News
Bluestone breaks January booking records – signals staycation boom in 2025
PEMBROKESHIRE’S Bluestone National Park Resort has kicked off the year with record-breaking bookings, marking a surge in demand for UK staycations in 2025.
Bookings for the resort in January have hit an all-time high, with a 15% year-on-year increase since Christmas Day. Guests are opting for longer stays, with many travelling from further afield.
The demand within Wales has grown significantly, with nights booked up 35%, while data from Bluestone suggests that Pembrokeshire is emerging as a quieter alternative to the UK’s more crowded tourist destinations.
The trend aligns with a 2024 Mintel report, which found that 86% of UK staycationers in 2025 are seeking more peaceful holiday locations.
Visitors from England and Ireland on the rise
Bluestone has seen notable growth in bookings from outside Wales, particularly from visitors in England. Bookings from Bristol and Bath have risen by 10%, with guests from these areas opting for longer stays.
Meanwhile, bookings from Ireland have also increased by 10% year-on-year, with particularly strong interest from Wexford, Dublin, and Cork.
Pembrokeshire’s growing appeal
Nestled in the Pembrokeshire countryside, Bluestone has gained recognition as one of the UK’s top holiday destinations. Ranked the third-best holiday park in the UK and Wales’ top resort by Which?, it offers a blend of outdoor adventures, luxury lodges, and easy access to award-winning towns and beaches.
William McNamara, CEO of Bluestone, said: “These strong bookings show that more families than ever are choosing Bluestone and west Wales for their UK holiday, and it’s fantastic to see such strong demand at what is traditionally a quieter time of year.
“Pembrokeshire is becoming a real alternative to busier UK holiday hotspots like Devon and Cornwall, offering some of the country’s best beaches, fantastic food and drink, and a wealth of activities for all ages. It’s great to see more visitors travelling from further afield and staying longer to enjoy everything the region has to offer. At the same time, we’re proud that so many of our Welsh guests continue to return year after year, with demand in Wales rising significantly, including a 35% increase in nights booked.”*
High repeat bookings and early reservations encouraged
In 2024, Bluestone’s repeat guest booking rate remained strong at 39%, reinforcing its status as one of the UK’s most sought-after family holiday destinations.
With demand at an all-time high, guests are encouraged to book early to avoid disappointment. Bluestone also offers Mini Adventurer Breaks for families with young children, featuring a range of complimentary activities for those taking advantage of midweek off-peak stays.
Charity
Toy Story fans fill charity toy box at Haverfordwest cinema
Donations pour in for SNAP Specialist Play as families embrace Toy Story 5 launch
A TOY STORY-themed charity appeal at a Haverfordwest cinema has got off to a flying start, with families donating toys to support children with additional needs across Pembrokeshire.
The Palace Cinema has teamed up with local charity SNAP Specialist Play to collect new and pre-loved toys during screenings of the newly released Toy Story 5.
The appeal centres around an “Andy’s Toys” donation box, inspired by the beloved Pixar films, which has already been filled by generous filmgoers.

Cinema manager Hannah Cramp said the response from the community had exceeded expectations.
Families attending opening screenings have arrived carrying bags of toys, with many children keen to share their own treasured items to help others.
The cinema has transformed its foyer into a colourful Toy Story-themed experience, complete with hand-painted decorations, character silhouettes, bunting and famous film slogans including “Reach for the Sky” and “To Infinity and Beyond”.
Many visitors have also embraced the spirit of the occasion by attending in costume as their favourite Toy Story characters.

The toys are being donated to SNAP Specialist Play, a charity based within the Child Health Department at Withybush Hospital.
SNAP supports pre-school children with additional and complex needs through specialist play sessions designed to encourage communication, physical development and sensory learning.
Its facilities include sensory rooms, therapeutic play spaces and bespoke equipment used by speech and language therapists, occupational therapists and physiotherapists.
Project manager Cindy Jenkins said the charity was delighted by the partnership and grateful for the generosity shown by local families.

She said every toy donated would be put to good use, either during specialist play sessions, at family events, or through seasonal initiatives such as Christmas gift boxes for children and their siblings.
The appeal will continue until mid-July, with organisers hopeful that even more donations will be received over the coming weeks.
Anyone attending Toy Story 5 at the Palace Cinema is invited to bring along a new or good-quality pre-loved toy to support the appeal.

Cover photo:
Fancy dress fun: Palace Cinema manager Hannah Cramp helping launch the Toy Story charity appeal.
Health
Medicine shortages now ‘most severe on record’, health leaders warn
PATIENTS are facing some of the worst medicine shortages ever seen in the UK, with pharmacists warning the situation now poses a serious risk to safety.
The National Pharmacy Association said shortages affecting commonly used medicines are becoming more frequent, lasting longer, and causing increasing disruption for patients, GP surgeries and pharmacies.
The warning comes as Serious Shortage Protocols for Creon, used by people with pancreatic cancer and cystic fibrosis to help digest food, have been in place since May 2024 and have now been extended until July 10, 2026.
HRT treatment Estradot has also been under a Serious Shortage Protocol since December 2024, with the current extension also running until July 10.
Patients travelling between pharmacies
A survey by the National Pharmacy Association found that 98 per cent of pharmacies had encountered patients who had visited several pharmacies in one day to find a prescription.
It also found that 96 per cent of pharmacies believed the current situation posed a serious risk to patient safety, while 89 per cent said they had been unable to dispense a medicine at least once a day because of supply problems.
Some pharmacy teams have also faced anger and abuse from patients unable to obtain medication.
Olivier Picard, Chair of the National Pharmacy Association, said: “Medicine shortages are becoming more frequent, lasting longer and causing increasing disruption for patients.
“These shortages are some of most severe the UK has experienced.
“It is deeply distressing to find patients who have travelled from pharmacy to pharmacy to find the medicines they need without success.”
Calls for urgent taskforce
The NPA is calling on the government to convene an emergency taskforce involving manufacturers, wholesalers, clinicians and pharmacists.
It also wants changes to rules which currently stop pharmacists from making simple substitutions, such as changing a tablet to a capsule or a cream to an ointment, even where a safe alternative is available.
Professor Victoria Tzortziou Brown, President of the Royal College of GPs, said medicine shortages were frustrating for patients, GPs and pharmacists, and added pressure to already stretched services.
She said the College supported pharmacists being able to make limited changes to prescriptions where a medicine is unavailable and a safe alternative exists.
She added: “The most important thing is that patients are able to access the medication they need safely and without delay.”
The Cystic Fibrosis Trust and Pancreatic Cancer UK have also raised concerns about the impact of shortages of pancreatic enzyme replacement therapy, including Creon, on people who rely on the medication to digest food, maintain weight and stay well enough for treatment.
Crime
Spittal man to stand trial accused of ABH
A SPITTAL man is to stand trial accused of assaulting a man and causing actual bodily harm.
Robert Hedley, 41, of Wesley Way, Spittal, Haverfordwest, is charged with assaulting Liam Morley-Trivett at St Clears on August 30, 2025.
The case was before Haverfordwest Magistrates’ Court on Thursday (Jun 18).
Hedley was granted unconditional bail and is due to stand trial at the same court on Monday, June 29.
The trial is listed for 10:00am and has been given a time estimate of twenty minutes.
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