survival in Wales. The skills from all nine charities and NRW have come together to inspire local action for nature in communities across Wales. This native oyster release is one of our most ambitious projects within the partnership, and wouldn’t have been possible within the support of local businesses and aquaculture based here in Wales.”
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