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Wales’ finest to shine at Dubai’s prestigious food and drink event

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WELSH food and drink companies are set to make a significant impact at Gulfood, one of the world’s largest food and drink exhibitions, taking place in Dubai later this month.

Gulfood 2025 is a five-day event running from February 17-21 at the Dubai World Trade Centre. This year’s edition is expected to host a record 5,500 exhibitors from over 190 countries, providing a platform for businesses to explore new opportunities, meet suppliers, sample innovative food products, and find solutions to evolving global challenges.

Supported by the Welsh Government, fifteen companies will be attending under the Food & Drink Wales banner, aiming to expand their export markets. Welsh food and drink exports to non-EU countries were worth £202 million in 2023, with the Middle East emerging as a key region. Exports to the UAE alone reached £13 million last year—an increase of £4.3 million since 2019—making it the second-largest destination outside the EU.

A key opportunity for Welsh producers

Welsh Government Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, highlighted the importance of the event.

“Attending trade events like Gulfood is crucial for our food and drink producers. It provides an invaluable opportunity to showcase the exceptional quality and innovation of Welsh products on a global stage.

“Expanding our export markets is not just about increasing sales; it’s about building lasting relationships and enhancing the reputation of Wales worldwide. I’m delighted to see so many of our leading producers in attendance this year, proudly representing our fantastic food and drink industry.”

Welsh companies showcasing at Gulfood 2025

The Welsh companies exhibiting include Dairy Partners Limited, Rachel’s Dairy, Castle Dairies Ltd, and Calon Wen Dairy Produce Ltd in the Dairy Hall (Hall 2 – Stand A2-24). Mornflake Mighty Oats, PGI Welsh Lamb, What’s Cooking?, and Hilltop Honey Limited will be in the International Hall (Hall 1 – Stand S1/B10). Other attending businesses include Cwmfarm Charcutier Products, Welsh Lady Preserves, Wrexham Lager, Penderyn Distillery, Princes Group, Ocean Bay Seafoods Ltd, and Golden Hooves.

Jack Davies, National Account Manager at Hilltop Honey, expressed enthusiasm about the company’s participation.

“This will be our sixth time attending Gulfood. We’re hoping to secure new business and distributors while reconnecting with existing customers to showcase our rebrand.

“Gulfood provides an unparalleled platform to present our high-quality honey products to a global audience. We have always found this event incredibly valuable for networking and exploring new market opportunities.

“This year, we are particularly excited to introduce our new packaging and receive feedback from both existing and potential customers. It’s a superb way to test the market and build lasting relationships in the industry.”

Milestone for Mornflake Mighty Oats

Mornflake Mighty Oats, a renowned brand under Morning Foods, will also be exhibiting in the Dairy Hall as they celebrate their 350th anniversary—making them one of the oldest family-owned companies in the UK.

Richard Jones, International Sales Manager at Mornflake Mighty Oats, told The Herald: “We have been attending Gulfood for many years, but 2025 is an exciting event for us as we celebrate our 350th anniversary—the fourth-oldest family-owned company in the UK. Managed by the 15th generation, we will be highlighting our new Export Oat pack.

“This event provides a fantastic opportunity to connect with new and existing customers, and we are eager to present our heritage and quality products on this prestigious platform.”

Expanding Welsh charcuterie into the Middle East

Cwmfarm Charcuterie is also looking forward to its first-ever appearance at Gulfood. Owner Ruth Davies said:

“We are really excited about exploring the market in Dubai, which is a first for us. It’s somewhere we’ve long wanted to check out for potential opportunities.

“As a company, we hope to attract new customers, gain sales, and establish new contacts. It’s a fantastic way to test the market with our Biltong.

“We have recently rebranded and have new packaging that we are excited to showcase at Gulfood and receive feedback on.”

Showcasing Welsh food and drink

There will also be a stand activation at the Food & Drink Wales International stand (S1/B10) for invited guests to sample Welsh food and drink available in the Middle East. This event is part of the Blas Cymru / Taste Wales roadshow, designed to further promote Welsh products globally.

For more information on how the Welsh Government can assist businesses with exporting, visit businesswales.gov.wales/export.

 

Business

New showroom for car dealership approved by county planners

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PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.

In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.

“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”

It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.

“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.

“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.

“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”

The application was conditionally approved by county planners.

 

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Business

The Cheesecake Guy Ltd plans withdrawn following community council objections

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PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.

In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.

On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.

“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”

While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.

Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.

If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.

For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.

“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”

Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.

The application is now, as of June 19, marked as withdrawn.

 

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Business

Amended Fishguard children’s home scheme approved

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AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.

In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.

Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.

In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.

Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.

A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.

However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.

Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.

Fishguard Town Council objected, on the grounds of highway safety and parking issues.

It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.

Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.

“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”

The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”

 

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