Connect with us
Advertisement
Advertisement

Business

Digital marketing challenges for rural Welsh businesses

Published

on

Digital marketing is a must-do for businesses looking to grow, connect with customers, and stay competitive. But for rural Welsh businesses, it’s not always straightforward. Patchy internet, stiff competition from city-based brands, and the struggle to get noticed online mean that rural businesses have to think outside the box to build and maintain a strong digital presence.

Competing with larger companies

Smaller rural businesses often struggle to compete with national and international brands that have significantly larger marketing budgets. These larger companies dominate search engine rankings and online advertising, making it difficult for small businesses to get noticed.

To counteract this, many rural Welsh businesses can focus on hyper-local SEO and community-driven digital marketing strategies. By optimising their websites for location-based searches and using Google My Business effectively, they can improve their visibility for customers searching for products and services nearby.

Additionally, following marketing news, engaging with local influencers, using targeted social media advertising, and leveraging user-generated content helps build an authentic online presence that resonates with their audience.

Connectivity barriers

One of the most significant challenges for rural businesses is poor broadband connectivity. While the Welsh Government has invested in improving digital infrastructure, many areas still struggle with slow or unreliable internet speeds. This can make it difficult to maintain an e-commerce platform, update social media, or engage with customers through digital channels.

To overcome these limitations, some businesses are turning to alternative solutions such as satellite broadband or mobile data hotspots. Providers like Starlink are offering high-speed internet access in remote locations, helping businesses stay connected. 

However, these solutions also come with challenges, including high costs, latency issues, and weather-related disruptions. Mobile hotspots rely on strong network coverage, which can be inconsistent in rural areas. This leaves many businesses back on square one.

Looking ahead

Rural Welsh businesses are embracing digital innovation to overcome challenges and thrive online. Platforms like Instagram, Facebook, and TikTok have become essential for engaging customers and showcasing products and services, while e-commerce solutions enable them to expand beyond local markets.

Many businesses are also strengthening their online identity by securing .cymru and .wales domains, reinforcing their Welsh credentials and boosting local visibility.

Despite the challenges, rural Welsh businesses are finding clever ways to thrive online. From tapping into alternative internet solutions to fine-tuning their local SEO and embracing digital marketing, they’re making their mark in the digital world. And with broadband infrastructure continuing to improve, the playing field is becoming even for many rural Welsh businesses.

 

Business

Fishguard and Goodwick Bowls Club set to appeal council’s refusal of signage

Published

on

A Pembrokeshire sports club, which was recently refused permission by the council to keep advertising signs which support its activities, is looking to fight that decision.

Earlier this month, in an application refused by Pembrokeshire County Council on the grounds of visual impact, Fishguard & Goodwick Bowls Club sought retrospective permission for up to 36 signs on land close to the town’s Phoenix Centre.

The signs, which the applicants said provide “an important source of revenue for the Fishguard and Goodwick Bowls Club, supporting the ongoing operation and maintenance of local community sporting facilities,” had been in place for some 18 months, being removed ahead of the formal planning application.

Speaking after the refusal, Richard Brind, club captain of Fishguard & Goodwick Bowls Club, said the club had discussed challenging the decision, and had been taking advice from local county councillors about the best potential route, with options including a direct appeal through the Welsh Government’s PEDW (Planning and Environment Decisions Wales).

“We acted in good faith as we believed we had permission from a PCC department to install the signs.

“The irony in all of this is we actually paid PCC to have the signs made by their sign making department (who were the department that told us it would be OK to install the signs on our fence).

“The landlord of the grounds which is PCC have told us that they had no objection to us installing the signs, providing planning is granted.”

Mr Brind added: “I’m disappointed with the way the planning department have handled the process, not the decision, but I do think that was wrong; other sports clubs have signs up in the area, it doesn’t seem right.”

On the financial implication, he said: “Unfortunately, the costs of everything goes up, the costs to maintain the green are not covered by our membership, this year we’re probably going to spend £5,000. The money from the signs was certainly helping to keep the club viable, if we don’t get that money from somewhere, maybe through increased fees; membership would have to go up by a half, from £80 to £120.

“The funding we receive from the ads, it’s not vital but it’s a definite help, losing it would be ‘death from 1,000 cuts,’ money slowly trickling out.”

He finished: “I could understand it if it was an area of outstanding natural beauty rather than a car park, where we are we’ve got Jewsons and a petrol station.”

A spokesman for Pembrokeshire County Council said: “The Local Planning Authority has considered the application in accordance with the Town and Country Planning (Control of Advertisements) Regulations 1992 (as amended), which require due consideration of the impact signage would have on visual amenity and public safety.

“While comments regarding advice the applicant received from other council departments and landowner consent are noted, each application must be determined on its own merits with regard to relevant policy and legislation.

“The Authority recognises the club’s valuable role in the community; however, financial considerations are not material to the assessment of advertisement consent.

“Whilst there is a right of appeal to Planning and Environment Decisions Wales (PEDW), the Local Planning Authority remains willing to engage with the applicant regarding any revised proposals they may wish to present.”

 

Continue Reading

Business

Government backs high street with crackdown on cheap imports

Published

on

MINISTERS have announced plans to speed up reforms aimed at helping high street businesses compete with online retailers and overseas sellers.

The Treasury said changes to low-value imports will now be brought forward by six months, with customs duty relief on goods worth £135 or less set to be scrapped from October 2028.

The move is designed to stop online retailers gaining an unfair advantage over shops, pubs, restaurants, hotels and other high street businesses.

At present, many cheaper imported goods can enter the UK without customs duty, a system which ministers say has left traditional retailers at a disadvantage.

The Government is also reviewing how VAT is collected from businesses trading through online marketplaces, amid concerns that some sellers are failing to pay the tax they owe.

The Treasury said revenue raised from tougher VAT enforcement would be used to help improve the business rates system for high street firms.

Dan Tomlinson, Exchequer Secretary to the Treasury, said: “This action tackles the unfair competition and dodgy businesses that are doing real damage to our high streets.

“And by making sure that tax is paid when it’s owed, we can raise revenue to put back into improvements to the business rates system for pubs, restaurants, hotels and other high street businesses.”

The package also includes a consultation on VAT reform for land used in new social housing developments.

Ministers say the change could help speed up the delivery of affordable homes by making the tax system better reflect how social housing schemes are developed.

The Treasury said the measures form part of wider plans to make the UK tax and customs system simpler, fairer and more focused on economic growth.

 

Continue Reading

Business

Amended slurry lagoon plans approved after being moved due to mine workings

Published

on

AMENDED plans for a rural mid Pembrokeshire slurry lagoon have been given the go-ahead after an initial scheme was altered due to the presence of mine workings.

In an application to Pembrokeshire Coast National Park, Owen Thomas, through agent Preseli Planning Ltd, sought permission for the excavation of an earth bank nutrient ‘slurry lagoon’ store of 60 by 48 metres near to New House Farm, some one kilometre from the village of Cresselly.

A supporting statement said: “The dairy farming operation at New House Farm covers approximately 290 hectares of mixed tenure land with the herd comprising of 250 milking cows, which have a yield of between 6-9 thousand litres per cow and associated youngstock.”

It added: “The current slurry storage arrangements at New House are insufficient based on the livestock numbers to accommodate a five-month slurry storage capacity. The purpose of the proposal is to increase the slurry and dirty water storage capacity for the farming enterprise to be compliant with the control of Agricultural Pollution (Wales) Regulations 2021 (CoAPR) requirements.

“It is not the applicant’s intention to increase stock levels at the holding. The existing slurry store on the farmstead following the deduction of rainfall and freeboard has a capacity of 1,178 cubic metres.”

It said the required capacity would be 5,481 cubic metres over a five-month period, leading to a current shortfall of 4,303 cubic metres, which the proposal would address.

It added: “A further environmental benefit bought by the development is the nutrient store would allow the spreading of nutrients during suitable weather conditions, rather than needing to be disposed of in unfavourable weather conditions.”

Local community council Jeffreyston raised no objections but noted concerns about its size, although recognising the development is required to meet legislation, requesting all appropriate mitigation measures would be explored and implemented.

The Coal Authority objected to the original proposed location, owing to the presence of a recorded mine shaft and associated zone of influence, leading to an amended scheme moving the store some 150 metres.

An officer report recommending approval for the amended scheme said: “The principle of the development is considered acceptable, given its direct functional relationship with the agricultural enterprise and the demonstrated operational need for additional storage capacity.

“The proposal would remain closely associated with the existing farm holding and would not result in the introduction of an unrelated use within the countryside.”

It added: “The proposal would improve slurry management arrangements at the holding and assist in reducing the risk of pollution incidents associated with insufficient storage capacity.”

The application was conditionally approved.

 

Continue Reading

Community14 hours ago

Manorbier fire scandal: Council’s payout just £63,777 after school destroyed

PEMBROKESHIRE COUNTY COUNCIL has accepted an insurance settlement which leaves it with just £63,777.07 after the catastrophic fire which destroyed...

News23 hours ago

Bus overturns in major incident near Kidwelly

All passengers rescued as emergency services remain at scene A BUS overturned on the A484 between Kidwelly and Ferryside on...

Community2 days ago

Tenby Summer Spectacular cancelled amid council row over harbour access

Organisers say popular charity events cannot safely go ahead without clear powers to control crowds TENBY ROUND TABLE has announced...

News2 days ago

Motorcyclist dies after four-vehicle crash on A40 in Carmarthenshire

A MOTORCYCLIST has died following a four-vehicle collision on the A40 between St Clears and Whitland. Dyfed-Powys Police said the...

News2 days ago

Rhun ap Iorwerth urges new deal for Wales after Starmer quits

First Minister says next Prime Minister must focus on greater powers, fair funding and respect for Wales’ democratic mandate FIRST...

News2 days ago

How Labour’s landslide victory unravelled in just two years

Prime Minister announces resignation after losing support within his own party as Andy Burnham emerges as overwhelming favourite to take...

News3 days ago

Long Course Weekend set to bring thousands to Pembrokeshire

Three days of swimming, cycling and running will once again transform Tenby into one of the UK’s biggest endurance sporting...

Community3 days ago

The gentle giant behind the tattoos

Pembrokeshire security worker Josh Davies praised for professionalism, kindness and proving first impressions can be wrong JOSH Davies is hard...

Charity4 days ago

Toy Story fans fill charity toy box at Haverfordwest cinema

Donations pour in for SNAP Specialist Play as families embrace Toy Story 5 launch A TOY STORY-themed charity appeal at...

Community4 days ago

Lord Rhys emerges from the mist in St Davids

Giant puppet begins historic journey marking 850 years since the first Eisteddfod MIST swirled around St Davids Cathedral on Friday...

Popular This Week