News
From Haverfordwest to Kentucky: Rob Edwards relaunches iconic US wrestling brand
THE ENTREPRENEUR behind Haverfordwest County AFC’s dramatic rise has now set his sights on the world of professional wrestling – by taking over one of America’s most iconic promotions.
Rob Edwards, who took control of the Pembrokeshire club in 2019 and steered it from the brink of collapse to European competition, has relaunched Ohio Valley Wrestling (OVW), the US-based promotion that helped launch the careers of John Cena, Batista, Brock Lesnar and Randy Orton.

Edwards’ London-based sports management company, MSM, has taken a controlling stake in OVW, which featured in the popular Netflix documentary Wrestlers. He plans to transform the promotion into what he calls the world’s “top independent wrestling company.”
It marks an ambitious new chapter for Edwards, whose story began not with a sports background but with a wine business. Speaking to reporters this week, Edwards said the journey began during lockdown, when he was questioning the future of his company and clicked on a listing for a semi-professional Welsh football club – one with no staff, no players under contract, and gates under 100.
Six weeks later, he owned Haverfordwest County.
The club has since become one of Welsh football’s most compelling success stories. It reached its highest league position in 20 years, secured its first-ever European win in 2023, and qualified again for Europe this year. The club’s academy also claimed the FAW Youth Cup and a place in the UEFA Youth League.
Now, Edwards is applying the same strategy in Kentucky.
He told the Herald: “It’s completely surreal. But it all comes from the same place. I’m obsessed with sport and the positive impact it can have on people’s lives. With OVW, I saw the same raw potential that Haverfordwest had when I first took over.”
Under Edwards’ leadership, OVW has already begun to change. A fan-first strategy has been introduced, a new leadership team put in place, and surveys rolled out to reconnect the brand with its audience.
“There’s something visceral about live wrestling,” Edwards said. “The energy, the storytelling, the crowd – it’s all there. But OVW needed a new identity and a fresh plan. That’s what we’re building.”
Comparisons have been drawn with the Hollywood-backed revival of Wrexham AFC, but Edwards is quick to distance himself from the celebrity-driven model.
“I was the first Rob to buy a football club in Wales,” he joked. “But we’re not Wrexham, and I’m not famous. This isn’t about nostalgia or cameras. It’s about real people, grassroots passion, and creating a lasting legacy through sport.”
Edwards says MSM’s long-term vision is to own five to seven clubs across different sports – each rooted in its community, with strong commercial backing. OVW, he says, is a cornerstone of that plan.
“We’re not just bringing OVW back,” he said. “We want to show the world what modern wrestling can be – and build something that lasts.”
News
Reform attacks Plaid on spending and immigration ahead of Senedd poll
Party claims Plaid’s plans would strain public finances and increase pressure on services, while rivals insist Wales needs a different approach for Wales
REFORM UK has stepped up its attack on Plaid Cymru ahead of the Senedd election, accusing the party of making unaffordable spending promises and warning that its approach to migration would place further pressure on already stretched public services.
The criticism comes as the election campaign intensifies before polling day on Thursday, May 7, with Reform seeking to draw a sharp dividing line between itself and Plaid on both the economy and immigration.
Reform candidate Llyr Powell said Plaid was offering “fantasy economics”, pointing to analysis from the Institute for Fiscal Studies which said the party’s manifesto contained important question marks over how some of its commitments would be funded. The IFS warned that, with the Welsh budget already expected to be under strain, delivering Plaid’s plans could mean deeper cuts to unprotected services or increases in devolved taxes.
Mr Powell said: “This is exactly the kind of politics people are fed up with — big promises, no plan. The independent experts are clear: Plaid’s numbers simply do not add up.
“Families across Wales are already struggling with the cost of living. The last thing they need is a government quietly hiking taxes to cover unfunded promises.”
Reform Wales leader Dan Thomas also attacked Plaid over migration, claiming the party’s stance would add to pressures on housing, schools and the NHS.
He said: “Here in Wales we have a health crisis, an education crisis and a housing crisis.
“The last thing we need is a surge in immigration adding further pressure on hospitals, schools and communities.
“Vote Reform on May 7 to stop Plaid’s immigration surge.”
Plaid Cymru, however, has presented its manifesto as a programme for “real hope for the future of Wales”, with Rhun ap Iorwerth saying the party is offering renewal, practical action and a new direction for the country.
The party’s platform focuses heavily on health, childcare, education and economic development, arguing that Wales needs new leadership, new energy and new ideas after years of Labour-led government.
On migration, the wider Welsh Government position has been that international recruitment remains necessary in some sectors. Ministers have previously said that while domestic skills investment remains vital, international recruitment is still an important part of workforce strategy in the short to medium term.
That means the issue is likely to become an increasingly prominent dividing line in the run-up to polling day, with Reform arguing for a tougher stance while Plaid and others continue to frame migration as part of a broader workforce and economic challenge facing Wales.
Community
Lauren Clewes begins trainee solicitor role at Eaton-Evans and Morris
Pembrokeshire law firm confirms internal promotion after Lauren joined the business as a paralegal in 2024
LAUREN CLEWES has been promoted to trainee solicitor at Eaton-Evans and Morris Solicitors.
Lauren joined the firm in 2024 as a paralegal, working first with Helen Hodges and later with Pauline Mainwaring. Over the coming months, she will work alongside the firm’s fee earners across all departments as part of her training.
Sean Dyer, one of the firm’s directors (pictured), offered his congratulations on her promotion.
News
Emergency response after person enters water at Milford Haven marina
Casualty recovered as police, coastguard and lifeboat crews attend
A MAJOR emergency response was launched at Milford Marina in Milford Haven on Sunday (Apr 12) after a person was reported to have entered the water.
Police, ambulance crews, HM Coastguard and lifeboat teams were called to the scene at Milford Docks shortly after 1:00pm.
The casualty was recovered from the water by emergency services. However, at the time of publication, their condition has not been confirmed.
Eyewitnesses described a significant multi-agency presence, with crews working together in a coordinated rescue operation.
The Herald understands that the incident prompted a rapid response from all emergency services in the area.
No further details have yet been released regarding the circumstances surrounding the incident.

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