Climate
Wales’ flagship ‘Paddle out Protest’ gains momentum at Broad Haven beach
The coast of Pembrokeshire is, according to many, one of the brightest jewels in Wales’ natural crown.
But as the tourists flock to the beaches and the surfers take to the waves, all too often overlooked is the sheer volume of pollution that continues to pour into its waters. As a result, people are falling ill and marine wildlife is facing one of its toughest challenges in history.
“It’s reached the point where enough is enough,” said Lloyd Nelmes, who is aquarium manager and marine project officer at Sea Trust Wales, as well as being a keen surfer.
“Marine life is suffering massively because of the amount of sewage and slurry that’s being discharged into the sea, but there have also been many, many recordings of effluent entering the River Cleddau. And as a result, the ammonia is having a devastating impact on absolutely everything.”
At high enough concentration levels, ammonia is toxic to fish and other organisms, and can potentially cause death.
“If all the oxygen is taken from the air, it goes without saying that everything will die, but this is exactly what’s happening in our rivers.”
Meanwhile a damning parliamentary report recently labelled the UK’s rivers as a dangerous ‘chemical cocktail’ of sewage, agricultural waste and plastic, with sewage pollution equating to everything that gets flushed down the toilet or washed down the drain and then released into the environment through sewer overflows.
But despite years of investment, sewage and agricultural pollution continues to plague rivers and the ocean with the result that the UK is now ranked last in Europe for its bathing water quality.
Next week Broad Haven will be staging Wales’ flagship ‘Paddle Out Protest’ in conjunction with Surfers Against Sewage’s national protest on May 17. The event is being coordinated by Lloyd as well as four other local SAS representatives, namely Ella Staden, Kate Beardsmore, Kate J and Kate Evans who are urging everyone who values the the ocean, lakes and rivers of Pembrokeshire to join them to make a stand for Pembrokeshire.
“A lot of local people have been impacted by sewage overspills, whether that’s by getting ill, not being able to do water activities or to take their families to the beach to enjoy the coastline,” Ella told The Herald.

“But there’s also a wider worry that our tourism industry may suffer as a result of unclean waters, as well, of course, the effect it’s having on the nature that makes this place such a special and wonderful place to live and visit.
“We’re urging every single person who cares about the water to come and join us on May 17, as this is a great opportunity to make it crystal clear to the government that we won’t stand it anymore.”
The event begins at midday with a drop-in placard making workshop and creative sessions at Sunshine Italian (recently rebranded as Rwts) on the seafront, which is suitable for all ages and is free to join.
A Beach Clean will take place at 1.30 pm followed by the main event – the Paddle Out Protest – which begins at 2.30 pm.
Sian Richardson, the founder of the global Bluetits movement and advocate for community cold-water bathing will give a short speech, followed by Sue Burton, Pembrokeshire’s Marine Special Area of Conservation Officer who will both underline the importance of clean oceans for underwater species, as well as for our own social needs.
A member of the Surfers Against Sewage national team will then lead everyone to paddle or walk out into the ocean – on surfboards, kayaks, bodyboards, SUPs, or to simply get feet wet in the shallows.
“The event is most definitely not just for surfers or cold water bathers but absolutely everyone who cares for the seas and the river that we have here in Pembrokeshire,” continued Ella.
“I’ve been bathing in the waters of Pembrokeshire ever since I was a child with the result that the coastline is something I’ve become very passionate about.
“It’s important that the community comes together to show its support for a charity that is fighting extremely hard to protect our oceans and make sure our Blue Flag Beaches remain a safe place to surf and bathe.The more people who can join us on May 17 the better.”
After the Paddle Out protest, an after-party at Sunshine Italian (Rwts) will start at 4 pm, with huge discounts for those who joined the protest. Attendees can enjoy live music from 5 pm and a DJ from 6 pm, as well as a barbecue, local drinks and pizza. Special discount rates have kindly been offered by the business in support of the charity and the local water community.
“Surfers Against Sewage,which was founded over 30 years ago, is now much more than just surfers, and about much more than just sewage,” concluded Lloyd.
“It campaigns against all forms of ocean pollutants and puts pressure on governments and MPs to hold water companies to account for the damage they are causing.
“We urge as many people as possible to join us at Broad Haven on May 17 to continue our fight for the future of the seas and the waters around Pembrokeshire.”

Climate
Fishguard ‘battery box’ scheme near school refused
PLANNERS have refused a Pembrokeshire ‘battery box’ electricity storage unit near a Pembrokeshire town school, which has seen local objections including fears of a potential risk to nearby school children.
In an application recommended for approval at the December meeting of Pembrokeshire County Council’s planning committee, AMP Clean Energy sought permission for a micro energy storage project on land at Fishguard Leisure Centre Car Park, near Ysgol Bro Gwaun.
The application had previously been recommended for approval at the November meeting, but a decision was deferred pending a site visit.
The scheme is one of a number of similar applications by AMP, either registered or approved under delegated planning powers by officers.
The battery boxes import electricity from the local electricity network when demand for electricity is low or when there are high levels of renewable energy available, exporting it back during periods of high demand to help address grid reliability issues; each giving the potential to power 200 homes for four hours.
The Fishguard scheme, which has seen objections from the town council and members of the public, was before committee at the request of the local member, Cllr Pat Davies.
Fishguard and Goodwick Town Council objected to the proposal on grounds including visual impact, and the location being near the school.
An officer report said the scheme would be well screened by a Paladin Fence, with a need to be sited close to an existing substation.
Speaking at the December meeting, Ben Wallace of AMP Clean Energy conceded the boxes were “not things of beauty” before addressing previously raised concerns of any potential fire risk, saying that “in the incredibly unlikely” event of a fire, the system would contain it for up to two hours, giving “plenty of time” for it to be extinguished, an alarm immediately sounding, with the fire service raising no concerns.
“These are fundamentally safe, the technology is not new,” he said, comparing them to such batteries in phones and laptops.
One of the three objectors at the meeting raised concerns of the proximity to homes and the school, describing it as “an unsafe, unsustainable and unnecessary location,” with Cllr Jim Morgan of Fishguard Town Council, who had previously raised concerns of the “nightmare scenario” of a fire as children were leaving the school, also voicing similar issues.
Local county councillor Pat Davies, who had spoken at the previous meeting stressing she was not against the technology, just the location and the potential risk to pupils, said the siting would be “a visual intrusion,” with the school having many concerns about the scheme, adding it had been “brought forward without any dialogue of consultation with the school”.
Cllr Davies added: “It is unacceptable that a micro-storage unit should be proposed in this area; someone somewhere has got it wrong.”
Following a lengthy debate, committee chair Cllr Mark Carter proposed going against officers in refusing the scheme; members unanimously refusing the application.
Climate
Fears Sageston wind turbine scheme could affect bats
AN APPLICATION for a wind turbine nearly 250 foot high on the road to Tenby, recommended to be turned down due to a lack of information on how it could affect bats, has been put on hold.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Constantine Wind Energy Ltd sought permission for a 76-metre-high wind turbine at Summerton Farm, Sageston.
Back in 2024, an application to replace a current 60.5m high turbine on the site with one up to 90 metres, or just under 300 foot, at the site was refused on the grounds its height and scale would have a detrimental impact on the visual amenity of the locality, with the additional clause of failing to comply with supplementary guidance.
A report for committee members on the latest application says the smaller turbine than previously proposed, representing a 16-metre increase in height from a previously granted turbine “would not be sufficient for it to become an overbearing feature in the landscape,” with no objections from either the Council Landscape Officer or Natural Resources Wales.
However, concerns were raised by the council ecologist that the applicant’s Preliminary Ecological Appraisal Report was incomplete.
“The Council Ecologist questions why the response received in relation to myotis bat records were not included within the initial PEA. As such, he considers that the PEA does not present enough information on the possible presence of bats within the application site area.
“Whilst there may be negligible foraging and commuting potential, there are records of foraging on grassland within two kilometres which have positive identification of myotis bat foraging, along with greater and lesser horseshoe bat foraging. He also notes that the application site is in close proximity to a wooded area.”
It was recommended for refusal on the grounds that appraisal report, and technical note, “do not adequately address the impact of the proposed wind turbine on bat activity in the area”.
At the committee meeting, members heard the scheme had been temporarily withdrawn to deal with issues raised, the application expected to return to a future meeting.
Business
Pembrokeshire’s Puffin Produce a winner at British Potato Awards 2025
PEMBROKEHIRE-BASED Puffin Produce, Wales’ leading supplier of fresh root vegetables, has been named winner of the Best Environmental/Sustainability Initiative at the prestigious British Potato Awards 2025.
The judges recognised the company’s whole-system approach that combines ambitious long-term targets with practical, measurable action across its grower network and operations.
A sector-leading grower scheme Launched in winter 2024, the ‘Sustainable Spuds’ programme is already regarded as one of the most progressive grower incentive frameworks in UK agriculture. It rewards farmers with premium payments for verifiable improvements in nutrient efficiency, energy use, soil health, biodiversity and emissions reduction. Covering the entire crop cycle, the scheme is designed to drive rapid on-farm change while remaining commercially viable.
ROOT ZERO – the UK’s first carbon-neutral certified potato Since its 2021 launch, the ROOT ZERO brand has targeted a 51% reduction in carbon intensity per kilo by 2030. Progress is ahead of schedule. The potatoes are packed in 100% plastic-free, compostable and recyclable packaging, while 0.5p from every pack sold is donated to the Bumblebee Conservation Trust. Consumer-facing campaigns also promote low-energy cooking and food-waste reduction.
Verified science-based targets and rapid decarbonisation
Through the Science Based Targets initiative (SBTi), Puffin Produce has committed to cutting Scope 1 & 2 emissions by 46% by 2030 and achieving at least a 90% reduction across all scopes by 2040. Since baseline measurements in 2019:
- Operational emissions are already down 30%
- 2 MW of rooftop solar panels (covering 6,000 m²) now generate 100% of summer electricity demand, saving 2.4 tonnes of CO₂e daily
- Winter power is purchased from guaranteed zero-carbon sources
- Transition away from fossil fuels continues at pace
Zero waste ambition delivered early
Puffin signed the Courtauld 2030 pledge in 2015 to halve food waste by 2030. The company exceeded that target five years early, achieving a 57% reduction despite growing production volumes. Rigorous crop utilisation and technology investments ensure almost every potato grown reaches a plate.
As a Leading Food Partner for FareShare Cymru, Puffin has now helped provide the equivalent of two million meals through its ‘Surplus with Purpose’ programme.
Landscape-scale collaboration In 2025 Puffin co-founded the Wales Landscape Enterprise Network (LENs) – a farmer-led, business-backed model for stacking private and public funding to deliver nature-based solutions. Early results from the first LENs projects in potato-growing catchments are striking:
- 150+ acres of habitat and soil-health enhancements
- 25% average increase in five key wildlife indicator species
- 17% lower carbon emissions per tonne of potatoes
- 40 kg less nitrogen fertiliser per hectare – with no yield penalty
Emma Adams, Head of Sustainability at Puffin Produce, commented: “This award belongs to everyone in our supply chain – growers, team members and partners – who have turned ambition into action. Agriculture is complex, but it is also one of the most powerful tools we have to tackle the climate and nature crises. By working collaboratively and investing boldly, we’re proving that rapid, measurable progress is possible.”
Rooted in Pembrokeshire and sourcing ~80% of its produce from within 50 miles, Puffin Produce remains the only BRC AA+ accredited vegetable packing facility in Wales. It is the proud home of two Protected Geographical Indication (PGI) products – Pembrokeshire Early Potatoes and Welsh Leeks – and supplies major UK retailers and wholesalers all year round.
A standout example of Welsh food production leading the way to net zero and nature recovery.
Photo:
Emma Adams head of sustainability at Puffin Produce receiving the BP Award presented by Adrian Cunnington (L) and Jamie-Sutherland
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