SAUNDERSFOOT’S Coal Building interpretation centre could soon host the third store for Welsh cheesecake business The Cheesecake Guy Ltd, in plans before the national park.

In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd seeks a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.

On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.

“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”

While no supporting statement has yet been published for the Saundersfoot proposal, the application says the scheme would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.

It says the proposed site is currently a mixed-use retail and gift shop, having previously been used as office space.

It adds: “This is a space within a building that is still trading, the space we are wanting a change of use was last used by Persimmon Homes as an office space.”

Of the scheme itself it says it will involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.

If approved, the Saundersfoot site would be the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.

After that store opened following redevelopment of Newport’s Victorian market, Craig Taylor, of The Cheesecake Guy, said: “We are very excited to be part of the new development in Newport Market alongside some other amazing small businesses.

“We feel this is definitely the next step in the right direction after our Merthyr Tydfil store taking off so well.”

For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.

“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”

The Saundersfoot proposal will be considered by park planners at a later date.

Campaign leaders criss-cross country in last-minute battle for crucial votes

WALES heads to the polls tomorrow (Thursday, May 7) after a frenetic final day of campaigning that saw party leaders, candidates and activists make one last push to win over undecided voters in what is being described as the most unpredictable Senedd election in modern Welsh history.

With polling stations due to open at 7:00am, parties spent Wednesday targeting key battleground constituencies across the country, including the new Ceredigion Penfro seat, amid growing expectations of a fragmented Senedd and a dramatic shake-up in Welsh politics.

The election is the first to be held under Wales’ new expanded Senedd system, with 96 Members of the Senedd being elected across 16 large constituencies using a proportional closed-list voting system.

Reform UK appeared to finish the campaign with significant momentum following a major rally on Tuesday attended by party leader Nigel Farage. The event drew large crowds and considerable online attention as Reform attempted to convert strong polling figures into seats in Cardiff Bay for the first time.

Farage used the rally to attack both Labour and Plaid Cymru, while positioning Reform as the party of “change” for disillusioned voters. Reform campaigners have focused heavily on immigration, cost of living pressures and opposition to what they describe as “wasteful government spending.”

Plaid Cymru leader Rhun ap Iorwerth spent the final day presenting his party as the main alternative to both Labour and Reform UK, insisting Plaid could “build a fairer Wales” while warning against what he described as “divisive politics.”

Labour figures, including First Minister Eluned Morgan and deputy leader Huw Irranca-Davies, urged voters not to “take risks” with public services, arguing only Welsh Labour could protect the NHS and local councils during a period of economic uncertainty.

Labour activists were heavily focused on turnout operations in traditional strongholds, amid polling suggesting the party could lose ground after decades as the dominant force in Welsh politics.

The Conservatives attempted to rally core voters with warnings about both Labour and Reform, while also focusing on farming, the rural economy and healthcare waiting lists.

In west Wales, Conservative candidates Paul Davies and Sam Kurtz spent the day meeting voters and carrying out final campaign visits across Pembrokeshire and Ceredigion, arguing their experience and local knowledge would be important under the new electoral system.

The Liberal Democrats and Green Party also maintained visible campaigns in several areas, hoping tactical voting and the proportional voting system could help them secure representation.

Across Wales, campaign teams handed out leaflets outside transport hubs, supermarkets and town centres, while social media campaigning intensified throughout the day.

Political analysts believe turnout could prove decisive, particularly because the new voting system means relatively small shifts in support could determine the allocation of the fifth and sixth seats in many constituencies.

The campaign has been dominated by debates over the NHS, farming, the economy, transport, tourism and the rising cost of living, alongside concerns about the future direction of Welsh devolution.

Polling stations open across Wales from 7:00am until 10:00pm on Thursday, with counting due to begin on Friday morning.

The Herald will provide live election coverage online throughout polling day and count day, including updates from count centres, candidate interviews and reaction as results emerge from across west Wales and the rest of the country.

Final poll suggests Welsh politics could be on the brink of a major realignment

PLAID CYMRU is on course to become the largest party in the Senedd, according to the final YouGov MRP projection for ITV Cymru Wales before polling day.

The model suggests Labour’s century-long dominance of Welsh elections could be coming to an end, with Plaid projected to win 43 seats in the newly expanded 96-member Senedd.

Reform UK is forecast to finish second on 34 seats, while Labour is projected to fall to just 12.

The poll, based on responses from more than 4,600 adults between April 25 and May 4, puts Plaid Cymru on 33% of the vote, ahead of Reform UK on 29%. Labour is on 12%, the Conservatives on 9%, the Greens on 8% and the Liberal Democrats on 6%.

Labour facing major losses

The projection points to a dramatic collapse in Labour support across Wales.

YouGov’s central estimate would represent a notional loss of 32 seats for Labour compared with the 2021 result under the new electoral system.

It would also be Labour’s worst result at any major Welsh election since 1906.

The model suggests Labour may fail to top the poll in any of the 16 new Senedd constituencies, and could return no members at all in four of them.

In west Wales, Labour’s support is projected to have fallen into single figures in some areas.

First Minister Eluned Morgan, who leads Labour’s list in Ceredigion Penfro, could also be at risk if the projection proves accurate.

Reform surge

Reform UK is projected to make major gains, rising from just 1% of the vote in 2021 to 29% in the final pre-election model.

The party’s support appears to be spread widely across Wales, though it is weaker in Cardiff and strongest in parts of the south Wales valleys.

One of the most striking projections is in Pontypridd Cynon Merthyr, which includes the Merthyr Tydfil area where Keir Hardie was elected as Wales’s first Labour MP in 1900.

There, YouGov’s central estimate puts Reform UK narrowly ahead on 34%, Plaid Cymru on 33%, and Labour on 14%.

Smaller parties

The Conservatives are projected to win just four seats, which would be their weakest devolved election result.

That would leave them one short of the five members needed to form an official political group in the Senedd.

The Greens are forecast to enter the Senedd for the first time, winning two seats in Cardiff.

The Liberal Democrats are projected to win one seat in Brycheiniog Tawe Nedd, keeping Jane Dodds in the Senedd.

No majority expected

No party is projected to win the 49 seats needed for an outright majority.

YouGov’s modelling suggests Plaid Cymru would be best placed to lead the next Welsh Government, but would probably need support from another party.

Plaid and Labour together reach a majority in most of the model’s simulations, while a Plaid-Green arrangement does so far less often.

A Reform-Conservative majority appears unlikely in the projection.

Under the new D’Hondt voting system, small movements in vote share could still make a significant difference, particularly for the final seats in each constituency.

Polling stations open tomorrow, Thursday, May 7.