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Wales’ finest to shine at Dubai’s prestigious food and drink event

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WELSH food and drink companies are set to make a significant impact at Gulfood, one of the world’s largest food and drink exhibitions, taking place in Dubai later this month.

Gulfood 2025 is a five-day event running from February 17-21 at the Dubai World Trade Centre. This year’s edition is expected to host a record 5,500 exhibitors from over 190 countries, providing a platform for businesses to explore new opportunities, meet suppliers, sample innovative food products, and find solutions to evolving global challenges.

Supported by the Welsh Government, fifteen companies will be attending under the Food & Drink Wales banner, aiming to expand their export markets. Welsh food and drink exports to non-EU countries were worth £202 million in 2023, with the Middle East emerging as a key region. Exports to the UAE alone reached £13 million last year—an increase of £4.3 million since 2019—making it the second-largest destination outside the EU.

A key opportunity for Welsh producers

Welsh Government Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, highlighted the importance of the event.

“Attending trade events like Gulfood is crucial for our food and drink producers. It provides an invaluable opportunity to showcase the exceptional quality and innovation of Welsh products on a global stage.

“Expanding our export markets is not just about increasing sales; it’s about building lasting relationships and enhancing the reputation of Wales worldwide. I’m delighted to see so many of our leading producers in attendance this year, proudly representing our fantastic food and drink industry.”

Welsh companies showcasing at Gulfood 2025

The Welsh companies exhibiting include Dairy Partners Limited, Rachel’s Dairy, Castle Dairies Ltd, and Calon Wen Dairy Produce Ltd in the Dairy Hall (Hall 2 – Stand A2-24). Mornflake Mighty Oats, PGI Welsh Lamb, What’s Cooking?, and Hilltop Honey Limited will be in the International Hall (Hall 1 – Stand S1/B10). Other attending businesses include Cwmfarm Charcutier Products, Welsh Lady Preserves, Wrexham Lager, Penderyn Distillery, Princes Group, Ocean Bay Seafoods Ltd, and Golden Hooves.

Jack Davies, National Account Manager at Hilltop Honey, expressed enthusiasm about the company’s participation.

“This will be our sixth time attending Gulfood. We’re hoping to secure new business and distributors while reconnecting with existing customers to showcase our rebrand.

“Gulfood provides an unparalleled platform to present our high-quality honey products to a global audience. We have always found this event incredibly valuable for networking and exploring new market opportunities.

“This year, we are particularly excited to introduce our new packaging and receive feedback from both existing and potential customers. It’s a superb way to test the market and build lasting relationships in the industry.”

Milestone for Mornflake Mighty Oats

Mornflake Mighty Oats, a renowned brand under Morning Foods, will also be exhibiting in the Dairy Hall as they celebrate their 350th anniversary—making them one of the oldest family-owned companies in the UK.

Richard Jones, International Sales Manager at Mornflake Mighty Oats, told The Herald: “We have been attending Gulfood for many years, but 2025 is an exciting event for us as we celebrate our 350th anniversary—the fourth-oldest family-owned company in the UK. Managed by the 15th generation, we will be highlighting our new Export Oat pack.

“This event provides a fantastic opportunity to connect with new and existing customers, and we are eager to present our heritage and quality products on this prestigious platform.”

Expanding Welsh charcuterie into the Middle East

Cwmfarm Charcuterie is also looking forward to its first-ever appearance at Gulfood. Owner Ruth Davies said:

“We are really excited about exploring the market in Dubai, which is a first for us. It’s somewhere we’ve long wanted to check out for potential opportunities.

“As a company, we hope to attract new customers, gain sales, and establish new contacts. It’s a fantastic way to test the market with our Biltong.

“We have recently rebranded and have new packaging that we are excited to showcase at Gulfood and receive feedback on.”

Showcasing Welsh food and drink

There will also be a stand activation at the Food & Drink Wales International stand (S1/B10) for invited guests to sample Welsh food and drink available in the Middle East. This event is part of the Blas Cymru / Taste Wales roadshow, designed to further promote Welsh products globally.

For more information on how the Welsh Government can assist businesses with exporting, visit businesswales.gov.wales/export.

 

Business

Pembrokeshire Broad Haven holiday park works refused

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A DEVELOPMENT call for a Pembrokeshire holiday park has been turned down by Pembrokeshire Coast National Park.

In an application to park planners, Broad Haven Holiday Park, through agent Gerald Blain Associates, sought permission for the relocation of a boat storage area, vehicle shed and play area along with rewilding of adjoining fields at Broad Haven Holiday Park, Broad Haven, near Haverfordwest.

The application was supported by local community council The Havens.

However, an officer report recommended refusal.

Detailing the application, it said: “The proposal relates to the extension of an existing static caravan holiday site into adjacent undeveloped woodland to accommodate the relocation of boat storage, a vehicle shed, and a children’s play area, together with associated ecological mitigation measures. No increased pitch numbers are proposed.

“The development site has already undergone some site clearance, resulting in the removal of approximately 1,000 square metres of woodland.”

It went on to say: “The existing site is already intervisible with the coast, and the proposed relocation of boat storage would likely increase its visibility rather than reduce it. Without supporting evidence in the form of a Landscape and Visual Impact Assessment (LVIA) or Zone of Theoretical Visibility (ZTV) demonstrating that the development would be visually contained, the proposal appears contrary to the guidance contained within the SPG and the objectives of Policy 41.

“As a result, the proposed development is considered to detract from the special qualities of the National Park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits, and as such does not comply [with policies].”

The application was refused on grounds including it being sited within previously undeveloped land within a flood zone, a lack of information on potential impacts on biodiversity, and it is “considered to detract from the special qualities of the national park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits”.

 

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Business

Manorbier caravan park call refused by national park

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A CALL to allow a Pembrokeshire caravan park to change part of its site from touring vans to static units without a formal planning application has been refused.

In an application to Pembrokeshire Coast National Park, Norfolk-based Park Farm Opco Ltd, through Chipping Norton-based agent Laister Planning Limited, sought a Lawful Development Certificate for the proposed stationing of static caravans in lieu of touring caravans, year-round, at Park Farm Holiday Park, Manorbier.

A supporting statement accompanying the application said: “The purpose of this application is to confirm that the touring caravans so permitted for year-round occupation on the western field at Park Farm, are capable of being replaced by static caravan pitches without effecting a material change of use. There is no specific number of touring or static caravans which is being sought at this juncture.”

It says Park Farm Holiday Park comprises of two areas, area A having some 61 owner-occupied static caravans, and area B used for touring caravan pitches and tents.

Planning permission was originally granted way back in 1956 for the caravan site, on a temporary basis, a Lawful Development Certificate for an existing use for the use of the site for up to 70 static caravans granted in December 1998, mainly covering area A.

The statement said the lawfulness of siting caravans year-round was previously confirmed by the park in 2024 “use as a campsite for touring caravans (not including twin-unit static caravans) and tents which shall be occupied for holiday use only and used as temporary, non-permanent units on a year-round basis”.

Of the proposals, it said: “The site is currently used for the stationing of touring caravans all year round. Most of the caravans on the site are stationed on what is called a ‘seasonal’ basis, where the owners leave them permanently stationed on the site and use them as holiday homes, paying an annual ‘seasonal’ fee.

“The proposed use of the site is to replace the permanently stationed touring caravans with permanently stationed static caravans. No specific number is provided, as no number is provided in any of the existing certificates, but it is anticipated that the total number of caravans in the application site will inevitably be reduced as the caravans are generally larger.

“There would be no other change in the way the site is operated, and the intention is to use the caravans for holiday purposes.”

An officer report recommending the certificate of lawfulness for the change be refused, saying it was “not satisfied that the evidence accompanying the application is sufficient to establish that the proposed use would be lawful”.

It said that while lawfulness certificates for tourers had been granted “it is considered that the siting of single-unit statics in lieu of those tourers, as now proposed, would be inconsistent with the lawful use of the site, and cannot be considered lawful in the same way,” adding “the changes proposed would result in a definable character change to the site of a magnitude that would be sufficient to amount to a material change of use requiring planning permission”.

The application for a certificate of lawfulness was refused on the grounds “the proposed use of the site would represent a material change of use requiring planning permission for which no permitted development rights exist, meaning a specific grant of planning permission is needed in order for the scheme to proceed”.

 

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Business

Pembrokeshire Paddle West South Quay boat shed approved

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been given the go-ahead by county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, sought permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement said: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It added: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It went on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it added: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application, supported by Pembroke Town Council, was conditionally approved by county planners.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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