News
Hofmann and Eccleston claim Ironman Wales crowns
Germany’s Franziska Hofmann and Britain’s Lewis Eccleston took the top honours at Ironman Wales 2025 as thousands of competitors descended on Tenby for one of the toughest endurance races in the world.
Hofmann, competing in only her second full Ironman, stormed to victory in the women’s professional race with a time of 9:42:24. She finished ahead of Britain’s Rosie Wild, who took second, and Katie Phipkin, who came in third.
Hofmann said: “It’s my second Ironman race and it’s one of the toughest races I can imagine. Today it all fit together. I don’t know how but it worked and I was feeling so good.”
Wild admitted the emotion of the day had been overwhelming. She said: “I’ve cried and I’ve laughed but I’m so proud of myself. I was going to aim high and for my best but I didn’t think finishing second was going to happen today.”
In the men’s event, Eccleston crossed the line in front to secure a famous win in front of the packed Tenby crowds. “To come away with a win with everything that has gone into it and all the people who help out is a massive reward for everybody, not just myself,” he said.
The professional field was racing not only for a share of the $50,000 prize pot but also for qualification spots at the 2026 Ironman World Championships.

Face the dragon
The course once again lived up to its reputation. Athletes began with a choppy 2.4-mile sea swim off North Beach, followed by the notorious uphill run via the Zig-Zag and through the town before tackling a 112-mile bike ride with more than 2,500m of elevation. The final leg was a marathon that wound through Tenby’s narrow streets and beyond, lined with supporters from start to finish.
Former Wales rugby star Shane Williams completed the event for the eighth time. He said: “I honestly think it gets better and better, this is probably the best support I’ve seen. When you’ve got the support like that on both sides it’s incredible. I can’t explain how much I absolutely love it.”
Other well-known names included ex-Wales women’s rugby international Sioned Harries and former Leeds Rhinos player Luke Ambler, whose ‘Mission Possible’ campaign saw him complete every UK Ironman full-distance and 70.3 event in a single year to raise awareness for the men’s mental health charity Andysmanclub.
Finishing moments
For the 2,700 age-group athletes who shared the course with the professionals, the day was as much about survival as speed. Those who reached the finish line were cheered down the iconic red carpet before ringing the bell to mark their achievement and hearing the words every endurance competitor longs for: “You are an Ironman.“

Race director Rebecca Sutherland described the event as the “jewel in the crown of our UK race season”, praising the “incredible” Welsh spectator support which once again made Ironman Wales a standout event on the global calendar.

Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Community
Annual charity carol service raises funds for good causes
MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.
The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.
This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.
A total of £597 was raised on the night, which will be shared equally between the two charities.
The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Local Government
Call for Return of Salt Tip in North Pembrokeshire to Improve Winter Road Safety
A PROPOSAL for the reinstatement of a salt tip in North Pembrokeshire to improve road safety during snowy and icy conditions has been put forward by local councillor Huw Murphy.
At the December meeting of Pembrokeshire County Council, Cllr Murphy called for a review of the council’s current weather strategy, highlighting the need for an auxiliary salt tip in the north of the county. His motion, which was supported by senior councillors, aims to address the challenges faced by motorists during severe winter weather.
Cllr Murphy’s motion emphasized the importance of having a reserve salt tip available to ensure primary routes remain clear and accessible during snow and ice conditions. This would allow emergency services to respond to calls, key workers to reach their workplaces, and essential vehicles like HGVs to access farms for activities such as milk collection.
Historically, a salt tip was located near Crymych, which proved invaluable for gritting roads, particularly the A478 between Crymych and Cardigan, and between Crymych and Clunderwen. These roads, often treacherous during snowy weather, have caused difficulties for HGVs, coaches, and school buses in the past.
The proposal stresses that a new salt tip in Pembrokeshire would allow for quicker and more regular gritting, making roads safer for all users, especially during the harshest winter conditions. Cllr Murphy also highlighted that recent heavy snowfall exposed weaknesses in the current gritting strategy, particularly in the northeast of Pembrokeshire and the Preseli Mountains, which are most prone to severe weather.
The motion also called for prompt gritting and the deployment of snow ploughs on key routes, including the A478, A487, B4332, and B4329, which are vital for the local communities in the northeast and Preseli areas.
The county council’s Cabinet will now consider Cllr Murphy’s motion for further review.
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