Business
Better indoor mobile signal could boost Welsh economy
Wales could benefit from £3bn growth annually if indoor mobile dead zones were eliminated, survey finds.
RESEARCH from Freshwave, a connectivity infrastructure provider, highlights how improving indoor mobile coverage could significantly enhance productivity across Wales. According to the 2025 Freshwave Mobile Connectivity ROI Index, poor indoor mobile signal currently costs Welsh organisations an estimated £4bn every year, with businesses, hospitals, and public buildings suffering from inefficiencies caused by mobile blackspots.

The index reveals that 82% of Welsh organisations experience daily connectivity issues, which have a direct impact on both employee productivity and customer satisfaction. Survey respondents believe that resolving these connectivity problems could lead to a substantial 2.1% increase in Wales’ GDP—surpassing the UK-wide average of 1.6%.
In light of these findings, the Welsh Government’s Digital Strategy for Wales aims to use technology to improve lives and enhance productivity across the nation. This is particularly timely, as Chancellor Rachel Reeves has made economic productivity a key priority amid discussions of avoiding further tax increases.
Impact on Welsh businesses and public sector
Organisations with more than 100 employees are reporting that indoor mobile connectivity problems cost them an average of £143m annually, which translates to a collective £4bn loss across the Welsh economy. Respondents believe that improving mobile coverage—whether through 4G or 5G—would address these productivity barriers and contribute to significant efficiency gains. Many also anticipate higher budgets for mobile connectivity improvements, with 68% planning to increase their investments over the next two years.
CEO comments on the need for action
Simon Frumkin, CEO of Freshwave, explained: “The Welsh economy simply cannot afford to lose billions every year. Investments in digital infrastructure over the past decade have set the stage for progress. Now, we need to ensure that seamless mobile connectivity is available where it’s needed most. This could result in a £3bn boost to Welsh organisations.”
Frumkin added, “By working alongside mobile network operators, we can unlock the full economic potential of 4G and 5G connectivity, driving innovation and efficiency across all sectors.”
National context: Public sector hit hardest
Across the UK, the public sector is the most affected by indoor mobile connectivity issues, with losses of £46bn annually and missed opportunities worth £33bn. The professional and financial services sector also faces significant losses, amounting to £24bn annually, with potential gains of £17bn.
Notes to Editors
Research methodology: A survey of 900 senior IT decision-makers from medium and large organisations across the UK was conducted in December 2024. Participants represented sectors including government, healthcare, professional services, and more, with all respondents from organisations with over 100 employees and revenues exceeding £50 million.
About Freshwave: Freshwave is a connectivity infrastructure provider that simplifies digital infrastructure. Backed by DigitalBridge, Freshwave collaborates with mobile operators, governments, and real estate providers to ensure reliable connectivity across the UK. Visit www.freshwavegroup.com for more information.
Business
Pembrokeshire Broad Haven holiday park works refused
A DEVELOPMENT call for a Pembrokeshire holiday park has been turned down by Pembrokeshire Coast National Park.
In an application to park planners, Broad Haven Holiday Park, through agent Gerald Blain Associates, sought permission for the relocation of a boat storage area, vehicle shed and play area along with rewilding of adjoining fields at Broad Haven Holiday Park, Broad Haven, near Haverfordwest.
The application was supported by local community council The Havens.

However, an officer report recommended refusal.
Detailing the application, it said: “The proposal relates to the extension of an existing static caravan holiday site into adjacent undeveloped woodland to accommodate the relocation of boat storage, a vehicle shed, and a children’s play area, together with associated ecological mitigation measures. No increased pitch numbers are proposed.
“The development site has already undergone some site clearance, resulting in the removal of approximately 1,000 square metres of woodland.”
It went on to say: “The existing site is already intervisible with the coast, and the proposed relocation of boat storage would likely increase its visibility rather than reduce it. Without supporting evidence in the form of a Landscape and Visual Impact Assessment (LVIA) or Zone of Theoretical Visibility (ZTV) demonstrating that the development would be visually contained, the proposal appears contrary to the guidance contained within the SPG and the objectives of Policy 41.
“As a result, the proposed development is considered to detract from the special qualities of the National Park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits, and as such does not comply [with policies].”
The application was refused on grounds including it being sited within previously undeveloped land within a flood zone, a lack of information on potential impacts on biodiversity, and it is “considered to detract from the special qualities of the national park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits”.
Business
Manorbier caravan park call refused by national park
A CALL to allow a Pembrokeshire caravan park to change part of its site from touring vans to static units without a formal planning application has been refused.
In an application to Pembrokeshire Coast National Park, Norfolk-based Park Farm Opco Ltd, through Chipping Norton-based agent Laister Planning Limited, sought a Lawful Development Certificate for the proposed stationing of static caravans in lieu of touring caravans, year-round, at Park Farm Holiday Park, Manorbier.
A supporting statement accompanying the application said: “The purpose of this application is to confirm that the touring caravans so permitted for year-round occupation on the western field at Park Farm, are capable of being replaced by static caravan pitches without effecting a material change of use. There is no specific number of touring or static caravans which is being sought at this juncture.”
It says Park Farm Holiday Park comprises of two areas, area A having some 61 owner-occupied static caravans, and area B used for touring caravan pitches and tents.
Planning permission was originally granted way back in 1956 for the caravan site, on a temporary basis, a Lawful Development Certificate for an existing use for the use of the site for up to 70 static caravans granted in December 1998, mainly covering area A.
The statement said the lawfulness of siting caravans year-round was previously confirmed by the park in 2024 “use as a campsite for touring caravans (not including twin-unit static caravans) and tents which shall be occupied for holiday use only and used as temporary, non-permanent units on a year-round basis”.
Of the proposals, it said: “The site is currently used for the stationing of touring caravans all year round. Most of the caravans on the site are stationed on what is called a ‘seasonal’ basis, where the owners leave them permanently stationed on the site and use them as holiday homes, paying an annual ‘seasonal’ fee.
“The proposed use of the site is to replace the permanently stationed touring caravans with permanently stationed static caravans. No specific number is provided, as no number is provided in any of the existing certificates, but it is anticipated that the total number of caravans in the application site will inevitably be reduced as the caravans are generally larger.
“There would be no other change in the way the site is operated, and the intention is to use the caravans for holiday purposes.”
An officer report recommending the certificate of lawfulness for the change be refused, saying it was “not satisfied that the evidence accompanying the application is sufficient to establish that the proposed use would be lawful”.
It said that while lawfulness certificates for tourers had been granted “it is considered that the siting of single-unit statics in lieu of those tourers, as now proposed, would be inconsistent with the lawful use of the site, and cannot be considered lawful in the same way,” adding “the changes proposed would result in a definable character change to the site of a magnitude that would be sufficient to amount to a material change of use requiring planning permission”.
The application for a certificate of lawfulness was refused on the grounds “the proposed use of the site would represent a material change of use requiring planning permission for which no permitted development rights exist, meaning a specific grant of planning permission is needed in order for the scheme to proceed”.
Business
Pembrokeshire Paddle West South Quay boat shed approved
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, sought permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement said: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It added: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It went on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it added: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application, supported by Pembroke Town Council, was conditionally approved by county planners.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
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