Business
The Imperial Hotel reopens after stunning refurbishment
Tenby’s iconic seaside hotel restored to its former glory
THE IMPERIAL HOTEL in Tenby has reopened following a major refurbishment, restoring one of Wales’ best-loved coastal landmarks to its former splendour.
Now under the ownership of Crest Hotels Group, the Grade II-listed building has undergone a comprehensive transformation blending 19th-century heritage with contemporary luxury. With its position overlooking South Beach, the revamped hotel boasts redesigned rooms, a stylish new lounge, and the launch of a modern dining experience, Essence, offering sweeping views across Carmarthen Bay.
Crest Hotels acquired the property in 2024 and have since delivered what they describe as a “sensitive but ambitious” restoration. Every element of the upgrade respects the historic character of the building, while bringing it in line with today’s expectations for comfort and quality.

Tracy Webb, General Manager at the Imperial Hotel, said: “Crest Hotels has given this hotel what it deserves. The refurbishment is beautiful and will have a hugely positive impact on Tenby. With the new spa and gym opening next year, it will bring something a bit different to the town.”
All guest rooms have been redecorated in sea-inspired tones of blue and green, and now feature high-end fittings including Hansgrohe power showers, luxurious Sleepeezee beds, air conditioning, and high-speed internet. Substantial improvements have also been made to the bar, restaurant, and the hotel’s iconic seafront façade.
The new restaurant, Essence, champions Welsh produce and caters for both residents and visitors. The menu includes everything from small plates to three-course meals, with local ales, craft beers, and bespoke cocktails. The hotel is also dog-friendly, providing canine guests with dog biscuits while their owners enjoy complimentary Welsh cakes.
Tracy added: “The aim is for the Imperial to be as busy in winter as it is in summer. Tenby is such a special place — it means holidays, happiness, sunshine. South Beach has always been my favourite since childhood, so to work here with that view every day is amazing.”
Jason Hiley, Managing Director of Crest Hotels, said: “We want to reclaim the Imperial as the place to go in Tenby — a hotel that locals and visitors alike are proud of. It needed some tender loving care, and we’ve brought back the style and elegance it always deserved.”
Tenby remains one of Wales’ most popular holiday destinations, known for its colourful harbours, golden beaches, and rugged coastal walks. The Imperial Hotel offers a prime base for exploring the wider Pembrokeshire coast, including landmarks such as Carew Castle, Caldey Island, St David’s Cathedral, and the National Botanic Garden of Wales.
For more information or to book a stay, visit: www.imperialhoteltenby.co.uk
Business
Call for all-weather horse-riding arena in Lamphey refused
A CALL for an all-weather horse-riding arena and self-catering ‘pods’ near Pembrokeshire’s historic Lamphey Bishop’s Palace & Lamphey Court has been refused.
In an application to Pembrokeshire County Council, James White sought permission for a 20 by 40 metre all-weather turnout and horse-riding arena along with two accommodation pods at Lower Lamphey Park, The Ridgeway, Lamphey, near Pembroke.
The proposed site forms part of a walled garden and agricultural land to the south of Lower Lamphey Park under 500m from Scheduled Monument, Lamphey Bishop’s Palace, Lamphey and inside the boundaries of Registered Park and Garden, Lamphey Bishop’s Palace & Lamphey Court.
The walled garden is located approximately 75m to the south of Grade-II-Listed Buildings, Barn at Upper Lamphey Barn and Grade-II*-Listed Building, Four Mediaeval House at Upper Lamphey Park Farm.
The application was supported by local community council Lamphey, but Natural Resources Wales (NRW) raised concerns regarding the location of the proposal within a Marine Special Area of Conservation (SAC) catchment.
The council’s landscape officer – objected, saying there was an “under-representation of site features for the walled garden, lack of cultural appreciation of building and landscape qualities of the garden and lack of design input to the horse area”.
An officer report recommending refusal said an initial description in the application of the ‘pods’ being temporary had, by email from the applicant, being confirmed as not, being secured to the ground with waste connections, their intended use being self-catered units.
The application was refused on the grounds the pods would “result in an unjustified and harmful impact on the character and appearance of the open countryside,” and, due to the lack of a Heritage Impact Assessment (HIA) it is not possible to conclude that there would not be an adverse effect on the historic environment.
It was also refused for reasons including insufficient information provided to conclude that increases in nutrient inputs in the Pembrokeshire Marine SAC can be ruled out, and in the absence of an appropriate habitat and protected species survey “the proposal fails to demonstrate that the development would not adversely affect protected species, thereby reducing biodiversity”.
Business
Crwst bakery praised after award recognition
Cardigan café-bakery honoured in Artisan Bakery of the Year category at Welsh awards
CRWST in Cardigan has been recognised for excellence in the Artisan Bakery of the Year category at the Welsh Café and Bakery Awards 2026.
The popular bakery shared the news with customers this week, saying the recognition was a proud moment for the business and its team.

Crwst paid tribute to its bakers, praising their hard work and consistency in producing bread and baked goods each day while also developing new products, including its croissants.
The business also thanked its loyal customers for their continued support, from those queuing up and sitting in to those taking food away and returning again and again.
In a message posted online, the team said the support of customers had played a major part in the bakery’s success.
Crwst added its thanks in Welsh, saying: “Diolch.”
The announcement was accompanied by what the bakery described as an “oldie but goldie” group photograph of the team.

Business
Pembroke Dock Pennar housing scheme refused due to nitrates
PLANS for a housing development on the edge of Pembroke Dock have been turned down in part due to the ongoing issue of nitrates guidance which has “essentially placed a moratorium on certain types of development” in the county.
In an application to Pembrokeshire County Council, R Keeble through agent CFW Architects Ltd sought permission for a development of five new homes on land off Nelson Street, Pennar, Pembroke Dock.
The application was supported by Pembroke Dock Town Council’s planning committee.
In their report planning officers said the applicant has failed to provide a completed unilateral undertaking to secure the necessary contributions towards local needs affordable housing.
Welsh Water Dwr Cymru suggested a delay if approval was given: “The proposed development would drain to Pembroke Dock Waste water Treatment Works which is currently failing to comply with the 95 per cent quartile for its flow passed forward (FPF) performance.
“However, a scheme is planned for completion by December 31, 2026,” suggesting: “No buildings on the application site shall be brought into beneficial use earlier than December 31, 2026, unless the scheme at the Waste Water Treatment Works, into which the development shall drain, has been completed and written confirmation of this has been issued by the local planning authority.”
A preliminary risk assessment in respect of potential contamination has been submitted with this application, Natural Resources Wales (NRW) has recommended a condition for further investigative work in the event contamination is found.
The officer report adds: “The proposed development would result in an increase in nitrogen discharges draining into the Milford Haven Inner waterbody of the Pembrokeshire Marine Special Area of Conservation (SAC) where features are known to be in unfavourable condition due to current evidence of both chemical and biological failure.
“The application fails to secure appropriate mitigation and contains insufficient information to demonstrate that the proposed development would achieve nutrient neutrality for nitrogen. Accordingly, it cannot be demonstrated that the proposed development would not lead to further deterioration of water quality.
“A conclusion of no adverse effect on the integrity of the Pembrokeshire Marine SAC cannot therefore be drawn.”
The application was refused on the grounds of the local needs affordable housing contribution and the potential impact on the Milford Haven Inner waterbody of the Pembrokeshire Marine Special Area of Conservation.
Late last year Pembrokeshire County Council, in a letter to Welsh Government, raised the authority’s “great concern over Natural Resources Wales’ recent river nitrates guidance in relation to development, and the serious effects this is having”.
It said: “As you are aware, it has essentially placed a moratorium on certain types of development in Pembrokeshire, a situation with no quick or obvious way out.”
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