Tenby’s iconic seaside hotel restored to its former glory

THE IMPERIAL HOTEL in Tenby has reopened following a major refurbishment, restoring one of Wales’ best-loved coastal landmarks to its former splendour.

Now under the ownership of Crest Hotels Group, the Grade II-listed building has undergone a comprehensive transformation blending 19th-century heritage with contemporary luxury. With its position overlooking South Beach, the revamped hotel boasts redesigned rooms, a stylish new lounge, and the launch of a modern dining experience, Essence, offering sweeping views across Carmarthen Bay.

Crest Hotels acquired the property in 2024 and have since delivered what they describe as a “sensitive but ambitious” restoration. Every element of the upgrade respects the historic character of the building, while bringing it in line with today’s expectations for comfort and quality.

Tracy Webb, General Manager at the Imperial Hotel, said: “Crest Hotels has given this hotel what it deserves. The refurbishment is beautiful and will have a hugely positive impact on Tenby. With the new spa and gym opening next year, it will bring something a bit different to the town.”

All guest rooms have been redecorated in sea-inspired tones of blue and green, and now feature high-end fittings including Hansgrohe power showers, luxurious Sleepeezee beds, air conditioning, and high-speed internet. Substantial improvements have also been made to the bar, restaurant, and the hotel’s iconic seafront façade.

The new restaurant, Essence, champions Welsh produce and caters for both residents and visitors. The menu includes everything from small plates to three-course meals, with local ales, craft beers, and bespoke cocktails. The hotel is also dog-friendly, providing canine guests with dog biscuits while their owners enjoy complimentary Welsh cakes.

Tracy added: “The aim is for the Imperial to be as busy in winter as it is in summer. Tenby is such a special place — it means holidays, happiness, sunshine. South Beach has always been my favourite since childhood, so to work here with that view every day is amazing.”

Jason Hiley, Managing Director of Crest Hotels, said: “We want to reclaim the Imperial as the place to go in Tenby — a hotel that locals and visitors alike are proud of. It needed some tender loving care, and we’ve brought back the style and elegance it always deserved.”

Tenby remains one of Wales’ most popular holiday destinations, known for its colourful harbours, golden beaches, and rugged coastal walks. The Imperial Hotel offers a prime base for exploring the wider Pembrokeshire coast, including landmarks such as Carew Castle, Caldey Island, St David’s Cathedral, and the National Botanic Garden of Wales.

For more information or to book a stay, visit: www.imperialhoteltenby.co.uk

THE ROLLOUT of gigabit-capable broadband in Pembrokeshire is progressing at an impressive pace, supported by the Swansea Bay City Deal’s Digital Infrastructure Programme. Recent data highlights significant year-on-year growth in broadband coverage, reflecting the success of this initiative and its role in enhancing digital connectivity across the region.

Coverage in the county has grown substantially. At the end of March 2021, only 7.6% of Pembrokeshire residents and businesses had access to gigabit-capable broadband. By the end of March 2024, this figure had reached 48.2%, and as of March 2025, it has risen again to 65.1%, demonstrating the program’s momentum (Source: ThinkBroadband).

The rollout has been bolstered by successful projects funded through the UK government’s Gigabit Broadband Voucher Scheme, ensuring that residents and businesses in more remote areas can access high-speed internet.

Key to the success of the rollout in Pembrokeshire has been the collaboration of two Digital Champions, who have worked closely with Pembrokeshire County Council (PCC). These partnerships have been instrumental in scheduling civil engineering works around the county’s bustling tourist economy and existing infrastructure projects, reducing disruption to residents and businesses.

Additionally, a wide range of suppliers are actively contributing to the project. Companies like Openreach, Ogi, Voneus, and the local business Dragon WiFi have all played vital roles in expanding broadband access across the county.

To further boost coverage, Openreach is delivering a £289 million contract as part of the UK government’s Project Gigabit. This initiative will connect around 131,000 homes and businesses in some of the most remote areas of South Wales to reliable, high-speed broadband.

The benefits of this expanded connectivity are significant, from better access to online services and improved opportunities for remote work and education, to supporting Pembrokeshire’s growing local economy.

Cllr Paul Miller commented, “The progress we’re seeing is a result of strong teamwork between the council, our partners, and the local community. We are committed to ensuring that everyone in Pembrokeshire benefits from fast, reliable internet access.”

Cllr Rob Stewart, Leader of Swansea Council and Chair of the Swansea Bay City Deal Joint Committee, said: “Year-on-year increases in gigabit-capable broadband coverage in Pembrokeshire are a tremendous achievement. This collaboration plays a crucial role in boosting the local economy, opening up opportunities, and ensuring that everyone, whether they live, work, or visit here, can benefit from better connectivity.”

A NEW traditional Thai massage clinic has opened in Milford Haven, offering specialist treatments for chronic pain, mobility issues, and stress relief — with a strong focus on therapeutic results.

Cosmic Thai Massage, based at 7 Pill Road, is run by Lisa, a qualified therapist originally from Chiang Rai in Northern Thailand. Having lived in the UK for over a decade, Lisa has recently opened the business during her second week of trading and is already earning praise from early clients for her warm manner and clinical skill.

A single mother raising her young daughter, who attends a local primary school, Lisa has invested everything into launching her new venture. She is fully certified in medical massage by the Thai Ministry of Public Health, meaning she is trained not only in traditional Thai and oil massage, but also in treatments for conditions such as lymphoedema, back and neck pain, and muscular inflammation.

One recent visitor said the treatment helped with both lymphoedema and ankylosing spondylitis, noting that while parts of the session were painful due to the nature of the condition, “Lisa treated me with care, professionalism, and real compassion throughout.”

The business operates in a newly refurbished premises with a peaceful and hygienic environment. Clients are required to sign a medical consent form, and treatments are tailored to individual health conditions, with Lisa taking time to understand each client’s needs.

Services offered include:

• Traditional Thai massage
• Thai oil massage
• Deep tissue therapy
• Circulatory and lymphatic drainage
• Pain relief and mobility support for medical conditions

With many local residents struggling with access to NHS physiotherapy and long-term pain management options, businesses like Cosmic Thai Massage are filling a valuable gap in complementary healthcare.

Lisa told The Herald: “I want to help people feel better and bring Thai healing to Milford Haven. I’ve worked hard to make this space welcoming, and I’m so grateful for the support from the local community.”

Appointments can be booked online via:
👉 Fresha – Cosmic Thai Massage