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Saundersfoot New Year’s Day Swim to begin with line dance for 40th anniversary

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SAUNDERSFOOT is preparing to welcome thousands of swimmers and spectators for its annual New Year’s Day Swim, with this year’s event adding a lively new twist ahead of the traditional dash into the sea.

To mark the build-up to the swim’s fortieth anniversary in 2026, organisers have confirmed that the warm-up will be led by the Pembrokeshire Boot Scooters, who will kick off proceedings with a line dance on the beach.

Participants will be encouraged to join in the “House of Bamboo” routine, with the event’s mascot, Charlie Shivers, even recording a step-by-step guide in advance to help swimmers practise before the big day.

The Saundersfoot New Year’s Day Swim is one of Pembrokeshire’s best-known festive traditions and regularly attracts more than 2,500 participants, with many more lining the seafront to watch. Despite its name, the event is described by organisers as a “dash and splash,” requiring swimmers simply to enter the water and dunk in before returning safely to shore.

The swim is open to all ages, although children under sixteen must be supervised by an adult at all times. Participants aged eighty and over are encouraged to go no further than knee depth.

Run on a not-for-profit basis, the event raises money for nominated charities and community groups. Swimmers are invited to fundraise for causes of their choosing, with sponsorship totals boosted through bucket collections and commercial backing from local businesses.

Entry to the swim must be completed online, either in advance or on the day, and swimmers must collect a wristband before taking part. Wristbands can be collected from Salt on the Strand in Saundersfoot or from the pickup point at the beach slipway. Only those wearing wristbands will receive a commemorative medal.

Organisers are advising swimmers to allow plenty of time for wristband collection on the morning of the event, as the village is expected to be extremely busy.

Although winter weather can be unpredictable, the swim has never been cancelled in its history. Final safety decisions will be taken by the Water Safety Team, who will monitor sea and weather conditions closely in the lead-up to New Year’s Day.

With limited parking available in Saundersfoot, visitors are being encouraged to use public transport or the Park & Ride service operating from Kilgetty Community Centre between 10:00am and 2:00pm on January 1.

Charlie Shivers, the swim’s mascot, was named by pupils at Saundersfoot Primary School and honours local hero Charlie Cox, who famously led the swim well into his eighties.

Organisers have reminded attendees that dogs should not be brought onto the beach due to the size, noise and pyrotechnics used to signal the start of the swim.

Further information, including ticket registration, fundraising details and safety advice, is available through the Saundersfoot New Year’s Day Swim website and social media pages.

 

Business

New facilities at Haverfordwest Target Shooting Club agreed

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A CALL by a Pembrokeshire shooting club for more disability-friendly facilities has been given the go-ahead by county planners.

In an application to Pembrokeshire County Council, Haverfordwest Target Shooting Club, through agent Andrew Sutton Architecture, sought permission for an extension to existing target shooting club building at The Firing Range, Withybush Road, Haverfordwest to improve accessibility and internal facilities, together with associated landscaping works.

A supporting statement said: “The club’s own published history states it was founded in 1968, moved from the Drill Hall to the old wartime airfield butts at Withybush by the early 1970s, and had developed facilities over time, including the clubhouse by 1999. The established leisure/community use has existed on the site for a number of years and the proposal does not seek to intensify the core activity beyond that already authorised/established.”

It added: “The primary objective of the scheme is to improve inclusive access to the club’s facilities for disabled users and those with reduced mobility. The internal arrangement will provide adequate entrance and lobby space, clear accessible routes and appropriately designed sanitary accommodation, including an accessible wetroom/shower and separate WC.”

It also said accessible parking and surfacing designed to provide a firm, even, slip-resistant route from parking to the principal entrance.

It added: “The Equality Act 2010 places duties on service providers to make reasonable adjustments so that people with additional access needs are not placed at a substantial disadvantage.

“The proposal is therefore a positive enhancement to a community/leisure facility and supports wider policy objectives for inclusive environments.”

It went on to say: “The club operates within a highly controlled environment, and the proposed works will maintain and enhance safety and security measures.”

The application was conditionally approved by planners.

 

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Community

RNLI urges beachgoers to stay safe as warm weather hits Wales

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Lifesaving charity warns of cold water shock risk despite rising temperatures

THE RNLI is urging people planning trips to the coast over the Bank Holiday weekend to choose lifeguarded beaches and follow essential water safety advice as warm weather draws crowds to the seaside.

With temperatures expected to rise across Wales, the lifesaving charity has warned that, although conditions may appear ideal, the sea remains dangerously cold and poses a serious risk of cold water shock.

The RNLI says the safest place to swim is between the red and yellow flags at lifeguarded beaches.

In Pembrokeshire, RNLI lifeguards will be on patrol at Whitesands, Newgale Central and Tenby South Beach throughout the May half-term, operating daily between 10:00am and 6:00pm.

Other lifeguarded beaches across Wales include Langland, Caswell, Aberavon, Pembrey, Three Cliffs and Port Eynon in Swansea; Barry Island, Coney Beach, Trecco Bay and Rest Bay in Bridgend; Llangrannog and Borth in Ceredigion; and Rhyl and Prestatyn in Denbighshire.

The RNLI is encouraging anyone unable to visit a lifeguarded beach to check local conditions before setting off, including tide times, weather forecasts and any safety signage.

Chris Cousins, the RNLI’s Regional Water Safety Lead, said: “There will likely be a huge number of people visiting the coast this weekend and we want everyone to remember Float to Live advice, which could save lives.

“Instinctively, most people who find themselves struggling in the water will begin to gasp, panic and try to swim or thrash about.

“We’re urging people to ignore this instinct and remember to float. Tilt your head back with your ears submerged, relax and try to breathe normally, and move your hands and legs to help you stay afloat if needed.”

He added that practising floating in a supervised setting, such as a swimming pool, could help prepare people in case they find themselves in difficulty.

‘Phone, Float, Throw’

The RNLI is also reminding the public to remember the “Phone, Float, Throw” guidance if they see someone struggling in the water.

People are advised to call 999 or 112 and ask for the Coastguard, encourage the casualty to float on their back, and throw something buoyant to them, such as a life ring.

The charity recently relaunched its “Float to Live” campaign, citing new research suggesting younger adults, particularly Generation Z, may underestimate the dangers posed by the coast.

According to the RNLI, there were 193 accidental drowning deaths in the UK in 2024, with men accounting for 84 per cent of fatalities. Men aged between 20 and 29 represented the highest risk group.

The RNLI’s beach lifeguard service is marking its 25th anniversary this year.

For more information on staying safe at the coast, visit the RNLI’s Float to Live campaign.

 

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Community

Protest planned outside police station calling for Chief Constable’s removal

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Campaigners accuse Dyfed-Powys Police of failing to safeguard children in Carmarthenshire

A PROTEST calling for the removal of Dyfed-Powys Police Chief Constable Dr Richard Lewis is due to take place outside Llanelli Police Station this weekend.

The demonstration, organised by campaign group Predator Awareness and activist Zack Griffiths, is scheduled for Saturday (May 23) at 11:00am.

Promotional material shared online claims the protest is being held because the current Chief Constable has “failed to safeguard the children of Carmarthenshire”.

Campaigners are urging members of the public to gather outside Llanelli Police Station under the slogan: “No more silence. No more excuses. Protect our children.”

The specific concerns behind the protest have not been fully outlined publicly, although organisers have linked it to wider safeguarding concerns.

When approached by The Herald, Dyfed-Powys Police confirmed officers were aware of the planned demonstration.

Protest planned: Campaigners are calling for the removal of Dyfed-Powys Police Chief Constable Dr Richard Lewis (Pic: supplied).

A police spokesperson said: “We are aware of plans for a protest in Llanelli this weekend.

“We will always seek to facilitate lawful peaceful protest while balancing it with the rights of others, keeping the public safe, and preventing crime and disorder — and we encourage anyone organising a protest to contact us so we can work together to ensure any demonstrations are done safely and with respect for the wider community.”

The protest is expected to take place outside Llanelli Police Station on Saturday morning.

 

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