Community
Work of mental illness charities highlighted

Local philanthropist: Mental health issues given a financial boost
A LOCAL Milford campaigner, and Philanthropist, is donating his own money to raise awareness of mental health issues, and the support that is available for those out there who may need it. Hywel Davies has been placing adverts in the local press not funded by the local health charities. The Herald spoke exclusively with Mr Davies, who explained for whom the adverts are intended: “They are for the community to raise awareness of mental health charities and groups that are available for those that have, or have had, mental problems and/ or mental disabilities in the county. I am a volunteer and a year ago I was approached by the late Susan Evans, of Hakin and Mind, to put an advert in the Pembrokeshire Herald so people are aware of what’s available in the County.
I was labelled myself by psychiatrists as having a ‘schizoeffective’ disorder in 1983, and I am chair of ‘Hearing Voices Network Cymru’. Traditionally there is stigma and discrimination surrounding mental health. Help is available and you don’t have to feel alone. There are people available to provide fellowship, companionship, hope and inspiration, so that you can fulfil your potential.
Pembrokeshire Mind is very busy, and at least 25 people come to the Haverfordwest branch daily which is a good response. I also want to target the advertisements in those months when the evenings are dark and the weather is cold, at times when people are more likely to feel depressed and run down, in November, December and January.” He went on to discuss the issue of mental health and people’s awareness of the illness, and what support is available in Pembrokeshire.
“I don’t think enough money is spent on mental health in Pembrokeshire – mental health is regarded as a ‘Cinderella surface’, that is to say it isn’t invested in as fully as it might be so the voluntary sector has to take the lead in raising awareness to combat the stigma and discrimination and what is available in Pembrokeshire.
The charities have websites and also offer fellowship and sometimes employment, and lead the service as a sensitive and humane service. There is also Frame, which is an excellent social award winning enterprise that employs more than 40 people who have had or have mental health problems. There are also paid staff connected to Mind Pembrokeshire. I think that people who hear a voice or voices, that are inaudible to others, are saints, prophets, geniuses etc. or at least have the potential to be, and people who have had or have mental health problems have this potential too, and have something to contribute.
Traditionally, these people are misunderstood or feared. For example, I am a retired teacher and lecturer of Spanish, and between 1987 and 1996 I taught Spanish in Pembrokeshire and contributed positively to the community.” The Herald asked if there should be more education made available for people to understand about mental health, perhaps at school level, to which he responded: “I think that would be a positive way forward to improve people’s emotional intelligence.”
Business
Harbwr Brewery plans for Saundersfoot Old Chemist pub
A FORMER Pembrokeshire county councillor who owns many hostelries in the county has submitted plans to the national park to rejuvenate a “tired” seaside pub.
In an application to Pembrokeshire Coast National Park, Mike Evans of Harbwr Brewery, a former county councillor and national park authority member, seeks a partly retrospective permission for works at the Old Chemist Inn, The Strand, Saundersfoot.
The works include proposed internal alterations to the basement and ground floor, a new rear balcony area to replace the existing one, improvements to front façade, a change of use of shop space to food/drink, and installation of seating booths in the rear garden.
It says the changes proposed will increase the number of staff employed to 15 full time and 10 part-time.
No objections to the proposal were raised by local community council Saundersfoot.
A supporting statement through agent David J P Morgan RIBA Architect, says the 19th Century pub “has endured many alterations during its lifetime and at present it needs improvements to echo the recent upgrading of the village, both in the general tourism support facilities, as well as the new innovative harbour development,” with the appearance and interior facilities “tired” and needing “works both inside and outside to enable the inn to achieve and provide the high levels of cuisine and facilities now expected”.
It says: “The Inn has been purchased by a local company who have a number of establishments within Saundersfoot and Tenby. The company is owned by local people, they use local produce, they employ local labour and work actively with local communities to achieve the high standards expected.
“The proposals include internal alterations to the internal layout of basement and ground floor which will improve bar, kitchen and food facilities and allow a much more varied menu including lots of local produce and locally caught seafood dishes. New toilet facilities will be provided on both levels to cater for the increase in visitors to the Inn.”
It adds: “The applicant has recently purchased the small retail unit on the ground floor. This was a single room, situated in between the two entrances into the Inn and with its own entrance door from the street.
“The current proposals include integrating this unit into the public house bar area and consequently the application includes a change of use from retail to the serving of food and drink.”
It goes on to say: “The rear ‘beer garden’ will be improved to allow more space and comfortable seating areas.
“The applicant is well known for the extensive use of external plotted plants in open areas at their establishments and the garden area will give the opportunity of using such to soften the garden area whilst giving greater habitat opportunities for birds and insects.”
There were initial objections from the Park’s buildings conservation officer to some of the parts of the design, a 2025 application being withdrawn early that year; amended plans being later submitted.
The application will be considered by park planners at a later date.
Business
Calls for award-winning Pembrokeshire sauna to be permanent
CALLS to allow the permanent siting of an award-winning Pembrokeshire seaside village outdoor sauna, which has been featured in the national press, have been submitted to the national park.
Back in June 2024, a temporary two-year permission for a mobile wood-fired sauna at Saundersfoot harbour was granted by Pembrokeshire Coast National Park’s development management committee.
Since then, a further application by Kerry Evans of Hwyl Outdoor Sauna to make the siting permanent has been submitted to national park planners.
A supporting statement says, since its introduction the sauna has “become a popular and valued amenity for both residents and visitors, offering a space focussed on health, wellbeing and community connection”.
It went on to say: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot,” adding: “Hwyl Outdoor Sauna has received positive attention in regional and national press helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.
“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.
“Hwyl Outdoor Sauna has been featured in two books on the best saunas in the UK.
“The business has also been recognised through tourism and hospitality awards, further demonstrating the quality of the experience provided and the positive contribution it makes to the local visitor offer.”

Back in February, the business, set up by former superyacht worker and mum-of-two Kerry won Sauna of the Year 2026/27 at the Wales Prestige Awards.
At the time Kerry said: “I could not be more proud of what I have achieved with Hwyl. I am so grateful to my wonderful team, who have made this journey not only possible but genuinely so much fun.”
Kerry ploughed a legacy from her beloved late father into the venture of a Pembrokeshire seafront sauna.
The application for allowing the sauna to be permanent added: “Through the Welsh Government I have been able to secure the funds to install a cold-water shower on Saundersfoot Harbour, which will be open year-round. This will be achieved via Hywel Outdoor Sauna and a weather proofing fund, from the Welsh Government. This facility has also a GoFundMe to raise the remaining costs.”
It concludes: “Hwyl Outdoor Sauna has established itself as a valued wellbeing facility that benefits both residents and visitors. It enhances the amenities available in Saundersfoot, supports the local economy by encouraging additional visitor activity, and contributes positively to the community through charitable support and engagement.
“The permanent siting of the sauna would allow this successful local small business to continue operating and provide these benefits to the village in a stable and sustainable way.”
The application for a permanent facility will be considered by park planners at a later date.
Community
Motorcyclists targeted in Easter safety crackdown
DYFED-POWYS POLICE has launched Operation Apex ahead of the Easter Bank Holiday, with officers stepping up efforts to keep motorcyclists safe on roads across the region.
The force says more riders are expected to take to the roads over the long weekend, prompting increased patrols, targeted enforcement on routes considered high-risk, and engagement with bikers at key locations.
Police are urging riders to take extra care by keeping their speed down on corners, watching carefully for other road users, and treating rural roads with caution, as conditions can change quickly and surfaces are often less predictable.
As part of the operation, motorcyclists are also being encouraged to sign up for a BikeSafe workshop. The police-led initiative offers expert advice as well as an observed ride aimed at helping bikers improve their skills and confidence on the road.
Officers are also reminding riders to carry out basic safety checks before setting off, particularly if their motorbike has not been used for some time. Tyres, brakes, lights, chain condition, oil and fuel levels should all be checked before any journey.
The warning comes as recent wet weather has left some road surfaces badly damaged, with potholes posing an extra hazard. Police also noted that while spring temperatures are improving, chilly mornings can still bring frost or icy patches in places, alongside the usual unpredictability of Welsh weather.
Dyfed-Powys Police said riders should enjoy the Easter weekend, but make safety and getting home safely their top priority.
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