Business
Oil firm praised for putting customers first during price surge
A PEMBROKESHIRE heating oil supplier has been praised by a local customer after choosing to honour its original prices despite a sharp rise in fuel costs.
Sarah Maling contacted The Herald after receiving a delivery from J E Lawrence & Son Ltd, saying the company had prioritised fairness to customers during a period of intense demand.
The customer had ordered around 800 litres of heating oil on March 2 after her tank began running low. However, due to extremely high demand, the company was unable to deliver until Friday (Mar 13). Despite heating oil prices increasing rapidly since the order was placed, the firm honoured the original quoted price and delivered 500 litres instead, ensuring more households could receive some oil.
Sarah said the delivery driver arrived at her home at around 11:30am after already completing 27 deliveries that day.
She said: “Prices have gone insane since I ordered yet they stuck with the quoted price and delivered 500 litres and explained why in the letter.
“This is putting the customer before profit and making sure everyone who needs oil will hopefully get oil at a more affordable price.
“I just wanted it acknowledged that not all delivery companies are out to make a profit but care about their customers – the people of Pembrokeshire.”
The letter included with the delivery explained that distributors across the sector had cancelled existing orders as prices surged last week.
However, the company said it had chosen not to cancel earlier orders and instead decided to limit deliveries so that more customers would receive some fuel.
The letter stated: “We have experienced huge volumes of orders and deliveries are now taking two to three weeks.
“Most distributors cancelled existing orders when prices increased rapidly last week, and those customers had to go to the back of a very long queue with another supplier.
“We have chosen not to do that and your original price has been honoured.”
The company added that limiting deliveries was the only way to ensure all customers could receive oil during the current supply pressures.
It apologised for the inconvenience caused but said the situation was being driven by “a very uncertain climate which is outside our control”.

Business
Former Crymych Arms Railway Station ticket office to house plans submitted
A CALL to convert a ticket office to a home at a former Pembrokeshire railway line which closed more than 60 years ago has been lodged with county planners.
In an application to Pembrokeshire County Council, Mr James, through agent Harries Planning Design Management seeks permission for the conversion of a ticket office into a dwelling, at the old Ticket Office, Station Road, Crymych.
A supporting statement says: “The building used to serve as the ticket office for the Crymych Arms Railway Station serving both the Whitland and Cardigan Railway. The station closed in 1962, with this building becoming disused.
“Since its closure the building has been used as temporary storage by the owner, who has continued to maintain, fix and repair the building to a state where conversion is possible. The ticket office is semi-detached with a dwelling to the north. The ticket office building comprises faced stone elevations and a slate roof.
“Externally, it is served by overgrown green space to the south and concreted areas to the east and west. There are no known environmental or historical designations on site.”
It goes on to say: “The dwelling will retain the existing form, with no external extensions proposed. Internally, it is proposed to convert the building into a two-bed dwelling, with an open plan kitchen/living/dining area to provide ample space for modern habitation. Garden space is to be provided to the south and west, with lawned gardens and native beech hedging. External materials will remain as existing for the most part, with the windows replaced with heritage style UPVC sash and the existing chimney removed.”
It concludes: “The proposal seeks to retain the external form of the building to conserve its historic impact within the landscape. The proposal seeks to comply with [planning policy] which places open market housing within the settlement boundary of a service village and for the conversion of a historic building which is not being utilised. Therefore, the principle of development is considered acceptable and will contribute to a positive conversion within the landscape.”
The application will be considered by county planners at a later date.
The 27-and-a-half-mile-long Whitland and Cardigan Railway branch line, initially called the Whitland and Taf Vale Railway before becoming the Whitland and Cardigan, reached Crymych in 1874 though a passenger service didn’t start until the following year, with an extension to the edge of Cardigan opening in 1886.
A proposal to close the line, known locally as the Cardi Bach, came a little before the infamous ‘Beeching Axe’ which saw many stations in Wales and elsewhere close; the line closing to passengers in 1962, the last being the 5.45 Cardigan Mail, remaining open to freight traffic for a short while before a final closure in 1963.
Business
Goodwick Bowls Club row with council over signage
A PEMBROKESHIRE town bowls club’s call on planners to let it keep advertising signs for local businesses which help support its operations has been turned down.
In an application to Pembrokeshire County Council, Fishguard & Goodwick Bowls Club, Wern Road, Goodwick sought retrospective permission for up to 36 signs on land close to the town’s Phoenix Centre.
The signs had been in place for some 18 months, being removed ahead of the formal planning application.
A supporting statement accompanying the application says: “This application seeks retrospective consent for the display of up to 36 non-illuminated, single-sided advertisement panels mounted to an existing timber boundary fence.
It said the advertisements are modest in scale, facing an existing large car park rather than nearby residential properties and does not project over any public highway or footpath.
It added: “The advertisement signs have been temporarily removed while planning permission is sought. The advertisements and fence had been in place for approximately 18 months prior to their temporary removal, during which time no complaints were received.
“The total number of advertisements has been consciously limited, and not all fence bays display signage, ensuring that the proposal does not result in harm to visual amenity or public safety.
“The income generated from the advertisements provides an important source of revenue for the Fishguard and Goodwick Bowls Club, supporting the ongoing operation and maintenance of local community sporting facilities.
“The advertising panels also offer local businesses an affordable and accessible means of promotion within the community.”
An officer report recommending refusal said two objections to the scheme were received, raising issues over discrepancies in the application and the scheme having no merit, being “at odds with the established character and appearance of the area”.
The report added: “While it is acknowledged that businesses have a reasonable need to advertise their presence and services, such advertisements must be appropriately sited and designed to ensure they do not detract from the visual amenity of the area.”
It went on to say: “It is considered that the proposed advertisements are inappropriately sited relative to their functional purpose. The cumulative impact arising from the proliferation of signage in close proximity, extending along the entirety of the boundary fencing, results in a visually cluttered and intrusive form of development.
“Furthermore, the scale and number of the proposed 36 advertisement boards is considered excessive and not reasonably necessary, giving rise to a harmful impact on the visual amenity of the surrounding area.”
The application was refused by planners on the grounds it was “an excessive concentration of signage within the locality, creating visual clutter that would harm the visual amenity and undermine the character and appearance of the site and its surroundings”.
Business
Holiday accommodation conversion of historic farm buildings approved
PLANS to convert historic farm buildings near north Pembrokeshire’s Whitesands beach for use as holiday accommodation have been given the go-ahead, but their use doesn’t have to be restricted to just that purpose.
In an application to Pembrokeshire Coast National Park, Matthew James of James Properties, through agent Harries Planning Design Management sought permission for the conversion of two derelict barns to two self-catering holiday accommodation units at Porthmawr Ganol, Whitesands, St Davids.
An officer report said: “The farmstead occupies a prominent position within a landscape characterised by open agricultural fields enclosed predominantly by traditional dry-stone walls, exposed coastal pasture and areas of heathland associated with Carn Llidi.”
It added: “The site lies within the Porthmawr Historic Landscape Character Area, an area recognised for its historic pattern of dispersed settlement, traditional farmsteads, dry-stone wall field boundaries and evidence of medieval and post-medieval agricultural activity.
“The retention and reuse of the existing buildings therefore has the potential to preserve an important element of the area’s historic landscape character whilst securing a viable long-term future for structures that would otherwise continue to deteriorate.”
It said that insufficient evidence had initially been submitted to demonstrate that the buildings were unsuitable for permanent residential conversion and only for self-catering accommodation and therefore an affordable housing contribution should be secured.
Policy would lead to a contribution of £36,400, the report said, but a financial viability assessment by the applicant “demonstrated that the development would not be viable if required to provide the full policy contribution,” the maximum contribution capable of being supported whilst maintaining viability was £12,641.
This reduced figure was accepted, the officer report saying: “Whilst this represents a reduced contribution when compared with the full policy requirement, the submitted viability evidence demonstrates that the development could not reasonably support the full contribution whilst remaining deliverable.
“In these circumstances, securing a reduced contribution is considered preferable to losing the opportunity to secure the restoration and beneficial reuse of the historic buildings.”
It stated that, with the affordable contribution, the scheme would not be limited to self-catering development only.
The application was conditionally approved by Park planners.
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