Business
Innovative water partnership involving Pembrokeshire dairy farmers underway
A PIONEERING environmental project in Pembrokeshire aims to capture up to 250 million litres of additional groundwater each year, as local farmers take collective action to tackle flooding, drought and water quality challenges.
The initiative brings together 21 dairy farmers, all members of the First Milk co-operative, in a new four-year partnership with Nestlé Waters & Premium Beverages UK — both major employers in the region.

Regenerative farming to boost soil health
The project forms part of First Milk’s industry-leading regenerative farming programme, which encourages practices such as rotational grazing and increasing species diversity in grassland. These methods improve soil structure and organic content, helping land retain more water and reducing environmental damage during extreme weather.
“As extreme weather becomes more frequent, poor water systems add to the risk of flooding and drought,” said Mark Brooking, First Milk’s Chief Impact Officer. “This project supports our farmers to work with nature — improving the land, supporting biodiversity, and delivering lasting benefits to local communities.”
Across 800 hectares of farmland, the farmers are extending regenerative practices to create natural water reservoirs within the soil. By improving water infiltration and the soil’s holding capacity, they hope to make farms more resilient while protecting nearby rivers.
Understanding what’s below the surface
To establish a baseline, an agronomist has assessed more than 100 fields across the 21 farms. Nearly 50 soil samples were analysed, 650 earthworms counted as indicators of soil health, and penetrometer tests carried out to measure compaction.
Each farm has received tailored recommendations, from shallow sward slitting to deeper subsoiling, along with guidance on grazing patterns and planting deeper-rooting pasture species to maintain long-term soil structure.
Farmers are already putting the advice into practice.
“It’s made me spend time looking at issues I hadn’t given enough attention to before,” said Dan James of Gellyolau Farm near Clynderwen. William Fox, of South Astridge Farm near Tenby, added: “Understanding where compaction occurs helps me plan improvements. Anything that reduces soil compaction benefits both the farm and the environment.”
Near Puncheston, Michael Williams is using sward slitting and subsoiling in the short term while increasing grass diversity for the long term. “The assessment confirmed what I suspected — that some areas struggle in very wet or very dry conditions. It’ll be interesting to see what impact these changes have,” he said.
Protecting Pembrokeshire’s rivers
As the interventions take effect, the land will hold more water and reduce surface run-off, helping to improve water quality in the Eastern and Western Cleddau and tributaries of the River Taf.
Matthew Faulkner, Factory Manager at Nestlé Waters & Premium Beverages in Narberth, said: “We’re proud to work with First Milk farmers to improve groundwater quality and quantity here in Pembrokeshire, where our Princes Gate and Nestlé Pure Life bottling site operates.
“Water is a shared resource and a shared responsibility. Caring for it requires collaboration — and this partnership shows what can be achieved when local communities work together.”
Cover image:
First Milk’s Esther Stephens and William Fox on South Astridge Farm
Business
Historic Llwyngwair farm buildings to be saved from decay
PLANS to bring at-risk historic Pembrokeshire buildings, one of which may once have housed otter hounds for a nearby mansion, back to use as homes have been given the go-ahead.
In an application recommended for approval at the December meeting of Pembrokeshire Coast National Park’s development management commit, along with a related listed building consent also recommended for approval, Mr and Mrs JPH and MHH Roberts, through agent Harries Planning Design Management, sought permission for the conversion of Grade-II-listed outbuildings into three dwellings at Llwyngwair Home Farm, Newport.
A report for members said: “The proposed scheme is in keeping with the character of the listed buildings, and their setting in terms of design and form and the application can be supported subject to conditions.”
It added: “The site comprises a complex of existing agricultural outbuildings including two Grade-II-Listed Buildings immediately south-east of Llwyngwair Mansion and just south-west of the Llwyngwair Home Farm.
“The buildings originally comprised coach housing and stabling for the mansion (facing the old back drive) with the buildings later used in conjunction with the more modern home farm when the mansion and grounds were redeveloped as hotel and caravan site.
“The buildings are on the authority’s Buildings at Risk Register as many of the original fixtures were removed and some openings altered, and the buildings are in varying states of condition.”

It went on to say: “Supporting information has been provided which demonstrates that the cost of conversion alongside a financial contribution for affordable housing would make the scheme unviable.
“The authority considers that in this instance the value of delivering a conversion scheme which will ensure the preservation and restoration of the listed buildings, is a significant material consideration which in this instance outweighs the need for a financial contribution.”
Members heard some two years had been spent in preparing the application for the buildings, one of which may once have been used as a kennel for housing otter hounds.
The committee heard some 70 trees, many of low value and some suffering ash dieback, would be removed but there would be “three-to-one” replanting, including hedge planting.
Moving approval, Cllr Di Clements said: “It’s absolutely no mean feat to take on this project, it’s important we recognise that, especially to save these gorgeous buildings.”
She was seconded by Cllr Steve Alderman, who said: “What a wonderful project this sems to me; I look forward to seeing it completed.”
Authority member Dr Madeleine Havard said the scheme was “enabling nature to continue to have its space whilst allowing people to be able to live somewhere, and also preserving an historic building”.
The application, and the related listed building consent, was overwhelmingly backed by members.
Business
‘Funky’ Kilgetty holiday lodge development refused
A SECOND call to keep a ‘funky’ holiday lodge in woods near a Pembrokeshire village, previously turned down partly over a dispute on what constitutes a caravan, has been refused again.
In an application refused by Pembrokeshire County Council planners in June, Greg Baker, through agent Hayston Developments & Planning Ltd, sought retrospective permission for the creation of a second tourism unit with a bespoke fixed holiday lodge/hot tub with parking area at Cabin in The Woods, near Woodcocks House, Carmarthen Road, Kilgetty.
Work started on the scheme in April 2023.
A supporting statement through Hayston Developments & Planning Ltd said: “The current application presents a scheme to provide a second bespoke holiday unit on land in our client’s ownership. The application for a second holiday let unit is in response to demand for more ‘funky’ holiday accommodation in Pembrokeshire and the popularity of the Kilgetty area, it being central to many visitor attractions in the county.”
It said a previous 1998 application, Woodberry Cottage, has operated as a holiday let for a number of years, adding: “This remains the case and as such, the proposal is still intended to extend and complement the existing holiday letting business on the site.”
The application was refused by county planners on the grounds the scheme “is for self-catering accommodation in the form of a cabin, on the basis of information submitted with the application, this is considered to be a caravan rather than built development, as there is no robust information to demonstrate that it is permanently fixed to the ground”.
It was also refused on the grounds of being in a countryside location outside of any defined settlement boundary.
Since then, a fresh application aimed at addressing the reasons for refusal was submitted, saying works had been carried out making the lodge a fixed structure.
“Our clients have provided further information to support the claim that the holiday lodge is indeed fixed to the ground and not moveable and with the fixed decking it also clearly goes over the maximum size of a caravan,” the statement said.
It also said the development was an extension to an existing holiday business rather than one in the open countryside.
An officer report, recommending refusal, said the authority was “of the opinion that the chassis on which the cabin is built is still only bolted to the timber plates attached to the metal poles and therefore could potentially be unbolted to enable the removal of the cabin.”
It was again refused on the basis it “is considered to be a caravan rather than built development, as there is no robust information to demonstrate that it is permanently fixed to the ground,” and “The application site is located in a countryside location outside of any defined settlement boundary.”
Business
Extra £2.5m boost for Wales’ creative industries
Funding to strengthen film, TV and publishing sectors
THE WELSH GOVERNMENT has announced a further £2.5 million for Wales’ creative industries, delivering fresh investment for the film and television sector and extra support for publishers facing ongoing financial pressures.
Creative Wales currently supports more than 3,500 businesses, employing over 35,000 people. The latest figures show the industry generated £1.5 billion in turnover during 2023 – up more than ten per cent on the previous year.
The additional funding comes shortly after the Government confirmed £2 million for Bad Wolf to deliver two new high-end TV productions, a move expected to generate £30 million of economic activity in Wales.
Since Creative Wales was launched, the Welsh Government has now committed £33.8 million across 70 productions, resulting in £419.7 million of investment back into the Welsh economy.
Wales’ creative strengths were showcased this week at the Wales Investment Summit, and again on Friday when the British-Irish Council placed “Creative” at the centre of its discussions.
Culture Minister Jack Sargeant said Wales had every reason to be proud of its creative talent.
He said: “The creative industries are a real success story for Wales. Whether it’s actors, storytellers, musicians, animators or games developers, our creative industries consistently put our nation on the global stage.
“Not only is the industry an important economic driver, but we are fostering the next generation of creatives by incentivising training and apprenticeship opportunities. We are committed to nurturing talent, supporting creative businesses and encouraging the creation of high-quality content that stands tall among other countries.”
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