Community

Hooking customers with a healthy seafood message

Published

11 months ago

January 8, 2025

SEAFOOD restaurants and takeaways have an exciting opportunity to attract and engage customers by highlighting the numerous health benefits of their dishes.

That’s the message from three multi-award-winning businesses recognised for their innovative approaches to promoting the health aspects fish and shellfish.

As the New Year sparks a focus on healthier living, Towngate Fisheries in Yorkshire, Fish City in Belfast and Something Else Fishy in Dorset are leading the way in highlighting seafood as a nutritious choice. They hope to inspire others in hospitality to weave health-focused messaging into their customer engagement.

The businesses’ efforts are part of Seafish’s new Seafood for Life initiative, which champions the benefits of fish and shellfish while celebrating industry best practice. Profiles of the three businesses are featured in the health section of the Seafood for Life web hub, alongside a blog by registered dietician Juliet Kellow outlining 10 healthy reasons to eat more seafood in 2025. There is an accompanying downloadable factsheet.

Businesses are invited to use these resources to help inform their own approaches to promoting seafood’s health benefits.

Explaining his rationale for promoting the healthy eating aspects of fish in his fish and chip shop, Towngate Fisheries owner Mark Drummond said: “One out of 10 customers might be interested in health, but if you can get to that extra 10% of customers, that can mean the difference between a business breaking even or making a good profit.”

John Lavery, owner of Fish City restaurant in Belfast said: “Fish is a healthy, natural protein, often with little or no processing. Government guidelines recommend a minimum of two portions per week, so I believe, from a promotional point of view, this provides an opportunity we should focus on.”

Nicki Else runs Something Else Fishy in Dorset. She explained: “For us, it’s about showcasing the wide range of benefits of seafood and fitting a health message into that. I would encourage other businesses to do something like this because it builds loyalty from your customers – they trust you because you are knowledgeable.”

Seafish Chief Executive Marcus Coleman said: “The aim of Seafood for Life is to showcase the benefits of seafood and the good work of the UK industry that produces it. We want to help businesses have informed conversations with their customers that encourage them to eat more fish and shellfish.

“As we begin 2025, we know many people are thinking about ways to be a bit healthier, so we’ve kicked off the year with a focus on the nutritional benefits of seafood. We’re highlighting great examples of businesses which are already successfully promoting the health aspects of their dishes and offering resources for the industry which we hope will inspire and inform their own activities.”

Pictured above: John Davery from Fish City

Community

Annual charity carol service raises funds for good causes

Published

18 hours ago

December 13, 2025

Tom Sinclair

MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.

The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.

This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.

A total of £597 was raised on the night, which will be shared equally between the two charities.

The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Community

3 Amigos toy bike run under way across Pembrokeshire

Published

19 hours ago

December 13, 2025

Tom Sinclair

Castle Inn fun runners back festive charity event

THE ANNUAL 3 Amigos Christmas toy bike run is under way this afternoon (Saturday), with hundreds of motorcyclists setting off from Pembroke to raise funds for children’s services.

Riders gathered at The Commons car park in Pembroke from around midday before departing shortly after 1:00pm. The festive convoy is travelling along its traditional route, taking in Pembroke Dock and continuing through parts of the county including Neyland, Milford Haven and Haverfordwest.

The event is organised by the 3 Amigos and Dollies Motorcycle Group and has become a much-anticipated Christmas tradition in west Wales, with toys and donations collected for children receiving care within the Hywel Dda University Health Board area.

Also supporting the event are fun runners from the Castle Inn in Pembroke, who have been fundraising in aid of the 3 Amigos. The group are pictured alongside participants from today’s run.

The 3 Amigos have been raising funds for children’s wards and health charities for more than twenty-five years, with their Easter and Christmas events continuing to make a positive difference to young patients and their families.

Organisers have thanked the public for their support and asked road users to be mindful of the large convoy as it passes through towns and villages this afternoon.

Photo caption:
Festive fundraising: Fun runners from the Castle Inn, Pembroke, pictured supporting the 3 Amigos Christmas toy bike run (Pic: Martin Cavaney/Herald)

Community

Special delivery of thanks as MP visits Haverfordwest sorting office

Published

2 days ago

December 12, 2025

Tom Sinclair

Christmas cheer for posties working through the festive rush

A CHRISTMAS message of thanks was delivered in person this week as Preseli Pembrokeshire MP Henry Tufnell paid a visit to Royal Mail staff at Haverfordwest Sorting Office.

The MP met postal workers during one of the busiest periods of the year, praising staff for their hard work in ensuring cards, parcels and gifts reach homes across Pembrokeshire in the run-up to Christmas.

Mr Tufnell said postal workers were going “above and beyond” throughout the year, but particularly during the festive period when demand is at its highest and delivery rounds are often made in challenging weather conditions.

He described postal staff as “unsung heroes”, highlighting their role in keeping communities connected and helping families stay in touch at a time when it matters most.

Speaking after the visit, Mr Tufnell said: “Our posties play a vital role in our community, and at Christmas that importance is felt more than ever. They work incredibly hard to make sure gifts and cards from loved ones arrive safely and on time.”

Staff at the Haverfordwest site were pictured alongside the MP, with some embracing the festive spirit in Christmas jumpers and seasonal outfits while continuing their daily work.

The MP also extended his thanks to postal workers across the whole of Pembrokeshire, acknowledging the dedication required to keep services running smoothly during the seasonal rush.

Royal Mail experiences its highest parcel volumes in December, with thousands of additional items passing through local sorting offices each day as Christmas approaches.

Delivering Christmas cheer: Henry Tufnell MP with staff at Haverfordwest Sorting Office during a festive visit (Pic: Facebook).