Business
Successful Pembrokeshire entrepreneur Lucie Macleod stirs Up Dragons’ Den with viral hair syrup
A Pembrokeshire-based haircare brand that has taken social media by storm recently appeared on BBC’s Dragons’ Den. Hair Syrup, founded by Lucie Macleod, has gone from a viral TikTok sensation to being stocked in major retailers such as Boots, BeautyBay, Lookfantastic, and ASOS—all within just four years.
The Dragons’ Den Experience
Lucie Macleod took to the Dragons’ Den stage hoping to secure investment to propel Hair Syrup even further. While she didn’t secure a deal with the Dragons, she received invaluable advice on how to elevate her brand to the next level. The expert insights and feedback from the Dragons have provided her with a roadmap for future growth, ensuring Hair Syrup continues to thrive in the competitive natural haircare market.
Before appearing on the show, Lucie shared her thoughts on the experience: “The split decision of agreeing to appear on the show pretty last minute has proven to be nothing short of life-changing – but perhaps not in the way you’d initially imagine… As you guys know, I never meant to start a business when I launched Hair Syrup – I started with no experience or any idea what I was getting myself into. The last four years of entrepreneurship have been indescribably crazy.”
She continued: “We all know what a fantastic opportunity it is for any brand to be featured on prime-time TV, but I was TERRIFIED nonetheless. The Dragons have been my idols since I was a kid (knowing I would one day go down the path of entrepreneurship) – I wasn’t quite prepared to be grilled by some of my favourite celebrities. Very grateful I had this opportunity to challenge myself, move out of a comfort zone & learn so much about business!”
However, Lucie’s pitch took an unexpected turn when Dragon Touker Suleyman made an unconventional offer. He was willing to invest the £190,000 she asked for in exchange for a 3% stake—on the condition that he recouped his investment within three months and retained his stake indefinitely as a mentor. The proposal caught the attention of the other Dragons, with Steven Bartlett reacting in disbelief and Deborah Meaden warning Lucie to consider the long-term implications.
Initially overwhelmed, Lucie accepted the offer, but the visible concern from the other Dragons made her reconsider. She admitted she felt “nervous” about the decision, leading to heated discussions among the panel. Viewers at home also reacted strongly, with many taking to social media to call the offer “shady” and “uncomfortable.”
As the tension grew, Touker ultimately withdrew his proposal, stating he did not want Lucie to feel as though he was taking advantage of her. Fellow Dragon Peter Jones later commended him for doing “the honourable thing.” The dramatic turn of events left both the Dragons and viewers relieved that Lucie had avoided what many perceived as an unfair deal.

The Rise of Hair Syrup
Hair Syrup was established in 2020 after Lucie Macleod posted a TikTok video showcasing her own hair transformation. The overwhelming response saw people clamouring to get their hands on what she dubbed her “magic syrup.” This led to the creation of a range of natural pre-wash hair and scalp oil treatments designed to nourish, gloss, and hydrate hair.
The company has since expanded its offerings to include pre-wash oils, leave-in oils, hair care sets, buttercream treatments, and accessories such as brushes, clips, scrunchies, and satin pillowcases. Their mission is clear: “To transform the natural haircare market, one syrup at a time.”

The TikTok Hair Oiling Trend
The popularity of hair oiling has surged on TikTok, with over 87,000 videos using the #hairoiling hashtag. Hair Syrup has played a key role in this growing trend, offering products specifically designed to enhance hair health. Unlike many other rosemary-based oils that require dilution before application, Hair Syrup’s products can be applied directly, setting them apart from competitors.
Hair Syrup’s pre-wash oils, the foundation of its success, are tailored to different hair types, from bleached and dry hair to oily or knot-prone locks. Their leave-in oils provide a glossy post-wash finish, while their buttercream treatment offers deep moisture restoration.
Customer Praise and Reviews
The brand’s success is bolstered by glowing customer feedback. One shopper who purchased the Rapunzel Hair Syrup shared their experience: “I’ve been using this for a few weeks now and to say I could not live without it is the understatement of the year. My hair feels and looks so healthy, I’ve had so many compliments and I’ve fallen back in love with my hair!”
Another customer, who bought the Lemon-Aid Syrup, credited the product with transforming their hair-wash routine: “I’ve used this for a few months now and I can’t recommend it enough. Smells great and helps cleanse the scalp. Gone from washing my hair four times a week to two.”
Meanwhile, a buyer of the Mint Condition Syrup hailed it as a “scalp saviour,” stating: “I had tried everything on the market and this is the only product that worked. You only need the smallest bit. This will last you such a long time and is so affordable. I would have paid anything for a soothed scalp.”

What’s Next for Hair Syrup?
With a rapidly growing fan base, an expanding retail presence, and valuable guidance from the Dragons, Hair Syrup is poised for even greater success. While Lucie Macleod may not have secured an investment on Dragons’ Den, the experience has provided her with the tools and direction needed to take her brand to the next level.
With its unique formulations and passionate customer base, Hair Syrup is set to continue making waves in the natural haircare industry—one syrup at a time.
Business
Trecwm dog school which has represented Team GB approved
A CALL to keep a Pembrokeshire dog training school which has won medals for Wales in international dog agility events has been approved by county planners.
In an application to Pembrokeshire County Council, Kerry Hunt, through agent GMW Design, sought permission to retain a dog training school at Treforfol, Barham Road, Trecwn.
A supporting statement through Johnston Planning, said: “Valley Dog Training is an award-winning enterprise that has operated from the site since around 2022. The nature of the use is considered to be compatible in policy terms with the host building and appropriate to the wider locality in terms of its wider impact

“The application relates specifically to the large barn with the two smaller structures directly to the east. The main barn houses a dog agility school (Valley Dog Training) and as such is the main focus of the application whilst the two smaller building provide storage facilities in connection with the business.
“Valley Dog Training is run by Harriet Hunt, the applicant’s daughter, who resides at Treforfal. The business which provides dog agility training has run out of the barns for some three years and essentially grew out of a personal pastime pursued by Ms Hunt for over 10 years.”
It added: “The business has proved highly popular and successful. Ms Hunt with her dog Gracie maintains a highly successful competition record having represented Wales and Team GB (both individually and as part of a team) a number of times.
“Amongst their achievements are representing Wales four times at the world agility open championships in the Netherlands whilst in 2022 Harriet and Gracie were awarded the first ever gold medal for Wales when they became world champions in 2022. In July 2025 they will be representing Team GB at the European open championships in Portugal.
“This proposal seeks permission for the retention of an established and successful building which is run out of an existing building in a countryside location.”
The application was conditionally approved by officers under delegated powers.
Business
St Florence holiday park expansion backed by council
Amendments to an expansion of a south Pembrokeshire holiday park, previously approved despite an officer recommendation of refusal, have been given the go-ahead.
In an application recommended for approval at the November meeting of Pembrokeshire County Council’s planning committee, Lewis Davies sought permission for amendments for a previously-granted scheme to add 20 lodges at Florence Springs – part of the Heatherton World of Activities complex at St Florence – which included a managers/security dwelling with linked meet and greet office building; the creation of amenity lake, and associated works.
The overall scheme was approved by full council back in late 2021 after committee backing, having been recommended for refusal by officers.
A report for members at the November 2025 meeting said: “The application site includes a proposed manager’s dwelling. At the time of the site visit, construction had commenced and the block work for the ground floor was largely complete. Construction work, however, has stopped and there is no current building activity here.

“The proposal is to undertake minor variations to the approved design of the manager’s dwelling, namely raising the eaves and ridge height of the dwelling by 500mm, including an internal/covered balcony to the rear (north-west) elevation and undertaking minor alterations to the fenestration and cladding.”
At the meeting, the applicant said the “slight design changes” were them “just purely trying to make the most of the application previously approved,” a statement of support from local member Cllr Rhys Jordan later describing the applicants as “a well-known family who provide an excellent year-round tourism facility”.
Approval was moved by Cllr Brian Hall, saying: “You only have to pass that place to see how busy it is,” seconded by Cllr Chris Williams.
Approval was backed unanimously by committee members.
Business
Amazon invests £2.4 billion in Wales since 2010
Report highlights jobs, training and community support across the country
AMAZON has revealed it has invested more than £2.4 billion in Wales since 2010, according to its latest UK Economic Impact Report published this week.
The figures, drawn from the updated Amazon Economic Impact Hub, show the company’s contribution to jobs, regional growth and community initiatives across Wales and the wider UK over the past fifteen years.

Economic contribution
The report estimates that Amazon’s investment has generated £1.8 billion in goods and services for the Welsh economy since 2010.
During that time, the company has created more than 2,000 full and part-time jobs across Wales and supported hundreds of residents through skills development and apprenticeship programmes.
More than 430 people in Wales have completed Amazon’s career development and training initiatives, and over 90 apprentices have graduated through the company’s apprenticeship programme.
Community engagement
David Marcok of Amazon Swansea said: “Amazon is committed to strengthening the regional economy and supporting the broader Welsh community through strategic investments, employment creation, charitable contributions and community engagement initiatives.
“In 2025 so far, our team has worked closely with organisations such as Save the Children and Wales Air Ambulance through volunteering, product donations and direct financial assistance. We look forward to expanding these efforts further in the months ahead.”
Major UK expansion
Nationally, Amazon recently announced plans to invest £40 billion in the UK between 2025 and 2027. The investment includes the construction of four new fulfilment centres and several delivery stations, as well as upgrades to its existing network of over 100 facilities.
The move will create thousands of new permanent jobs, with most positions based outside London and the South East. These include 2,000 new roles at a state-of-the-art fulfilment centre in Hull and another 2,000 in Northampton.
As one of the UK’s top ten private sector employers, Amazon currently employs more than 75,000 people nationwide, with full-time salaries starting at £28,000 per year (£30,000 in London). The new sites will offer over 60 different job types, including roles for robotics technicians, safety specialists and mechatronic engineers.
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