News
Council defends £18k payments to new recruits
Incentives aimed at tackling national skills shortage
PEMBROKESHIRE COUNTY COUNCIL has defended offering up to £18,000 in upfront payments to new staff in Trading Standards and Environmental Health roles, following public concern over the scale of the incentives.
The payments — which include “Golden Hellos” of up to £8,000, Gateway Payments of up to £3,000, and relocation packages of up to £8,000 — are featured prominently in job adverts for key public service positions. Members of the public have questioned whether the sums represent value for money during a time of rising council tax and squeezed public finances.
Part of official council strategy
In a detailed response to The Pembrokeshire Herald, the council confirmed that the payments are part of its Pay Structure Maintenance Policy and Future Workforce Plan, which were drawn up to address long-term recruitment challenges in critical sectors.
The council said the Trading Standards team had become depleted over several years, with the imminent retirement of a further officer threatening statutory failure. It added that a previous £3,000 Golden Hello had failed to attract candidates, and that the agency staffing market had become so competitive that applicants were “naming their price”.
“We evidenced that we were in exceptional circumstances and were able to provide clear and objective evidence that there is a national shortage of these skills,” a spokesperson said.
Policy approved by Cabinet and unions
The council confirmed that the Future Workforce Plan was approved by Cabinet on 12 February 2024. The Pay Structure Maintenance Policy itself is agreed by the Senior Leadership Team following consultation with trade unions and discussion at the council’s Social Partnership Forum, which is chaired by Council Leader David Simpson.
Oversight of individual recruitment payments is carried out by the Workforce Panel, which includes HR officers, trade union representatives, and the Director of Resources. The council added that all payments are subject to legal checks to ensure compliance with the Equality Act 2010.
Not limited to one department
The spokesperson said the incentives were not limited to Trading Standards. Other professions currently receiving Gateway or recruitment bonuses include Social Workers and Adult Mental Health Professionals, and the council is also considering adding Building Surveyors to the scheme.
“Whilst we have sought to future-proof our professions with ‘grow your own’ career pathways, there will be times when we struggle to recruit,” the spokesperson said. “Given the very real budget restraints we operate in, we only got to this option after a long period of failed recruitment campaigns.”
The council said that the £8,000 relocation package is a HMRC-recognised expense and is only used for roles that are formally classed as hard to fill.
Public reaction mixed
Despite the explanation, public response to the incentives has been mixed. Some residents have expressed concern that such large payments could breed resentment among existing staff or set a precedent across other departments.
The Herald understands that further scrutiny may take place at future council meetings to assess whether the payments are achieving their goals and whether other solutions should be explored.
Community
Princess of Wales praised for ‘skill’ during local wool mill and factory visit
Royal tour shines spotlight on west Wales textile heritage and local jobs
CATHERINE, Princess of Wales was told “she’s got the skill” after trying her hand at traditional textile work during a visit to west Wales on Tuesday (Feb 3).
The royal spent the day meeting staff and apprentices at two well-known manufacturers – Melin Tregwynt in Pembrokeshire and Hiut Denim in Cardigan – highlighting the region’s long-standing reputation for craftsmanship and small-scale, high-quality production.
Stitching and mending at historic mill

At Melin Tregwynt, a family-run woollen mill that now operates as an employee-owned trust, the princess was guided through each stage of production, from weaving to finishing.
In the quality control room she was invited to mend a blanket using a needle and thread, carefully repairing the fabric under the watchful eye of experienced staff.
Paula Harding, who has worked at the mill for more than a decade, praised her technique, saying: “She did it right – and she didn’t go through the other side. That’s skill. She’s got the skill.”
Laughing, the princess told workers: “You make it look so easy,” adding that the craft was clearly “a labour of love”.
She asked questions about the history of the business, which has produced Welsh-designed blankets and throws for more than a century, and spoke with several generations of the same families who have worked at the mill.
‘Made in Wales’ denim

Later, the princess travelled to Hiut Denim, the Cardigan-based firm credited with bringing jeans manufacturing back to the town after large factories closed in the early 2000s.
The company now focuses on small-batch, premium denim and employs skilled cutters and machinists locally.
During a tour of the factory floor, the princess tried cutting out a pair of jeans and helped stitch a “Made in Wales” label onto a finished pair that staff said would be presented to the Prince of Wales.
“He will love those,” she replied.
She joked that there was “no pressure” when handed the cutting tools and said she enjoys making clothes herself, admitting the most adventurous project she had attempted was sewing a pair of pyjamas.
The royal also stopped to greet Barney, the factory’s English cocker spaniel, drawing smiles from staff.
Meeting well-wishers
Crowds gathered outside both sites to catch a glimpse of the visitor, with the princess spending time chatting with families and children before moving on.
The visit forms part of ongoing efforts by the royal household to showcase traditional industries and skilled manufacturing across the UK, with west Wales’ textile sector recognised as a key part of the region’s heritage and economy.
For workers at both businesses, the message was simple: the spotlight on locally made products and homegrown skills was just as important as the royal presence itself.

Crime
Man spared jail after admitting child abuse image offences
Police seized devices after intelligence linked Pembrokeshire address to illegal cloud storage accounts
A 23-YEAR-OLD Pembrokeshire man has avoided immediate custody after admitting making and possessing indecent images of children, including extreme bestiality material.
Ryan Beale, aged 23, appeared at Swansea Crown Court for sentencing this week.
At his first hearing, before magistrates on December 31, he entered guilty pleas and being granted conditional bail.
The court heard the case followed an intelligence-led police investigation linking Beale to a Dropbox account suspected of storing illegal material. Officers executed a warrant at his home on December 18.
During his arrest, Beale told officers: “I don’t use Dropbox,” claiming his email and Google accounts had been compromised.
However, police seized his mobile phone and computer equipment. A forensic examination found the email address connected to the Dropbox account stored on his device. Although the account had also been accessed from overseas locations, including Nigeria, investigators were satisfied it was controlled by Beale and linked to a larger cloud storage account containing significant volumes of illegal content.
Officers discovered 120 Category A images, 36 Category B images and 29 Category C images.
Category A represents the most serious level of abuse.
The material included extreme and disturbing bestiality content. Further Category C images were also located within the Dropbox account.
Two identified victims depicted in the images were girls aged nine and eleven.
Beale initially denied the allegations but later admitted the offences.
Passing sentence, at Swansea Crown Court on Tuesday (Feb 3) the His Honour Geraint Walters said: “This was not an innocent pastime. Every time an adult views that image, a child is still being abused.”
He added that an early guilty plea had spared Beale immediate custody but warned the offences would have lifelong consequences.
“The public have no time for anybody doing this,” the judge said. “If you’re doing this, the police will find out. They didn’t knock on your door randomly — they knew what they were looking for.”
Beale was sentenced to eight months’ imprisonment, suspended for two years. He must complete 20 days of rehabilitation activity and pay £300 in prosecution costs.
The court also imposed a Sexual Harm Prevention Order, ordered the forfeiture and destruction of his electronic devices, and placed him on the Sex Offenders Register for ten years.
“If you keep yourself out of trouble, you won’t have to serve that custodial sentence,” the judge told him.
Entertainment
One Night in Dublin returns to the Torch with a brand-new show
ONE NIGHT IN DUBLIN is heading back to the stage at the Torch Theatre with a lively new production fronted by renowned Irish singer Danny Muldoon.
Tickets are already selling fast for the feel-good celebration of Irish music, which promises two hours of songs, stories and plenty of craic.
Backed by an award-winning five-piece band, Muldoon leads audiences through a packed set of sing-along favourites including Galway Girl, Tell Me Ma, The Irish Rover, Dirty Old Town, Whiskey in the Jar, The Wild Rover and The Galway Shawl, along with many more well-loved classics.
The show recreates the atmosphere of a bustling Dublin pub, complete with fiddle, whistle, guitars, banjo, bodhrán, accordion and driving drums, transporting the audience straight into “Murphy’s Tavern” for an unforgettable night of live entertainment.
Fans can also expect hits from Irish legends including The Pogues, The Saw Doctors, The Dubliners, The Fureys, Flogging Molly and Dropkick Murphys.
One Night in Dublin comes to the Torch Theatre on Thursday, March 26 at 7:30pm.
Tickets cost £26.50. Visit the theatre website or call the Box Office on (01646) 695267 to book.

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