Farming

Pembrokeshire farmers hit out at rise in cheap meat imports

Published

4 weeks ago

June 12, 2025

Local producers warn of betrayal as supermarkets turn to foreign suppliers

PEMBROKESHIRE farmers have voiced alarm at a growing trend among major UK supermarkets to stock cheap imported chicken and beef—warning that it threatens the future of local agriculture.

The National Farmers’ Union (NFU) has confirmed that chicken from Poland, beef from Uruguay and steak from Australia are increasingly appearing on supermarket shelves, often at prices undercutting British produce by up to 20%.

One of the most high-profile retailers involved is Morrisons, which is now selling raw Polish chicken in its poultry aisles. Polish farms allow higher stocking densities—up to 39kg per square metre—compared with the UK limit of 30kg, making it cheaper to produce, but raising concerns about welfare standards.

Morrisons has also started selling Australian sirloin steak, which, according to the NFU, has been made possible by the controversial trade deal brokered by Liz Truss. Australian meat is often produced in feedlots, and is rated ‘D’ for animal welfare by the RSPCA, compared with the UK’s ‘B’ grade.

Despite the supermarket’s public commitment to British farmers—including sponsoring the hit TV series Clarkson’s Farm—many local producers feel this latest move undermines their trust.

Tim Farron MP, Liberal Democrat spokesperson on the environment, said: “This is appalling from Morrisons. They seek kudos for supporting UK agriculture while quietly switching to lower-standard imports.”

ASDA has also joined the shift, offering Uruguayan sirloin and ribeye steaks at around £22-£23 per kilo—roughly 20% cheaper than British beef. Sainsbury’s, meanwhile, is stocking wagyu beef from New Zealand, although it claims this accounts for only 0.1% of its overall beef range.

Stuart Roberts, a Hertfordshire beef and cereal farmer, called the move a “huge betrayal of UK family farms.”

Locally, the impact could be devastating. Pembrokeshire’s agricultural economy remains heavily dependent on beef and poultry production. Local farmers have spent years investing in higher welfare standards, including reduced antibiotic use and lower poultry stocking rates, which come at a financial cost.

Speaking to The Pembrokeshire Herald, an NFU Cymru spokesperson said: “We’re deeply concerned about the impact this will have on Welsh farmers. It’s vital that retailers maintain their commitments to homegrown produce, especially at a time when farming is facing pressures from every angle—rising costs, subsidy uncertainty, and climate volatility.”

David Barton, NFU Livestock Board chair, added: “When supermarkets abandon British meat in favour of lower-standard imports, they not only erode trust—they damage long-standing supply chains built on quality and sustainability.”

Retailers claim they are responding to customer demand for cheaper options. Beef prices have surged more than 40% in the past year, with the Agriculture and Horticulture Development Board (AHDB) warning of a 5% fall in UK beef production in 2025 due to declining profitability and subsidy cuts.

Supermarket statements

A Morrisons spokesperson said: “We remain 100% British on all our meat counters. We are trialling some imported meat from trusted suppliers to offer value during seasonal fluctuations. We are still the single biggest supermarket customer of British farming and remain committed to increasing overall British meat volumes.”

ASDA and Sainsbury’s made similar claims, emphasising transparency and labelling, while insisting the majority of their meat remains UK or Irish sourced.

Call for response

Are you a Pembrokeshire farmer affected by this? Get in touch with our newsroom: call 01646 454545

Farming

Huw Jones sets new British shearing record in Machynlleth

Published

4 hours ago

July 10, 2025

Tom Sinclair

Hundreds gather to witness 663 ewes shorn in eight hours

A WELSH shearer has smashed the British record for the most ewes shorn in eight hours during a remarkable solo attempt in Mid Wales.

Huw Jones, aged 27, from Machynlleth, set a new British 8-Hour Solo Ewe Shearing Record on Saturday (July 6), shearing 663 ewes at Hendreseifion farm — eclipsing the previous record of 539 held by Martin Howlett.

The event began at 7:00am and concluded at 5:00pm, with hundreds of spectators present to support and cheer Jones on as he worked with extraordinary speed and precision. The site also holds local significance, being where Meirion Evans achieved a shearing record 12 months ago.

Speaking after the attempt, a visibly exhausted but elated Jones said: “Today has been an amazing day. Thank you to everyone who has helped me achieve what I have here today. Records like this are never just about the shearer — they’re a team effort. I couldn’t have done it without all of you.”

He also paid tribute to his family, saying: “My family has always supported me in everything I’ve done. I want to especially mention my grandad, who is sadly no longer with us. He was the one who started me shearing, and I hope he’s looking down on me today.”

The day also raised funds for the Welsh Air Ambulance and Aberdyfi Search and Rescue — two charities close to the hearts of many in the local community.

Gareth Jones, Head of Member Engagement at British Wool, said: “On behalf of British Wool, we offer huge congratulations to Huw on this outstanding achievement. It was a display of high-quality shearing, and Huw should be immensely proud. We also acknowledge the tremendous effort of everyone behind the scenes who made the day possible.”

Farming

Technology and simple changes can boost Welsh farm profits

Published

1 day ago

July 9, 2025

Tom Sinclair

Study shows major savings possible without big spending

TECHNOLOGY has the potential to revolutionise Welsh farming – but new research suggests some farms could achieve similar savings by simply improving their daily routines.

That’s the conclusion of a recent study by Irish agricultural body Teagasc, which worked alongside Farming Connect in Wales to assess how technology and practical changes can increase efficiency on farms.

At a series of Farming Connect events held across Wales, experts told farmers that tweaking working practices – rather than investing in expensive gadgets – could offer huge returns.

“It’s often the smallest changes that make the biggest difference,” said Conor Hogan, who manages the People in Dairy programme at Teagasc. “Something as basic as how the day is structured, or how the milking parlour is staffed, can save hours every week.”

Big differences in working hours

One study involving 90 dairy farms showed a wide gap in the number of labour hours worked per cow per year – from 23.8 hours at the most efficient farms to 38.9 hours at the least.

This difference, Hogan said, equates to more than 2,000 hours a year – worth around £34,000 if costed at £15 an hour.

The most efficient farms followed a set routine each day, while less efficient ones were more haphazard – leading to longer working days and lower profits.

Low-cost changes can pay off

Other improvements suggested include:

Streamlining milking: Automating cluster removal (ACR) systems and installing exit gates that can be controlled remotely means one worker can manage the parlour, saving time and money.
Better calf feeding: Automatic feeders can increase efficiency by 20%, though Hogan warned that returns vary depending on existing systems.
Grazing infrastructure: Investing in basic trackways, fencing and water points can deliver rapid returns by reducing labour demands.

Be realistic about tech ROI

Although technology can be transformative, Hogan urged farmers to be cautious.

“Tech like heat detection collars can be as good as a skilled stockperson,” he said. “But if a farm already has excellent fertility rates, the return on investment may not justify the cost.”

He added that some benefits – such as better cow health or early detection of lameness – are harder to quantify but may shorten the payback period, especially with grants.

Case study: Rhodri Jones

Rhodri and Siwan Jones, who converted their family sheep and beef farm at Penparc, Llanerfyl into a spring-calving dairy unit, hosted one of the Farming Connect events.

They now milk 197 cows on 65 hectares, achieving strong performance with simple, low-cost systems.

Rhodri considered investing in heat detection collars but concluded they wouldn’t significantly improve fertility on their farm. He is, however, open to exploring other labour-saving tech like automatic calf feeders.

“It’s important to stay open-minded,” said Rhodri. “Technology might help us streamline the business even further.”

Environmental benefits

Dr Non Williams, Farming Connect’s carbon specialist, said precision agriculture – such as GPS and sensors – could reduce waste and cut emissions by improving productivity per input.

New trials of biomethane-powered machinery, running on gas collected from slurry stores and anaerobic digesters, also offer more environmentally friendly alternatives to diesel.

Williams noted that technology like heat detection collars could indirectly reduce the carbon footprint by improving reproduction rates and reducing the number of bulls on-farm.

For more information visit: www.gov.wales/farmingconnect

Photo caption: Conor Hogan of Teagasc with dairy farmer Rhodri Jones at Penparc, Llanerfyl (Pic: Mentera).

Business

Major development at Hayscastle farm refused by planners

Published

4 days ago

July 7, 2025

Bruce Sinclair - Local Democracy Reporter

A CALL to allow a Pembrokeshire farm diversification which packages and distributes specialist medical equipment across Europe to relocate to an agricultural building has been turned down by county planners.

In an application to Pembrokeshire County Council, Mr Van Der Spoel of Castle Villa Farm, Hayscastle, through agent Harries Planning Design Management, sought permission for the relocation and expansion of an existing farm diversification business into an existing agricultural building.

A supporting statement said the applicant, together with his wife and adult daughter ran the farm diversification at their 135-acre sheep farm.

It added: “The business run from this site is FRIO ASTRID EURO Ltd, which has a franchise agreement with FRIO UK. This business has been run from Castle Villa since its incorporation in 1998. The business was initially run from the stable building on the farmyard at Castle Villa.

“The business set-up involves receiving stock from FRIO UK in Wolfscastle, packaging orders and distributing the stock to seven Western Europe countries. There are three employees, Mr Van der Speol, his wife and adult daughter who all live at Castle Villa.”

Wolfscastle-based FRIO produces the world’s first patented insulin cooling wallet which keeps insulin and other temperature-sensitive medicines cool and safe.

The supporting statement said the Castle Villa Farm business has now outgrown the site and scope for increasing the building is unviable, and all other buildings at the farm used for agricultural purposes.

It added: “In terms of a functional need for the business to be located at this site, the applicant still farms over 135 acres surrounding the site and 300 sheep. He could be needed at any given moment to tend to these sheep, especially during lambing season. Therefore, having the site just a seven-minute walk away is vital in ensuring the agricultural use is not lost at Castle Villa.

“Additionally, the products distributed from the site are medical products and therefore, efficiency of getting these products away to purchasers is vital. Losing hours each week commuting would drastically reduce the efficiency of the business and could result in a downturn of business.”

An officer report recommending refusal said a previous retrospective application for a steel-framed storage and distribution building was refused, with a later appeal dismissed, a later application conditionally allowing the building for an agricultural use.

It also said an appeal had been lodged with Planning and Environment Decisions Wales (PEDW) in early 2024 after an enforcement notice was served, adding an inspector later confirming the only ground upheld was the period for compliance with the notice was too short.

The scheme was refused by county planners on the grounds the development “does not derive its inputs from the land, it is not therefore an enterprise for which a countryside location is essential”.

It added: “In addition, robust evidence has not been provided to demonstrate that the type of activity being undertaken could not be accommodated, or would not be viable, within a nearby settlement or an allocated employment site.

“The development also fails to demonstrate that the scheme operates as a farm diversification. Therefore, it has not been demonstrated that the development is in an appropriate location.”