Business
Wolfscastle Country Hotel premieres magical Christmas advert
“The Wish That Found Its Way” celebrates 50 years of festive wonder and community spirit
WOLFSCASTLE Country Hotel & Spa has unwrapped a heart-warming Christmas surprise with the release of its very own festive advert — “The Wish That Found Its Way.”
Inspired by the storytelling charm of the nation’s favourite Christmas campaigns, the short film invites viewers into a fairytale world set in the heart of Pembrokeshire, as the hotel celebrates its 50th anniversary in style.

A magical local production
The advert was written, filmed and produced by Whitestone Media Group, a Pembrokeshire-based creative agency known for high-quality film and digital campaigns. Managing Director Dayne Stone said:
“Creating this film has been such a joy. We wanted to capture the true spirit of Wolfscastle at Christmas — a place where wishes really do find their way. The hotel has incredible warmth and heritage, and we’re thrilled to help share its magic with the world.”
Stone explained that only a few characters — the hotel’s pâtisserie chef Adama, Freddie the resident dog and Santa himself — can see the magical sparkle that threads through the story.
The story unfolds
Set on a crisp winter’s evening, the film opens with a little girl posting a golden envelope containing her Christmas wish. The letter drifts through the hotel, gliding past twinkling trees, festive lights and the fine-dining restaurant, where Chef Seb Smith prepares his seasonal creations.
Eventually, the wish lands beneath a silver cloche intended for Pâtissier Adama’s homemade mince pies and milk for Father Christmas. When Santa lifts the lid, he discovers the wish — and sets out to make it come true.
50 years of festive hospitality
Wolfscastle Country Hotel has long been a favourite destination for those seeking luxury, warmth and festive charm. Its Christmas programme includes seasonal afternoon teas, fine dining at the 3 AA Rosette restaurant Allt Yr Afon, spa experiences, and fully organised Christmas parties complete with entertainment and gourmet menus.
Gift vouchers are also available, offering guests the chance to share spa days, dining experiences or countryside getaways.
A season of giving
To mark the film’s premiere, the hotel has launched a festive giveaway offering sixteen prizes, including a romantic couples’ getaway, spa packages, festive dining, and Christmas party tables for groups of four.
Hotel owner Andy Stirling said: “We offer so much at Christmas that it can be hard to show it all. The film lets us express the spirit and emotion of what Christmas feels like at Wolfscastle. We’re proud to join the ranks of the Christmas advertising greats — with a touch of Pembrokeshire magic.”
With its blend of cinematic sparkle and local charm, “The Wish That Found Its Way” is already spreading festive cheer across West Wales.
Watch the advert and discover the magic of Wolfscastle this Christmas.
Business
Welfare facilities to care for rare breed of pigs built without permission approved
A CALL to allow a Pembrokeshire farm to keep welfare facilities to care for rare breed breeding Tamworth pigs has been given the go-ahead.
In an application to Pembrokeshire County Council, Sharron Nicolas, through agent Hayston Developments & Planning Ltd, sought a certificate of lawfulness permission for the creation of a welfare flat within a previously-approved agricultural building, plus a rear lean-to extension and the erection of two further sheds at Fairybank Fields Farm, Bethesda, near Clynderwen.
An application for a certificate of lawfulness allows an applicant to keep a development if they can provide proof of occupancy or use, without any enforcement taking place, over a prolonged period.
The previous agricultural building application was granted back in 2003.

A supporting statement accompanying the application said the two-level welfare unit in the 2003-granted shed “contains the necessary elements to allow overnight stays which are essential when the pigs are farrowing.”
It added: “Mr Allan and Mrs Sharron Nicholas have been owners of Fairybank Fields since 1998. Unfortunately, Mr Nicolas died in February 2025. Although managing the farm at Bethesda, they lived at Pleasant View, Cold Blow, Narberth meaning a round trip of some 12 miles per visit – a visit which was required on a daily basis because of the need to feed and generally care for their animals – which were and still are rare breed pigs together with a number of beef cattle.
“It is essential that the pigs require continuous care when farrowing or when there are other pressures on animal health. When such occasions occurred, it was the practice of Mr Nicholas to spend the night at the farm and to use the welfare provision.”
It said Mr Nicholas would have spent approximately three months’ worth of nights (circa 90 nights) staying over at Fairybank Fields – a period of some 12 years when the bedroom above had been created to late 2024 when his brother assisted Mrs Nicholas in caring for the pigs as Mr Nicholas was too ill.

It went on to say: “Whilst the principal activity at the Farm is the breeding of the rare breed, the Tamworth Pig of which there are only currently 290 breeding sows in the UK, Mr and Mrs Nicholas also have had beef cattle on their farm and Mrs Nicholas intends to re-start that element in 2026.”
An officer report recommending approval said a site visit had been undertaken finding no evidence of the unit being occupied as a separate residential dwelling, nor as a primary residence.
It said a range of evidence was submitted in support of the application, including a detailed timeline, aerial imagery and multiple witness statements “which consistently indicate that the rear extension to Building 1 was constructed circa 2008, Shed 2 was completed in September 2012 and Shed 3 was erected in 2015”.
It said historic aerial photographs and witness statements demonstrated “on the balance of probability, that the operational development was substantially completed well in excess of four years prior to the submission of the application and has not been subject to any material interruption,” considered to be lawful by virtue of immunity from enforcement action.
It was granted approval on that basis.
Business
Resubmitted chocolate factory plans after previous refusal
A FRESH call to allow the retrospective conversion of office space to a chocolate factory, a beauty salon and laundrette has been submitted after a previous refusal.
In an application refused by Pembrokeshire County Council in March, Mr M Williams, through agent Preseli Planning Ltd, sought retrospective permission for the subdivision of an office on land off Scotchwell Cottage, Cartlett, Haverfordwest into three units forming a chocolate manufacturing, a beauty salon, and a launderette, along with associated works.
A supporting statement, for the chocolate manufacturing by ‘Pembrokeshire Chocolate Company,’ as part of the scheme said: “The operation comprises of manufacturing of handmade bespoke flavoured chocolate bars.
“Historically there was an element of counter sales, but this has now ceased. The business sales comprise of online orders and the delivery of produce to local stockist. There are no counter sales from the premises.”
It said the beauty salon “offers treatments, nail services and hairdressing,” operating “on an appointment only basis, with the hairdresser element also offering a mobile service”.
It said the third unit of the building functions as a commercial laundrette and ironing services known as ‘West Coast Laundry,’ which “predominantly provides services to holiday cottages, hotels and care homes”.
The application was refused on the grounds it represents an unjustified out of centre use with regard to the salon and nail bar, “insufficient information has been provided to justify the loss of B1 employment floorspace,” and “the introduction of a hairdressing salon and nail bar, uses typically found within established shopping centres, into this out of centre location would undermine the strategic role, vitality, and viability of Haverfordwest town centre”.
Since then, a resubmitted application aimed at addressing the reasons for refusal has been lodged.
A supporting statement with that resubmitted application says it has “included additional evidence in terms of a sequential assessment, financial viability and client needs to justify the mixed-use unit having an out-of-town centre location, which is of a scale that would not undermine the vitality and viability of the town centre and has a saturation of similar services being offered”.
It adds: “The application has also provided additional evidence to justify the loss of 70 square metres of a B1 unit not being harmful to employment land provision in the settlement, where adequate alternative provision remains.”
It says the scheme “would represent a suitable re-use of the building, which would not undermine the vitality and viability of the town centre or result in harmful loss of employment land,” and would not “result in any significant harmful impacts upon neighbouring amenity or the character of the area”.
The latest application will be considered by county planners at a later date.
Business
Main Street Music to close retail shop as owner focuses on handmade guitars
A POPULAR Pembrokeshire music shop is changing the way it operates, with Main Street Music confirming it will no longer trade as a retail shop from September 1.
The business said there will be an immediate 15% sale on all stock, but stressed that Main Street Music is not disappearing completely.
The owner said the decision had been made “with a heavy heart”, adding that the shop’s closure as a retail outlet would be a loss for Pembrokeshire as the county’s last professional guitar dealership.
He said his long-term passion had always been making musical instruments, something he had done since his teenage years, later receiving scholarships and a fellowship for his studies.
After college, he was given the opportunity to buy the business at the age of 24.
He said: “I have had an amazing time running this shop, giving it everything I’ve got, met some wonderful people and sold some incredible guitars.”
Although the business itself remains successful, he said tighter retail margins, dealership pressures and rising costs had made it difficult to grow in a way that would allow him to employ others and spend more time in the workshop.
The shop will eventually reopen as an appointment-only workshop and showroom for handmade guitars and repairs.
Current repair work will continue on a case-by-case basis by appointment only.
Main Street Music thanked customers for their support over recent years, saying the owner was proud of where the shop had been taken.
Caption:
Main Street Music will close as a retail shop from September 1, but will continue as an appointment-only workshop and showroom for handmade guitars and repairs.
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