Business
Welsh Government project delivers £676 million boost to food and drink industry
HELIX Programme relaunched with continued funding to support innovation and sustainability
A WELSH Government-backed initiative has delivered over £676 million in value to the nation’s food and drink industry since its launch in 2016.
Project HELIX, which provides technical and innovation support to Welsh food and drink manufacturers, has been a cornerstone of government efforts to drive growth, improve standards and enhance competitiveness across the sector. Assistance has ranged from product development and factory design to achieving third-party food safety certifications and boosting process efficiency.
The announcement of the total impact coincides with the release of the Project HELIX Annual Report 2024–25, covering the period 1 July 2023 to 31 March 2025.
During this time, the project has:
- Delivered £303 million in industry impact
- Supported the creation of 188 new jobs and safeguarded a further 6,131
- Assisted with the development of 533 new products
- Enabled businesses to achieve 149 third-party certifications
- Worked with 199 companies, including 103 start-ups
Owing to its success, the Welsh Government has confirmed continued investment in the project, which has now been relaunched as the HELIX Programme.
One of the businesses to benefit from Project HELIX is Pembrokeshire Gold, a family-run producer of cold-pressed rapeseed oil. The company received support with factory design, labelling and product innovation.
Harry Thomas, co-owner of Pembrokeshire Gold, said: “The support from Project HELIX has been a huge help in developing our product range. Their expertise gave us the knowledge and belief to turn our cold-pressed rapeseed oil into something more – and something we’re really proud of.”
Another success story is Llanfairpwll Distillery in Anglesey, which received assistance to convert leftover rum distillation liquid into animal feed, now sold to local farmers.
Robert Laming, owner of the distillery, said: “Project HELIX support has enabled us to manufacture our rum with zero waste, helping reduce pollution and preserve resources – while saving money for both the farmer and us.”
Carmarthenshire-based Mario’s Ice Cream also benefited, securing BRCGS Start intermediate certification – a globally recognised food safety standard for small and medium-sized enterprises.
Riccardo Dallavalle, Director of Operations, said: “The support from Project HELIX has been vital in enabling Mario’s to secure certification and, as a result, drive further business growth.”
Welsh Government Deputy First Minister Huw Irranca-Davies, who also holds the Climate Change and Rural Affairs portfolio, praised the programme’s achievements: “The remarkable £676 million impact delivered by Project HELIX demonstrates how strategic government investment can transform an industry. This initiative has created jobs, driven innovation, and helped Welsh producers compete in global markets.
“I’m delighted to confirm continued funding through the HELIX Programme, which will unite industry, academia and government to support sustainable growth in one of Wales’ most vital sectors.”
Professor David Lloyd, speaking on behalf of the HELIX Programme, added: “The financial and employment impact of Project HELIX is a testament to the value of knowledge exchange across government, academia and industry. The HELIX Programme will continue this momentum by focusing on productivity, innovation and raising standards in Welsh food and drink.”
Project HELIX has been delivered by a network of Welsh food innovation centres, including Food Centre Wales (Ceredigion), the Food Technology Centre (Anglesey), and ZERO2FIVE at Cardiff Metropolitan University. Under the newly launched HELIX Programme, AberInnovation in Ceredigion will provide expanded academic research support across Wales.
To learn more about the HELIX Programme and how your business can benefit, visit:
👉 https://businesswales.gov.wales/foodanddrink/how-we-can-help/innovation-centres
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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