Business
Wales sees strong growth in town centre footfall as spring weather gets shoppers out

TOWN centres across the UK, including in Wales, have experienced a notable rise in visitor numbers, driven by improved weather and growing consumer confidence.
According to the latest Town Centre Visitor Report by Place Informatics, the UK’s leading authority on visitor behaviour analytics, average footfall across town centres increased by 3.92% in April 2025 compared to the same month last year. Every UK region recorded year-on-year growth, indicating steady recovery and renewed public interest in local high streets.
Footfall is also up by 1.72% year-to-date, suggesting a sustained upward trend as inflation stabilises and regeneration efforts take hold. Analysts say that the drier spring weather in 2025—after an unusually wet season in 2024—has encouraged more people to spend time outdoors, supporting local economies.
Drawing on data from over 2,300 town centres, retail hubs, and tourist destinations, the report offers a comprehensive view of how footfall is rebounding across the country.
- April 2025 regional footfall trends:
- Northern Ireland led with a 5.29% year-on-year increase.
- London followed closely at 4.97%.
- Wales posted a strong 4.47% rise.
The West Midlands (+4.19%), East Midlands (+4.16%), and South East (+3.68%) also performed above the national average.
More modest but positive growth was seen in the North East (+3.63%), Scotland (+3.31%), North West (+3.22%), South West (+3.08%), and Yorkshire and the Humber (+2.95%).
The increase is attributed to a combination of factors: improved weather, stabilising prices, local regeneration initiatives, and higher consumer engagement. Councils and local partnerships have also helped by organising seasonal events, promoting independent businesses, and investing in revitalisation schemes.
Clive Hall, CEO of Place Informatics, said:
“It’s reassuring to see footfall rising across every UK region in April, with a healthy 1.72% year-to-date growth. This trend signals growing consumer confidence and stronger engagement with local communities. Councils, BIDs and local businesses can take heart and build on this positive momentum.”
As the summer season approaches, Place Informatics says it will continue supporting local authorities and businesses with data-driven insights to guide recovery and long-term planning.
The full April 2025 Town Centre Visitor Report is available at: www.placeinformatics.com
Business
New offshore wind action plan promises major boost for west Wales economy

Welsh Government aims to unlock £4.8bn opportunity for local businesses and ports
A NEW action plan from the Welsh Government aims to turn Wales’ offshore wind potential into a major economic driver — with significant benefits expected for Pembrokeshire.
The Offshore Wind Task and Finish Group Action Plan, published on Tuesday (May 24), outlines how more than 15GW of offshore wind power could be harnessed from Welsh waters — with floating wind in the Celtic Sea at the heart of the proposals.
The plan follows the recent announcement that two companies have been awarded rights to develop 3GW of floating wind farms in the Celtic Sea. The Crown Estate has also confirmed a third site will be leased, bringing the total capacity to 4.5GW.
This area lies directly off the Pembrokeshire coast, and local infrastructure — particularly the port at Milford Haven — is expected to play a key role in the rollout.
The plan includes a dedicated Welsh Ports Prospectus to highlight investment opportunities and attract large engineering contractors to anchor supply chain activity locally. With proper support, Milford Haven and Port Talbot are seen as crucial sites for manufacturing, assembly, and servicing.
Ajai Ahluwalia, Head of Supply Chain for RenewableUK, said: “Over the next decade alone, £32 billion in economic value is at stake, including a £4.8 billion opportunity for Welsh businesses and more than 3,000 skilled jobs.
“To unlock that value, we must now move swiftly from planning to delivery — and industry stands ready to work with government to make it happen.”
The action plan also calls for stronger planning frameworks, long-term leasing visibility, and a dedicated Welsh Government team to oversee delivery.
Pembrokeshire Council has previously supported renewable energy expansion at Pembroke Dock and Milford Haven, and local leaders are expected to press for further investment in skills and infrastructure to ensure the county shares fully in the benefits of the green energy transition.
Business
Mind the gap: Welsh employers and Gen Z out of sync on skills

New report reveals Wales has the UK’s highest skills shortage – but young people are ready to step up
A MAJOR new report by The Open University has revealed a growing disconnect between Welsh employers and the next generation of workers, potentially undermining efforts to tackle the country’s persistent skills shortages.
The Business Barometer 2025: Skills for today and tomorrow surveyed over 2,000 business leaders and 1,000 Gen Z adults across the UK — including 139 employers and 80 young people under 25 in Wales. It found that 58% of Welsh organisations are currently experiencing a skills shortage — the highest of all UK nations.
Yet despite this, only 31% of those employers have specific initiatives in place to recruit, retain or train under-25s.
Gen Z ready to respond — but need support
Encouragingly, over half (54%) of young people surveyed in Wales are aware of the national skills gap and are actively considering it in their career planning:
- 73% are choosing careers based on areas of high demand
- 66% say they would stay longer with employers who offer training and development
However, the report suggests that this willingness is not being met with sufficient guidance or opportunity — especially in fast-growing areas such as artificial intelligence (AI), digital, and green skills.
While 58% of Welsh Gen Z respondents say they are interested or already working in AI, one in five Welsh employers report lacking confidence in their ability to deliver AI strategies due to talent shortages.
Call for action on training and inclusion
Dr Scott McKenzie, Assistant Director for Learning, Skills and Innovation at The Open University in Wales, said: “The data is clear: there’s a mismatch between employer intentions and practical action. But there’s also a real opportunity. Welsh organisations can bridge the gap by developing structured skills plans, investing in flexible learning, and opening pathways to a more diverse talent pool. Those who act now will be the ones best placed to thrive in the future.”
Baroness Martha Lane Fox CBE, Chancellor of The Open University, added: “Young people are motivated, digitally savvy and want to contribute. Employers must meet that energy with training pathways and real opportunities. Waiting for skills to arrive is no longer enough — smart organisations will build them proactively.”
Diversity still lagging behind
While 80% of Welsh employers say equality, diversity and inclusion (ED&I) is important to their organisation, 25% admit to having no initiatives in place for underrepresented groups such as returners, career changers, or people with disabilities and neurodivergences.
This is seen as a missed opportunity to reduce economic inactivity and broaden the talent pipeline — especially in sectors where workforce shortages are most acute.
Skills shortage set to worsen
The Business Barometer, now in its ninth year, shows the issue is far from easing. In Wales:
- 38% of employers expect the skills gap to worsen over the next five years
- 60% say shortages are increasing workloads on existing staff
- 43% report reduced productivity
- 37% have scaled back growth plans
- 20% fear they won’t be able to meet their AI ambitions by 2030
Yet, despite these pressures, only 36% of Welsh employers have a formal skills plan in place. And while training is proven to aid staff retention, 30% say they hesitate to invest in staff development for fear employees will leave.
Full report and recommendations available at: https://business.open.ac.uk/business-barometer
Business
Senedd election candidates challenged to double apprenticeship funding

AN ORGANISATION representing training providers across Wales is calling on allpolitical parties and2026 Senedd election candidates to commit to doubling investment in apprenticeships to support 200,000 apprentices over the next Senedd term.
Launched today (June 24), the National Training Federation for Wales (NTFW) ‘Manifesto for Apprenticeships: Building a Skills First Economy for Wales’ seeks to “build a Wales that thrives on skills, opportunity and ambition for everyone.”
According to the Centre for Economics and Business Research, doubling the investment in apprenticeships over the next Senedd term could generate an extra £3.4 billion in additional lifetime earnings for people in Wales over the next 30 years.
“Apprenticeships are not just a pathway to employment; they are the backbone of a prosperous Welsh economy, equipping people across all backgrounds with hands-on skills tailored to the needs of our industries,” says the NTFW manifesto.
“Investing in apprenticeships is an investment in people and in the future of Wales. With fair funding, inclusive access and strong partnerships, apprenticeships can help power a more equal, skilled and resilient nation.
“NTFW urges all Senedd candidates and political parties to commit to this vision. Let’s build a Wales that thrives on skills, opportunity and ambition for everyone.”
Collaboration is a key word throughout the manifesto, as the NTFW seeks to work in partnership with the Welsh Government, Medr, training providers, employers, learners, the Federation of Small Businesses (FSB), Confederation of British Industry (CBI) and the Coleg Cymraeg Cenedlaethol.
“By collaborating closely with Medr, we can ensure apprenticeship programmes are responsive, innovative and aligned with emerging industry needs,” states the manifesto.
“By working together, we can shape apprenticeship programmes that directly address skills gaps, boost productivity and support economic diversification.”
The NTFW commits to providing equal access to qualifications delivered through the medium of Welsh or bilingually and calls on the next Welsh Government to prioritise mental health and wellbeing support services for apprentices.
The manifesto calls on the next Welsh Government to restore money cut from the apprenticeship budget last year and tointroduce long-term, sustainable funding that offers equity with other forms of post-16 education.
It says apprenticeships must be placed at the heart of government policy and calls for a vocational skills strategy, developed in partnership with providers, to determine what is needed to maximise opportunities.
The manifesto also calls for:
- a skills system that speaks to the aspirations of a Welsh economy.
- people of all ages and backgrounds to be able to retrain or upskill through apprenticeships, driving social mobility and inclusive growth.
- increased funding for apprenticeships in growing sectors, such as green energy, digital innovation and healthcare, to future-proof Wales’s workforce.
- Apprenticeship opportunities in every part of Wales to support local economies, reduce inequalities and empower communities.
Speakers at the launch, held at St. David’s Hotel, Cardiff Bay, were NTFW chair John Nash, strategic director Lisa Mytton, FSB Head of Wales, Ben Cottam, Coleg Cymraeg Cenedlaethol chief executive, Ioan Matthews, and Cavendish Cymru director Nerys Evans.
Lisa Mytton, NTFW strategic director, said: “We have launched this manifesto to set out what we expect an incoming Welsh Government to prioritise in their policies and skills strategy to boost the economy of Wales.
“Our mandate to the next government is to ensure that increased investment is available for apprenticeships. We are seeking that commitment from all candidates running for the next Senedd election.”
John Nash, chairman of NTFW, added: “This is an unprecedented moment. We have created an ambitious Manifesto for Apprenticeships that should be essential reading for every Senedd candidate.
“We are seeking a commitment from all political parties that apprenticeships will be at the heart of future Wesh Government policies to grow a prosperous and resilient Welsh economy with a highly skilled workforce.”
Picture caption:
NTFW wants investment in apprenticeships to double to support 200,000 apprentices over the next Senedd term.
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