Business
Smart Energy Homes launches £40k free energy upgrade for Pembs residents
PEMBROKESHIRE residents facing soaring energy bills and increasing living costs are being offered a significant lifeline with free home energy upgrades worth up to £40,000.
Smart Energy Homes, an Octopus Energy Trusted Partner, is delivering this support through the government-backed ECO4 scheme. The initiative aims to help households install essential energy-efficient improvements, including solar panels, air source heat pumps, and home insulation, entirely free of charge.

Bradley Wayman, Managing Director at Smart Energy Homes, said: “Our goal is simple: make homes warmer, greener, and more affordable to run. The ECO4 scheme provides eligible households with a life-changing package of upgrades at no cost. Many residents aren’t aware they qualify for this crucial support, which needs greater public awareness.”

What’s included? Eligible households could receive fully funded upgrades, such as:
- Solar PV panels
- Air source heat pumps
- Comprehensive insulation
All installations are carried out by certified professionals to ensure quality and safety.
Eligibility criteria The ECO4 scheme specifically targets:
- Households affected by long-term health conditions exacerbated by cold or damp conditions, such as respiratory illnesses, cardiovascular diseases, arthritis, and other vulnerabilities.
- Properties with poor energy efficiency ratings (EPC ratings of E, F, or G).
- Residents receiving qualifying government benefits.
- Low-income households.
Both homeowners and private tenants (with landlord permission) are eligible to apply.
Residents can quickly check their eligibility within two minutes by visiting: https://eco4-eligibility.smartenergyhomes.co.uk/en
Why it matters for Pembrokeshire Pembrokeshire contains many older properties that are often harder to heat, resulting in higher energy costs for residents. Smart Energy Homes is committed to improving local homes’ energy efficiency, reducing both residents’ energy bills and carbon footprints.

“This is about fairness and future-proofing homes,” said Bradley Wayman. “Everyone deserves a warm, energy-efficient home, and this scheme makes it achievable without costing residents a penny.”

About Smart Energy Homes Smart Energy Homes operates across the UK, specialising in energy-efficient home upgrades. Driven by sustainability and community support, the company has already assisted thousands of households in reducing their energy costs and environmental impact, significantly enhancing their comfort and property values.
The company’s credibility is reinforced by:
- Approval as a contractor on the South-West and Wales Procurement Alliance Framework
- Trusted partnership status with the Octopus Energy Installer Programme
- A Trustpilot rating of 4.7 stars, praised for professionalism, reliability, and excellent customer support
To learn more about this transformative opportunity, visit: https://smartenergyhomes.co.uk
Watch how the ECO4 scheme works here: https://www.youtube.com/watch?v=bzA2p_NhOZ8
Business
Biffy’s Bar and Restaurant set to open in February with dog-friendly welcome
New owners promise fresh menu, familiar standards and a warm reception for ‘furry friends’
A NEW bar and restaurant is preparing to open its doors on Milford Waterfront next month after the team behind it quietly took over the venue formerly known as Salt.
Dayne and Victoria, who took over the business in October, said they have spent the past few months working behind the scenes and are now ready to relaunch the venue under a new name — Biffy’s Bar and Restaurant.
The official opening date has been set for Friday, February 6.
In a message to customers, the owners said anyone who has visited since October will already have experienced the standard of food and service they plan to build on, adding that a new menu is on the way.
They said: “Over the past few months, we’ve been quietly working behind the scenes and we’re finally ready to start putting our own stamp on the place — which will soon be Biffy’s.
“If you’ve visited us since October, then you’ve already experienced the standard of food and service you can expect going forward — because that’s exactly what we’re building on. We’re excited to say we’ve got a delicious new menu coming your way too.”
Dog-friendly
The announcement has drawn plenty of supportive messages online — including one customer asking whether the new venue will welcome dogs.
Replying to Dympna Pettit, the business confirmed it will be dog friendly, saying: “Of course, we can’t wait to meet your furry friend.”
Others wished the owners well, with some saying they were looking forward to trying the new menu and seeing the venue return to top form.
Helen Court said she used to visit regularly before COVID, adding that she was looking forward to giving the new venture a try.
Customers who want to book a table for opening day are being asked to message the business via its social media page or book through the Tableo link.
The owners also introduced Daisy and Dexter as part of the team — describing them as the venue’s “Head of Security” and “Chief Morale Officer.”
Business
Popular bar chain Loungers could be opening new restaurant in Tenby
UK-WIDE hospitality company Loungers could soon have one of their café bars based at a recently closed Tenby seafront bar and restaurant.
Loungers, founded in 2002, runs family-friendly Lounge café bars across the UK – including the Cofio Lounge at the Guildhall, Carmarthen, and the Waldo Lounge at Haverfordwest’s Riverside.
In an application submitted to Pembrokeshire Coast National Park, Bristol-based Loungers UK Limited, through agent Richard Pedlar Architects, seeks permission for the installation of new fascia signage and a new totem sign including a menu board at Salty’s Beach Bar and Restaurant, Battery Road, Tenby.
Illustrations for the signage application show the Loungers signage, bearing the name ‘Lansio Lounge’ in the Loungers font, Lansio translating from Welsh to ‘launch’.
Salty’s Beach Bar and Restaurant, a family-run venue based in Tenby, announced its closure on social media, confirming that Sunday, January 4 was its final day of trading.

The Loungers application is only for the signage, any Lounge restaurant scheme unlikely to need approval as the existing location was a similar business, avoiding any need for a change of use application.
Tenby Town Council is recommending approval for the signage, but the park’s buildings conservation officer Rob Scourfield is recommending refusal for the proposals, in the town’s conservation area.
“Section 160 of the Historic Environment (Wales) Act requires that when considering planning applications, special attention must be paid to the desirability of preserving or enhancing the character or appearance of the area.
“As a rule of thumb, we have no allowed internally illuminated signage within the CA, despite pressure to do so. The employment of discrete externally-lit signage would be preferable – as submitted however, the proposal will have an adverse impact on the character and appearance of the conservation area.”
Loungers has been contacted about the proposals and its future plans.
The application will be considered at a later date.
Business
St Davids HSBC building to be transformed into ‘welcoming social space’ café
A CALL to convert vacant office space, which was once an HSBC bank, to a ‘welcoming social space’ café in the centre of Pembrokeshire’s only city has been approved.
In an application to Pembrokeshire Coast National Park, Rhiannon Barwick sought permission for a change of use of Old Bank House, 18a Cross Square, St Davids to a café, including the installation of a new side accessible access door and ramp, and creation of outdoor seating area to the rear of the building.
The office space in St Davids’ conservation area has been vacant since the 2022; a 2013 application change for a change of use from the former bank approved previously, the last use of the building as a holiday cottage agency.
A supporting statement accompanying the application said: “The premises has remained vacant and is located within the defined Retail Centre of St Davids. As local people ourselves, we’re passionate about supporting the St Davids community in every way we can — not just by offering a welcoming social space, but by getting involved and hosting activities like a run club.
“We understand what St Davids’ needs to thrive, and we’re committed to being an active, positive part of that. We’d like to open from 7.30am, as there are currently no other cafés open at that time, and it offers a great opportunity to support early commuters.
“We plan to serve homemade pastries, offering a treat that no other café in St Davids currently provides. We plan to stay open until around 3pm, with additional evening events to host and support local clubs and community activities.”
It added: “In the central area of St Davids, there are currently only two active sit-in cafés, with all others operating on a takeaway-only basis — highlighting a clear need for a welcoming, community-focused space like ours.
“While most other cafes in St Davids are focused on the tourism trade, we would like to focus on both the tourism trade and the growing St Davids Community, by staying open all year round.”
The application was supported by St Davids City Council.
An officer report recommending approval said: “There are no concerns in relation to the impact upon the special qualities of the Park, nor in relation to the character or appearance of the conservation area, or nearby listed buildings. The recommendation is to grant permission subject to suitably worded conditions.”
The application was conditionally approved.
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