News
Starmer seeks to reset message with cost-of-living focus after leadership speculation
Prime Minister says Labour will make families “better off” as local elections loom
PRIME MINISTER Sir Keir Starmer is preparing to take his case directly to voters with a renewed focus on the cost of living, insisting Labour’s policies will begin to ease household pressures this year.
During a visit to Berkshire on Monday, Sir Keir will meet residents and businesses as he attempts to reframe the Government’s message after a difficult first year in office marked by weak growth, poor polling and internal unrest.
The Prime Minister has rejected suggestions that his leadership is under threat, saying he remains focused on delivering “real improvements” for families rather than responding to political speculation.
Speaking ahead of the visit, Sir Keir said his own upbringing had shaped his approach to policy, recalling times when his family struggled financially.
“Every pound matters,” he said, adding that Labour’s priority for 2026 is to reduce everyday costs and put more money back into people’s pockets.
The renewed push comes as Labour faces elections in England, Wales and Scotland later this year, though the Prime Minister has played down claims the results will amount to a verdict on his Government.
He told the BBC’s Sunday with Laura Kuenssberg programme that voters should not view the contests as a judgment on Westminster, insisting Labour would “fight for every vote” without taking public support for granted.
Sir Keir also defended his decision to rule out stepping aside, arguing that political instability had damaged the country in recent years.
“Constant leadership changes are not in the national interest,” he said, contrasting Labour’s approach with what he described as the “chaos” of successive Conservative administrations.
As part of the cost-of-living campaign, ministers will highlight measures including a freeze on rail fares and a week-long discount scheme covering around three million train tickets from Tuesday.
Sir Keir said cheaper transport would benefit not only commuters but also town centres and local businesses by encouraging footfall and family travel.
“It’s good news for high streets,” he said. “Affordable transport helps people spend time together and supports local economies.”
MPs return to Westminster this week following the Christmas recess, with Sir Keir expected to use Tuesday’s Cabinet meeting to underline the Government’s focus on household finances.
“I know families are still under pressure,” he is expected to tell ministers. “There will be no pause in our efforts to make life more affordable.”
The Conservatives have accused Labour of worsening the cost-of-living crisis, with party leader Kemi Badenoch claiming working people are paying the price for higher taxes.
She pointed to the continued freeze on income tax thresholds, warning that millions more are being pulled into higher tax bands.
Ministers have defended the measures, including £26 billion in tax rises announced in the autumn statement, saying they are necessary to stabilise the economy and protect public services.
Mrs Badenoch said Labour “has no plan to fix Britain”, a claim the Prime Minister rejects as he seeks to reset his message for the year ahead.
Local Government
Catapult attacks suspected after wildlife deaths at Pembroke Mill Pond
Wildlife Crime Officers are investigating after the town council said around five animals showed signs of deliberate injury
WILDLIFE found dead around Pembroke Mill Pond may have been deliberately targeted with a catapult, Pembroke Town Council has said.
The statement follows earlier reporting by The Pembrokeshire Herald after residents raised concerns about several dead birds, including ducks, discovered around the Mill Pond and nearby Ferry Lane.
Photographs shared on social media prompted calls for an investigation, with some residents questioning whether the deaths could be connected to algae visible on the pond or a deterioration in water quality.
However, the town council has now said its representatives visited the area and recovered some of the dead wildlife.
According to the council, around five different animals appeared to have suffered injuries consistent with being intentionally targeted using a catapult.
The findings have been passed to Wildlife Crime Officers, who are understood to be investigating. The cause of the deaths has not yet been independently confirmed and will remain a matter for the police investigation.
Pembroke Town Council said: “This is an extremely distressing and cruel act against wildlife.”
The council also sought to reassure residents that it did not believe the deaths were connected to the condition of the pond.
It said Aqua Clear had been employed for the past seven years to manage algae growth and control the spread of reeds.
According to the council, the programme has reduced algae levels by approximately 45 per cent, while the water quality continues to be monitored and remains in good condition.
The council added: “We are aware that there has been speculation on social media suggesting that the deaths may be linked to the water quality or algae currently present in the pond. We would like to reassure residents that this is not the case.”
Pembroke Mill Pond is one of the town’s best-known beauty spots and supports a wide variety of birds and other wildlife.
The council said it strongly condemned all forms of cruelty and urged anyone who had witnessed suspicious behaviour around the pond, or who had information that could assist the investigation, to report it immediately.
Information can be provided anonymously to Crimestoppers on 0800 555 111.
The council thanked residents for raising the alarm and for their continued concern for the pond and the animals living there.
The Herald’s earlier report recorded residents’ concerns about dead birds around the Mill Pond and Ferry Lane. The latest statement confirms that the council believes the visible algae was not responsible and that injuries found on approximately five animals pointed towards suspected deliberate attacks.
Crime
Police issue counterfeit £20 warning ahead of Royal Welsh Show
Businesses and members of the public across the Dyfed-Powys area are being urged to check banknotes carefully after fake currency was reported in Builth Wells
DYFED-POWYS POLICE has issued a warning after receiving an increased number of reports of counterfeit £20 notes being circulated in the Builth Wells area.
Although the reports have so far centred on the town, the warning is relevant to businesses and residents across the force area, particularly with thousands of visitors expected to travel to Powys for the Royal Welsh Show.
Police are urging shopkeepers, hospitality businesses, market traders, taxi drivers and members of the public to examine any £20 notes they receive.
A genuine Bank of England polymer £20 note contains several security features. When the note is tilted from side to side, the word “twenty” inside the oval hologram should change to “pounds”.
The holographic section should also appear multicoloured when moved. Genuine polymer notes have a smooth, slightly glossy texture, with raised printing on areas including the words “Bank of England”.
Signs that a note could be counterfeit include the word “twenty” failing to change when the note is tilted, the holographic section remaining silver and the note having an unusual texture or thickness.

On some fake notes, the holographic patch may also appear out of alignment because it has been glued into place.
Police are also warning people to look out for so-called “prop notes”, which may have the words “prop” or “copy” printed on them.
In some cases, these words are covered with a foil sticker intended to resemble the security hologram on a genuine banknote. Police said these notes are still considered counterfeit under UK law, even when the wording remains visible.
Anyone who suspects they have received a counterfeit note should avoid attempting to spend it and should report the matter to police.
Possessing or knowingly using counterfeit currency is a serious criminal offence which can carry a prison sentence of up to ten years and an unlimited fine.
Anyone with information is asked to contact Dyfed-Powys Police online, email [email protected] or call 101.
People who are deaf, hard of hearing or speech impaired can text the non-emergency number on 07811 311 908.
Information can also be provided anonymously to Crimestoppers by calling 0800 555 111.
Community
Steam car set to star at Pembroke Dock classic vehicle show
Classic and vintage vehicles will gather at Hancock’s Yard this Saturday for a free family event
A RARE steam-powered car will be among the star attractions when classic and vintage vehicles gather in Pembroke Dock this weekend.
The Classic and Vintage Car Show takes place at the West Wales Maritime Heritage Society’s historic boatyard at Hancock’s Yard, Front Street, on Saturday, July 18.
Running from 11:00am until 4:00pm, the event will give visitors the chance to admire a varied collection of carefully preserved vehicles and speak to the owners who keep them on the road.
Organiser Peter Kraus said there was particular excitement surrounding one highly unusual exhibit.
“We even have a steam car coming,” he said.
Steam cars were among the earliest mechanically powered road vehicles, using a boiler and steam engine rather than the petrol or diesel engines found in most classic cars.
The show will offer motoring enthusiasts a chance to take a closer look at vehicles from different periods of road transport history, while providing an enjoyable day out for families and visitors to Pembroke Dock.
The event is being held within the West Wales Maritime Heritage Society’s working boatyard, where volunteers preserve the area’s maritime history.
Visitors will also be able to explore the society’s museum, restoration workshops and collection of historic vessels and maritime artefacts.
Admission and parking are free, although donations to support the work of the volunteer-run society are welcomed.
The Classic and Vintage Car Show takes place at Hancock’s Yard, Front Street, Pembroke Dock, SA72 6JY, from 11:00am until 4:00pm on Saturday, July 18.
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