Connect with us
Advertisement
Advertisement

Farming

Pembrokeshire farmers hit out at rise in cheap meat imports

Published

on

Local producers warn of betrayal as supermarkets turn to foreign suppliers

PEMBROKESHIRE farmers have voiced alarm at a growing trend among major UK supermarkets to stock cheap imported chicken and beef—warning that it threatens the future of local agriculture.

The National Farmers’ Union (NFU) has confirmed that chicken from Poland, beef from Uruguay and steak from Australia are increasingly appearing on supermarket shelves, often at prices undercutting British produce by up to 20%.

One of the most high-profile retailers involved is Morrisons, which is now selling raw Polish chicken in its poultry aisles. Polish farms allow higher stocking densities—up to 39kg per square metre—compared with the UK limit of 30kg, making it cheaper to produce, but raising concerns about welfare standards.

Morrisons has also started selling Australian sirloin steak, which, according to the NFU, has been made possible by the controversial trade deal brokered by Liz Truss. Australian meat is often produced in feedlots, and is rated ‘D’ for animal welfare by the RSPCA, compared with the UK’s ‘B’ grade.

Despite the supermarket’s public commitment to British farmers—including sponsoring the hit TV series Clarkson’s Farm—many local producers feel this latest move undermines their trust.

Tim Farron MP, Liberal Democrat spokesperson on the environment, said: “This is appalling from Morrisons. They seek kudos for supporting UK agriculture while quietly switching to lower-standard imports.”

ASDA has also joined the shift, offering Uruguayan sirloin and ribeye steaks at around £22-£23 per kilo—roughly 20% cheaper than British beef. Sainsbury’s, meanwhile, is stocking wagyu beef from New Zealand, although it claims this accounts for only 0.1% of its overall beef range.

Stuart Roberts, a Hertfordshire beef and cereal farmer, called the move a “huge betrayal of UK family farms.”

Locally, the impact could be devastating. Pembrokeshire’s agricultural economy remains heavily dependent on beef and poultry production. Local farmers have spent years investing in higher welfare standards, including reduced antibiotic use and lower poultry stocking rates, which come at a financial cost.

Speaking to The Pembrokeshire Herald, an NFU Cymru spokesperson said: “We’re deeply concerned about the impact this will have on Welsh farmers. It’s vital that retailers maintain their commitments to homegrown produce, especially at a time when farming is facing pressures from every angle—rising costs, subsidy uncertainty, and climate volatility.”

David Barton, NFU Livestock Board chair, added: “When supermarkets abandon British meat in favour of lower-standard imports, they not only erode trust—they damage long-standing supply chains built on quality and sustainability.”

Retailers claim they are responding to customer demand for cheaper options. Beef prices have surged more than 40% in the past year, with the Agriculture and Horticulture Development Board (AHDB) warning of a 5% fall in UK beef production in 2025 due to declining profitability and subsidy cuts.

Supermarket statements

A Morrisons spokesperson said: “We remain 100% British on all our meat counters. We are trialling some imported meat from trusted suppliers to offer value during seasonal fluctuations. We are still the single biggest supermarket customer of British farming and remain committed to increasing overall British meat volumes.”

ASDA and Sainsbury’s made similar claims, emphasising transparency and labelling, while insisting the majority of their meat remains UK or Irish sourced.

Call for response

Are you a Pembrokeshire farmer affected by this? Get in touch with our newsroom: call 01646 454545

 

Farming

Check ewes at weaning to protect next season’s lamb crop

Published

on

PEMBROKESHIRE sheep farmers are being urged to use weaning as a key opportunity to check ewe condition and deal with any problems before tupping.

With many local flocks now moving towards weaning, farmers are being advised to assess body condition score, as well as checking teeth, feet and udders, while there is still time to improve nutrition ahead of the breeding season.

Dr Alison Bond, Technical Services Manager at Rumenco, said close monitoring at this stage can help avoid major changes in ewe condition and improve overall flock productivity.

She said weaning at around 12 weeks was a good target, when lambs should usually be between 25kg and 30kg and taking very little milk from the ewe.

“There will of course be a focus on the lambs’ readiness for market at this stage, but it is equally important to put a hand across the ewes to assess their condition,” she said.

For lowland flocks, ewes with a body condition score below 2.5 at weaning should be given priority, as they may struggle to reach the target score of around 3.5 by tupping.

Those poorer condition ewes should be grouped separately, moved onto the best available grazing and given appropriate supplementary feeding where needed.

Dr Bond said waiting until closer to tupping could be less effective and may affect performance.

She added that ewes in good condition at tupping are more likely to scan with more lambs, produce healthier lambs after birth, and rear heavier lambs by eight weeks of age.

“It affects the whole production cycle, and not just one element,” she said.

The advice will be particularly relevant to farms across Pembrokeshire, Carmarthenshire and Ceredigion, where sheep remain a major part of the rural economy and where grass quality can vary sharply depending on weather, soil type and stocking pressure.

Dr Bond said the aim should be to keep ewes between body condition score 2.5 and 3.5 throughout the cycle, avoiding big dips and peaks.

Routine checks at weaning, she said, give farmers the best chance of correcting problems before the tups go in two to three months later.

Pic: Farmers are being urged to check ewe condition at weaning to protect flock performance ahead of tupping (Pic: Tim Scrivener/Agriphoto).

 

Continue Reading

Farming

Reform calls for urgent review of farming scheme

Published

on

LOW UPTAKE HAS RAISED FRESH QUESTIONS OVER THE FUTURE OF SUPPORT FOR WELSH FARMERS

REFORM WALES has called for an urgent review of the Sustainable Farming Scheme after figures showed only around half of eligible farmers have signed up.

The party said the lower-than-expected uptake showed that serious concerns remained within the farming community over the complexity of the scheme, compliance rules and uncertainty about how it will operate in the long term.

Laura Anne Jones MS, Reform Wales’ Shadow Cabinet Minister for Food, Farming and Rural Affairs, raised the issue during questions to the Welsh Government.

She said: “The figures released by the Welsh Government today confirm what many farmers have been saying for some time: the Sustainable Farming Scheme is too complex, too restrictive and too bureaucratic.

“Farmers need certainty and security, not endless paperwork and rigid requirements that fail to reflect the realities of farming in Wales.

“Reform Wales believes the scheme should be reviewed as a matter of urgency, with a greater focus on flexibility, common sense and practical outcomes.

“Welsh farmers deserve a scheme that works with them, not against them.”

The Sustainable Farming Scheme is due to replace previous systems of agricultural support in Wales and has been one of the most contentious issues facing the rural sector.

Farming unions and campaigners have repeatedly warned that any new system must be practical for family farms and must not add unnecessary red tape at a time when many businesses are already under pressure from rising costs, bovine TB and market uncertainty.

Reform Wales said the Welsh Government must now explain how it intends to respond to the level of take-up and whether changes will be made before the scheme is fully rolled out.

 

Continue Reading

Business

Holiday accommodation conversion of historic farm buildings approved

Published

on

PLANS to convert historic farm buildings near north Pembrokeshire’s Whitesands beach for use as holiday accommodation have been given the go-ahead, but their use doesn’t have to be restricted to just that purpose.

In an application to Pembrokeshire Coast National Park, Matthew James of James Properties, through agent Harries Planning Design Management sought permission for the conversion of two derelict barns to two self-catering holiday accommodation units at Porthmawr Ganol, Whitesands, St Davids.

An officer report said: “The farmstead occupies a prominent position within a landscape characterised by open agricultural fields enclosed predominantly by traditional dry-stone walls, exposed coastal pasture and areas of heathland associated with Carn Llidi.”

It added: “The site lies within the Porthmawr Historic Landscape Character Area, an area recognised for its historic pattern of dispersed settlement, traditional farmsteads, dry-stone wall field boundaries and evidence of medieval and post-medieval agricultural activity.

“The retention and reuse of the existing buildings therefore has the potential to preserve an important element of the area’s historic landscape character whilst securing a viable long-term future for structures that would otherwise continue to deteriorate.”

It said that insufficient evidence had initially been submitted to demonstrate that the buildings were unsuitable for permanent residential conversion and only for self-catering accommodation and therefore an affordable housing contribution should be secured.

Policy would lead to a contribution of £36,400, the report said, but a financial viability assessment by the applicant “demonstrated that the development would not be viable if required to provide the full policy contribution,” the maximum contribution capable of being supported whilst maintaining viability was £12,641.

This reduced figure was accepted, the officer report saying: “Whilst this represents a reduced contribution when compared with the full policy requirement, the submitted viability evidence demonstrates that the development could not reasonably support the full contribution whilst remaining deliverable.

“In these circumstances, securing a reduced contribution is considered preferable to losing the opportunity to secure the restoration and beneficial reuse of the historic buildings.”

It stated that, with the affordable contribution, the scheme would not be limited to self-catering development only.

The application was conditionally approved by Park planners.

 

Continue Reading

Charity5 hours ago

Toy Story fans fill charity toy box at Haverfordwest cinema

Donations pour in for SNAP Specialist Play as families embrace Toy Story 5 launch A TOY STORY-themed charity appeal at...

Community9 hours ago

Lord Rhys emerges from the mist in St Davids

Giant puppet begins historic journey marking 850 years since the first Eisteddfod MIST swirled around St Davids Cathedral on Friday...

News1 day ago

Tragic tribute paid to Haverfordwest man after A4075 collision

FAMILY REMEMBERS “KIND AND LOVING” CALLUM HANSON THE FAMILY of a 22-year-old man from Haverfordwest who died following a road...

News2 days ago

Motorcyclist, 22, dies in A4075 crash in Pembrokeshire

A 22-year-old woman remains in hospital after two-vehicle collision A MOTORCYCLIST has died following a serious two-vehicle crash on the...

Community2 days ago

Why police will be visiting every home in Pembrokeshire

New operation aims to knock on more than 257,000 doors across Dyfed-Powys over the next three years DYFED-POWYS POLICE has...

Crime2 days ago

Prisons at breaking point: MPs warn Wales is paying the price of a failing system

Frozen healthcare budgets, overcrowded jails, homelessness on release and mounting pressure on staff are undermining rehabilitation across Wales, according to...

News3 days ago

Brexit at 10: How Britain was sold a dream that cost us dearly

A decade after the referendum, the promised benefits remain hard to find while the economic costs are increasingly difficult to...

Crime3 days ago

Worcestershire man jailed after violent attack on woman in Tenby

Defendant was already serving a suspended sentence when serious assault took place A WORCESTERSHIRE man has been jailed for more...

Climate3 days ago

Offshore wind ‘could bring new generation of jobs to Milford Haven’

Pembrokeshire ports and Celtic Sea projects placed at centre of Wales’ green energy ambitions MILFORD HAVEN and Pembroke Dock could...

Community4 days ago

Police officer hailed hero after midnight sea rescue in Milford Haven

PC swam 100 metres offshore to save distressed woman heard calling for help in darkness A DYFED-POWYS POLICE officer has...

Popular This Week