News
Council defends £18k payments to new recruits
Incentives aimed at tackling national skills shortage
PEMBROKESHIRE COUNTY COUNCIL has defended offering up to £18,000 in upfront payments to new staff in Trading Standards and Environmental Health roles, following public concern over the scale of the incentives.
The payments — which include “Golden Hellos” of up to £8,000, Gateway Payments of up to £3,000, and relocation packages of up to £8,000 — are featured prominently in job adverts for key public service positions. Members of the public have questioned whether the sums represent value for money during a time of rising council tax and squeezed public finances.
Part of official council strategy
In a detailed response to The Pembrokeshire Herald, the council confirmed that the payments are part of its Pay Structure Maintenance Policy and Future Workforce Plan, which were drawn up to address long-term recruitment challenges in critical sectors.
The council said the Trading Standards team had become depleted over several years, with the imminent retirement of a further officer threatening statutory failure. It added that a previous £3,000 Golden Hello had failed to attract candidates, and that the agency staffing market had become so competitive that applicants were “naming their price”.
“We evidenced that we were in exceptional circumstances and were able to provide clear and objective evidence that there is a national shortage of these skills,” a spokesperson said.
Policy approved by Cabinet and unions
The council confirmed that the Future Workforce Plan was approved by Cabinet on 12 February 2024. The Pay Structure Maintenance Policy itself is agreed by the Senior Leadership Team following consultation with trade unions and discussion at the council’s Social Partnership Forum, which is chaired by Council Leader David Simpson.
Oversight of individual recruitment payments is carried out by the Workforce Panel, which includes HR officers, trade union representatives, and the Director of Resources. The council added that all payments are subject to legal checks to ensure compliance with the Equality Act 2010.
Not limited to one department
The spokesperson said the incentives were not limited to Trading Standards. Other professions currently receiving Gateway or recruitment bonuses include Social Workers and Adult Mental Health Professionals, and the council is also considering adding Building Surveyors to the scheme.
“Whilst we have sought to future-proof our professions with ‘grow your own’ career pathways, there will be times when we struggle to recruit,” the spokesperson said. “Given the very real budget restraints we operate in, we only got to this option after a long period of failed recruitment campaigns.”
The council said that the £8,000 relocation package is a HMRC-recognised expense and is only used for roles that are formally classed as hard to fill.
Public reaction mixed
Despite the explanation, public response to the incentives has been mixed. Some residents have expressed concern that such large payments could breed resentment among existing staff or set a precedent across other departments.
The Herald understands that further scrutiny may take place at future council meetings to assess whether the payments are achieving their goals and whether other solutions should be explored.
Local Government
Milford Haven civic service marks start of mayoral year
Mayor’s charities named as civic leaders gather at St Katharine and St Peter’s Church
THE CIVIC SERVICE of the Mayor of Milford Haven, Cllr Mark Woodward, took place at St Katharine and St Peter’s Church on Saturday (June 20).
The service marked Cllr Woodward’s election as Mayor and First Citizen of Milford Haven.
It was conducted by Rev Dr Adrian Furse and Canon John Cecil, with music from church organist Richard Stephens, Gelliswick Community Choir and Milford Haven Town Band.
Guides and Brownies, Milford Haven Sea Cadets and Royal Marines Cadets were also among those taking part, with councillors Colin Sharp and Yvonne Southwell acting as ushers.
Refreshments followed at Milford Haven Bowling Club.
Local MS Paul Davies was among those attending the service and wished the new mayor all the best for his term in office.
Cllr Woodward’s chosen charities for the year are Patch Charity and Greenacres Rescue.
Photo caption:
Civic guests attended the Mayor of Milford Haven’s service at St Katharine and St Peter’s Church on Saturday (Pic: Supplied)
Charity
Toy Story fans fill charity toy box at Haverfordwest cinema
Donations pour in for SNAP Specialist Play as families embrace Toy Story 5 launch
A TOY STORY-themed charity appeal at a Haverfordwest cinema has got off to a flying start, with families donating toys to support children with additional needs across Pembrokeshire.
The Palace Cinema has teamed up with local charity SNAP Specialist Play to collect new and pre-loved toys during screenings of the newly released Toy Story 5.
The appeal centres around an “Andy’s Toys” donation box, inspired by the beloved Pixar films, which has already been filled by generous filmgoers.

Cinema manager Hannah Cramp said the response from the community had exceeded expectations.
Families attending opening screenings have arrived carrying bags of toys, with many children keen to share their own treasured items to help others.
The cinema has transformed its foyer into a colourful Toy Story-themed experience, complete with hand-painted decorations, character silhouettes, bunting and famous film slogans including “Reach for the Sky” and “To Infinity and Beyond”.
Many visitors have also embraced the spirit of the occasion by attending in costume as their favourite Toy Story characters.

The toys are being donated to SNAP Specialist Play, a charity based within the Child Health Department at Withybush Hospital.
SNAP supports pre-school children with additional and complex needs through specialist play sessions designed to encourage communication, physical development and sensory learning.
Its facilities include sensory rooms, therapeutic play spaces and bespoke equipment used by speech and language therapists, occupational therapists and physiotherapists.
Project manager Cindy Jenkins said the charity was delighted by the partnership and grateful for the generosity shown by local families.

She said every toy donated would be put to good use, either during specialist play sessions, at family events, or through seasonal initiatives such as Christmas gift boxes for children and their siblings.
The appeal will continue until mid-July, with organisers hopeful that even more donations will be received over the coming weeks.
Anyone attending Toy Story 5 at the Palace Cinema is invited to bring along a new or good-quality pre-loved toy to support the appeal.

Cover photo:
Fancy dress fun: Palace Cinema manager Hannah Cramp helping launch the Toy Story charity appeal.
Health
Medicine shortages now ‘most severe on record’, health leaders warn
PATIENTS are facing some of the worst medicine shortages ever seen in the UK, with pharmacists warning the situation now poses a serious risk to safety.
The National Pharmacy Association said shortages affecting commonly used medicines are becoming more frequent, lasting longer, and causing increasing disruption for patients, GP surgeries and pharmacies.
The warning comes as Serious Shortage Protocols for Creon, used by people with pancreatic cancer and cystic fibrosis to help digest food, have been in place since May 2024 and have now been extended until July 10, 2026.
HRT treatment Estradot has also been under a Serious Shortage Protocol since December 2024, with the current extension also running until July 10.
Patients travelling between pharmacies
A survey by the National Pharmacy Association found that 98 per cent of pharmacies had encountered patients who had visited several pharmacies in one day to find a prescription.
It also found that 96 per cent of pharmacies believed the current situation posed a serious risk to patient safety, while 89 per cent said they had been unable to dispense a medicine at least once a day because of supply problems.
Some pharmacy teams have also faced anger and abuse from patients unable to obtain medication.
Olivier Picard, Chair of the National Pharmacy Association, said: “Medicine shortages are becoming more frequent, lasting longer and causing increasing disruption for patients.
“These shortages are some of most severe the UK has experienced.
“It is deeply distressing to find patients who have travelled from pharmacy to pharmacy to find the medicines they need without success.”
Calls for urgent taskforce
The NPA is calling on the government to convene an emergency taskforce involving manufacturers, wholesalers, clinicians and pharmacists.
It also wants changes to rules which currently stop pharmacists from making simple substitutions, such as changing a tablet to a capsule or a cream to an ointment, even where a safe alternative is available.
Professor Victoria Tzortziou Brown, President of the Royal College of GPs, said medicine shortages were frustrating for patients, GPs and pharmacists, and added pressure to already stretched services.
She said the College supported pharmacists being able to make limited changes to prescriptions where a medicine is unavailable and a safe alternative exists.
She added: “The most important thing is that patients are able to access the medication they need safely and without delay.”
The Cystic Fibrosis Trust and Pancreatic Cancer UK have also raised concerns about the impact of shortages of pancreatic enzyme replacement therapy, including Creon, on people who rely on the medication to digest food, maintain weight and stay well enough for treatment.
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